Connect with us
[bsa_pro_ad_space id=12]

Business News

Business Spotlight: Expert Security Solutions

Published

on

If you like this, share it!




  • A local company re-brands with their customers in mind! Expert Security Solutions, formally Phone Experts Security, is evolving and it’s about a lot more than just a new look!

    “Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.” – Brad Dufresne

    We recently sat down with Expert Security Solutions’ owner Brad Dufresne and spoke about the company’s renewed focus on security solutions and how it all began.

    Q: When did The Phone Experts first begin to focus on security solutions and what was the catalyst for that?

    A: The Phone Experts Security was born in 1995 out of a need that we saw for a local, reputable company to provide security systems for small and medium commercial businesses. At the time we were doing a lot of network cabling for computer and telephone systems and we were often asked if we could wire for security, so it seemed like a great fit for our business.

    Q: Did you always plan on offering residential security solutions as well or did that come later?

    A: While we never ruled out the prospect of providing residential security it wasn’t our focus; but we would regularly receive requests for security quotes from the consumer market, so we eventually started to sell and install in that segment as well. Back then our greatest obstacle to being competitive in the residential market was our ability to finance the customers over 3-year terms. Providers like ADT and VOX were able to do this, but we lacked the capital. The only way we could compete was to provide the hardware and installation at or below our cost and rely on revenue from monitoring to attain profitability.

    Q: Tell us more about Expert Security Solutions- why the re-brand and why now?

    A: The re-brand gives us the opportunity to tell customers we aren’t just a phone company that sells security, and it allows us to retool and redefine who we are as a security provider. We got to take a hard look at the industry and make decisions about what we didn’t like about the industry and offer customers a better product and service than what’s typically offered in both the consumer and commercial markets.

    Q: How will you be offering better products and service- what does that mean to you?

    A: The products and services we offer are tailored to what our customer needs are and ensuring they are protected. We are a security company that provides security products that go beyond what the average alarm company will provide at a price point that is fair to both the customer and the company. The installation will be completed by professional well-trained technicians who will exceed the customers expectations. We are constantly evaluating products to ensure that we are current and relevant with respect to changing technologies and we are constantly evaluating our customer service – we want to provide exceptional customer experiences.

    Q: Tell us more about what went into re-imagining Expert Security Solutions; what did you discover about your business and your customers?

    A: We started by asking ourselves questions like; Why we are in business, How do we differ from our competitors, What level of service do we provide, What image we want to convey and Who our customers are and Who we want our customers to be?

    The answers we came up with provided us with a clear sense of what we want to be.

    Then we created a value statement. This was created by our security team, specifically for the security division;

    “We are a local company that cares about protecting what you value most, through innovative and personalized security solutions, while providing an exceptional customer experience.”

    We want to create loyal clients that refer others and exceed our customers expectations while providing quality customized security.

    Q: You certainly did your research! So where does all this bring Expert Security Solutions? What’s the way forward?

    A: Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.

    The three pillars to our change and future success are the following:

    No Contracts for Monitoring

    We believe this is our key differentiator and the one that holds us the most accountable to our customers. When customers sign a long-term contract for the installation and monitoring of their security it puts them a terrible bargaining position when it comes to ongoing maintenance and even for the quality of the initial installation. By having no contract for the monitoring, it gives the customer the freedom to leave us if we aren’t providing the services they anticipated. While this a huge risk to us, I love the potential implications because it makes us constantly review our products and services to ensure that we truly are providing the best products and services at a competitive price.

    Customer Loyalty Program

    We review our customer accounts regularly to ensure they have opportunities to upgrade to current equipment and new technology. We have incentives for new and current customers.

    Ongoing Support

    Our dispatch is local and our technicians are local too. This allows us to offer services like troubleshooting and service work faster than a company that isn’t local. Our technicians can be reached 24 hours a day for technical issues or concerns.

    Q: Any final thoughts on the future?

