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Alberta Podcast Network

Branding podcast helps you find your ‘why’

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5 minute read

Luiza Campos knows branding can make or break a business. The Calgary-based marketing strategist has spent more than 20 years helping organizations tell their story. And she is passionate about that work.

So she started a podcast called A Branded World to share her own experience and the lessons offered by her guests.

People don’t want to just buy a product, they want to buy into a story,” she says. “So you have to know why you do what you do. That is your north star as a company and the pull that draws your customers in.” That’s what she explores on her show.

Let’s get to know her a little better:

 

Q. Why should people listen to your show?

A. Nowadays, it is no longer enough to raise awareness and have a good product or service. To succeed, you have to be meaningful to your audience and become part of their story. You can only do that through your brand. The podcast provides a great mix of advice and in-depth information on how to build a remarkable brand, as well as inspirational interviews with real-life organizations (big and small) who are investing in their brand, attracting loyal clients and achieving success.

Q. Which podcasts do you listen to and why?

A. Some of my favourites are Under the Influence with the amazing Terry O’Reilly, 99% Invisible with Roman Mars, and Hidden Brain with Shankar Vedantam. These are incredibly interesting, beautifully made podcasts.

Q. Why do you think people enjoy podcasts?

A. Podcasts are a very intimate experience. People usually listen to them on their headphones. So as a podcaster, you’re right there whispering into people’s ears, literally. Podcasts are great way to learn and listen to interesting, funny or entertaining topics. You can do so while doing something else like commuting to work, driving, exercising, doing house chores, etc. I think people find it’s a good use of their time.

Q. Do you have any unusual hobbies or talents that may surprise your listeners?

A. Some of my hobbies are photography and baking. And I love running. Got to burn all the calories from the baked goods!

Q. What’s on your playlist right now?

A. It’s quite eclectic: Childish Gambino, Band of Horses, Moby, Shawn Mendes, U2, Bob Dylan, Moccio, Mogwai, Frank Sinatra…

Q. What has been your favourite episode so far and why?

A. There are many, but Episodes 2 and 4 are my favourites! Episode 4 is with Carol Shmygol of ATB, and Episode 2 is with Adam Legge. Both Carol and Adam understand the importance of investing in your brand. They have both built remarkable brands, and they speak about how they did it in a way that is easy to understand and inspiring. Plus, Adam is my husband, so I love that episode because of that, too!

Episode 4: How ATB is Building a Cult Brand with Carol Shmygol

Episode 2: How to Rebrand and Transform a 118-Year-Old Organization with Adam Legge

 

Be sure to connect with A Branded World on Twitter, Instagram or Facebook!

 

Over the next several weeks, Todayville will introduce you to members of the Alberta Podcast Network, so you can invite even more Alberta-made podcasts into your ears! Find A Branded World and dozens of other shows at albertapodcastnetwork.com.

About Alberta Podcast Network

The Alberta Podcast Network, powered by ATB, is on a mission to:

  • Help Alberta-based podcasters create podcasts of high quality and reach larger audiences;
  • Foster connections among Alberta-based podcasters;
  • Provide a powerful marketing opportunity for local businesses and organizations.

Alberta Podcast Network Ltd. is pursuing this mission with funding from ATB Financial and support from other sponsors.

 

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Alberta Podcast Network

EPIC Podcast equips you to be prepared

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When disaster strikes, our ability to manage it depends a lot on the lessons we’ve learned from past incidents and experts in the field. EPIC Podcast brings those lessons to life.

EPIC stands for Emergency Preparedness in Canada, and that’s what the podcast delivers: current, relevant, Canadian content regarding disasters and their management.

Dr. Josh Bezanson and Grayson Cockett interview industry leaders, explore emerging research, and share practical tools of the trade. Their aim is to transfer knowledge to other emergency management professionals, but it’s pretty interesting stuff to regular folks, too. We all have a role in preventing bad things from happening, or mitigating the damage when they do happen.

Bezanson and Cockett are clearly passionate about what they do, and they have the qualifications to back up what they say. They are both members of Canada Task Force 2, the disaster response team based in Alberta. Bezanson is an emergency medicine resident who also has a journalism degree, and Cockett has a master’s degree in disaster and emergency management.  

The podcast usually comes out about once a month, but they’re planning a blitz for Emergency Preparedness Week starting May 6. So be prepared for that by subscribing!

