Calgary
The Secret To The Joe Rogan Podcast
Joe Rogan may not have a University degree, but he has ingested far more information than he would have otherwise received with even a Master’s degree. When you can read, and you have an open mind, it’s amazing how much you can learn. Of all the books Joe has read, I’m willing to bet he’s spent some time with Dale Carnegie’s, “How to Win Friends, and Influence People”. Being well-read though is only one part of what has made The Joe Rogan Experience Podcast, the most successful podcast on earth. Joe has a larger audience than any show on Fox, CNN, MSNBC, CBS, or any other major network. Joe doesn’t just have the largest Podcast, he has the largest audience…period.
Inspired at least in part by Joe Rogan, myself and millions of other people have been trying to emulate his success by starting our own Podcasts. It doesn’t matter what the topic, somewhere there is a Podcast talking about it. Whether you’re interested in ceramic figurines, ten pin bowling, astronomy, or quilting, there is a Podcast for you…and it’s usually FREE!
Much to the disappointment of many Joe Rogan emulators, their Podcasts usually fall far short of their expectations. Instead of amassing an audience of millions, they discover that they are lucky to have an audience of dozens. Due to these unfavourable results, the vast majority of podcast hosts give up, fold up their tent, sell their gear on kijiji, and pretend their failure never happened. Most who fail never fully understand WHY they failed, or how to fix it. Here are some considerations for you, if you wish to either start your own podcast or re-launch a stagnant one.
First, let’s be honest…Joe had a head start. It’s a lot easier to succeed at a Podcast if you already have a following who is interested in your opinions. Gaining a following is the toughest part, so if you’re going to make it, you’re going to have to earn your audience…it won’t just happen on its own, nor will it happen by accident. Although pre-existing notoriety is a significant bonus, it’s only part of the recipe. Numerous late-night hosts have started their own podcasts, only to discover that their late-show talent doesn’t translate to their podcast talent. Despite their running start, these celebrities have not been successful in transitioning their existing audience to the podcast format. Here’s what they’re missing.
People hang out with people they like and trust. When you tune in to the Joe Rogan Experience (JRE) you don’t feel like you’re being force-fed a contrived narrative, instead, you feel like you’re chatting with a good friend. Listening to the JRE is like having a virtual coffee shop chat with the most interesting people on the planet, who have interesting ideas. In contrast, listening to the news feels like we’re being told what to think, and how to behave. A newscast pretends to be the unsullied purveyor of truth, though in recent years the credibility of this claim has been eroded worse than the wheel wells of a 1973 Chevy truck. We don’t trust the news, because they have proven themselves to be untrustworthy.
Joe doesn’t tuck us into the fold by proclaiming that he is the holder of the truth. Instead, Joe takes us on a journey of curiosity and shows us how to ask meaningful questions about interesting topics. Mr. Rogan models what it is to set your ego aside, and be open to the truth, whatever that may be. Being proven wrong is a Freddy Kruger level nightmare for many people, and they’ll fight to be right till their last breath. Joe shows us a different way, the way of courageous curiosity.
The skeptic is forever looking through the lens of “What’s wrong with this picture?” A person who chooses curiosity over skepticism looks through the lens of “What’s the truth of this picture?” Joe’s rare ability to disconnect from the outcome, and just follow the evidence is part of his magnetic charm. He earns our trust, by being willing to admit when he is wrong, and by rarely stating his opinions as facts. Joe doesn’t actually “know” much, but he is aware of much. He follows the Socratic philosophy of, “the only true wisdom, is in knowing you know nothing”. On most topics, Joe’s just guessing, as are the rest of us and he doesn’t try to hide it.
All of the above culminates to: Rule#1. Dig for the truth, not for validation that you are right.
Rule #2. Prioritize substance over bling.
A client of mine is a sales rep for Bacardi. He once told me that with enough money thrown into a marketing campaign, you can sell a whole lot of any liquid, but only for a short time. If it tastes like skunk piss, the marketing campaign will only yield short term success. For long term success, there must be quality in the substance of your message, not just clickbait.
