Business
Business Spotlight: Expert Security Solutions
A local company re-brands with their customers in mind! Expert Security Solutions, formally Phone Experts Security, is evolving and it’s about a lot more than just a new look!
“Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.” – Brad Dufresne
We recently sat down with Expert Security Solutions’ owner Brad Dufresne and spoke about the company’s renewed focus on security solutions and how it all began.
Q: When did The Phone Experts first begin to focus on security solutions and what was the catalyst for that?
A: The Phone Experts Security was born in 1995 out of a need that we saw for a local, reputable company to provide security systems for small and medium commercial businesses. At the time we were doing a lot of network cabling for computer and telephone systems and we were often asked if we could wire for security, so it seemed like a great fit for our business.
Q: Did you always plan on offering residential security solutions as well or did that come later?
A: While we never ruled out the prospect of providing residential security it wasn’t our focus; but we would regularly receive requests for security quotes from the consumer market, so we eventually started to sell and install in that segment as well. Back then our greatest obstacle to being competitive in the residential market was our ability to finance the customers over 3-year terms. Providers like ADT and VOX were able to do this, but we lacked the capital. The only way we could compete was to provide the hardware and installation at or below our cost and rely on revenue from monitoring to attain profitability.
Q: Tell us more about Expert Security Solutions- why the re-brand and why now?
A: The re-brand gives us the opportunity to tell customers we aren’t just a phone company that sells security, and it allows us to retool and redefine who we are as a security provider. We got to take a hard look at the industry and make decisions about what we didn’t like about the industry and offer customers a better product and service than what’s typically offered in both the consumer and commercial markets.
Q: How will you be offering better products and service- what does that mean to you?
A: The products and services we offer are tailored to what our customer needs are and ensuring they are protected. We are a security company that provides security products that go beyond what the average alarm company will provide at a price point that is fair to both the customer and the company. The installation will be completed by professional well-trained technicians who will exceed the customers expectations. We are constantly evaluating products to ensure that we are current and relevant with respect to changing technologies and we are constantly evaluating our customer service – we want to provide exceptional customer experiences.
Q: Tell us more about what went into re-imagining Expert Security Solutions; what did you discover about your business and your customers?
A: We started by asking ourselves questions like; Why we are in business, How do we differ from our competitors, What level of service do we provide, What image we want to convey and Who our customers are and Who we want our customers to be?
The answers we came up with provided us with a clear sense of what we want to be.
Then we created a value statement. This was created by our security team, specifically for the security division;
“We are a local company that cares about protecting what you value most, through innovative and personalized security solutions, while providing an exceptional customer experience.”
We want to create loyal clients that refer others and exceed our customers expectations while providing quality customized security.
Q: You certainly did your research! So where does all this bring Expert Security Solutions? What’s the way forward?
A: Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.
The three pillars to our change and future success are the following:
No Contracts for Monitoring
We believe this is our key differentiator and the one that holds us the most accountable to our customers. When customers sign a long-term contract for the installation and monitoring of their security it puts them a terrible bargaining position when it comes to ongoing maintenance and even for the quality of the initial installation. By having no contract for the monitoring, it gives the customer the freedom to leave us if we aren’t providing the services they anticipated. While this a huge risk to us, I love the potential implications because it makes us constantly review our products and services to ensure that we truly are providing the best products and services at a competitive price.
Customer Loyalty Program
We review our customer accounts regularly to ensure they have opportunities to upgrade to current equipment and new technology. We have incentives for new and current customers.
Ongoing Support
Our dispatch is local and our technicians are local too. This allows us to offer services like troubleshooting and service work faster than a company that isn’t local. Our technicians can be reached 24 hours a day for technical issues or concerns.
Q: Any final thoughts on the future?
A: I believe that our vision for Expert Security Solutions as a “customer first, continuous improvement, learning organization”, will set us apart from the competition. But our success will hinge on our ability to get word of mouth advertising out to the market, so people will want to buy from us and seek out our services when required.
