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Business Spotlight: Expert Security Solutions

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9 minute read

A local company re-brands with their customers in mind! Expert Security Solutions, formally Phone Experts Security, is evolving and it’s about a lot more than just a new look!

“Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.” – Brad Dufresne

We recently sat down with Expert Security Solutions’ owner Brad Dufresne and spoke about the company’s renewed focus on security solutions and how it all began.

Q: When did The Phone Experts first begin to focus on security solutions and what was the catalyst for that?

A: The Phone Experts Security was born in 1995 out of a need that we saw for a local, reputable company to provide security systems for small and medium commercial businesses. At the time we were doing a lot of network cabling for computer and telephone systems and we were often asked if we could wire for security, so it seemed like a great fit for our business.

Q: Did you always plan on offering residential security solutions as well or did that come later?

A: While we never ruled out the prospect of providing residential security it wasn’t our focus; but we would regularly receive requests for security quotes from the consumer market, so we eventually started to sell and install in that segment as well. Back then our greatest obstacle to being competitive in the residential market was our ability to finance the customers over 3-year terms. Providers like ADT and VOX were able to do this, but we lacked the capital. The only way we could compete was to provide the hardware and installation at or below our cost and rely on revenue from monitoring to attain profitability.

Q: Tell us more about Expert Security Solutions- why the re-brand and why now?

A: The re-brand gives us the opportunity to tell customers we aren’t just a phone company that sells security, and it allows us to retool and redefine who we are as a security provider. We got to take a hard look at the industry and make decisions about what we didn’t like about the industry and offer customers a better product and service than what’s typically offered in both the consumer and commercial markets.

Q: How will you be offering better products and service- what does that mean to you?

A: The products and services we offer are tailored to what our customer needs are and ensuring they are protected. We are a security company that provides security products that go beyond what the average alarm company will provide at a price point that is fair to both the customer and the company. The installation will be completed by professional well-trained technicians who will exceed the customers expectations. We are constantly evaluating products to ensure that we are current and relevant with respect to changing technologies and we are constantly evaluating our customer service – we want to provide exceptional customer experiences.

Q: Tell us more about what went into re-imagining Expert Security Solutions; what did you discover about your business and your customers?

A: We started by asking ourselves questions like; Why we are in business, How do we differ from our competitors, What level of service do we provide, What image we want to convey and Who our customers are and Who we want our customers to be?

The answers we came up with provided us with a clear sense of what we want to be.

Then we created a value statement. This was created by our security team, specifically for the security division;

“We are a local company that cares about protecting what you value most, through innovative and personalized security solutions, while providing an exceptional customer experience.”

We want to create loyal clients that refer others and exceed our customers expectations while providing quality customized security.

Q: You certainly did your research! So where does all this bring Expert Security Solutions? What’s the way forward?

A: Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.

The three pillars to our change and future success are the following:

No Contracts for Monitoring

We believe this is our key differentiator and the one that holds us the most accountable to our customers. When customers sign a long-term contract for the installation and monitoring of their security it puts them a terrible bargaining position when it comes to ongoing maintenance and even for the quality of the initial installation. By having no contract for the monitoring, it gives the customer the freedom to leave us if we aren’t providing the services they anticipated. While this a huge risk to us, I love the potential implications because it makes us constantly review our products and services to ensure that we truly are providing the best products and services at a competitive price.

Customer Loyalty Program

We review our customer accounts regularly to ensure they have opportunities to upgrade to current equipment and new technology. We have incentives for new and current customers.

Ongoing Support

Our dispatch is local and our technicians are local too. This allows us to offer services like troubleshooting and service work faster than a company that isn’t local. Our technicians can be reached 24 hours a day for technical issues or concerns.

Q: Any final thoughts on the future?

A: I believe that our vision for Expert Security Solutions as a “customer first, continuous improvement, learning organization”, will set us apart from the competition. But our success will hinge on our ability to get word of mouth advertising out to the market, so people will want to buy from us and seek out our services when required.