    A: I believe that our vision for Expert Security Solutions as a “customer first, continuous improvement, learning organization”, will set us apart from the competition. But our success will hinge on our ability to get word of mouth advertising out to the market, so people will want to buy from us and seek out our services when required.

     

    Check out these other great products and services from The Phone Experts/Expert Security Solutions:

    Expert IT Solutions– From cloud managed antivirus to our full suite of remote and onsite support options,  Expert IT Solutions keeps your business concentrated on business not your IT infrastructure. We keep your data secure by using our online back up services, available to all business service clients, and offer multiple combinations of services to fit your business needs.

    Find out more

    Consumer Solutions – Phone Experts Consumer Solutions, provides wireless and internet services across Alberta, this includes Optik TV solutions, and rural services. Offering the latest cellphones, smartphones, prepaid devices and tablets!

    Find out more

    Business Solutions – Go where your business takes you! Enable business growth and success with the right solutions and services from Phone Experts Business Solutions, backed by network reliability and industry expertise. We keep your business connected on the go.

    Find out more

     

    The Phone Experts/Expert Security Solutions

    ADDRESS:

    4724 – 60th St, Red Deer, AB T4N 7C7

    PHONE:

    403-343-1122

    EMAIL:

    Red.Deer@phoneexperts.com

     

     

     


    If you like this, share it!

    Todayville Content Team works with a wide variety of clients to develop sponsored content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

    Business News

    All Chamber members invited to 125 Anniversary Open House this Friday!

    Published

    on

    If you like this, share it!




  • Chamber celebrates 125th anniversary

    On March 17th the Red Deer & District Chamber of Commerce will celebrate its 125th anniversary.

    In 1894 the Red Deer Board of Trade was established and set its first goal to establish a municipal government for the area.  By 1901 Red Deer was incorporated as a town.  As time went on the Board of Trade become more heavily involved in improving Red Deer’s position and eventually became involved in national issues.  By 1953 the Board of Trade had experienced such growth that a decision was made to officially change its name to the Red Deer Chamber of Commerce.

    The Chamber plans to spend a good part of 2019 promoting their roots in the community and historical significance at their events and through marketing efforts.  “We have several things planned this year that tie in to our 125 year anniversary.  Including our 125 year brand that is a replicating the original Welcome to Red Deer sign from the 1960s.  The Chamber has been a pillar in the community and instrumental in helping shape Red Deer into the vibrant city it is today” says Rick More, CEO, Red Deer & District Chamber of Commerce.

    The Chamber invites their members to join them on March 15th from 2-4pm at their open house to kick off the celebrations.  Members and the public can watch for their communications throughout the year and can follow them on social media through their Facebook: www.fb.com/RedDeerChamber and Twitter: @reddeerchamber

    The Red Deer & District Chamber of Commerce is a collaborative leader in building a globally significant region and a vibrant community.


    If you like this, share it!
    Continue Reading

    Entertainment

    Great Slate of Guests Coming to the Red Deer Home Show!

    Published

    on

    If you like this, share it!




  • The Red Deer Home Show is back once again for 2019!

    Over 280 vendors will be on hand to provide Central Albertans with new products and services, ideas and décor in Canada’s hottest economic region!

    Be sure to also check out a few of this year’s excellent speakers and celebrities- they’ll be talking everything from gardening, to home organization to senior living!

    Here are your 2019 speakers and when they’ll be taking the stage:

    Donna Balzer- One of Western Canada’s Top Gardeners

    Garden expert, regular guest on CBC radio in Alberta and host of internationally aired Bugs & Blooms on HGTV.

    Donna brings garden inspiration and practical insider information to get you growing your own vegetables this season.

    You will learn: The basics of garden design, selecting plants and choosing containers that are right for you plus the secret to growing pest-free food. Learn tips and tricks to grow great vegetables in 2019.

