A local company re-brands with their customers in mind! Expert Security Solutions, formally Phone Experts Security, is evolving and it’s about a lot more than just a new look!
“Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.” – Brad Dufresne
We recently sat down with Expert Security Solutions’ owner Brad Dufresne and spoke about the company’s renewed focus on security solutions and how it all began.
Q: When did The Phone Experts first begin to focus on security solutions and what was the catalyst for that?
A: The Phone Experts Security was born in 1995 out of a need that we saw for a local, reputable company to provide security systems for small and medium commercial businesses. At the time we were doing a lot of network cabling for computer and telephone systems and we were often asked if we could wire for security, so it seemed like a great fit for our business.
Q: Did you always plan on offering residential security solutions as well or did that come later?
A: While we never ruled out the prospect of providing residential security it wasn’t our focus; but we would regularly receive requests for security quotes from the consumer market, so we eventually started to sell and install in that segment as well. Back then our greatest obstacle to being competitive in the residential market was our ability to finance the customers over 3-year terms. Providers like ADT and VOX were able to do this, but we lacked the capital. The only way we could compete was to provide the hardware and installation at or below our cost and rely on revenue from monitoring to attain profitability.
Q: Tell us more about Expert Security Solutions- why the re-brand and why now?
A: The re-brand gives us the opportunity to tell customers we aren’t just a phone company that sells security, and it allows us to retool and redefine who we are as a security provider. We got to take a hard look at the industry and make decisions about what we didn’t like about the industry and offer customers a better product and service than what’s typically offered in both the consumer and commercial markets.
Q: How will you be offering better products and service- what does that mean to you?
A: The products and services we offer are tailored to what our customer needs are and ensuring they are protected. We are a security company that provides security products that go beyond what the average alarm company will provide at a price point that is fair to both the customer and the company. The installation will be completed by professional well-trained technicians who will exceed the customers expectations. We are constantly evaluating products to ensure that we are current and relevant with respect to changing technologies and we are constantly evaluating our customer service – we want to provide exceptional customer experiences.
Q: Tell us more about what went into re-imagining Expert Security Solutions; what did you discover about your business and your customers?
A: We started by asking ourselves questions like; Why we are in business, How do we differ from our competitors, What level of service do we provide, What image we want to convey and Who our customers are and Who we want our customers to be?
The answers we came up with provided us with a clear sense of what we want to be.
Then we created a value statement. This was created by our security team, specifically for the security division;
“We are a local company that cares about protecting what you value most, through innovative and personalized security solutions, while providing an exceptional customer experience.”
We want to create loyal clients that refer others and exceed our customers expectations while providing quality customized security.
Q: You certainly did your research! So where does all this bring Expert Security Solutions? What’s the way forward?
A: Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.
The three pillars to our change and future success are the following:
No Contracts for Monitoring
We believe this is our key differentiator and the one that holds us the most accountable to our customers. When customers sign a long-term contract for the installation and monitoring of their security it puts them a terrible bargaining position when it comes to ongoing maintenance and even for the quality of the initial installation. By having no contract for the monitoring, it gives the customer the freedom to leave us if we aren’t providing the services they anticipated. While this a huge risk to us, I love the potential implications because it makes us constantly review our products and services to ensure that we truly are providing the best products and services at a competitive price.
Customer Loyalty Program
We review our customer accounts regularly to ensure they have opportunities to upgrade to current equipment and new technology. We have incentives for new and current customers.
Our dispatch is local and our technicians are local too. This allows us to offer services like troubleshooting and service work faster than a company that isn’t local. Our technicians can be reached 24 hours a day for technical issues or concerns.
Q: Any final thoughts on the future?
A: I believe that our vision for Expert Security Solutions as a “customer first, continuous improvement, learning organization”, will set us apart from the competition. But our success will hinge on our ability to get word of mouth advertising out to the market, so people will want to buy from us and seek out our services when required.