Check out these other great products and services from The Phone Experts/Expert Security Solutions:
Expert IT Solutions– From cloud managed antivirus to our full suite of remote and onsite support options, Expert IT Solutions keeps your business concentrated on business not your IT infrastructure. We keep your data secure by using our online back up services, available to all business service clients, and offer multiple combinations of services to fit your business needs.
Consumer Solutions – Phone Experts Consumer Solutions, provides wireless and internet services across Alberta, this includes Optik TV solutions, and rural services. Offering the latest cellphones, smartphones, prepaid devices and tablets!
Business Solutions – Go where your business takes you! Enable business growth and success with the right solutions and services from Phone Experts Business Solutions, backed by network reliability and industry expertise. We keep your business connected on the go.
The Phone Experts/Expert Security Solutions
ADDRESS:
4724 – 60th St, Red Deer, AB T4N 7C7
PHONE:
403-343-1122
EMAIL:
[email protected]
Business
Digital ID in sports: Detroit Pistons Partner with Digital ID Company to Implement Biometric Verification
By Ken Macon
Digital ID is entering more aspects of everyday life.
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The Detroit Pistons, enjoying one of their most competitive seasons in years, are embracing a digital transformation with a partnership with ID.me, a company specializing in biometric ID verification and digital identity wallets. This move reflects a growing trend in professional sports, where teams are adopting digital identity tools under the guise of enhancing fan experience but also expanding the use of biometric systems in everyday activities.
More: Biometric Entry For Major League Baseball Games is Becoming More Prevalent Through this collaboration, the Pistons will deploy ID.me’s technology to streamline services for their community, including season ticket holders, loyalty program members, and groups like teachers, nurses, and military personnel. According to the Pistons, biometric verification will ensure that benefits, tickets, and exclusive offers reach actual fans rather than being snatched up by bots and scalpers. “ID.me is thrilled to help Detroit Pistons fans access tickets and special offers in a more secure, frictionless way,” said Taylor Liggett, chief growth officer at ID.me. He emphasized how digital identity wallets combat increasingly sophisticated fraud attempts by bad actors in the ticketing market. Adam Falkson, Vice President of Business Intelligence for the Pistons, framed the partnership as a response to evolving threats. “Like most industries, the risk and sophistication around fraud continues to be a threat and a challenge,” he said. Falkson added that the shared vision with ID.me is to protect customers while enhancing services in a secure and gated manner. However, critics have noted that the growing adoption of digital ID systems in sports goes beyond ticket security, potentially normalizing the use of biometrics in everyday transactions. Sports franchises are increasingly positioning biometric verification as essential for modern fan experiences, extending its use to concessions, merchandise, alcohol purchases, and VIP access. ID.me, which has recently seen a surge in partnerships, views sports as a fertile ground for advancing its technology. The adoption of these systems aligns with the industry’s broader trend of integrating biometrics into live events, framing it as a way to “strengthen fan relationships” and streamline services. While the Detroit Pistons and ID.me tout the convenience and security of such systems, the broader implications of tying everyday activities to biometric verification risks the growth of a checkpoint society. |
Alberta
Alberta’s Danielle Smith meets with Trump at Mar-a-Lago for ‘friendly and constructive’ meeting
From LifeSiteNews
Meetings of these kinds in the past would normally have included Canada’s official ambassador, however, Smith has not waited for the Trudeau government to advocate for Canadian energy and instead has gone at it alone.
Premier of Alberta Danielle Smith met with incoming U.S. President Donald Trump at his Mar-a-Lago home to champion “ethically” sourced Albertan oil and gas only days before the president-elect is set to be inaugurated, in what she said was a “friendly and constructive” meeting.
