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Business Spotlight: Expert Security Solutions

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  • A local company re-brands with their customers in mind! Expert Security Solutions, formally Phone Experts Security, is evolving and it’s about a lot more than just a new look!

    “Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.” – Brad Dufresne

    We recently sat down with Expert Security Solutions’ owner Brad Dufresne and spoke about the company’s renewed focus on security solutions and how it all began.

    Q: When did The Phone Experts first begin to focus on security solutions and what was the catalyst for that?

    A: The Phone Experts Security was born in 1995 out of a need that we saw for a local, reputable company to provide security systems for small and medium commercial businesses. At the time we were doing a lot of network cabling for computer and telephone systems and we were often asked if we could wire for security, so it seemed like a great fit for our business.

    Q: Did you always plan on offering residential security solutions as well or did that come later?

    A: While we never ruled out the prospect of providing residential security it wasn’t our focus; but we would regularly receive requests for security quotes from the consumer market, so we eventually started to sell and install in that segment as well. Back then our greatest obstacle to being competitive in the residential market was our ability to finance the customers over 3-year terms. Providers like ADT and VOX were able to do this, but we lacked the capital. The only way we could compete was to provide the hardware and installation at or below our cost and rely on revenue from monitoring to attain profitability.

    Q: Tell us more about Expert Security Solutions- why the re-brand and why now?

    A: The re-brand gives us the opportunity to tell customers we aren’t just a phone company that sells security, and it allows us to retool and redefine who we are as a security provider. We got to take a hard look at the industry and make decisions about what we didn’t like about the industry and offer customers a better product and service than what’s typically offered in both the consumer and commercial markets.

    Q: How will you be offering better products and service- what does that mean to you?

    A: The products and services we offer are tailored to what our customer needs are and ensuring they are protected. We are a security company that provides security products that go beyond what the average alarm company will provide at a price point that is fair to both the customer and the company. The installation will be completed by professional well-trained technicians who will exceed the customers expectations. We are constantly evaluating products to ensure that we are current and relevant with respect to changing technologies and we are constantly evaluating our customer service – we want to provide exceptional customer experiences.

    Q: Tell us more about what went into re-imagining Expert Security Solutions; what did you discover about your business and your customers?

    A: We started by asking ourselves questions like; Why we are in business, How do we differ from our competitors, What level of service do we provide, What image we want to convey and Who our customers are and Who we want our customers to be?

    The answers we came up with provided us with a clear sense of what we want to be.

    Then we created a value statement. This was created by our security team, specifically for the security division;

    “We are a local company that cares about protecting what you value most, through innovative and personalized security solutions, while providing an exceptional customer experience.”

    We want to create loyal clients that refer others and exceed our customers expectations while providing quality customized security.

    Q: You certainly did your research! So where does all this bring Expert Security Solutions? What’s the way forward?

    A: Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.

    The three pillars to our change and future success are the following:

    No Contracts for Monitoring

    We believe this is our key differentiator and the one that holds us the most accountable to our customers. When customers sign a long-term contract for the installation and monitoring of their security it puts them a terrible bargaining position when it comes to ongoing maintenance and even for the quality of the initial installation. By having no contract for the monitoring, it gives the customer the freedom to leave us if we aren’t providing the services they anticipated. While this a huge risk to us, I love the potential implications because it makes us constantly review our products and services to ensure that we truly are providing the best products and services at a competitive price.

    Customer Loyalty Program

    We review our customer accounts regularly to ensure they have opportunities to upgrade to current equipment and new technology. We have incentives for new and current customers.

    Ongoing Support

    Our dispatch is local and our technicians are local too. This allows us to offer services like troubleshooting and service work faster than a company that isn’t local. Our technicians can be reached 24 hours a day for technical issues or concerns.

    Q: Any final thoughts on the future?

    A: I believe that our vision for Expert Security Solutions as a “customer first, continuous improvement, learning organization”, will set us apart from the competition. But our success will hinge on our ability to get word of mouth advertising out to the market, so people will want to buy from us and seek out our services when required.

     

    Check out these other great products and services from The Phone Experts/Expert Security Solutions:

    Expert IT Solutions– From cloud managed antivirus to our full suite of remote and onsite support options,  Expert IT Solutions keeps your business concentrated on business not your IT infrastructure. We keep your data secure by using our online back up services, available to all business service clients, and offer multiple combinations of services to fit your business needs.

    Find out more

    Consumer Solutions – Phone Experts Consumer Solutions, provides wireless and internet services across Alberta, this includes Optik TV solutions, and rural services. Offering the latest cellphones, smartphones, prepaid devices and tablets!

    Find out more

    Business Solutions – Go where your business takes you! Enable business growth and success with the right solutions and services from Phone Experts Business Solutions, backed by network reliability and industry expertise. We keep your business connected on the go.

    Find out more

     

    The Phone Experts/Expert Security Solutions

    ADDRESS:

    4724 – 60th St, Red Deer, AB T4N 7C7

    PHONE:

    403-343-1122

    EMAIL:

    Red.Deer@phoneexperts.com

     

     

     


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    Local Business

    Green Energy Futures talks to Scott Subaru about the new eco-friendly dealership.

