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Thanks to these amazing businesses and organizations that support Todayville throughout the year.

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29 minute read

Someone once said a startup business is like a teenager; awkward, needs money, and needs a hug.  We feel that way sometimes as a business that launched here in Red Deer just 2 years ago. As Christmas shopping draws to a fever pitch and the hopes for a happy(er) New Year dance through our heads, we’d like to thank these companies for supporting us this past year.  Consider them when making choices on where to take your business.

Abbey Platinum Master Built

Abbey Platinum Master Built is a major Central Alberta Home Builder with an extensive portfolio of accomplishments in quality building from starter to luxury estates homes, renovations and commercial constructions. We offer one of the largest builder lot inventories with lots available in Blackfalds, Lacombe, Penhold, Red Deer and Sylvan Lake.

With Abbey Platinum’s experience as a custom home builder, acreages became a natural fit. Our Project management team and partners meticulous commitment to quality that’s shows in the wide variety of homes we build. We are the highest award winning builder in Central Alberta carrying such accolades as Renovator of the Year and 5-time Builder of the Year. Learn more.

Alberta Global Talent

As an employer, have you been looking for ways to increase your access to talented potential employees for your business? Even in the current economy it’s not always easy to find great employees. Especially as the baby-boomers retire and Canadians are not having enough children to take their place in the work force, we can expect demand for employees to increase. What if we could help you find employees with talent, a strong work ethic, and willingness to do a variety of jobs and to learn?

Central Alberta employers have reported positive impacts of adding diversity to their employee group. Learn more.

Alberta Podcast Network

The Alberta Podcast Network, powered by ATB, builds audiences for Alberta-made podcasts and connects those listeners to Alberta-based businesses and organizations. We pay our member podcasts to spread the word about ATB and our other sponsors. We also promote affiliated podcasts that are produced by our sponsors. And our network is set up so that our members cross-promote each other, thus building each other’s audiences and increasing the number of listeners, which helps our sponsors, too.  Listen to some great podcasts from Alberta podcasters.

Alberta Pork Producers

We are one of 16 Commodity Marketing Boards and Commissions in Alberta. We are a non-profit organization representing all of Alberta’s hog producers with a democratically elected board of directors. We represent producers’ interests to the government, the industry, the media, the general public and other groups associated with the pork industry.

We currently collect a $1.00 levy on each market hog and $0.25 on pigs under 50 kilograms that are sold out of Canada. These funds are used for the research, development, growth and promotion of the Alberta pork industry. Learn more.

Alberta Sport Development Centre

The Alberta Sport Connection has established a network of Alberta Sport Development Centres (ASDC) across the province. The main purpose of the ASDC network is to coordinate and enhance services available to Alberta’s emerging athletes and coaches. These regional centres provide services to athletes and coaches residing in rural and urban areas allowing athletes to develop and train at a high level without leaving home. The ASDC Network supports the idea of a holistic training approach in order for athletes to reach their optimal athletic potential. By combining sport science applications with support from experts in areas such as nutrition, sport psychology and injury prevention, each centre helps coaches, parents and athletes build an ideal environment for enhanced athletic development and performance. Learn more.

Alberta Sports Hall of Fame and Museum

The Alberta Sports Hall of Fame & Museum provides a family friendly interactive experience. You will be surprised by what you discover inside! Have fun, laugh, play and discover Alberta sports heroes together. The Alberta Sports Hall of Fame and Museum is an interactive, hands-on celebration of Alberta’s sporting history. With over 7,000 square feet of exhibit space includes a multisport area with virtual baseball, basketball, football, hockey, and soccer, a 200 meter wheelchair challenge, a Treadwall climbing wall, the Orest Korbutt Theatre, Hall of Fame Gallery and much more.  Learn moreClick here to watch videos of the 2018 Inductees.

