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Calgary Beer is Back! Calgary Craft Brewer reimagines one of Alberta’s most iconic brands

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From technology, to communication, all the way to beer, our world is changing more rapidly every day.  Who could have imagined how the brewing industry would be turned upside down by craftsmen and entreupreneurs who risk it all for their passion to create a better product right in their community?

In a world that used to be very predictable, everyday another new craft beer hits the market.  It’s hard to keep up, though many of us are doing our best.  Despite all the excitement around the new tastes and all the clever marketing needed to get those beers into our hands, we all know a few people who are ‘holding out’.  Maybe they don’t like change.  Maybe they don’t know where to start.  Maybe they’re perfectly fine with the same safe brew they’ve been tasting for their entire adult lives.  Maybe they should know one of Alberta’s finest craft brewers is bringing back a familiar brand, offering a ton of comfort and enjoyment, one sip at a time.

The renowned brand “Calgary Beer” is back!  And of all the craft brewers in Southern Alberta, Village Brewery is the natural choice to have taken on this “reimagined” project.  Village Brewery was established by seven veterans of the brewing business, all with an equal passion for beer, and for their community.  It made perfect sense for this group to recognize their roots by recreating some local history in the town they love so much.  Just in case you didn’t know, Village Brewery turns 10% of their profits, back to the Calgary community.

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When Village Brewery Re-launched Calgary Beer they were nice enough to make their Head Brewer Jeremy McLaughlin available for a few questions.

Here’s Jeremy McLaughlin.

1) Why are you bringing “Calgary” back?

The Calgary Beer brand is an important part of beer history in Calgary. It dates back to 1892 and the brand imagery is iconic and represents the origins of beer in Calgary. At Village Brewery, we have always been about supporting the community and bringing people together around beer. The idea of being able to produce something under this brand just fits so well with what we stand for at Village. It’s special to us because we were given an awesome opportunity to modernize both the label and the recipe for today’s craft beer fans.

2) Is this the exact same “Calgary” I drank many years ago?

Since the core ideology of this was to modernize the brand, we were not going to be using the same Export Lager style or name and decided to go with “Craft Lager”. We felt this would reach the audience that Village reaches already. The main distinction, in terms of ingredients, is a significant hop character (from Ella, Sabro and Enigma), which make up the flavour profiles of a lot of craft beer.

3) Talk about the “craft” version. The can looks fantastic by the way. Curious about that and the beer itself.

The beer is really something that we as a brewery were looking to explore, a Craft Lager or dry-hopped lager is very much in the realm of beer profiles that can be interesting to new craft drinkers but something that experienced craft connoisseur would find interesting as well. A breakdown on ingredients and vital stats should get the conversation started here:

-ABV is 5.00%
-IBU: 15
-Colour: Light Gold
-Clarity: Light/Moderate Haze -Malt: Rahr 2-Row

-Yeast: Escarpment’s Krispy Kveik
-Hops: Ella, Sabro and Enigma (all mainly used as a dry-hop). These are symbolic to the ideology of the project (modernization and reimagining, while paying respect). These hops are developed through breeding programs, which modernized historical varieties of hops.

The can design was by Jackson and includes 4 versions
-A vintage throw-back to the original design
-A modernized vintage design featuring design concepts that are popular in craft breweries today (line art)
-A more high design variation that is black with the bull image wrapping the can
-A minimalistic version featuring a red backdrop and a white horseshoe, focusing on clean and crisp presentation

4) What would you like Calgarians, Albertans, and lovers of beer to know?

With this project we were really hoping to target craft consumers, fans of the historical brand and newer consumers who had never experienced the historical brand.

All Alberta residents can purchase this limited edition lager by clicking this link.

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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Alberta

Andew Clews challenging Education Minister Adriana LaGrange for Red Deer North UCP Nomination

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Submitted by Andrew Clews

Hello, my name is Andrew Clews. I wanted to share with you who I am, my values, what motivates me, and why I am running for the United Conservative Party nomination for the Red Deer North constituency.

The most important thing in my life is my faith in God. I am not perfect. I need grace, and I know that God’s grace has saved me from my sins. Jesus said “I am the way, the truth, and the life”. As a follower of Jesus, I am called to live by truth. I am telling you these things, not to evangelize to you, but to let you know where I am coming from, and what values motivate me.

Because my faith requires that I live by truth, I find my values increasingly in conflict with a society built on lies.

As I write this, I can tell you, this is not what I had planned for my life. I have a great career and a beautiful family. I had never given much thought to running in provincial politics, but in 2021 as the Delta wave was hitting Alberta, and vaccine mandates were put in place municipally, provincially, federally, and at our places of work, I found myself in a position of leadership in the freedom community.

I remember quite clearly having two conversations that have changed my life forever. These conversations were almost identical.

