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The Secret To The Joe Rogan Podcast

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9 minute read

Joe Rogan may not have a University degree, but he has ingested far more information than he would have otherwise received with even a Master’s degree. When you can read, and you have an open mind, it’s amazing how much you can learn.  Of all the books Joe has read, I’m willing to bet he’s spent some time with Dale Carnegie’s, “How to Win Friends, and Influence People”.   Being well-read though is only one part of what has made The Joe Rogan Experience Podcast, the most successful podcast on earth. Joe has a larger audience than any show on Fox, CNN, MSNBC, CBS, or any other major network.  Joe doesn’t just have the largest Podcast, he has the largest audience…period. 

Inspired at least in part by Joe Rogan, myself and millions of other people have been trying to emulate his success by starting our own Podcasts.  It doesn’t matter what the topic, somewhere there is a Podcast talking about it.  Whether you’re interested in ceramic figurines, ten pin bowling, astronomy, or quilting, there is a Podcast for you…and it’s usually FREE!  

Much to the disappointment of many Joe Rogan emulators, their Podcasts usually fall far short of their expectations. Instead of amassing an audience of millions, they discover that they are lucky to have an audience of dozens.  Due to these unfavourable results, the vast majority of podcast hosts give up, fold up their tent, sell their gear on kijiji, and pretend their failure never happened.  Most who fail never fully understand WHY they failed, or how to fix it.  Here are some considerations for you, if you wish to either start your own podcast or re-launch a stagnant one. 

First, let’s be honest…Joe had a head start. It’s a lot easier to succeed at a Podcast if you already have a following who is interested in your opinions. Gaining a following is the toughest part, so if you’re going to make it, you’re going to have to earn your audience…it won’t just happen on its own, nor will it happen by accident. Although pre-existing notoriety is a significant bonus, it’s only part of the recipe. Numerous late-night hosts have started their own podcasts, only to discover that their late-show talent doesn’t translate to their podcast talent.  Despite their running start, these celebrities have not been successful in transitioning their existing audience to the podcast format.  Here’s what they’re missing. 

 

People hang out with people they like and trust.  When you tune in to the Joe Rogan Experience (JRE) you don’t feel like you’re being force-fed a contrived narrative, instead, you feel like you’re chatting with a good friend. Listening to the JRE is like having a virtual coffee shop chat with the most interesting people on the planet, who have interesting ideas. In contrast, listening to the news feels like we’re being told what to think, and how to behave. A newscast pretends to be the unsullied purveyor of truth, though in recent years the credibility of this claim has been eroded worse than the wheel wells of a 1973 Chevy truck.  We don’t trust the news, because they have proven themselves to be untrustworthy.  

Joe doesn’t tuck us into the fold by proclaiming that he is the holder of the truth.  Instead, Joe takes us on a journey of curiosity and shows us how to ask meaningful questions about interesting topics. Mr. Rogan models what it is to set your ego aside, and be open to the truth, whatever that may be.  Being proven wrong is a Freddy Kruger level nightmare for many people, and they’ll fight to be right till their last breath.  Joe shows us a different way, the way of courageous curiosity. 

The skeptic is forever looking through the lens of “What’s wrong with this picture?”  A person who chooses curiosity over skepticism looks through the lens of “What’s the truth of this picture?”  Joe’s rare ability to disconnect from the outcome, and just follow the evidence is part of his magnetic charm. He earns our trust, by being willing to admit when he is wrong, and by rarely stating his opinions as facts. Joe doesn’t actually “know” much, but he is aware of much. He follows the Socratic philosophy of, “the only true wisdom, is in knowing you know nothing”. On most topics, Joe’s just guessing, as are the rest of us and he doesn’t try to hide it. 

All of the above culminates to: Rule#1. Dig for the truth, not for validation that you are right. 

 

Rule #2.  Prioritize substance over bling.  

A client of mine is a sales rep for Bacardi. He once told me that with enough money thrown into a marketing campaign, you can sell a whole lot of any liquid, but only for a short time.  If it tastes like skunk piss, the marketing campaign will only yield short term success.  For long term success, there must be quality in the substance of your message, not just clickbait.  

Having celebrities on your show doesn’t hurt, …but it’s not as important as the topics you discuss. If you’re not going to say anything original, then at least convey your thoughts in an original way.  Ride the waves or relevance by being quick to discuss trending topics, but ensure to pose meaningful questions, and get beyond the surface of a story. 

 

Rule #3.  Respect your audience

Respecting your audience, means being a professional. Being a professional, means being prepared.  Provide your audience with decent quality audio for starters. If you don’t have a good quality microphone, you better have exceptional skills as an orator and be extremely likable for the audience to overlook your audio shortcomings.   If you are interviewing a guest, have a plan.  Make sure your launch straight into an engaging first question. The first question sets the tone, and the pace for the rest of the interview.  If you get off to a slow start, it’s tough to recover. 

 

Rule #4.  Be 100% honest and transparent. 

Like selling piss in a bottle, if you put out clickbait, your success will be short-lived.  It’s difficult to gain the trust of an audience, but it’s very easy to lose that trust. You won’t get more than a second chance at best, so resist the temptation to B.S. your audience. 

 

***disclaimer*** parody doesn’t count, as long as your work is clearly a parody. EG: My recent “Trump” interview was a parody done with a professional impersonator, but some people thought it was real.  The show notes have all the contact information for the impersonator, to ensure I’m not accused of violating Rule #4. 