 

Check out these other great products and services from The Phone Experts/Expert Security Solutions:

Expert IT Solutions– From cloud managed antivirus to our full suite of remote and onsite support options,  Expert IT Solutions keeps your business concentrated on business not your IT infrastructure. We keep your data secure by using our online back up services, available to all business service clients, and offer multiple combinations of services to fit your business needs.

Find out more

Consumer Solutions – Phone Experts Consumer Solutions, provides wireless and internet services across Alberta, this includes Optik TV solutions, and rural services. Offering the latest cellphones, smartphones, prepaid devices and tablets!

Find out more

Business Solutions – Go where your business takes you! Enable business growth and success with the right solutions and services from Phone Experts Business Solutions, backed by network reliability and industry expertise. We keep your business connected on the go.

Find out more

 

The Phone Experts/Expert Security Solutions

ADDRESS:

4724 – 60th St, Red Deer, AB T4N 7C7

PHONE:

403-343-1122

EMAIL:

[email protected]

 

 

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Business

Canada’s economy has stagnated despite Ottawa’s spin

Published on

From the Fraser Institute

By Ben Eisen, Milagros Palacios and Lawrence Schembri

Canada’s inflation-adjusted per-person annual economic growth rate (0.7 per cent) is meaningfully worse than the G7 average (1.0 per cent) over this same period. The gap with the U.S. (1.2 per cent) is even larger. Only Italy performed worse than Canada.

Growth in gross domestic product (GDP), the total value of all goods and services produced in the economy annually, is one of the most frequently cited indicators of Canada’s economic performance. Journalists, politicians and analysts often compare various measures of Canada’s total GDP growth to other countries, or to Canada’s past performance, to assess the health of the economy and living standards. However, this statistic is misleading as a measure of living standards when population growth rates vary greatly across countries or over time.

Federal Finance Minister Chrystia Freeland, for example, recently boasted that Canada had experienced the “strongest economic growth in the G7” in 2022. Although the Trudeau government often uses international comparisons on aggregate GDP growth as evidence of economic success, it’s not the first to do so. In 2015, then-prime minister Stephen Harper said Canada’s GDP growth was “head and shoulders above all our G7 partners over the long term.”

Unfortunately, such statements do more to obscure public understanding of Canada’s economic performance than enlighten it. In reality, aggregate GDP growth statistics are not driven by productivity improvements and do not reflect rising living standards. Instead, they’re primarily the result of differences in population and labour force growth. In other words, they aren’t primarily the result of Canadians becoming better at producing goods and services (i.e. productivity) and thus generating more income for their families. Instead, they primarily reflect the fact that there are simply more people working, which increases the total amount of goods and services produced but doesn’t necessarily translate into increased living standards.

Let’s look at the numbers. Canada’s annual average GDP growth (with no adjustment for population) from 2000 to 2023 was the second-highest in the G7 at 1.8 per cent, just behind the United States at 1.9 per cent. That sounds good, until you make a simple adjustment for population changes by comparing GDP per person. Then a completely different story emerges.

Canada’s inflation-adjusted per-person annual economic growth rate (0.7 per cent) is meaningfully worse than the G7 average (1.0 per cent) over this same period. The gap with the U.S. (1.2 per cent) is even larger. Only Italy performed worse than Canada.

Why the inversion of results from good to bad? Because Canada has had by far the fastest population growth rate in the G7, growing at an annualized rate of 1.1 per cent—more than twice the annual population growth rate of the G7 as a whole at 0.5 per cent. In aggregate, Canada’s population increased by 29.8 per cent during this time period compared to just 11.5 per cent in the entire G7.

Clearly, aggregate GDP growth is a poor tool for international comparisons. It’s also not a good way to assess changes in Canada’s performance over time because Canada’s rate of population growth has not been constant. Starting in 2016, sharply higher rates of immigration have led to a pronounced increase in population growth. This increase has effectively partially obscured historically weak economic growth per person over the same period.