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  • “FIRST PASSIVE HOUSE CAR DEALERSHIP IN CANADA”

    Interview conducted & produced by David Dodge, Subaru of America in production with Green Energy Futures.
    – Original blog post with video at >> http://www.greenenergyfutures.ca Episode #213

    _____________________________________________________________________

    – We’ve seen some amazing super energy efficient buildings on Green Energy Futures, including living buildings and net-zero churches, homes and even department stores. But we’ve never heard of anyone doing what the Scott Subaru car dealership in Red Deer is doing.

    Garrett Scott: “Hi, I’m Garrett Scott, I’m the dealer principal of Scott Subaru in Red Deer and we have almost completed our construction of the World’s first Passive House car dealership.”

    – Scott said they were inspired to do something special when they visited the Subaru plant in Indiana.

    Scott: “Subaru America has a zero waste plant and the plant is also sitting on a wildlife nature preserve as well. They’ve got incredible kind of wetland and green space around it and the zero waste is pretty unique when you consider manufacturing; you’re always wasting a little bit, you would think.”

    – Inspired by the zero waste idea, Scott came back to Red Deer and talked to Cover Architects and came up with the idea of building the first car dealership built to the Passive House standard.

    Scott: “We wanted to be able to have the ultimate calling card and have something that was so unique but also represent some of our values. Why waste if we don’t have to? Why build something that is just ‘Ho Hum’, that everyone else has done before and if you’re going to be in one spot for 50 years or want to be here for 50 years more; let’s build a legacy project that means something today as much as it would 20 years from now.”

    – There are many reasons why they undertook the project.

    Scott: “We’re talking about eliminating 80% of our heating and cooling costs almost and that’s the reason we did it. That’s cool. That’s really quite exciting.”

    – But it’s about more than saving money.

    Scott: “Being as efficient as it is from an energy standpoint motivates us to take our business and follow a similar trend we try and make the most efficient process for our customers from a purchase standpoint, from a repair standpoint, but also then correlate that into our staff; Passive House buildings are considered much more livable and much more enjoyable than your standard commercial building is.”

    – So how do you take a car showroom with floor-to-ceiling windows to Passive House standards?

    Scott: “So, Passive House is essentially an unbreakable blanket around the building that keeps it insulated from the environment outside and that goes with the walls, the windows, the doors, and also the foundation, the flooring. You build exterior walls that are getting close to 20-22 inches thick; you’ve got four layers of different types of insulation, types of material, impenetrable barriers.

    – All of this adds up to a car dealership that uses 80% less energy and doesn’t have a conventional furnace.

    Scott: “There is heat recovery units and then super efficient air-source heat pumps and these air source heat pumps, they can be 200% more efficient than a furnace and with that you get those incredibly low consumption numbers, and they’re rated now to be available in Alberta for temperatures down to -30. We’re very confident that this will get done but the big issue with this building isn’t necessarily heating it, the envelope is keeping the heat in, it’s cooling it and these heat pumps also work in the inverse fashion and they cool the building too.”

    – Garrett’s grandfather Kipp Scott opened the family’s first car dealership in Red Deer 50 years ago. Garrett says this is a legacy project that he hopes will still be cool 20 years from now.

    Scott: “This building will also garner some more exposure than a traditional new dealership would and that’s also one of the big motivators in doing this is to achieve the goals we have as a Subaru dealer. We need to be extremely unique. This helps us get there.

    ______________________________________________________________

    Learn more at GreenEnergyFutures.ca – and – www.ScottSubaru.com/Passive-House


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    Local Business

    Why Coaching? It’s Better than Chocolate Cake.

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  • I am a coach. I love what I do. A lot of people have good questions about my work.

    One question that gets asked repeatedly is, “What is coaching?”

    The best answer to “What is coaching?” is always to experience coaching. It’s like trying to describe chocolate cake.

    You can try to describe chocolate cake or you can eat chocolate cake. There’s a big difference.

    According to the International Coaches Federation, the governing and regulatory body for certified coaches, “Professional coaching brings many wonderful benefits: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence. And, the list does not end there. Those who undertake coaching also can expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.”

    Wow, right?

    Another way of looking at the question “What is coaching?” is to hear what clients experience in a coaching conversation. It’s sort of like asking what it feels like to eat chocolate cake.

    Here are some candid responses from my clients.

    Coaching feels like…..

    Clarity and direction

    Encouragement with action

    Finding my bravest self

    Focused empowering

    Hard Work

    Challenging

    Enlightening

    Informative

    Momentum with hope

    Safe

    Impending Change

    Hopeful Moving Forward

    Reorganizing of thoughts

    Action Focused

    Uncomfortable in a good way

    Exciting

    Clear Direction

    Vulnerability, Ownership, Clarity

    I CAN CHANGE!

    If you are looking for any of those results this year and you’re tired of the same struggles year after year, hiring a coach may be a great option for you. I know it has changed my life and I am honoured to offer my clients a conversation that can do so much!

    One word of caution… chocolate cake with all of the best, specialized ingredients, that is masterfully put together by an experienced chef is going to be a very different experience than eating cake that was baked by someone with less understanding of the ingredients. Find a coach with training and experience that supports the outcomes and experience you are looking for.

    So, instead of just asking, “What is coaching?”, try it!  You’ll be glad you did.  It’s better than chocolate cake.


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    january, 2019

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