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7 USEFUL TIKTOK MARKETING TACTICS

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Only within a couple of years, TikTok has become one of the most widely used and popular social media platforms, especially amongst Gen-Z. It has become the go-to app for entertainment and also increasing exponentially for brands. If you are a creator on a hunt for useful marketing tactics, this article is for you. So read this article to know 7 useful TikTok marketing tactics to increase your engagement rate on TikTok, other than simply to buy TikTok followers

  1. FOLLOW TRENDS WITH A TWIST

TikTok is all about the dynamic nature of trends, giving its users a lot of room to experiment with. If you want to market yourself well and increase engagement rate on TikTok, you have to be quick to catch up with trends in all domains. From using trending hashtags to trying trending challenges to inserting trendy music; you have to be quick with all of these and have fun with it at the same time. Because the one trend that has remained consistent about TikTok is that it’s all about having fun and being cool. Adding a twist to trends with a personal touch may help you start a new trend and also attract more audiences, owing to your creativity. 

  1. PROVIDE SOME AUTHENTIC VALUE

Nothing can market you quicker than your own content. This implies that you have to provide some value to people to grab their attention. You have to create content that is either entertaining or inspirational. Whatever niche you pick, master your art to stand out and increase engagement rate on TikTok. Make sure that the content you post must be authentic and real because if you simply post copied content, you will be caught and you will simply be redirecting your audience to the creator’s account. This also means that you can create your own challenges and hashtags for a faster and more prominent response from your audience. 

  1. KEEP CONTENT SHORT BUT INTERESTING

TikTok makes no exception when it comes to the 3-seconds rule! According to this, the first three-second of your video can decide whether your audience is here to stay or they’ll simply scroll on to the next creator. If you want to increase your engagement rate on TikTok and market yourself, you have to ensure that the initial part of your videos is captivating enough to make people stay. People are also quick to get bored and lose interest. Hence, keeping your videos short and precise can help in maintaining the fun factor. In case of your inspirational videos or storytelling, you can keep it short by being intriguing and dropping cliffhangers so people have a reason to stay tuned to your space. 

  1. COLLABORATIONS

If you want to market yourself well on TikTok, your account doesn’t necessarily have to be the only space where you can gain fame. Here comes the role of collaborations. Collaborating with other brands, and influencers can display you on their account, redirecting people to you. If you have a history of collaborations, other brands are more likely to check you out. Further, you don’t necessarily need to “collaborate” with other influencers in a monetary sense. However, creating duels, taking up challenges together, doing an account takeover and such ideas can help you grow potentially through the other person’s audience. So, come out of your shell and reach out to creators of your interest. 

  1. STITCH

TikTok has a lot of up-and-coming features each new day and stitch is another one of its blessings! This new feature allows one to use other video clips in their videos, giving due credits. Make sure that you have given permissions in your privacy that everyone can use your content for stitch. This way, if someone resonates with your content and uses it in their videos; it can make their followers be interested in you and explore your profile.  You can also include other people in your Stitched videos to expand your reach by attracting their fans. 

  1. STAY ACTIVELY ENGAGING AND CONSISTENT

One of the foremost marketing tips on TikTok, or any platform is to remain active and consistent. Remember that TikTok is for fun and you have to keep having fun, without letting yourself down. It takes time for some people to increase engagement rate on TikTok but saying inconsistent will only make the process longer. Staying engaging can further make people feel a connection for you and improve the quality of your followers. If people start engaging with your videos, there is a higher probability of your efforts being recognized. So, reply to comments, DMs, go live and be friendly with everyone. 

  1. TRACK YOUR ANALYTICS

You do things on TikTok that may be working for your TikTok marketing, and others that may not be your cup of tea. The only way to find out is by actively tracking your analytics, and making comparative decisions. You can upgrade to TikTok pro, pick your industry, and look at the overview, followers, and content section to get a clear picture. 

CONCLUSION

TikTok is different from other channels and platforms, and it may be said that it requires more effort to market yourself and sell your name on TikTok. However, as long as you continue to have fun and stay consistent, you’ll get there. Stay tuned for more tips to master the art of various aspects of social media.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Top 6 Remote Holiday Destinations in Canada

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If you’re planning a trip to Canada any time soon, you’ll definitely need to check out one of Canada’s remote locations. They’re absolutely stunning and unlike anywhere else in the world. Whether private jet rental is your go-to or you prefer to fly economy, we’ve got you sorted.

