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The Secret To The Joe Rogan Podcast

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9 minute read

Joe Rogan may not have a University degree, but he has ingested far more information than he would have otherwise received with even a Master’s degree. When you can read, and you have an open mind, it’s amazing how much you can learn.  Of all the books Joe has read, I’m willing to bet he’s spent some time with Dale Carnegie’s, “How to Win Friends, and Influence People”.   Being well-read though is only one part of what has made The Joe Rogan Experience Podcast, the most successful podcast on earth. Joe has a larger audience than any show on Fox, CNN, MSNBC, CBS, or any other major network.  Joe doesn’t just have the largest Podcast, he has the largest audience…period. 

Inspired at least in part by Joe Rogan, myself and millions of other people have been trying to emulate his success by starting our own Podcasts.  It doesn’t matter what the topic, somewhere there is a Podcast talking about it.  Whether you’re interested in ceramic figurines, ten pin bowling, astronomy, or quilting, there is a Podcast for you…and it’s usually FREE!  

Much to the disappointment of many Joe Rogan emulators, their Podcasts usually fall far short of their expectations. Instead of amassing an audience of millions, they discover that they are lucky to have an audience of dozens.  Due to these unfavourable results, the vast majority of podcast hosts give up, fold up their tent, sell their gear on kijiji, and pretend their failure never happened.  Most who fail never fully understand WHY they failed, or how to fix it.  Here are some considerations for you, if you wish to either start your own podcast or re-launch a stagnant one. 

First, let’s be honest…Joe had a head start. It’s a lot easier to succeed at a Podcast if you already have a following who is interested in your opinions. Gaining a following is the toughest part, so if you’re going to make it, you’re going to have to earn your audience…it won’t just happen on its own, nor will it happen by accident. Although pre-existing notoriety is a significant bonus, it’s only part of the recipe. Numerous late-night hosts have started their own podcasts, only to discover that their late-show talent doesn’t translate to their podcast talent.  Despite their running start, these celebrities have not been successful in transitioning their existing audience to the podcast format.  Here’s what they’re missing. 

 

People hang out with people they like and trust.  When you tune in to the Joe Rogan Experience (JRE) you don’t feel like you’re being force-fed a contrived narrative, instead, you feel like you’re chatting with a good friend. Listening to the JRE is like having a virtual coffee shop chat with the most interesting people on the planet, who have interesting ideas. In contrast, listening to the news feels like we’re being told what to think, and how to behave. A newscast pretends to be the unsullied purveyor of truth, though in recent years the credibility of this claim has been eroded worse than the wheel wells of a 1973 Chevy truck.  We don’t trust the news, because they have proven themselves to be untrustworthy.  

Joe doesn’t tuck us into the fold by proclaiming that he is the holder of the truth.  Instead, Joe takes us on a journey of curiosity and shows us how to ask meaningful questions about interesting topics. Mr. Rogan models what it is to set your ego aside, and be open to the truth, whatever that may be.  Being proven wrong is a Freddy Kruger level nightmare for many people, and they’ll fight to be right till their last breath.  Joe shows us a different way, the way of courageous curiosity. 

The skeptic is forever looking through the lens of “What’s wrong with this picture?”  A person who chooses curiosity over skepticism looks through the lens of “What’s the truth of this picture?”  Joe’s rare ability to disconnect from the outcome, and just follow the evidence is part of his magnetic charm. He earns our trust, by being willing to admit when he is wrong, and by rarely stating his opinions as facts. Joe doesn’t actually “know” much, but he is aware of much. He follows the Socratic philosophy of, “the only true wisdom, is in knowing you know nothing”. On most topics, Joe’s just guessing, as are the rest of us and he doesn’t try to hide it. 

All of the above culminates to: Rule#1. Dig for the truth, not for validation that you are right. 

 

Rule #2.  Prioritize substance over bling.  

A client of mine is a sales rep for Bacardi. He once told me that with enough money thrown into a marketing campaign, you can sell a whole lot of any liquid, but only for a short time.  If it tastes like skunk piss, the marketing campaign will only yield short term success.  For long term success, there must be quality in the substance of your message, not just clickbait.  

Having celebrities on your show doesn’t hurt, …but it’s not as important as the topics you discuss. If you’re not going to say anything original, then at least convey your thoughts in an original way.  Ride the waves or relevance by being quick to discuss trending topics, but ensure to pose meaningful questions, and get beyond the surface of a story. 

