Business
My European Favourites – Day Trip From Amsterdam
The Netherlands is a great place to visit either as a main destination or as a stopover for a couple of days. I have always enjoyed flying KLM and use them often for our many groups travelling throughout Europe. Amsterdam’s Schiphol Airport is an east hub to fly into from North America, and I like the airport layout over other big and busy European airports.
Amsterdam itself has many interesting places to visit and explore. The city is full of history, great architecture, canals, bridges, museums, great shopping, cyclists, interesting cafes, the Anne Frank House, the Heineken Brewery, and yes, the notorious red light district. Not many people venture outside the city during a stopover, but one of our favourite day trips is from Amsterdam. We always try to do it on a Wednesday, so we catch the Edam cheese market show.

De Huisman Windmill exterior and interior grinding spices. Clog machine at work and the final products.
Zaanse Schans
Our twenty minute early morning trip to Zaandam starts after a good breakfast at our centrally located hotel in Amsterdam. On the way, you can enjoy the beautiful Dutch countryside including dikes and plots of land reclaimed from the water, called polders. Starting in the late 16th century, the Zaandam and the Zaan river area were important wood milling regions during the “Dutch Golden Age” with thousands of saw windmills. In the 19th century, the area became a leader of the “Industrial Age” in the Netherlands.
Starting in 1961, the Zaanse Schans was turned into an open air museum with windmills and buildings from the 18th and 19th centuries. Various wooden houses, barns, shops, warehouses and windmills were transported here starting in 1961. The buildings along with traditional farmsteads, paths, ditches and fields depict how village life was like during that prosperous time.
When we arrive at the Zaanse Schans parking lot, you will undoubtably smell chocolate from the nearby cacao processing factories. Entrance to the Zaansee Schans is free, but some of the workshops and windmills located throughout the grounds are museums and require an entrance fee. You can purchase a ticket to have access to all the museums.
One of the first buildings you will see on arrival is the Kooijman Souvenirs & Clogs Wooden Shoe Workshop. Here you can see a wooden clog machine demonstration. Afterwards, wander throughout the site checking out the bakery, fisherman’s house, weavers house, clock house, merchant house, cheese house, pewter house, pancake house and see how vats and barrels are made at the cooperage. With a little breeze, you can see the sails of the windmills slowly turning while the inner workings churn away. The windmills saw wood or mill oil, flower, spices or pigments to dye cloth. Some windmills allow visitors to climb up to the deck via narrow stairs for a nice view of the river and the area.
The Zaans Museum, located by the parking area, opened in 1998, and contains clothing and artifacts from the area. At its Verkade Experience you can see original chocolate and biscuit factory machines from the early 20th century at work. The museum also has a café and shop.

Traditional houses that are now workshops and museums. Like the Catharina Hoeve Cheese House.
Edam
Another short 20 minute drive, and we reach Edam, which is famous for its cheese market that started in1520. Edam cheese is round with a flattened top and bottom and is coated with a red paraffin wax which allowed it to age well and not spoil on long voyages. Its unique taste plus the lack of spoilage made it extremely attractive for exporting throughout the world. The market was closed in 1922 when cheese began to be made in factories rather than by local farms.
At the original market, farmers would bring their cheese using horse drawn cart or by boat. Once they arrived, the cheese carriers, who wore different colored hats depending on which cheese guild they belonged to, would load the product onto wooden barrows. Once the barrow was loaded, the carriers placed carry straps over their shoulders and walked the precious cargo to the cheese tasters. The tasters would drill a core sample from the cheese and based on the exterior wax, smell, taste and other factors began to bargain the price with the seller using a series of shouts and hand claps. When the price was settled the cheese was taken to the weighing house to determine the final amount to be paid.
Every Wednesday in the summer from 10:30 to 12:30, the town re-enacts the hustle, and bustle of the market at the Jan van Nieuwenhuizen Square. The colorful market includes many family members, including children, wearing traditional costumes, dresses and clogs plus kiosks selling cheese. Throughout the performance, horse carts and boats arrive, cheese carriers scurry at a comical pace and bargain shouts and hand slaps can be heard. So visitors understand everything that is happening, there is a person on a microphone explaining the entire process. It’s quite interesting and fun to witness.