Having celebrities on your show doesn’t hurt, …but it’s not as important as the topics you discuss. If you’re not going to say anything original, then at least convey your thoughts in an original way. Ride the waves or relevance by being quick to discuss trending topics, but ensure to pose meaningful questions, and get beyond the surface of a story.
Rule #3. Respect your audience
Respecting your audience, means being a professional. Being a professional, means being prepared. Provide your audience with decent quality audio for starters. If you don’t have a good quality microphone, you better have exceptional skills as an orator and be extremely likable for the audience to overlook your audio shortcomings. If you are interviewing a guest, have a plan. Make sure your launch straight into an engaging first question. The first question sets the tone, and the pace for the rest of the interview. If you get off to a slow start, it’s tough to recover.
Rule #4. Be 100% honest and transparent.
Like selling piss in a bottle, if you put out clickbait, your success will be short-lived. It’s difficult to gain the trust of an audience, but it’s very easy to lose that trust. You won’t get more than a second chance at best, so resist the temptation to B.S. your audience.
***disclaimer*** parody doesn’t count, as long as your work is clearly a parody. EG: My recent “Trump” interview was a parody done with a professional impersonator, but some people thought it was real. The show notes have all the contact information for the impersonator, to ensure I’m not accused of violating Rule #4.
Mark Meincke
Redline Real Estate
403-463-4313
Buy the Home Seller’s Bible by clicking HERE
Buy “Why not Me?” HERE
For more stories, visit Todayville Calgary
Alberta
Scotia Place – Calgary unveils design for new arena / events centre
News release from the City of Calgary
Scotia Place, Calgary’s new event centre, designed as a place for community where there is room for everyone
The City of Calgary and Calgary Sports and Entertainment Corporation (CSEC) are excited to reveal the design for Calgary’s new event centre – formally named Scotia Place.
The design is influenced by the ancestral and historical land of Indigenous Peoples and the culturally significant site that embodies our shared purpose – to gather. It brings together Indigenous cultural perspectives with Calgary’s and the region’s natural beauty, reflecting the four elements of nature – fire, ice, land and air.
A striking feature of the building is the central structure with a textured flame motif that emulates a home fire, which is further amplified when it is lit at night. The home fire, a place of warmth and energy that brings people together to share stories of the past and create stories for the future, rises from the white, glacial-like forms that define the lower parts of the building.
“When you consider that Calgary is already the envy of other cities with a new world-class convention centre in the heart of the Culture + Entertainment District, the addition of Scotia Place is another signal to investors that our city understands how to build a future that leverages hospitality and hosting as its core strengths,” says Mayor Jyoti Gondek. “We are also acknowledging and honouring the foundational role that Indigenous communities have played for generations in making Calgary, and now Scotia Place, a space where we all belong.”
Scotia Place, which is scheduled to open in fall 2027, celebrates the area’s importance as a place for all and will be a landmark attraction in Calgary’s emerging Culture + Entertainment District. More than a building, however, the 10-acre city block is designed for community and connection and includes a community rink, outdoor and indoor plazas spaces, four restaurants, the Calgary Flames Team Store, and future development opportunity in the northeast corner. It will provide gathering places and amenities for the 8,000 people who will live in this new downtown neighbourhood.
“Calgary has a long history of hosting world-class events, drawing millions of visitors to the city each year, generating revenue for local businesses, and boosting the economy,” says Danielle Smith, Premier of the Province of Alberta. “With construction on the Calgary Rivers District and Event Centre now underway, Calgary is one step closer to a revitalized downtown that will bring new energy into the city, attract more exciting events, and create jobs to improve the quality of life for Calgarians.”
A development permit application for the facility was submitted on July 19, 2024. This was a significant milestone for the project team, consisting of CAA ICON, HOK-DIALOG, and CANA/Mortenson. People interested in following or commenting on the permit can find the application at Calgary.ca/dmap. The application is expected to be heard by the Calgary Planning Commission by end of 2024.
“This is an important day for Calgary,” says Councillor Sonya Sharp, Event Centre Committee Chair. “Today is about so much more than the designs of a building. Today is the unveiling of a place where Calgarians and visitors from around the world will make memories at concerts, and sport and community events. I hope that everyone is as excited as we are, knowing that Scotia Place will become the complete experience in our new Culture & Entertainment District.”
