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Calgary Beer is Back! Calgary Craft Brewer reimagines one of Alberta’s most iconic brands

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5 minute read

From technology, to communication, all the way to beer, our world is changing more rapidly every day.  Who could have imagined how the brewing industry would be turned upside down by craftsmen and entreupreneurs who risk it all for their passion to create a better product right in their community?

In a world that used to be very predictable, everyday another new craft beer hits the market.  It’s hard to keep up, though many of us are doing our best.  Despite all the excitement around the new tastes and all the clever marketing needed to get those beers into our hands, we all know a few people who are ‘holding out’.  Maybe they don’t like change.  Maybe they don’t know where to start.  Maybe they’re perfectly fine with the same safe brew they’ve been tasting for their entire adult lives.  Maybe they should know one of Alberta’s finest craft brewers is bringing back a familiar brand, offering a ton of comfort and enjoyment, one sip at a time.

The renowned brand “Calgary Beer” is back!  And of all the craft brewers in Southern Alberta, Village Brewery is the natural choice to have taken on this “reimagined” project.  Village Brewery was established by seven veterans of the brewing business, all with an equal passion for beer, and for their community.  It made perfect sense for this group to recognize their roots by recreating some local history in the town they love so much.  Just in case you didn’t know, Village Brewery turns 10% of their profits, back to the Calgary community.

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When Village Brewery Re-launched Calgary Beer they were nice enough to make their Head Brewer Jeremy McLaughlin available for a few questions.

Here’s Jeremy McLaughlin.

1) Why are you bringing “Calgary” back?

The Calgary Beer brand is an important part of beer history in Calgary. It dates back to 1892 and the brand imagery is iconic and represents the origins of beer in Calgary. At Village Brewery, we have always been about supporting the community and bringing people together around beer. The idea of being able to produce something under this brand just fits so well with what we stand for at Village. It’s special to us because we were given an awesome opportunity to modernize both the label and the recipe for today’s craft beer fans.

2) Is this the exact same “Calgary” I drank many years ago?

Since the core ideology of this was to modernize the brand, we were not going to be using the same Export Lager style or name and decided to go with “Craft Lager”. We felt this would reach the audience that Village reaches already. The main distinction, in terms of ingredients, is a significant hop character (from Ella, Sabro and Enigma), which make up the flavour profiles of a lot of craft beer.

3) Talk about the “craft” version. The can looks fantastic by the way. Curious about that and the beer itself.

The beer is really something that we as a brewery were looking to explore, a Craft Lager or dry-hopped lager is very much in the realm of beer profiles that can be interesting to new craft drinkers but something that experienced craft connoisseur would find interesting as well. A breakdown on ingredients and vital stats should get the conversation started here:

-ABV is 5.00%
-IBU: 15
-Colour: Light Gold
-Clarity: Light/Moderate Haze -Malt: Rahr 2-Row

-Yeast: Escarpment’s Krispy Kveik
-Hops: Ella, Sabro and Enigma (all mainly used as a dry-hop). These are symbolic to the ideology of the project (modernization and reimagining, while paying respect). These hops are developed through breeding programs, which modernized historical varieties of hops.

The can design was by Jackson and includes 4 versions
-A vintage throw-back to the original design
-A modernized vintage design featuring design concepts that are popular in craft breweries today (line art)
-A more high design variation that is black with the bull image wrapping the can
-A minimalistic version featuring a red backdrop and a white horseshoe, focusing on clean and crisp presentation

4) What would you like Calgarians, Albertans, and lovers of beer to know?

With this project we were really hoping to target craft consumers, fans of the historical brand and newer consumers who had never experienced the historical brand.

All Alberta residents can purchase this limited edition lager by clicking this link.

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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Alberta

Veteran Canadian rider Mario Deslauriers wins Spruce Meadows Grand Prix

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CALGARY — Canada’s Mario Deslauriers and Bardolina 2 posted two clear rounds Saturday to take the Queen Elizabeth II Cup Grand Prix at Spruce Meadows.

In a jump-off with Mexico’s Carlos Hank Guerreiro and Australian Katie Laurie, Deslauriers and the 12-year-old mare didn’t put a rail down and topped the leaderboard with a time of 53.05 seconds.

Deslauriers said Bardolina 2 can be difficult to ride, but she was on her game Saturday in Calgary.

“Today, she jumped incredible,” Deslauriers said. “She was straight like an arrow and she jumped beautiful.”

Deslauriers and Bardolina 2 were Canada’s lone show jumping entry in the summer’s Tokyo Olympics where the duo placed 22nd.

“She was very good I think in the medal round (there),” Deslauriers said. “She had two fences down that were very cheap, but overall she jumped super well.

“Before she came here, she had to do three weeks quarantine because I was over my limit when I came back from Europe.

“Really, I jumped her one time at home, she got in the truck and came here, so I think she’s matured a lot. I can count on her. I don’t need to practise so much any more.”

Deslauriers, 56, is from Saint-Jean, Que., but lives in New York.

The North American is the last of three September tournaments totalling $5.6 million in prize money.

Spruce Meadows resumed hosting international show jumping events after a two-year hiatus because of the COVID-19 pandemic.

This report by The Canadian Press was first published Sept. 18, 2021.

The Canadian Press

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Alberta

Mother and child lived in same complex as man charged in their murders: Alberta RCMP

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HINTON, Alta. — RCMP in Alberta say a man charged in the deaths of a woman and her 16-month-old toddler lived in the same apartment complex as the victims, but otherwise had no connection to them.

Police say in a news release that Robert Keith Major, 53, from Hinton, Alta., has been charged with two counts of second-degree murder and one count of indignity to human remains.

Mounties in Hinton have said the bodies of the 24-year-old woman and her child were found after they’d been reported missing on Thursday night from the community 290 kilometres west of Edmonton.

Police say they are not releasing the names of the woman and child out of respect for the wishes of the family, adding the family has asked for privacy to grieve.

They say they are not seeking any other suspects in the case.

Major remains in custody and will appear in Edson provincial court on Tuesday.

Autopsies are taking place Saturday and Sunday, police say.

This report by The Canadian Press was first published Sept. 18, 2021.

The Canadian Press

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