BILD Central Alberta

Originally established in 1956 as a chapter of the Housing and Urban Development Association of Canada (HUDAC) to serve the needs of the local home building industry, the local association has enjoyed steady growth to bring us where we are today, an association of 160 plus member organizations. Learn more.

Black Creek Developments

In operation since 2014, Black Creek Developments Inc. has been defining the urban landscapes of Central Alberta.Based out of Sylvan Lake, our expert architects and building designers set the stage for our talented project managers and tradesmen to build refined commercial property that enables communities to grow and prosper. Our principles of building with integritysuperiority, and distinction makes Black Creek Developments the premier developer in Central Alberta. Learn more.

Black Wolf Custom Homes

Black Wolf Custom Homes is distinguished in the art of home building. With decades of industry experience and experts that have honed their craft, talent, and eye for braiding functionality and sophistication in the home, we are ready to build yours. With a Bauhaus philosophy, Black Wolf Custom Homes believes in the harmony of design and function. One should be able to move within their space with swiftness and ease in their day-to-day activities. Learn more.

2019 Canada Winter Games

From February 15 until March 3, 2019, Red Deer and central Alberta will welcome the nation for the 2019 Canada Winter Games. Featuring 19 sports, over 150 events and a major arts and cultural festival, the 2019 Canada Winter Games will welcome up to 3,600 athletes, managers and coaches and more than 20,000 visitors.

The 2019 Games will be the largest event ever hosted in Red Deer and central Alberta and one of the largest events to be hosted in Alberta in over three decades, since the 1988 Calgary Olympics.  Learn more.

Central Alberta Child Advocacy Centre

The Central Alberta Child Advocacy Centre is a not for profit organization rooted in the protection and recovery of today’s most innocent and vulnerable – our children. Together with our partners and stakeholders – Central Region, Children’s Services, Central Alberta Sexual Assault Support Centre, Alberta Health Services, Alberta Justice and Education by Alberta and the RCMP – we provide integrated services that ensure that a child can share their story, and have it safely heard. Our team of dedicated professionals provide a coordinated approach that supports the recovery of the children, youth and families affected by abuse, helping them to overcome adversity with the promise and possibility of a healthy future. Learn more.

Chatters

We offer professional salon services that are always on trend. At Chatters, we understand that your hair is your best accessory and that a cut & colour that truly flatters you is a must have. Our stylists receive the highest levels of training and are continually updating their skills with the industry’s top educators to give you the season’s freshest looks.  We are a family salon offering services for ladies, men and children. Learn more. 

Earl Dreeshen MP

Earl was most recently elected in 2015 as the first ever Member of Parliament for the riding of Red Deer – Mountain View. Previously, Earl served two terms as the Member of Parliament for Red Deer following his successes in the elections of 2008 and 2011.  Currently serving as the Deputy Shadow Minister for Agriculture and Agri-Food, Earl has prior experience as the Vice-Chair of the Standing Committee on Industry, Science and Technology and as a Member of the Standing Committees on International Trade, Health, Public Accounts, Ethics, and Aboriginal Affairs. Learn more. 

Ellis Bird Farm

Ellis Bird Farm is both a non-profit company and a working farm. It was established in 1982 to carry on the legacy of Lacombe-area conservationists, Charlie and Winnie Ellis, when their farm was purchased by Union Carbide Canada Ltd. At the time, Charlie and Winnie operated one of the largest bluebird trails in Canada and had established their farmstead as a haven for wildlife. Learn more.

Horse Racing Alberta

Horse Racing Alberta (HRA), is a private not-for-profit corporation that was established with the Alberta Governments proclamation of the Racing Corporation Act in 1996.  The HRA was established to lead a racing industry renewal and to manage industry self-regulation. Learn more. 

Jiffy Lube 

Kennedy Wealth Management

Whether are looking to invest in order to build your financial future, or to secure what you have already earned, professional investment, estate, insurance, and financial planning advice is critical. Combining specific goals, such as maximizing retirement income, protecting principal, leaving an estate for your family, or just simplifying your life financially, takes experience, and training. The Kennedy Wealth Management Group, led by Rod Kennedy, devote themselves to fully understanding your comprehensive financial situation, life goals, and tolerance for risk, when creating and managing a strategy that is right for you. Learn more.