 

Mark Meincke
Redline Real Estate
403-463-4313
Buy the Home Seller’s Bible by clicking HERE

Buy “Why not Me?” HERE

Meincke Show Podcast

 

 

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Alberta

Standing for Alberta – The Fight for a Fair Deal Within Canada

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A new organization called Fairness Alberta has recently joined the ongoing national conversation discussing Alberta’s role in the Canadian landscape as a major contributor to the wealth and general prosperity of the country. Arguments surrounding the value of Alberta, which position it as Canada’s neglected province, have long been a contentious topic at the regional and national levels. 

In 2016, Conservative MP Michelle Rempel famously made waves at parliament when she accused the federal government of treating Alberta like a “fart in the room, that no one wants to acknowledge or talk about” (1).
In October 2019, the results of the Canadian Federal Election saw the outrage of many across western Canada, giving rise to the popular Western Exit, better known as WEXIT, movement. Based on fundamental principles of economic liberty and social stability, WEXIT advocates for Western Canadian sovereignty through the secession of the western provinces from the rest of the country.
In January 2020, Alberta Proud hosted The Value of Alberta: A One-Day Conference on Alberta’s Future, featuring keynote topics such as “The Economic Value of Alberta”, “Is there a Canadian Manifesto without Alberta?” and “Reasons Alberta Struggles to fit and Where we go Next”. 

On Monday, May 25, Fairness Alberta joined the ranks of Albertans dissatisfied with the federal government’s treatment of Alberta, seeking to take a stand against biased policies and regulations. This Proudly Canadian, Fiercely Albertan organization operates on non-partisan, factual fundamentals, seeking not to deepen the divide between Alberta and the rest of the country, but to bridge the gap through education, discussion and understanding. 

Bill Bewick, Executive Director Fairness Alberta, brings extensive experience to the organization with a PhD in Political Science from Michigan State University and years spent working as a political consultant, as well as within the Alberta legislature. “It is entirely outside of our mandate to speculate about separatism,” says Bewick of the WEXIT movement, “our goal is to get a better deal for Alberta, within Canada.” 

At the core of their organization, Fairness Alberta believes Canadians should recognize how a prosperous Alberta benefits Canada as a whole. According to Bewick, FA founders and members share a fundamental frustration regarding “how little people and politicians seem to understand about the amount of money leaving Alberta every year.” The Alberta Transfer Meter, operated by Fairness Alberta, features a running total of Alberta’s net contributions to other provinces in the form of federal taxes and EI premiums over the last two decades. According to the Meter, Albertans have seen an estimated total of $324 billion of their tax dollars spent in other Canadian provinces from the year 2000 to 2019. 

Dedicated to informing the rest of the country about “the importance of Alberta’s contributions to Canada, and about the unfair nature of various federal policies, actions, and decisions from Ottawa”, Fairness Alberta hopes to help level the Canadian playing field in regards to fiscal, trade, energy, procurement and infrastructure issues.

 “Alberta’s contributions are taken for granted,” says Bewick, “We want to encourage investment in a place that has shown high levels of productivity in the past and has a lot of potential for the future.” In achieving this goal, Bewick adds, “we really think education and open discussion are critical in reaching a common ground and having any significant change take place.” 

 Since their official launch, Fairness Alberta has experienced positive pick-up and feedback from the Alberta public, and is committed to continued growth and expansion throughout the rest of Canada. Dialogue based and donation driven, Bewick encourages the public to reach out, share feedback and join the conversation surrounding Alberta’s future. 

For more information on Fairness Alberta and how to get involved, visit https://www.fairnessalberta.ca.

 

For more stories, visit Todayville Calgary.

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Alberta

This is how a Local Musician is giving back to her Community

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Kate Stevens is a local Calgarian and Bishop Carroll High School Alumni making a splash in the Canadian music industry with her original music and community investment initiatives. A talented singer-songwriter, she plays the ukulele, piano and guitar and writes all of her own music. 

Growing up in a musical household, Kate’s passion for music began at an early age and stayed with her all through her school years, eventually landing her in the music program at Bishop Carroll High School in Southwest Calgary. The education structure at BCHS allowed Kate to focus strongly on her love of music and develop as a young artist, impressively recording an entire studio album during her senior year. She also sang in choir and vocal jazz groups, building lasting connections within her high school and across the Calgary music community. 

Just 20 years old, Kate graduated from BCHS in 2017, the same year she released her debut EP, Handmade Rumors. Since graduation, things have been crazy for Kate. From bringing home YYC Music Awards Female Artist of the Year in 2018 to 4 nominations at the 2019 YYC Music Awards, releasing another single and launching the Youth Musicians of Music Mile Alliance (YOMOMMA) to help nurture young musicians in Calgary, busy is an understatement. However, despite her exciting rise and packed schedule, Kate remains deeply invested in her community, and recently launched a new initiative to give back to the BCHS program that helped her get her own start. Using funds from a recent licensing agreement for one of her songs, she has elected to sponsor an annual scholarship for a BCHS vocal student in their final year. 

“I was lucky to attend Bishop Carroll High School, “says Kate, “the incredible music program there helped me to develop as an artist, and I would like to give financial support to future musicians.” At $250 dollars a year, the scholarship will be awarded by the BCHS Choir Director to a student who shows exemplary leadership skills and wants to pursue music after graduation. Having been on the receiving end of scholarships throughout her own high school career, Kate is aware of the positive impact these types of grants can have on the lives of developing youth, and wanted to be a part of the process that helps young musicians chase their dreams. “If I can support someone in this industry and really encourage the idea that music is important, then I’ve done my job.” 

Currently, all of Kate’s upcoming performances have been cancelled as a result of COVID-19. Although she misses interacting with crowds and performing on stage, she remains optimistic and excited for the future. To hear her music and read more about her story, visit https://www.katestevensmusic.com.

Check out WeMaple video in partnership with Calgary Arts Development featuring Kate Stevens here.

 

For more stories, visit Todayville Calgary.

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june, 2020

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