“Over the last 24 hours I had the opportunity to meet President @realdonaldtrump at Mar-a-Lago last night and at his golf club this morning. We had a friendly and constructive conversation during which I emphasized the mutual importance of the U.S. – Canadian energy relationship, and specifically, how hundreds of thousands of American jobs are supported by energy exports from Alberta,” wrote Smith on X about her weekend meeting with Trump.
The unprecedented meeting came at the same time Trump appears to have soured relations with Canadian Liberal elites over his annexation talk.
It also comes after soon-to-be-gone Prime Minister Justin Trudeau met with Trump at Mar-a-lago last month and appeared to refuse to step up and defend the interests of Canadian energy over Trump’s threats to slap high tariffs on Canadian goods once he takes office.
Smith noted about her meeting with Trump that she was able to have “similar discussions” about championing Albertan energy “with several key allies of the incoming administration and was encouraged to hear their support for a strong energy and security relationship with Canada.”
“On behalf of Albertans, I will continue to engage in constructive dialogue and diplomacy with the incoming administration and elected federal and state officials from both parties and will do all I can to further Alberta’s and Canada’s interests,” she wrote.
Since taking office in 2015, the Trudeau government has continued to push a radical environmental agenda like the agendas being pushed by the World Economic Forum’s “Great Reset” and the United Nations’ “Sustainable Development Goals.”
Smit, on the other hand, has been a fierce opponent of Trudeau’s green energy agenda and an advocate for the oil and gas industry.
She will be attending Trump’s inauguration later next week.
Observer notes Trump made ‘beeline’ for Smith to meet her at Mar-a-Lago event
Political analyst for the Calgary Sun Rick Bell, who knows Smith and speaks with her regularly, noted about her meeting with Trump that when “Trump and his family and entourage” arrived he made “a beeline for Smith. He has obviously been told she is the premier of Alberta.”
“Smith, as you know, has recently been speaking non-stop about oil and gas and is no fan of tariffs,” Bell wrote.
Bell noted how Smith and Trump spoke about “energy, about oil and gas, about Alberta and Canada,” adding that she told him that production of Alberta oil is “ramping up in a big way and the U.S. buys a lot of Alberta oil.”
“Smith asks if Trump wants more of our oil. Trump does. It is by far Canada’s biggest export to the Americans,” wrote Bell.
Smith, in her message about her meeting with Trump, noted that Canada and the United States are both “proud and independent nations with one of the most important security alliances on earth and the largest economic partnership in history.”
She emphasized how Alberta needs to preserve its “independence while we grow this critical partnership for the benefit of Canadians and Americans for generations to come.”
Canada has the third largest oil reserves in the world, with most of it being in Alberta, which is produced ethically, unlike in other nations.
Smith’s meeting with Trump is unusual in that it has happened right before he will become president. Meetings of these kinds in the past would normally have included Canada’s official ambassador, however, Smith has not waited for the Trudeau government to advocate for Canadian energy and instead has gone at it alone.
Recently, Trump has drawn the ire of many Canadian politicians, including Conservatives, after he said rather brazenly last week that he was considering using “economic force” to make Canada the 51st U.S. state.
He claimed that there is a $200 billion trade deficit between Canada and the U.S. regarding spending on “subsidies” and the fact the U.S. military is there to also “protect Canada.”
Smith and others did not seem too offended by Trump’s remarks, most likely realizing they may be part of his negotiating strategy.
Conservative Party of Canada leader Pierre Poilievre, who likely will soon be the nation’s next prime minister, however, had choice words for Trump.
Trump’s comments came only a day after Trudeau announced he plans to step down as Liberal Party leader once a new leader has been chosen. He was approved by Governor General Mary Simon to prorogue parliament until March 24. This means he is still serving as prime minister, but all parliamentary business has been stopped.
Smith was against forced COVID jabs, her United Conservative government has in recent months banned men from competing in women’s sports came and passed a bill banning so-called “top and bottom” surgeries for minors as well as other extreme forms of transgender ideology.
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