In the meantime, let’s learn a little more about EPIC:

 

Q. What will people get out of listening to your podcast?

A. They’ll get to hear subject matter experts, disaster scholars, and industry leaders discuss ideas, trends, and recent developments in the field of disaster management from a uniquely Canadian perspective.


Q. If you could have any guest on your show, who would you want?

A. Enrico Quarantelli, a pioneer in disaster sociology.

Q. How did you and your co-host meet?

A. Through our various first-responder endeavours.

 

Q. Write your own epitaph — what would it say? 

A. He died the way he lived… in a state of total disaster!

 

Q. What has been your favourite episode and why?

A. Our episode commemorating the 100-year anniversary of the Halifax explosion was particularly rewarding, as it truly was a formative event, and has so many rich lessons which are still relevant today.

 

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Be sure to connect with EPIC Podcast on Twitter or Facebook.

Over the next several weeks, Todayville will introduce you to members of the Alberta Podcast Network, so you can invite even more Alberta-made podcasts into your ears! You can find EPIC Podcast and dozens of other shows at albertapodcastnetwork.com.

About Alberta Podcast Network

The Alberta Podcast Network, powered by ATB, is on a mission to:

  • Help Alberta-based podcasters create podcasts of high quality and reach larger audiences;
  • Foster connections among Alberta-based podcasters;
  • Provide a powerful marketing opportunity for local businesses and organizations.

Alberta Podcast Network Ltd. is pursuing this mission with funding from ATB Financial and support from other sponsors.

 

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Alberta Podcast Network

Immerse yourself in The WorkNotWork Show and Not There Yet podcasts

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Podcasting has provided two different but complementary avenues of self-expression for Terence C. Gannon.

On The WorkNotWork Show, he satisfies his curiosity by interviewing people “those who have turned their passion into their profession, or have a job that we may envy them having or wonder how they managed to get.”

On Not There Yet, which was nominated for a Canadian Podcast Award this year, he shares his own observations in a series of “short essays podcasted from the second decade of the 21st century,” as his tagline says. “It’s totally eclectic — current events, history, personal opinion, popular culture.”

Both shows are beautifully produced, graced with a meticulous attention to detail and Gannon’s mellifluous voice. One can’t help but be transported with every new episode.

Let’s learn a little more about the man behind the mic:

Q. What will people get out of listening to your podcast?

A. Above all on The WorkNotWork Show, we hope to interest our audience in the subject of the interview and perhaps inspire them to pursue their own career dreams. Our hope for Not There Yet is that listeners will know and/or learn something they didn’t know before.


Q. If you could have any guest on your show, who would you want?

A. Tiger Woods. But my angle would be to title the episode “Eldrick T. Woods: Pro Golfer” and really focus on the arc of his entire life rather than gush about his golf prowess. Any regrets? What else might have you done? Did you ever felt your Dad pushed you too hard? Do you ever hate the game? That kind of thing.

 

Q.What podcasts do you listen to?

A. To be honest, not many, but only for lack of time. When traveling, my wife and I listen to Serial and Revisionist History.

 

Q. Do you have any unusual hobbies or talents?

A. I wish.


Q.Write your own epitaph — what would it say? 

A. Nothing by Chance

 

Q.What has been your favourite episode and why?

A. For The WorkNotWork Show, Episode 009 with Robert ‘Scratch’ Mitchell. The first few minutes of that episode are the best I have produced. The words, music and pacing all just seem to come together. It always brings a lump to my throat.

 

For Not There Yet, my favourite is usually the most recent one, but if I had to pick one I’d say X-15. It’s a subject I find fascinating and it proved quite popular.

 

After that, I think Mustang, given that it was the most experimental in nature and touched on all my favourite subjects.

Be sure to connect with Not There Yet on Twitter, Instagram or Facebook, and with The WorkNotWork Show on Twitter, Instagram or Facebook.

Over the next several weeks, Todayville will introduce you to members of the Alberta Podcast Network, so you can invite even more Alberta-made podcasts into your ears! You can find The WorkNotWork Show, Not There Yet and dozens of other shows at albertapodcastnetwork.com.

About Alberta Podcast Network

The Alberta Podcast Network, powered by ATB, is on a mission to:

  • Help Alberta-based podcasters create podcasts of high quality and reach larger audiences;
  • Foster connections among Alberta-based podcasters;
  • Provide a powerful marketing opportunity for local businesses and organizations.

Alberta Podcast Network Ltd. is pursuing this mission with funding from ATB Financial and support from other sponsors. 

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january, 2021

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