Kipp Scott GMC Cadillac Buick

Kipp Scott GMC Cadillac Buick is a family-owned business that has proudly served Red Deer, and all of Alberta, for 50 Years since first opening our doors in 1968. Treating our customers with respect has always been our number-one priority, and we believe when it comes to selling vehicles, honesty is the best policy. Rest assured we’ll do everything we can to make sure you leave our dealership 100% satisfied. Learn more.

One Eleven Grill

An inviting and stylish restaurant tucked into the heart of Red Deer just waiting for you to discover or rediscover. Opened on the first day of November in 2011, One Eleven has been thoughtfully and skillfully preparing delicious food and drinks for Central Alberta for years. Our passion is STEAK! We are committed to quality, serving only the very best locally-owned, grass fed Alberta Triple AAA Beef in both classic and unique cuts. Our warm, inviting ambiance is the perfect backdrop for everything from a romantic evening, a gathering with friends and family and even a quiet business lunch during the week. At One Eleven we’re committed to your total satisfaction and we celebrate the people and food of Red Deer and Central Alberta every day. Learn more.

Operation Teacup

It all started over a conversation about giving back.  Before long Charlie MacDonald and Michelle Tetreault decided to combine passions for Canada’s military and Canadian Football and the idea for Operation Teacup was born.  “Operation” Teacup is a worthy name for this day long endeavour because it takes the planning abilities of a military mission to pull it off.  In fact… the military actually does help pull it off! Learn more.

Proverus LLP

ProVerus LLP was formed with a particular focus on the needs of owner-operated businesses in Central Alberta.  By making your business our specialty, we can offer more of what you need.  With a strong blend of experience and education, we offer a unique combination of contemporary professional skills and traditional, time-honoured values. Learn more.

Pursuit Physio Therapy

Our clinic is designed to help you achieve your health goals. Our team is works towards your success and recovery. Leanne Schlachter and Nicki Julien are the owners of Pursuit Physiotherapy. Pursuit Physiotherapy opened in September 2006 after identifying a need for a better delivery of care in Red Deer. Part of this plan includes booking adequate time for comprehensive assessments allows us to formulate an individualized treatment plans. Learn more.

Red Deer Christmas Bureau

We at the Red Deer Christmas Bureau believe in sharing our culture and tradition with other members of our community. Even though some of our clients have never experienced a traditional Christmas celebration we believe everyone should be able to enjoy fellowship, friendship and family during the holiday season.  Learn more.

Red Deer Hospital Foundation Festival of Trees

Start your Christmas season off right!  Whether you’re looking for activities for the entire family or something fun to do with that someone special, the Red Deer Festival of Trees is Red Deer’s premier Christmas community fundraiser, kicking off the Christmas season!  Every year the Westerner transforms into a Christmas wonderland for all to enjoy. Learn more.

Red Deer Orthodontics

Dr. Cheba is a certified specialist in orthodontics and the owner of Red Deer Orthodontics. He grew up in Calgary and attended the University of Calgary for his Bachelor of Science, so he is no stranger to Alberta. Dr. Cheba was accepted into the dental program at the University of Manitoba, and after graduation remained in Winnipeg to practice general dentistry in a large group practice for five years. In 2009, Dr. Cheba returned to the University of Manitoba for his postgraduate program in orthodontics. Learn more.

Red Deer Public School District

School boards help shape the future of our communities by governing the education of young people. As citizens of your community, school board trustees make strategic decisions about the direction, delivery and quality of public education. As people entrusted with the care and education of children, we are responsible and accountable to parents and the community at large. This accountability means it is important to stay in touch with community stakeholders. By doing so, we are in a better position to understand and reflect in our decision making what all citizens value and want from their local public schools. Learn more.