    Saturday, March 16 at 2:30pm

    Sunday, March 17 at 11:30am

    Learn more about Donna here: www.donnabalzer.com

     

     

     

    Chelsie Anderson- Garden Gratitude Throughout the Seasons

    Regular CBC Radio “The Home Stretch” contributor, Chelsie understands gardens from a lifetime of hands-on experience. She has been the owner and operator of her gardening business “Garden SOIL-utions” for over a decade where she passionately tends to existing gardens and installs new ones with inspiration. In addition to her CBC appearances, Chelsie is frequently in the media; on CTV News, Global News, and gets many a mention in the Calgary Herald. She also sells red wiggler worms and their poop, known as castings, to gardeners who love the soil as much as she does. Beautiful plants start from the ground up!

    Sunday, March 17 at 1:30pm

    Learn more about Chelsie here: www.chelsiesgardens.com

     

    Terry Hollman- Organizing Your Home

    As President of the Red Deer based company, Canadian Closet, Terry knows a little bit about helping Central Albertans get organized and de-cluttered. When setting New Year’s resolutions, getting organized is in the top 10 and is often a repeated goal throughout the year. Terry will provide advice, solutions and visuals during this presentation to explain the best solutions for organizing areas in the home.

    Attendees will be motivated to tackle closets, kitchens, pantries, garages, and more with practical, functional, and sensible ideas for keeping the home organized.

    Saturday, March 16 at 11:30am

    Carol Kelly- Healthy Yards

    Healthy yards mean healthy for you as landowner, your community and local wildlife. This casual presentation will introduce you to Medicine River Wildlife Centre, learn how they can help you and how you can take simple steps to mitigate any conflicts or injuries concerning wildlife in your yard.

    There will also be time to visit with Fang, the Centre’s education skunk, and ask any questions you may have.

    Sunday, March 17 at 2:30pm

    The BILD Team- Thinking about Buying a New Home or Renovating your home? Questions to ask before you hire your next contractor?

    Need to hire a home builder to build your new home or a contractor for your next renovation project?  Interviewed by Lisa Buckingham, from questions provided by the audience, Derek Fredeen, Andrew Wiebe and Kevin Wilkie will offer tips for selecting and working with a qualified professional before you start your search. This is a Q&A panel discussion so bring your questions, pens and paper.

     

    Saturday, March 16 at 3:45 pm. 

    Audience members will receive a free home show admission ticket to return on Sunday. With information provided by the panel, we only thought it fair to give you the chance to return on Sunday armed and ready to ask more questions to the trades participating in the show. Sponsored by BILD – Central Alberta

    Ellen Walker- How to Alleviate Stress and Make Your Home Work for You

    Ellen will go through some steps in the interior design process so that your home reflects you, and how a professional Interior Designer can achieve your vision while reducing the stress on you.

    Saturday, March 16 at 1:00pm

     

     

     

     

    Sue West, Isabelle Setter and Karen Patzer- Senior Living By Design

    Join Sue,  Isabelle, and Karen, from Timberstone Mews, Christenson Developments,  in a presentation and discussion on senior “Lifestyle Innovations & Resident-Centred Services”.

    Friday, March 15 at 6:00pm

     

     

     

     

    The 2019 Red Deer Home Show

    Dates and Times:
    Friday, March 15 – noon to 8:00pm
    Saturday, March 16 – 10:00am – 6:00pm
    Sunday, March 17 – 10:00am – 5:00pm


    If you like this, share it!
    Continue Reading

    march, 2019

    fri8mar - 30aprmar 85:30 pmapr 30Real Estate Dinner Theatre5:30 pm - (april 30) 10:00 pm

    sat30mar - 31mar 3010:00 ammar 319th Annual Central Alberta Family Expo10:00 am - 5:00 pm (31)

    sat30mar1:00 pm- 4:00 pmMAGSaturday @ the MuseumMAGnificent Saturdays welcomes all ages and abilities to participate in a fun art project every week! 1:00 pm - 4:00 pm

    Trending

    X