Specifically, from 2015 to 2023, under the Trudeau government, inflation-adjusted per-person economic growth averaged just 0.3 per cent. For historical perspective, per-person economic growth was 0.8 per cent annually under Brian Mulroney, 2.4 per cent under Jean Chrétien and 2.0 per cent under Paul Martin.

Due to Canada’s sharp increase in population growth in recent years, aggregate GDP growth is a misleading indicator for comparing economic growth performance across countries or time periods. Canada is not leading the G7, or doing well in historical terms, when it comes to economic growth measures that make simple adjustments for our rapidly growing population. In reality, we’ve become a growth laggard and our living standards have largely stagnated for the better part of a decade.

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Fraser Institute

Powerful players count on corruption of ideal carbon tax

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From the Fraser Institute

By Kenneth P. Green

Prime Minister Trudeau recently whipped out the big guns of rhetoric and said the premiers of Alberta, Nova Scotia, New Brunswick, Newfoundland and Labrador, Ontario, Prince Edward Island and Saskatchewan are “misleading” Canadians and “not telling the truth” about the carbon tax. Also recently, a group of economists circulated a one-sided open letter extolling the virtues of carbon pricing.

Not to be left out, a few of us at the Fraser Institute recently debated whether the carbon tax should or could be reformed. Ross McKitrick and Elmira Aliakbari argued that while the existing carbon tax regime is badly marred by numerous greenhouse gas (GHG) regulations and mandates, is incompletely revenue-neutral, lacks uniformity across the economy and society, is set at an arbitrary price and so on, it remains repairable. “Of all the options,” they write, “it is widely acknowledged that a carbon tax allows the most flexibility and cost-effectiveness in the pursuit of society’s climate goals. The federal government has an opportunity to fix the shortcomings of its carbon tax plan and mitigate some of its associated economic costs.”

I argued, by contrast, that due to various incentives, Canada’s relevant decision-makers (politicians, regulators and big business) would all resist any reforms to the carbon tax that might bring it into the “ideal form” taught in schools of economics. To these groups, corruption of the “ideal carbon tax” is not a bug, it’s a feature.

Thus, governments face the constant allure of diverting tax revenues to favour one constituency over another. In the case of the carbon tax, Quebec is the big winner here. Atlantic Canada was also recently won by having its home heating oil exempted from carbon pricing (while out in the frosty plains, those using natural gas heating will feel the tax’s pinch).

Regulators, well, they live or die by the maintenance and growth of regulation. And when it comes to climate change, as McKitrick recently observed in a separate commentary, we’re not talking about only a few regulations. Canada has “clean fuel regulations, the oil-and-gas-sector emissions cap, the electricity sector coal phase-out, strict energy efficiency rules for new and existing buildings, new performance mandates for natural gas-fired generation plants, the regulatory blockade against liquified natural gas export facilities” and many more. All of these, he noted, are “boulders” blocking the implementation of an ideal carbon tax.

Finally, big business (such as Stellantis-LG, Volkswagen, Ford, Northvolt and others), which have been the recipients of subsidies for GHG-reducing activities, don’t want to see the driver of those subsidies (GHG regulations) repealed. And that’s only in the electric vehicle space. Governments also heavily subsidize wind and solar power businesses who get a 30 per cent investment tax credit though 2034. They also don’t want to see the underlying regulatory structures that justify the tax credit go away.

Clearly, all governments that tax GHG emissions divert some or all of the revenues raised into their general budgets, and none have removed regulations (or even reduced the rate of regulation) after implementing carbon-pricing. Yet many economists cling to the idea that carbon taxes are either fine as they are or can be reformed with modest tweaks. This is the great carbon-pricing will o’ the wisp, leading Canadian climate policy into a perilous swamp.

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