Red Deer Regional Catholic Schools

In our schools, students are offered a Catholic world-view. They are being prepared to go out and transform the world in light of the Gospel. Our schools are also places of great diversity. Students of all intellectual, cultural and faith backgrounds are welcome. Our faith permeates the entire life of the school. Parents entrust their children to us and we take this very seriously. Our schools are safe and welcoming. They offer academic excellence along with many extra-curricular programs. Our teachers are committed to engaging students in their learning and forming them to become life long learners and critical thinkers. They are being given the knowledge, freedom and confidence needed to reach their full potential. Learn more.

Red Deer Regional Hospital Lottery

Watch a story about last year’s winner of the dream home lottery.

Riverview Insurance Solutions

Our personalized approach is what sets us apart from our competitors. We care deeply about our client’s welfare and pride ourselves on being the stabilizing factor in this ever-changing world. We take the time to get to know you and learn what you expect from your coverage and what you expect from us. From there, we will present you with several options and educate you on the pros and cons of each to assist you in making an informed decision. Learn more.

Rotary Club of Red Deer

Our differing occupations, cultures, and countries give us a unique perspective. Our shared passion for service helps us accomplish the remarkable. WHAT MAKES US DIFFERENT?  Our distinct point of view and approach gives us unique advantages. Learn more about Rotary International.   Learn more about Rotary’s 2018 Citizen of the Year

Safari Salon and Spa

Safari welcomed its first guests in 2003 with a goal of creating a truly exceptional luxury experience for residents in Red Deer and Central Alberta. Our team visits luxury spas all over the world in an effort to continually improve what we do.  We want our guests to feel like they are on a mini vacation each and every time they visit.  Our customer surveys tell us we hit the mark on a very consistent basis! Learn more.

Scott Subaru

Scott Subaru is committed to providing the highest levels of customer service through our unsurpassed knowledge of the Subaru vehicles we sell and service. Our staff of automotive professionals takes pride in representing the Subaru brand and are specialists in the innovative design, advanced technology, and superior performance that the brand represents. Safety and engineering is at the centre of a totally fulfilling Subaru driving experience. Learn more.  Find out about their new dealership, Canada’s first Passive Haus.

Expert Security Solutions

Keeping your family and home secure is our first job. Unlike other systems that rely on your cable or phone connection, Alarm.com systems have a dedicated cellular connection. Internet or broadband down? No problem. Power outage? We’ve got you covered with battery backup. Phone line cut? Not an issue.  Learn more with this article from Todayville. 

Speedpro Signs

Welcome to Speedpro Signs Red Deer! At Speedpro Signs we excel at providing solutions to your marketing challenges. Identifying your needs and offering innovative solutions that are efficient with your budget and will exceed your expectations is what we do best! Whether you are looking for a basic sign, a product that you have never seen or a full service installation display; we are the creative professionals that will meet your deadlines within budget. Learn more. 

Sheraton Celebrity Dance Off

Christine Moore, event co-chair, says: “On behalf of the Sheraton Celebrity Dance Off 2019  Cabinet, I am delighted to announce our partnership with the Friends of Red Deer Regional Hospital Centre. With roots going back to 1904, this group of dedicated volunteers have fundraised to support the care and comfort of patients at our hospital. Over the last 38 years, they have raised over $7 million. They exemplify everything about volunteerism and giving back to the community. They are the unsung heroes of our hospital. Learn more.

St. Eugene Golf Resort and Casino

Located just five minutes from the Canadian Rockies International Airport in southeastern British Columbia, St. Eugene Golf Resort & Casino features a full-service, three-diamond hotel with 125 rooms and suites, the Casino of the Rockies, and a Les Furber-designed, championship golf course. Our Resort also offers the best dining in the Cranbrook and Kimberley region with our signature St. Eugene Smokehouse, and pub-style options at our golf and casino restaurants. Other amenities include our brand new spa and the Health Club containing a fully equipped gym, outdoor pool heated year round, relaxation pools, sauna and steam room. The beautiful Spanish-colonial-styled Resort you see today was once the St. Eugene Mission, a residential school for First Nations youth. Today, we employ approximately 250 people and have become an entertainment destination for people across North America. The owners and associates at St. Eugene Golf Resort & Casino are proudly devoted to sharing our First Nations culture as well as the history of our magnificent Resort. Learn more.