 

Rule #3.  Respect your audience

Respecting your audience, means being a professional. Being a professional, means being prepared.  Provide your audience with decent quality audio for starters. If you don’t have a good quality microphone, you better have exceptional skills as an orator and be extremely likable for the audience to overlook your audio shortcomings.   If you are interviewing a guest, have a plan.  Make sure your launch straight into an engaging first question. The first question sets the tone, and the pace for the rest of the interview.  If you get off to a slow start, it’s tough to recover. 

 

Rule #4.  Be 100% honest and transparent. 

Like selling piss in a bottle, if you put out clickbait, your success will be short-lived.  It’s difficult to gain the trust of an audience, but it’s very easy to lose that trust. You won’t get more than a second chance at best, so resist the temptation to B.S. your audience. 

 

***disclaimer*** parody doesn’t count, as long as your work is clearly a parody. EG: My recent “Trump” interview was a parody done with a professional impersonator, but some people thought it was real.  The show notes have all the contact information for the impersonator, to ensure I’m not accused of violating Rule #4. 

 

Mark Meincke
Redline Real Estate
403-463-4313
Buy the Home Seller’s Bible by clicking HERE

Buy “Why not Me?” HERE

Meincke Show Podcast

 

 

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Alberta

Graffiti artist completes world’s tallest mural in downtown Calgary

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CALGARY — It looms on the edge of downtown a stone’s throw from the Calgary Tower,  a splash of colour amid aging buildings, railway tracks, parkades and a steady stream of traffic.

It’s billed as the world’s tallest mural, painted by one of the globe’s top graffiti artists, and is part of a project to turn an austere area of downtown into an expansive open-air urban art gallery.

“The brutalism and dystopian look of this area with the giant parkades and the spiral ramps and stuff — it feels like Gotham. So turning this wall from concrete nothing to this is really fun,” said Peter Oliver, president of the Beltline Urban Murals Project, or BUMP.

The mural is an abstract painting in various shades of orange, black, grey, blue, white and yellow and is the creation of DAIM, an internationally renowned German artist. DAIM, whose real name is Mirko Reisser, has been creating public artworks for more than 30 years.

“DAIM’s work is rooted in graffiti art. It’s abstract and he was actually the very first graffiti artist to start exploring three-dimensional works. So his work kind of obeys the laws of light and shadow but defies the laws of gravity,” Oliver said.

“I think his work really marries well with the brutalism of this building and it’s just a massive flat wall of concrete. It’s the very first prefabricated concrete building in Calgary, built in 1980.”

The mural is 95 metres high, making it the tallest mural in the world “by a long shot,” said Oliver.

He said most cities don’t have giant concrete walls available, with the majority being glass, steel or aluminum. So this was a perfect marriage.

DAIM, who was assisted by three local artists, spent over three weeks painting and went through more than 500 cans of spray paint after a base coat was added to the bare concrete. It is to be a permanent addition to the area and, as of last week, was awaiting a coat of UV sealant to make it complete.

Facing toward the east, it can be seen from a long way away.

“If you’ve got the window seat on the airplane, you can see it on the approach into the airport,” Oliver said.

“I think what we’re really doing with BUMP is re-architecting the identity of this city.”

The project will be unveiling about 60 new murals during its annual festival, which runs from Aug. 1 to 28. Before that, the new art work can be viewed by visitors at the annual Calgary Stampede, which begins this week.

“If you’re coming down, I’d check this out over the parade any day,” Oliver said with a chuckle.

This report by The Canadian Press was first published July 4, 2022.

Bill Graveland, The Canadian Press

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Alberta

Calgary Stampede receives $10M from federal government to aid recovery from pandemic

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Calgary – The Calgary Stampede has received more than $10 million from the federal government to help it bounce back after last year’s event was scaled down due to the COVID-19 pandemic.

A report to the city this week showed the Stampede had an operating loss of $8.3 million in 2021.

Last year’s Stampede ran at half capacity because of COVID-19 public health measures and was cancelled all-together the year before.

Daniel Vandal, the federal minister for Prairies Economic Development Canada, says the money aims to support a full-scale Stampede to deliver the “authentic western experience” this year.

He says it would also help to reignite Alberta’s visitor economy.

The 2022 Stampede is set to run from July 8 to 17.

“Festivals large and small were hard hit during the pandemic,” Vandal said in a news release. “They are events where families and friends come together and take in the exciting atmosphere.

“The tourism industry is facing a strong comeback providing quality jobs across the country, showcasing stunning landscapes and offering exciting experiences right here in Alberta.”

The federal government also provided about $1.8 million for four other tourism projects in southern Alberta: Charmed Resorts, Cochrane Tourism Association, Heritage Park and Tourism Calgary.

This report by The Canadian Press was first published June 30, 2022.

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july, 2022

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