Check out these other great products and services from The Phone Experts/Expert Security Solutions:
Expert IT Solutions– From cloud managed antivirus to our full suite of remote and onsite support options, Expert IT Solutions keeps your business concentrated on business not your IT infrastructure. We keep your data secure by using our online back up services, available to all business service clients, and offer multiple combinations of services to fit your business needs.
Consumer Solutions – Phone Experts Consumer Solutions, provides wireless and internet services across Alberta, this includes Optik TV solutions, and rural services. Offering the latest cellphones, smartphones, prepaid devices and tablets!
Business Solutions – Go where your business takes you! Enable business growth and success with the right solutions and services from Phone Experts Business Solutions, backed by network reliability and industry expertise. We keep your business connected on the go.
4724 – 60th St, Red Deer, AB T4N 7C7
Downtown Wednesday Market returns!
It’s Back!! Downtown Red Deer Market offering local goods and produce on Little Gaetz Avenue
Throughout the summer season, the farmers’ market comes to Little Gaetz Avenue in Downtown Red Deer every Wednesday from 3:30 – 6:30 p.m.
You can purchase farm fresh food from nearby farms including meat, fresh vegetables and fruit, baked goods and handmade items at this accredited Alberta Farmers’ Market.
Check out the Downtown Red Deer Market Facebook page for regular updates throughout the market season.
The 2020 Downtown Red Deer Market is launching on June 3rd. During Market, precautions will be taken to ensure physical distancing and hand sanitization practices are adhered to.
The health and well-being of our staff, vendors, and the public is our number one importance and we encourage you to stay informed by regularly reviewing information on the Canadian government’s COVID-19 webpage.
Please note: Dogs are not permitted on-site during the market, as per Alberta Health Services regulations. We apologize for any inconvenience this may cause.
If you’d like to join our market as a vendor, please send us a completed application form. We welcome both seasonal and weekly vendors, and approve applications as they arrive throughout the season.
Please allow 2-3 business days to process applications. Click here to access the 2020 vendor application form.
Some of our regular vendors include:
- Cafe Millennium
- Innisfail Growers
- Klein Farm
- Markerville Berry & Vegetable Farm
- MSW Farms
- Souto Farms
- Troubled Monk
- West Country Kettle Corn
- Taste of Ukraine
- Nixon Honey
Parking at the Market
See our parking page for Downtown parking options near the market site.
Changing of the Tides – How One Alberta Company Is Driving Hydrokinetic Power
The energy conversation has been a polarized debate for years and continues to hit headlines. The clean energy industry is driven by forward-thinking individuals who have one common goal, transitioning from traditional energy sources to a more sustainable form of energy. Now in 2020, we have more oil than we know what to do with, an unprecedented amount of unused facilities that require cleanup, and jobs being lost daily. We exist in a time where competition drives innovation, demonstrating proof of concept is essential to drive investment and still, unable to see eye to eye for a common approach. Let me ask you this, is it problematic for us as a society to hold onto previous conceptions of clean energy projects, regardless of what type?
Jupiter Hydro was founded in September 2010 by Co-CEO Ross Sinclaire in Calgary, Alberta. Their main focus is in-stream hydrokinetic power generation. Co-Ceo Bob Knight joined the team later in their development. If you have read into hydropower in the past, you may be aware of this type of power generation. Jupiter Hydro has taken the benefits of traditional hydropower and combined their unique technology to produce a far more cost-effective and sustainable form of hydrokinetic power generation.
Like any new technology that works to produce power in a non-traditional method, Jupiter Hydro has gone through three phases over a decade that has brought them a unique opportunity in Nova Scotia’s Bay of Fundy scheduled for later in 2020. Beginning with testing their hypothesis, proving the theory of generating rotational power utilizing an Archimedes screw presented to fluid flow at an angle was tested in an irrigation channel. With promise in their theory, they move to test their methodology developed to quantify produced power was developed using a rudimentary test tank and 3D printed screws. Mounting systems were developed and fabrications were created with cost-effective materials. In 2012, testing at the University of Calgary’s test tank began to quantify torque characteristics and confirmed blade pitch and presentation characteristics. Both the horizontal orientation and longitudinal orientation of the screw were tested, giving insight into a highly effective angle for their Archimedes screw.