“At CSEC, a key component of our mission is to be the heartbeat of our community, create connections and bring people together,” said Robert Hayes, CSEC President and CEO. “Scotia Place will become the perfect home to achieve and share this mission with all Calgarians. Seeing the design brings the vision of so many contributors to life. We are especially thankful to the City of Calgary and the Province of Alberta for their leadership and support to help bring us to this point. In stride with our partner Scotiabank, we are very proud to play our role in presenting Scotia Place as the culmination of diligence and passion, that is now visual in this breathtakingly beautiful and meaningful facility.”
“For years we have seen firsthand the value these partnerships bring to the communities in which we operate and for our clients,” said Aris Bogdaneris, Group Head, Canadian Banking of Scotiabank. “Scotia Place introduces a bold new vision for what will be Alberta’s premier sports and entertainment venue. For nearly 20 years, Scotiabank has been a proud partner of Calgary Sports and Entertainment Corporation and together, we are committed to bring fans and our clients an unforgettable experience when they walk through the doors of Scotia Place.”
“We are excited to start the construction of the critical infrastructure needed to build thousands of new homes and to make the Calgary’s new Culture + Entertainment district a reality,” says Devin Dreeshen, Minister of Transportation and Economic Corridors. “Albertans expect basic infrastructure to be maintained and improved and this commitment from the province goes a long way in helping Calgary build these projects.”
Acknowledging the significance of the building’s location at the confluence of the Bow and Elbow Rivers on the ancestral land of the Treaty 7 Peoples and the Metis Nation, The City, CSEC, HOK-DIALOG and CAA ICON worked with an Indigenous Advisory Group that included representatives from the Treaty 7 Nations, the Métis Nation of Alberta, Region 3, and the Urban Indigenous community throughout the design process.
“It was great to be part of a truly representative voice that included all indigenous peoples of southern Alberta regarding the design of this center acknowledging the historic significance of the land it sits on to the Metis people,” said Carmen Lasante Captain of the Calgary Elbow Metis District. “Inclusivity is a core part of who the Metis are. The City has worked hard to include many diverse histories together in creating this space.”
“Engaging in the right way is fundamental to the success of relationship development with the Indigenous communities, as we have played a critical role in the identity of the land now known as the city of Calgary as the Indigenous nations are inextricable linked to the landscape and environment,” says Ira Provost, Piikani Nation Consultation
A key theme heard often during the Indigenous engagement sessions was “Come in, there is room”, making it clear that Scotia Place needs to be a place that is designed for all.
The public plazas are designed to honour the deep-rooted connection that Indigenous Peoples have with the land, incorporating representations of the tipi, Métis Trapper’s Tent, and elements of Alberta’s world-renown natural landscape.
An important design decision was to lower the event and ice surface so that the primary concourse will be at street-level. Calgarians and visitors will be able to move seamlessly between the curb, the primary concourse and the outdoor public plazas.
“We at DIALOG are thrilled to join forces with HOK and combine our unique expertise to transform Calgary’s Event Centre into the catalyst for a dynamic new urban community,” says Doug Cinnamon, Partner Architect at DIALOG.
“Other design principles including public realm activation, the integration of indigenous influences, public art & storytelling, sustainability, and a balance between past, present, and future is central to our vision. The ultimate goal is to ensure seamless accessibility, promote mixed uses, and create vibrant public areas for everyone to enjoy. This joint redesign represents an opportunity to spur investment into the area and enhance its cultural vitality, anchoring Calgary’s position as a thriving, bustling community hub.”
Scotia Place is a generational investment in Calgary’s emerging vibrant Culture + Entertainment District. A modern event centre with universal accessible design throughout and with energy and water conservation built in to maximize efficiencies and the ability to be net-zero by 2050, Scotia place is designed to serve Calgary’s growing community for decades to come.
Construction begins this week. Additional information about Scotia Place including design renderings, a video, and frequently asked questions is available on Calgary.ca/ScotiaPlace.
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