In this article, we’ll be exploring 6 of Canada’s best remote vacation locations, telling you everything you need to know about the area and what you can get up to while you’re there.

1. Tofino, British Columbia

If you’re looking for a remote location that offers stunning natural beauty and plenty of activities to keep you busy, then Tofino is definitely the place for you. This small town is located on the west coast of Vancouver Island and is well-known for its surfer-friendly beaches, lush forests, and wildlife watching opportunities.

There are plenty of great hiking trails in the area too, so it’s perfect if you love being outdoors. Regarding accommodation, there are plenty of cozy cabins and lodges to choose from, making it ideal for a romantic break, and you can watch the stars from your hideaway.

2. Churchill, Manitoba

Churchill is another great option for those who want to experience some of Canada’s incredible natural beauty. This small town is located on the shores of Hudson Bay and is well-known as one of the best places in the world to see polar bears in their natural habitat. There are also plenty of other animals to spot in Churchill, including beluga whales and arctic foxes. And if you’re feeling adventurous, you can even go dog sledding or take a ride on a quad!

When it comes to accommodation, there are several hotels and bed & breakfasts available as well as a few camping sites if you’d prefer something more rustic.

3. Gros Morne National Park, Newfoundland

If Gros Morne National Park sounds familiar, it may be because this breathtaking location was used as a filming location for Game Of Thrones! Located on Newfoundland’s west coast, Gros Morne National Park offers visitors stunning views of towering mountains, pristine lakes, and a rugged coastline.

There are also numerous hiking trails throughout the park which range from easy walks to challenging hikes. If you visit during winter, you can even go snowshoeing or cross-country skiing! When it comes time to find somewhere to stay overnight, there are several campsites available as well as a few hotels in the nearby town of Rocky Harbor.

4. Iqaluit, Nunavut

Iqaluit is the capital of Nunavut and is located on the southern tip of Baffin Island. This remote location is home to some of Canada’s most stunning scenery, including snow-capped mountains, glaciers, and fjords. And if you visit during winter, you may even be lucky enough to see the Northern Lights!

There are plenty of outdoor activities to keep you busy in Iqaluit, including hiking, dog sledding, and ice fishing. It’s plenty enough remote and while that does limit your options when it comes to finding somewhere to sleep, you should still be able to find somewhere; just keep an open mind.

5. Pangnirtung, Nunavut

Pangnirtung is another excellent option for those looking to experience the beauty of Nunavut. This small town is located on Baffin Island’s east coast and is surrounded by stunning mountains and glaciers. There are plenty of outdoor activities to keep you busy in Pangnirtung, including hiking, kayaking, and freestyle skiing.

When it comes to somewhere you can put your head down, there are a couple of pleasant hotels nearby as well as a few camping sites in the nearby Auyuittuq National Park. You can make the most of the local amenities while also being able to be at one with nature, making it a great place to visit.

6. Sable Island National Park Reserve, Nova Scotia

Sable Island is a small island located off the coast of Nova Scotia, which is home to some of Canada’s most beautiful beaches. The island is also home to a large colony of wild horses roaming freely across the sand dunes. There are no cars allowed on Sable Island, so it’s a great place to relax and unwind away from the hustle and bustle of everyday life!

When it comes time to find somewhere accommodation-wise, there’s only one option available on Sable Island itself. That being said, there are a lot more choices for you in nearby Halifax, where you can stay before taking the ferry over to the island.

 

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Distorted beliefs about luck, skills and gaming knowledge, and their impact on gambling behavior

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Recreational and problem gamblers alike hold some irrational beliefs about gambling. Erroneous gambling related beliefs (EGRBs) imply beliefs in luck and skills, and illusion of control as players develop various winning strategies based on broader beliefs about the nature of randomness. Gamblers’ distorted beliefs of luck and skills result in problem gambling. People think that luck will change, and they will win their lost money back. However, each gambling event is independent of the previous one, like each toss of the coin is completely independent of the previous tosses. So, the odds in your 8 th bet will no more be in your favour simply because you lose the earlier seven bets. Over time, the more you risk, the more you lose.