The Edam cheese market square, unloading the boats, cheese carriers and girls in traditional costumes.
Smoked Eels
Next, we will travel from Edam to the seaside fishing village of Volendam to visit a local smokehouse that was founded in 1856. Smoked eels at one time were an important staple food in the Netherlands but recently a drop in the eel population and the resulting price increase has made it a delicacy. Today, the 5th and 6th generations of the Smits’ family keep their family’s secret fish smoking process and traditions alive. The smoked eel is their specialty and during the eel fishing season the entire family is involved in the cutting, gouging, skinning, digging and filleting of the eels. The Paviljoen Smit-Bokkum offers private tours of the smokehouse to introduce people to the traditional eel fishing, processing and smoking activities. In addition to eel, they smoke salmon, dorado and sea bass using pine wood. The eel is delicious and at their restaurant you can try various local dishes. The location also has a shop and a small Palingsound (eel sound) Museum dedicated to Volendam’s unique and famous pop music.

The Paviljoen Smit-Bokkum, our guide with smoked eels, smoked fish and a fish display in Volendam.
Volendam
Volendam, once a simple catholic fishing village, is now Holland’s best-known seaside town and is visited by millions annually. The Volendam Catholic fishermen had their own typical costumes and dialect. The town’s boardwalk, once home to fishermen’s wooden shacks, is now adorned with colorful wooden houses, tourist shops, cafes and restaurants. As you walk through the town and its shops, you will see locals wearing the traditional clothing. If you explore the village’s narrow lanes in the old neighborhoods, you can still see some of the old fishermens’ houses.
There used to be hundreds of vessels at one time when Volendam’s fishing fleet had access to the North Sea, but after closing its access, the harbour contains only a few fishing vessels doing fresh water fishing on Markermeer lake. Nowadays, leisure boats and the ferries that go to the nearby island of Marken occupy the majority of the harbour space.
Some restaurants offer tasty local seafood dishes and cool drinks on patios overlooking the harbour. For a quick lunch, food stands and take away restaurants sell kibbeling (battered and fried fish nuggets), herring, shrimp and of course smoked eel.
A visit to the Volendams Museum provides an interesting look into the town’s history, costumes, traditions and art. If you have time, you may consider taking the Volendam Marken Express boat to Marken.

Volendam’s boardwalk with shops and restaurants. The harbour area with leisure and ferry boats.
Cheese Farm
On the way back to Amsterdam, and a short distance from Volendam, we will stop at the Henri Willig Jacob’s Hoeve cheese farm. The staff wear traditional clothing, and they give a short introduction and demonstration of the cheese making process. The number of cow goat and sheep cheese varieties is quite overwhelming but very interesting to sample. Some flavours you might encounter include truffle, cumin, pesto, red chili pepper, coconut, pepper, rosemary and garlic. They are all for sale in various sizes along with other Dutch souvenirs and foods. You can also see the cows in their new stable especially designed for the organic farm’s herd of Jerseys.

Henri Willig Jacob’s Hoeve entrance, the cheese making demonstration and the many cheeses for sale.
It is only twenty minutes back to Amsterdam and as you enjoy the countryside you can decide on what great restaurant you will go to tonight. I think an authentic Indonesian “rijsttafel” or rice table would be a great way to end the day. The rice table was brought back to the Netherlands from the Dutch East Indies where it was created by the Dutch as a festive way to showcase their colony’s diverse and multi-ethnic Indonesian cuisine. The rice is accompanied by a multitude of small meat, vegetarian and condiment dishes that may include spring rolls, satay meat skewers, curries, fish, boiled eggs, spicy sauces, peanut sauces, vegetables, and fried bananas. It is great for sampling different tastes and for sharing. You can find Indonesian fast food and restaurants throughout Amsterdam, but a place like Tujuh Maret or Ron Gastrobar Indonesia offering a rice table is definitely something you should experience.
Explore Europe With Us
Azorcan Global Sport, School and Sightseeing Tours have taken thousands to Europe on their custom group tours since 1994. Visit azorcan.net to see all our custom tour possibilities for your group of 26 or more. Individuals can join our “open” signature sport, sightseeing and sport fan tours including our popular Canada hockey fan tours to the World Juniors. At azorcan.net/media you can read our newsletters and listen to our podcasts.