Open Water Testing
Crucial for any proof of concept in hydrokinetic power generation, Jupiter Hydro began their open water testing in 2013 in the Fraser River in BC. Early tests allowed discrepancies to be addressed with submerged generators and confirmed scalability for the technology for the team. Their second open water test addressed the longitudinal placement of their Archimedes screw while testing a swing arm in open water. With support from the Canadian Hydrokinetic Turbine Test Center, they had their third and fourth test at the facility to demonstrate the technology to identify flow clearances for their swing arm. They recorded nearly 50% efficiency and formed the basis of their current design for the upcoming Bay of Fundy project.
Defining In-Stream Hydrokinetics
In-stream hydrokinetics can be defined as harnessing the natural flow of water to provide rotational power. “In-stream” means that no containment or diversions are required, meaning that obstruction of the water flow is not required; be it a river, dam outflow, canal, or tidal flow. No dams or penstocks are required, and water flow is not restricted. If we consider that there are over 8500 named rivers in Canada according to the WWF, with the addition of ocean currents or any source of flowing water, the resources are huge for this technology.
If we visit the pros and cons that have been put on traditional hydro, we tend to lie on the outstanding cons that have given the industry a black eye over the last decade. As mentioned previously, competition drives innovation, to which Jupiter Hydro has adapted previous technology with a new methodology to produce a new in-stream power generation. Through multiple test phases and focusing on being cost-effective, they have created patented technology to produce power utilizing the 2,000 year old Archimedes screw with a pitch of 60% of the diameter and angled at 30 degrees to the flow to produce high torque power from the in-stream flow. Traditionally, hydropower would require a permanent infrastructure and there is a risk for large scale remediation. Jupiter Hydro does not require any permanent infrastructure and thus they do not require any remediation from environmental disturbance.
With the majority of power generating technologies, lowering the environmental impact can be one of the prominent challenges even for clean energy. If we address the main environmental concerns with hydropower, it consists of concerns of remediation of land, impacts on fish, sourcing of materials, and noise pollution. Jupiter Hydro has effectively addressed these concerns with mitigating the risk for potential investors and the societal impact of driving clean energy into the future. They have the ability to provide remote sites with dependable power without the need for extensive shore infrastructure or changes to the channel flow. The technology can provide clean power in areas historically powered by diesel generators or bio-mass. Their system in rivers can provide “base line” dispatchable power, one of the key requirements for a 100% renewable energy system.
Bay of Fundy Project
On July 3, 2019 Jupiter Hydro Inc. was granted a 2 MW demonstration permit and Power Purchase Agreement (PPA) in the Bay of Fundy by the Nova Scotia Government. This area has seen other tidal power companies like Cape Sharp Tidal and Minas Tidal and have attempted to crack into the Bay of Fundy’s 2,500-megawatt potential. The terms for Jupiter Hydro is for three sets of 5 years, totaling a 15-year project to be launched later in the year. In the image below you can see their in-stream hydrokinetic tidal platform that will be used in the 2 MW project.
Due to issues relating to the ongoing pandemic, the date of this project remains currently unknown. We look forward to future updates from Jupiter Hydro and their success in the Bay of Fundy. Nova Scotia hit a milestone last year for reaching 30% of its energy produced by renewable sources. They continue to be a key driver for this industry.
“Energy that doesn’t cost the earth”
If you would like to learn more about Jupiter Hydro, check out their website here.
For more stories, visit Todayville Calgary
(This article was originally published on May 4, 2020.)
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