I was speaking to a friend and industry colleague over the phone. I was asking him about these vaccine mandates, and he told me that he was not vaccinated, didn’t want to get vaccinated, but he didn’t have much choice, and was probably going to be forced to get it. We talked for a little while, and I told him that when you are faced with a problem that you feel has but one choice, there is usually a better option out there, you just need to find it. At the end of the conversation, I
heard relief in his voice, he thanked me for letting him know that he was not alone, and he said he would hold off on getting the vaccine.

The next day I had another conversation almost identical with a co-worker of mine. Same result. He and his family were going to hold off.

I realized at that moment that there were so many people out there who felt alone, and all we needed to do was find them, and give them support and encouragement.

This was the genesis of a community that I co-founded called Hold the Line.

By building Hold The Line from a core group of 5 members, to a community of over 1,000 Central Alberta citizens, I learned what leadership was. Leadership meant talking to a lot of people, reminding them that they are not alone, and giving them the support they needed to avoid violating their conscience.

My time with Hold The Line also taught me a lot about our province’s education system. Listening to the members of our community, I realized that our public school system increasingly does not represent the values of Albertan families. Parents are concerned about delays in their children’s development, both academically and socially because of school closures, masking, and restrictions on play. Kids need play, and our government took that from them.

Worst of all, what is happening to our children’s mental health is completely unacceptable. I was speaking to a friend the other day, and he was telling me heartbreaking stories of childhood depression and suicide within his community.

Some school boards are even hiring additional counselors because of the mental health crisis facing our kids.

We were told that if the lockdowns saved just one life, they would be worth it. Someone should have stopped to consider the completely foreseeable consequences of these lockdowns. We are seeing them now, and we will be dealing with the aftermath for a generation.

Our province has suffered greatly due to a lack of leadership in the Alberta Legislature. We as Albertans elect smooth talking career politicians, with great talking points. The problem is these career politicians don’t have the courage and leadership to follow through and do what they promised.

What I have learned through the last two years of lockdowns and vaccine mandates is that I do have the leadership and courage to speak truth, and follow through with my promises. I have done it, and I did it when the world was against me.

My Policy:

Alberta First

I will put Alberta first. Alberta’s relationship with Ottawa is at an all-time low. Over the last thirty years, we have transferred over $600 billion to Ottawa, Trudeau’s climate policy has increased the cost of living for everyday Albertans, and he has abused the use of Canada’s Emergency Act.

Various candidates running to be our next premier have proposed their plans to bolster Alberta’s sovereignty within Canada. As your MLA, I will work with our next premier to restore Alberta’s sovereignty and put Alberta First.

School Choice

The current school funding model has given the public school system a monopoly on our children’s education. For some parents, the public school system aligns with their values. For others, it does not.

Parents deserve to have their children educated in an environment that aligns with their values. My vision for education in Alberta is for school funding to follow your child, whether they enroll in public, private, home school, or even learning pods.

Protection of Rights

We need representatives in the legislature who will stand up for the rights of Albertans. I believe the following steps must immediately be taken to restore the rights guaranteed under the Canadian Charter of Rights and Freedoms
– Reform the Public Health Act to limit the power of the Chief Medical Health Officer
– Implement a public education campaign with the purpose of educating our society in the Canadian Charter. A self-goverend people who do not understand their rights are sure to lose them.

For my full policy, please visit my website: www.andrewclews.ca

The Nomination Election

The nomination election for the UCP Red Deer North constituency has been scheduled for:

– August 18, 2022
– 11:00am-8:00pm
– The Pines Community Hall
– 141 Pamely Avenue

To be eligible to vote, you must be a UCP member of Red Deer North for 21 consecutive days prior to the vote, and have photo ID to verify your address.

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Alberta

City of Calgary says it could cost millions to repair damage to municipal building

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Calgary – City officials say it could cost more than two million dollars to repair the Calgary Municipal Building after someone broke in and set fires that triggered the sprinkler system earlier this month.

Carla Male, who’s the acting city manager, says in a news release that there’s extensive water damage on three floors of the building.

It includes the equipment on those floors and the building itself.

Male says it will be several months before the final bill is in, but the initial review shows it could cost between $1.3 and $2.2 million.

The tally includes the emergency response required to minimize the damage as well as the relocation of services and restoration of the building, furniture and equipment.

The city expects 80 per cent of the costs to be covered by insurance.

Alberta’s police watchdog continues to investigate the arrest of a man who’s accused of breaking into the building on Aug. 2.

The Alberta Serious Incident Response Team has said that police tried to talk to the man, but were unsuccessful.

It says several officers fired non-lethal weapons and the man was arrested with the help of a dog team.

ASIRT says the man was transported to hospital after “sustaining significant injury” during that arrest.

This report by The Canadian Press was first published Aug. 12, 2022.

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