TD Mortgage Diane Prospero

I am available outside of normal banking hours, including evenings and weekends, to suit your schedule. Whether you are purchasing a home, looking to transfer a mortgage or refinancing an existing mortgage to consolidate debt, I can help you find the best mortgage solution. Whether you are a first time home buyer or a seasoned homeowner, I am committed to making your mortgage experience comfortable and easy.

A resident of Red Deer County, I serve Central Alberta and surrounding areas and have a true understanding of the community. Learn more.

The Lending Cupboard

TLC is a unique non-profit organization operating in Red Deer and serving a growing number of communities in Central Alberta.  We loan more than 1400 pieces of medical equipment and aids to daily living each month.  We are supported by volunteers who contribute more than 11,000 hours each year.  In 2018 we served in excess of 10 thousand clients. Learn more.

Tommy Guns

With 70+ locations across Canada and the world, our guests come to us to look and feel their best. Our renowned Hot Towel Shaves, unique styles, and relaxing head massages are the epitome of male grooming.  Learn more.

Vellner Leisure Products

This is a 3rd generation family business which began in Red Deer with H.T. Vellner and father J.R. (Bob) Vellner in 1951 and has helped RV enthusiasts from around the world to enjoy the healthy family fun of the RV Lifestyle. We are dedicated to maintaining the tradition of fair and honest dealing and to remain in the forefront of an exciting industry built on a foundation of family values and healthy outdoor recreation. Please enjoy our site and come back often as we continue to offer new and exciting products and information to enhance your RV experience. Learn more. Watch this cool timelapse of Vellner’s setting up at the 2018 RV Show at Red Deer’s Westerner Park.

Volleyball Alberta

Westerner Park

Since 1891, Westerner Park has been a place for Central Albertans to gather and celebrate community events. Westerner Park is both an agricultural society and registered not-for-profit. We invest all of our earnings back into the improvement of our buildings, our grounds and our amenities. Each year, Westerner Park generates more than $150 million in economic activity, more than 1.5 million visitors come through our gates to celebrate over 1,500 unique events. From weddings and banquets to hockey games and agricultural shows, we continue to be there as Central Albertans join to share in their most memorable moments. It’s our legacy, and it’s always in mind as we work to ensure Westerner Park remains Central Alberta’s “destination for celebration” for generations to come. Learn more.

If you’d like to be one of our great partners and enjoy the benefits of having your stories told and your ads carried on todayville.com, please contact us.

President Todayville Inc., Honorary Colonel 41 Signal Regiment, Board Member Lieutenant Governor of Alberta Arts Award Foundation, Director Canadian Forces Liaison Council (Alberta) musician, photographer, former VP/GM CTV Edmonton.

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Alberta

Maxime Bernier says it’s ‘astounding’ Alberta is ‘pushing’ COVID boosters, tells Danielle Smith to stop it

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From LifeSiteNews

By Anthony Murdoch

The People’s Party of Canada leader tells the Alberta government: ‘It’s over! Get over it!’

People’s Party of Canada (PPC) leader Maxime Bernier said Alberta Premier Danielle Smith should tell provincial health bureaucrats to “back off” and stop “pushing” the mRNA COVID boosters on “anyone,” considering a recent announcement from health officials recommending yet more COVID shots.

“I find it astounding that Alberta public health bureaucrats are still pushing the mRNA boosters on anyone, and especially on children who have never been at risk, almost two years after almost all other pandemic measures have been ended,” Bernier told LifeSiteNews.