In the context of online gambling, best online casinos Canada offers a variety of games to gamblers that can be accessed from anywhere. These include video slots, jackpots, table and card games, and sportsbooks. There are noticeably more online games than land-based games. No restrictions on bet admission lead to bigger jackpots for all players.

Video slots

Video slots like Gonzo’s Quest, Starburst, and Thunderstruck are among the most popular ones. Low volatility video games award small but frequent wins, while high volatility video games give a single, chunky win.

Jackpots

Jackpots like Powerball, Buffalo and Bonanza can be progressive, pooled, fixed or local, and have the highest reward that a video slot can pay.

Table and card games

Table and card games like blackjack, roulette and baccarat are skill-based games, and are found in different variants including Pai Gow and Red Dog.

Live games

Live games like poker, blackjack and baccarat are streamed and played live in full HD.

Sportsbook betting

Sportsbook betting, like soccer, baseball and basketball offers a live betting feature, so players can make wagers as the game unfolds.

Specialty titles

Specialty titles like Bingo, Keno and Wheel of Fortune are distinct and general.

Other beliefs and myths about gambling

Gambling will eventually pay off

Gamblers have a persistent belief that the next bet will pay, despite repeatedly losing the next bet. There is a delusional belief in the gambler that a stroke of luck is only a wager away, that results in gambling addiction. The belief that gambling will eventually pay despite losing a considerable about of money reinforces belief in gambling, and is the driving factor behind compulsive gambling.

Irrational belief in a big win

Those who are not addicted to gambling, they are clear when enough is enough. They walk away from their losses and get on with life. However, this does not happen with a compulsive gambler. They keep coming back with the irrational belief of an eventual big win.

I’m lucky, I almost won, and will make it this time

If you almost won, that doesn’t mean you are due for a real win. Future gambling outcomes are in no way influenced by the previous ones.

Playing multiple games increases the chances of winning

You may win more often by playing two slot machines or poker games at once, but you will have to spend more also. And remember, the more you play, the more are your chances of losing.

Betting on the same number will increase my odds

The outcomes of most games of chances, particularly lotteries and slot machines, are completely random, and cannot be altered, no matter what you do. Betting the same number each time won’t help you more than betting different numbers. No matter how many times you have betted for the number or how many people have betted on a particular number, the odds remain the same each time.

Loss Disguised as a Win (LDW)

Slot machines are programmed to promote problematic play, and win for the house. They operate on a principle called Loss Disguised as a Win (LDW) wherein the player is given a win of credits with a spin, which is fewer than the original wager. These frequent wins keep the player engaged, despite a net loss.

Gambler’s Fallacy or “Monte Carlo Fallacy”

Many people suffer from the “Gambler’s Fallacy” or “Monte Carlo Fallacy”, which is an erroneous belief that if something has happened a lot of times in the past, it will happen less in the future, and vice-versa. The fact is that each event is independent of the earlier outcomes. The odds of a head after 10 successive head tosses on the 11th toss remain 50:50, it is not affected anyway by earlier 10 consecutive head tosses. The same goes with gambling. Odds and chances are mathematical probabilities, and are not controlled in any way by metaphysical powers or luck.

It’s my lucky day

Simply because you feel that it’s your lucky day, it’s not that you are going to win. Needing money, or hoping to win, has absolutely no influence on the outcome of a game of chance.

Signs of problem gambling

Gambling becomes a problem when you have trouble stopping. Warning signs of problem gambling are:

 Feeling guilty or worried about gambling
 Gambling to win back lost money
 Borrowing money, selling things, and committing criminal acts to obtain money for gambling
 Experiencing extreme highs from wins, and extreme lows from losses

Financial implications of problem gambling

Financial troubles associated with problem gambling include reduced disposable income, financial insecurity, job loss, and increased debt.

Signs of financial problems include:

 Overdue and unpaid bills
Increased spending on credit cards
 Repeatedly borrowing money from friends and family
 Secretive about money problems
 Receiving calls from collection agencies

Gambling is not for making money, seek help if required

Gambling addiction results in problems that extend well beyond financial losses, such as relationship issues, career-related consequences, and social isolation. If you can afford it and play only for recreational purposes, not for making money, gambling isn’t really a problem. Remember that gambling is not a way to make money. If you have become addicted to gambling, seek the help of professionals with recovery, simply don’t rely on your will power. Because if you could do it with will power, you would have stopped it on your own before your life was devastated.

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