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NOVA Chemicals Steps Up Support for Charitable Sector During Pandemic Crisis


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(Contributed by Volunteer Central volunteer, staff, and NOVA Chemicals staff)

Difficulty can breed opportunity. Although we are currently going through terrible difficulties due to the coronavirus pandemic, it gives each of us a chance to show our compassion. No-one would ever wish to put ourselves in the situation we find ourselves in, but everyone can help. We need to conquer this together.

NOVA Chemicals is doing their part. In fact, they have been doing their part long before the COVID-19 crisis.

In 2019, NOVA Chemicals celebrated 40 successful years in central Alberta. The company gives where it lives. NOVA Chemicals and its Joffre Site employees have long demonstrated a phenomenal sense of community and they have made a difference over the years working together with dedicated people from every corner of our central Alberta community. And, NOVA Chemicals has stepped up its charitable work and safety measure amid the pandemic.

They have made their Joffre plant workers’ safety a priority. As Mark Hodson, NOVA Chemicals Joffre Site Leader explains, “We minimized our headcount to site-critical personnel only, and enhanced protocols to keep them safe while they focus on ensuring the safe and reliable operations of the Joffre facility. A few of those measures are social distancing, increased workspace cleaning and sanitization, and point-of-entry- temperature screening. Our non-critical personnel have been set up to work from home.”

Since the onset of the crisis, the company was the first to contact the United Way Central Alberta to help with their Community Response Fund and has contributed over $50K to the cause so far. This total is comprised of NOVA Chemical’s initial contribution, employee donations, and the company’s match of employee donations. This generosity does not include the money being match by the Government of Alberta until May 31.

They’re also doing the little things that matter so much. For instance, the company initiated a cupcake delivery program for front-line workers at selected not-for-profit agencies.

But NOVA Chemicals is no stranger to charity. They have been working with the United Way of Central Alberta – their charity of choice – for decades. The company has been enormously generous in working with them.

The charity, as Brett Speight, Chief Executive Officer, United Way Central Alberta explains, “are leaders and partners in championing community solutions by creating opportunities, leveraging and investing resources, and collaborating with others. We work to improve lives and build community through engagement and mobilizing collective action.”

NOVA Chemical’s Joffre site has contributed over $9.5 million to the United Way Central Alberta since they formed a partnership in the early ‘90s, a number predicted to rise to over $10million through their annual United Way campaign this year. The numbers speak for themselves.

As impressive as these monetary contributions are (which is to say, very much so), in addition to the monetary support through employee pledging and company matching, NOVA Chemical encourages and participates in a good deal of volunteer work through the United Way Day of Caring™ program. Last year alone, more than 130 employees participated in the volunteer program, lending their services and expertise to local not-for-profit organizations.

Hodson summed up the company’s charitable philosophy with this: “Keeping our commitment to being a ‘responsible neighbour’ remains a priority for us. During a crisis, I believe it’s even more important to show you care and continuously look for ways to lend a hand up.”

Crisis or not, NOVA Chemicals has proven they will continue to serve the community of central Alberta through thick and thin. They do not need a massive problem to cause them to help, but when there is one, they step up their efforts accordingly. This has earned them the Good Business of the Month from Volunteer Central. Well done!

Volunteer Central strives to build a strong, connected and engaged community through volunteerism.

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Carnival Cinemas = movie theatre and virtual reality complex open again!

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After 3 months of cinematic silence, digital projects will again come to life at Carnival Cinemas on Friday night.
“It has been a tough 3 months,” said theatre owner Bill Ramji. “This weekend, we come back to life!”
Movie goers can choose from Trolls World Tour, Sonic the Hedgehog, I Still Believe and the classic 1970s
film E.T.
Carnival Cinemas has kept prices steady at $5 and still offers the same snack bar and games arcade center in addition to Ctrl V, their virtual reality entertainment complex.

“We will still offer the same services as before, for meetings, birthday parties, and other rentals to serve our customers,” said Ramji. “We are ready to be central Red Deer’s entertainment hub.”
Over the last weeks, the Carnival parking lot has been home to food trucks, a move which was initiated last year.
“Having food trucks in our lot gives us good visibility,” added Ramji. “Last year we even had a small collectors market day for local comic book and card collectors.”
Ramji noted that movie goers can go online at to view their current film slate and view online trailers.



#RedDeerStrong – Reduce your pain, improve your movement, function your best with Pursuit Physiotherapy


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#RedDeerStrong – Reduce your pain, improve your movement, function your best with Pursuit Physiotherapy

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What does your business do?

Pursuit Physiotherapy helps people in Central Alberta to feel their best, move their best, and recover from injuries.
Our compassionate, highly skilled therapists help you to pursue the activities that you want to do. Reduce your pain, improve your movement, function at your best!

Some of the things that we can help with:

Chronic neck/back pain or injuries
Sports injuries
Joint sprains and Muscle strains
Pelvic Health issues like incontinence or pain
Motor Vehicle Accident recovery
Pain and Stiffness that prevents you from doing the things that you love

How has COVID-19 affected you?

The clinic was closed for about 7 weeks because of the pandemic. It is now open at a reduced capacity to ensure the environment is safe for all of our clients. We are pleased that all of our staff are now back working and have availability to treat you. We appreciate your referrals as we rebuild!

What are you doing to adapt?

At Pursuit Physiotherapy, we have always treated patients on a “one-on-one” basis and minimized wait times. This has allowed us to transition into the “new normal” without disrupting your care plan. We have treatment zones and safety measures in place, including masking, to minimize the potential for virus spread. Also, we continue to offer Video Treatments, also known as Telehealth or Virtual Health. This allows our clients that need to stay home to access treatment. Physiotherapists provide a lot of education and exercise so you’d be surprised how much can be accomplished virtually!

What kind of help do you need?

Help us spread the word: We are open and we want to serve our community. We can see you for in-person treatment or via video. Do not hesitate to reach out to us with questions to determine your best plan for physiotherapy.

Our New Look at Pursuit Physio

Meet our new Staff!Just kidding. Same great team. Same great treatment. Different look. Longer hair and masks. This is us for the next while!For some information on procedural changes, check out our website:

Posted by Pursuit Physiotherapy Corp. on Wednesday, May 6, 2020

What do you want the community to know?

Being unable to treat patients for almost 2 months really spelled it out for us:
We missed our patients!
Helping you is what we do. We love to offer help to make you feel better, do better, and pursue your goals. This has been a stressful time for our entire community. Do not suffer unnecessarily because of muscle tension, changes to your workplace environment, or new injuries – We would love the opportunity to help you!

Highlights info row image  110, 2840 Bremner Avenue
Red Deer, Alberta T4R 1M9
Highlights info row image  (403) 356-9789
Highlights info row image Hours 8:00 AM – 6:30 PM
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july, 2020

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