“Danielle Smith’s government should tell its bureaucrats to back off and stop stupidly feeding a needless sense of fear surrounding the virus that lingers among certain groups of society. It’s over! Get over it!”

Earlier this week, officials from Alberta Health Services (AHS), whose chief medical officer throughout the COVID crisis, Dr. Deena Hinshaw, was fired by Smith in 2022, updated its COVID booster recommendations to every “three months” starting at babies only six months old.

“Starting April 15, 2024, select groups of Albertans at high risk of severe outcomes from COVID-19 will be eligible for an additional dose,” the AHS noted on its website.

AHS health officials still assert that all “vaccines are safe, effective and save lives,” and that one can get a COVID shot at the same time as a flu vaccine.

On April 16, Bernier commented on the AHS’s new COVID jab guideline changes on X, in which he asked, “What’s going on in Alberta with their “conservative” government?

Bernier, who was a firm opponent of both the COVID shots and mandates, told LifeSiteNews that AHS’s recommendations are puzzling, given “more and more scientific evidence is emerging of dangerous side effects when injecting from these experimental substances.”

“Even though these are only recommendations, and nothing is mandated, this ‘guidance’ by government agencies influences people’s decisions,” Bernier said.

Those under 18 still need written or verbal consent from their parents to get the shot.

AHS is recommending booster jabs for seniors, healthcare workers as well as those with underlying medical conditions. They also recommend that First Nations people and “members of racialized and other equity-denied communities,” as well as pregnant women get the shots as well.

The COVID shots were heavily promoted by the federal government as well as all provincial governments in Canada, with the Alberta government under former Premier Jason Kenney being no exception.

The mRNA shots themselves have been linked to a multitude of negative and often severe side effects in children.

Danielle Smith took over from Kenney as leader of the United Conservative Party (UCP) on October 11, 2022, after winning the leadership. Kenney was ousted due to low approval ratings and for reneging on promises not to lock Alberta down as well as enacting a vaccine passport. Smith was opposed to COVID jab mandates.

Bernier: It’s ‘deplorable’ some provinces still mandate COVID shot for Heathcare workers

While Alberta does not mandate the COVID shots for healthcare workers anymore, British Columbia still does as well as some health regions in Ontario, a fact that Bernier called “deplorable.”

“I find it deplorable that nurses, doctors and other healthcare workers in B.C. and Ontario still have to be vaccinated to work in hospitals and that thousands of them have not been reintegrated,” Bernier told LifeSiteNews.

“The authoritarian covid measures adopted by all governments have been traumatic enough for millions of Canadians. All of them should be lifted.”

Last year, LifeSiteNews reported on how the details of the Canadian federal government’s COVID-19 vaccine contract with Pfizer for millions of doses of the mRNA-based experimental shots were recently disclosed after being hidden for over three years.

The contract with Pfizer shows the government agreed to accept the unknown long-term safety and efficacy of the shots. The details of the Pfizer contract do not disclose how much the government spent on the jabs.

A bill introduced by Conservative Party leader Pierre Poilievre that would have given Canadians back their “bodily autonomy” by banning future jab mandates was voted down last year after Trudeau’s Liberals and other parties rejected it.

Adverse effects from the first round of COVID shots have resulted in a growing number of Canadians filing for financial compensation over injuries from the jabs via the federal Vaccine Injury Program (VISP).

VISP has already paid well over $11 million to those injured by COVID injections.

Earlier this year, LifeSiteNews reported on how officials from Health Canada have admitted that there is “residual plasmid DNA” in the COVID shots after a Conservative MP asked the agency through an official information request if the DNA fragments were in the shots.

As for Bernier, earlier this month he called out Poilievre for dodging a question regarding Canada’s participation in the United Nations’ pro-abortion Paris Climate Agreement.

Throughout most of the COVID crisis, Canadians from coast to coast were faced with COVID mandates, including jab dictates, put in place by both the provincial and federal governments.