Images compliments of Paul Almeida and Azorcan Tours. This article was original published in March 2021.
Business
Mystery cloaks Doug Ford’s funding of media through Ontario advertising subsidy
Plus! Some tough lessons learned by journalists at all levels – not everyone is telling the truth and there are many people with the same name. Verify.
By now it’s established that Ontario Premier Doug Ford is either an ever so dreamy “elbows up” super hero kinda guy who’s shown US President Donald Trump who his daddy is or …. a ham fisted, narcissistic blowhard with all the finesse of a drunken linebacker crashing through the Royal Doulton.
If you follow social media, those appear to be the options. You choose.
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His $75 million ad buy attempting to show Americans how Trump is offside on tariffs with the late Republican icon President Ronald Reagan (1981-89) was either, as Ford insists, a triumph, or a disaster of epic proportions. Either way, the result is the Americans broke off trade talks until, well, whenever a very aggrieved Trump next wakes up on the right side of the bed. And the progressive bromance between Ford and Prime Minister Mark Carney looks to be on the rocks, with the latter admitting he apologized to Trump and had advised against the ads. Me? I thought Matt Gurney summarized the situation very well in the Toronto Star.
“The Americans are more than savvy enough to have figured out what we’re up to. They’ve responded to our good cop/bad cop strategy by shooting both cops and then torching the police station.”
The Rewrite, though, is about media, not tugging forelocks and authoring political thumb suckers. So what really made me curious about Ford’s ad spend was whether the premier’s media friends in Ontario were going to get their – what’s that phrase again? – oh, right: fair share.
People may have forgotten but it was only last year when Ford, succumbing to News Media Canada’s lobbying, decided that too much government advertising money was going to American tech companies like Meta and Google and not enough to people who report about him and his opponents. Consistent with the progressive belief that government subsidies can cure any problem, Ford ordered that 25 per cent of the $100 million spent on advertising annually by the Liquor Control Board of Ontario (LCBO), the Ontario Cannabis Store, Metrolinx and the Ontario Lottery and Gaming Corporation (OLG) be directed to Ontario newspapers. And he didn’t stop there. The directive news release made it clear that “the government is also making similar commitments with its own advertising spending, helping to provide even more support for Ontario jobs and promote Ontario culture.”
Word on the street is that this cashapalooza – announced mere months before an election- has been warmly received by Ontario media, so I was already trying to find out who was getting how much when the US ads launched.
Turns out what should have been a simple task is not so easy. The specifics are not to be found within Ontario’s public accounts. So I wrote to Grace Lee, the director of communications in the Premier’s office and then Hannah Jensen, who also works there. No response. Then I tried again. Still nothing. When I asked if the directive “also applies to the Government of Ontario’s recent advertising buy in the United States so that additional government advertising – as is indicated in the directive – worth 25 per cent of the US spend will benefit qualified Ontario media” I got the same cold shoulder.
So, while there was a bit of publicity regarding Ford’s initial decision to subsidize Ontario publishers to the tune of $25 million-plus, no one is providing the details. The publishers must know and the government must know, but they seem to be keeping it a secret. It doesn’t seem likely, but if Ford is faithful to the words and spirit of his 2024 directive, there should be some additional cash flowing to approved Ontario publishers as a result of his Trump tantrum-inducing investment.
Alas, it appears unlikely the public will ever know if that’s the case or which media outlets are benefiting from the premier’s benefaction. That makes these arrangements look all too grubby. Keeping them in the dark, where they’ll stay because that’s the way the politicians and the publishers like it, is only going to further diminish public trust in media. But it’s unclear most of them care anymore.
A phrase in a Juno News report caught my eye last week and it should serve as a cautionary tale. In its report on a large Alberta Independence rally in Edmonton, separatism-friendly lawyer Jeffrey Rath was, understandably, a key source. But he was loosely quoted when referring to a competing Pro-Canada petition on the question of separation. Juno reported that “Rath said Saturday that he heard (organizer Thomas) Lukaszuk was 50,000 signatures short, with a Tuesday deadline.”
The issue isn’t whether Rath said that or not – it’s whether what “he heard” was based on anything other than wishful thinking and rumour-planting. Reporters should not pass along that form of information without verifying because, as it turned out, Rath wasn’t even close. Needing 294,000 signatures, the Pro-Canada petition collected 456,000 or at least 200,000 more than what Juno’s source, Rath, “heard.”