After much pushback, thanks to the Freedom Convoy, most provincial mandates were eliminated by the summer of 2022.

There are currently multiple ongoing class-action lawsuits filed by Canadians adversely affected by COVID mandates.

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Alberta

Canada’s advantage as the world’s demand for plastic continues to grow

Published on

From the Canadian Energy Centre

By Will Gibson

‘The demand for plastics reflects how essential they are in our lives’

From the clothes on your back to the containers for household products to the pipes and insulation in your home, plastics are interwoven into the fabric of day-to-day life for most Canadians.

And that reliance is projected to grow both in Canada and around the world in the next three decades

The Global Plastics Outlook, published by the Paris-based Organization for Economic Co-operation and Development (OECD), forecasts the use of plastics globally will nearly triple by 2060, driven by economic and population growth.  

The use of plastics is projected to double in OECD countries like Canada, the United States and European nations, but the largest increases will take place in Asia and Africa. 

“The demand for plastics reflects how essential they are in our lives, whether it is packaging, textiles, building materials or medical equipment,” says Christa Seaman, vice-president, plastics with the Chemical Industry Association of Canada (CIAC), which represents Canada’s plastics producers.  

She says as countries look to meet climate and sustainability goals, demand for plastic will grow. 

“Plastics in the market today demonstrate their value to our society. Plastics are used to make critical components for solar panels and wind turbines. But they also can play a role in reducing weight in transportation or in ensuring goods that are transported have less weight in their packaging or in their products.” 

Canada produces about $35 billion worth of plastic resin and plastic products per year, or over five per cent of Canadian manufacturing sales, according to a 2019 report published by the federal government.  

Seaman says Canadian plastic producers have competitive advantages that position them to grow as demand rises at home and abroad. In Alberta, a key opportunity is the abundant supply of natural gas used to make plastic resin.  

“As industry and consumer expectations shift for production to reduce emissions, Canada, and particularly Alberta, are extremely well placed to meet increased demand thanks to its supply of low-carbon feedstock. Going forward, production with less emissions is going to be important for companies,” Seaman says.  

“You can see that with Dow Chemical’s decision to spend $8.8 billion on a net zero facility in Alberta.” 

While modern life would not be possible without plastics, the CIAC says there needs to be better post-use management of plastic products including advanced recycling, or a so-called “circular economy” where plastics are seen as a resource or feedstock for new products, not a waste. 

Some companies have already started making significant investments to generate recyclable plastics.  

For example, Inter Pipeline Ltd.’s $4.3 billion Heartland Petrochemical Complex near Edmonton started operating in 2023. It produces a recyclable plastic called polypropylene from propane, with 65 per cent lower emissions than the global average thanks to the facility’s integrated design. 

Achieving a circular economy – where 90 per cent of post-consumer plastic waste is diverted or recycled – would benefit Canada’s economy, according to the CIAC.  

Deloitte study, commissioned by Environment & Climate Change Canada, estimated diverting or reusing 90 per cent of post-consumer plastic waste by 2030 will save $500 million annually while creating 42,000 direct and indirect jobs. It would also cut Canada’s annual CO2 emissions by 1.8 megatonnes.  

Right now, about 85 per cent of plastics end up in Canada’s landfills. To reach the 90 per cent diversion rate, Seaman says Canada must improve its infrastructure to collect and process the plastic waste currently being landfilled. 

But she also says the industry rather than municipalities need to take responsibility for recycling plastic waste.  

“This concept is referred to as extended producer responsibility. Municipalities have the responsibility for managing recycling within a waste management system. Given the competing costs and priorities, they don’t have the incentive to invest into recycling infrastructure when landfill space was the most cost-effective solution for them,” she says.  

“Putting that responsibility on the producers who put the products on the market makes the most sense…The industry is adapting, and we hope government policy will recognize this opportunity for Canada to meet our climate goals while growing our economy.” 

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