Fine if Rath wants to make a fool of himself. Reporters should be careful not to share the distinction.
A more established title than Juno was in a shambles last week when the venerable Times of London had to quickly pull a story in which former New York Mayor Bill de Blasio was quoted criticizing Democrat mayoralty candidate Zohran Mamdani.
What went wrong? The Times reporter believed he had reached out to de Blasio via email and got a response that questioned Mamdani’s economic plan. The New York Post, also owned by Rupert Murdoch, jumped all over it but when the real former mayor de Blasio responded on X that the report was bogus, The Times stepped back quickly, issuing a statement that it had “apologised to Bill de Blasio and removed the article immediately after discovering that our reporter had been misled by an individual falsely claiming to be the former New York mayor.”
In an interesting twist, the international publication Semafor reported that it had “reached out to a Gmail address our sources believed to be the one used by The Times.”
And:
“You are correct. It was me. The real Bill DeBlasio,” the person who controls the email address responded.
As it turns out, just as there’s more than one Peter Menzies in this world, there’s not just one Bill de Blasio and The Times’ assertion that someone was impersonating the former mayor quickly proved contentious.
The guy who responded to the email turned out to be a 59-year-old Long Island wine importer named Bill DeBlasio.
“I’m Bill DeBlasio. I’ve always been Bill DeBlasio,” DeBlasio (not de Blasio) told Semafor after it knocked on his door. “I never once said I was the mayor. He never addressed me as the mayor.
“So I just gave him my opinion.”
The moral of this story for journos? As the old Chicago City desk saying goes, always “check it out – if your mother says she loves you, check it out.”
In the meantime, we await The Times’ apology to DeBlasio – the one with the wine.
(Peter Menzies is a commentator and consultant on media, Macdonald-Laurier Institute Senior Fellow, a past publisher of the Calgary Herald, a former vice chair of the CRTC and a National Newspaper Award winner.)
Business
You Won’t Believe What Canada’s Embassy in Brazil Has Been Up To
Canada’s embassy in Brazil has been having a terrific year. Well, at least that’s how it might look from the perspective of the 15 or so Canadians who live and work there.
Oh sure, they just faced a conviction in a local court over labour law infractions. And, OK, there are also multiple related cases pending. But the vibe down there must be great.
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After all, it never snows in Brasilia and, not counting a half million Canadian dollars for security and “common services”, they spent $1.1 million keeping their various properties running according to a 2024-2025 budget document I’ve seen. Here, courtesy of Google Satellite, is what the embassy itself looks like:
And here’s how that $1.1 million in spending broke down:
To be sure, this isn’t a story about vast crooked fortunes being gained through devious financial scams. I’m aware of no 300ft luxury yachts being quietly moved between Dows Lake and the Bahamas each fall and spring. And it’s certainly reasonable for Canadians on foreign missions to expect to enjoy an above-average lifestyle while serving their country abroad.
But perhaps some of the spending here is getting a bit too close to the line. Take the ten pool covers purchased last year for nearly $25,000 (Canadian) in total. The budget document actually notes how such covers can help with the high cost of replacing water lost through evaporation.
In fact, water costs (totaling $103,000 that year) have been rising: they’re 20 percent higher than fiscal year 2022-2023. So it does seem that someone on staff is aware of the problem and is trying to address it. But a simpler solution might involve just shutting down at least some of the pools (there’s no way they need 10 covers for just one pool) or switching to using trucked-in water for the pools (which is supposed to be cheaper).
And how about the $16,900 spent on a Rational iCombi Pro Xs 6 2/3 220V Mono Elétrico oven for the official residence? Nice. But that’s around ten times the cost of a standard high-end home oven. Add to that the $2,140 spent on a KitchenAid 6.6L, Espresso Machine, Pasta Maker, Blender, and Electrical Slicer.
Don’t you just hate it when everything breaks down at the same time?
I realize that, in the grand scheme of things, nothing here feels all that evil. And I know it’s not fair to peer over people’s shoulders and judge their actions from such a distance. But it certainly does look like here’s yet one more Global Affairs Canada operation that’s missed the memo on the need to tone down public spending.
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