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7 Basic Key Elements of Digital Marketing

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Did you know that nearly half of all companies use digital marketing to promote their business online? Digital marketing strategies drive significantly higher revenue than traditional marketing. The benefits are innumerable. 

If you don’t use digital marketing currently, you are missing out on potential leads and returns. You can get help from the best digital marketing companies to learn about these strategies. You can also enhance your digital marketing skills by learning about the seven best key elements of digital marketing mentioned in this article—

Building a Powerful Website 

A powerful website is the best marketing asset to have. Having a user-friendly website helps to generate leads and increase product sales. The best digital marketing companies provide specialized tools to build powerful websites. To build a powerful website, focus on the following four aspects—

  • Secure your website—Website security is a search ranking factor. Unsecure websites always have the danger to get hacked. Your website should be ‘HTTPS’ instead of ‘HTTP’. 
  • Minimize the loading time–Google analytics shows that a loading time of three seconds is an optimum time for users to stay on your website for a longer time. Therefore, it is crucial to minimize the loading time of your website.
  • Make it mobile-friendly—These days people prefer to browse through their phone. The mobile website traffic now outpaces desktop web traffic. This is the reason you must focus on building a mobile-friendly website. 
  • Good web design—A clean interface with easy-to-use design features enhances user experience. Your web design should look good and add value to your customers. 

Search Engine Optimization

Search engine optimization is the foundation for successful digital marketing. It is one of the most crucial marketing strategies designed to boost your ranking on the search engine results page. When your website ranks at the top of the online search results page, it opens up an opportunity to attract more qualified leads. 

SEO is a long-term marketing strategy. Therefore, it requires regular upkeep to maintain high rankings. The best digital marketing companies hire SEO specialists to optimize websites, content, and social media profiles to rank higher in the search results. Higher search rankings translate into more leads and improve conversion rates for the company. 

Email Marketing 

Email marketing is one of the oldest yet effective lead nurturing strategies. This marketing tool allows you to follow up with potential customers and send them information about discount offers and product sales. 

You can personalize your emails based on the user’s interests and deliver valuable content that may resonate with them. The best digital marketing agencies provide efficient email marketing services to cater to the needs of your customers. They also provide email automation services to make the customer journey smooth. 

Video Marketing

As the name suggests, video marketing uses captivating video content to engage the audience. This strategy is incredibly effective. Google analytics show that a video is 50 times more likely to get organic leads than regular text content. 

A well-structured video can help to communicate your brand’s message more effectively and impact the customer to purchase the product. You can build a strong customer base by posting valuable video content on social platforms. 

Social Media Marketing 

Social media marketing is one of the essential strategies of digital marketing. Most online brands take leverage of this strategy to scale their business. Today, 70% of the people worldwide use social media for customer service. 

Social media marketing allows you to develop strong relationships with existing and potential customers. Moreover, it is the best platform to communicate your brand’s message to the audience, answer their queries, and sell your products. It is the most effective way to provide value to your audience and turn them into loyal customers. You can get help from the best digital marketing companies to scale your business through social media marketing. These social media marketing agencies specialize in providing tools and services that are customized to your needs. 

Pay per Click Ads 

Pay-per-click advertising is one of the powerful marketing strategies for maintaining a presence in search results. You may establish organic rankings with the help of SEO. However, pay-per-click ads help to boost your visibility online. Additionally, Pay per click ads gives you quick results. They help to drive qualified leads to your website as soon as you release your ad online. 

Other benefits of pay per click advertising include – 

  • Budget-friendly – You only pay when people click your ads
  • PPC offers an advanced audience targeting feature

Marketing Automation 

Marketing automation reduces the workload and allows you to accomplish various tasks with ease. It is one of the most powerful marketing strategies that help to create lead generation funnels. For example, automation tools take out customer information from the CRM software, informing you about new leads. Moreover, it sends follow-up emails to nurture them. 

Conclusion

To grow your business online, you need to dip your toes into the marketing component. Strategies like pay-per-click ads, email marketing, video, and social media marketing help to expand your business exponentially. 

The above marketing strategies are the fundamental elements of digital marketing. Enhance your skills by learning about these strategies and boost your presence online. You can also get help from the best digital marketing companies to build strong marketing campaigns.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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How and Where to Store Cryptocurrency Safely

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Owning crypto is one thing but storing it well enough is as important as owning it. Crypto doesn’t have the same protection as traditional currencies; money held in banks is safer than storing crypto the way it’s stored; because you need to keep it yourself. 

Once you lose access to your crypto, chances are you’ll never get it back again; this is a prevalent issue for crypto owners. Since the inception of crypto, over 3.7 million Bitcoins have been lost.

There are different ways to store your crypto; you can keep them on hardware devices, applications, or even paper. When you learn about the various forms of storing crypto, you can choose a storing method that’s favourable for you and can keep your crypto safely.

Just as cash is saved or kept in physical wallets, so is bitcoin; the latter is stored in a digital wallet.

You can keep your bitcoin by printing the private keys and addresses on paper and using them whenever possible. Some of the best bitcoin wallets in Canada for storing cryptos are web-based or hardware-based. A digital wallet can also be on a smart device, like a smartphone, tablet or desktop computer.

Sometimes, not all digital wallets are safe enough to store crypto; securing crypto on a digital wallet depends on how the user manages the wallet. Each digital crypto wallet has a private key; without that private key, an owner of a bitcoin can’t access their bitcoin.

When your key is stolen, your bitcoin isn’t safe anymore. Once you lose your private key, it’s hard to get your bitcoin and thus, it’s hazardous to lose your private key. Crypto owners can also lose their bitcoin through hardware crashes or computer hacking.

Storing Cryptocurrency in a Custodial Wallet 

A custodial wallet is a default option for storing crypto; by keeping your crypto in a custodial wallet, a third-party stores crypto for you, either offline or online – cold or hot storage – or a combination of the two ways.

At any point in time, when you buy crypto from crypto exchanges, apps or brokers, they store the crypto in a custodial wallet – a wallet that either the trade, app or broker company usually controls. Suppose you choose to keep your crypto. Yourself, you can transfer it to your hold or cold wallet.

Storing Cryptocurrency in a Cold Wallet

A cold wallet is usually an offline crypto wallet, and there are several ways one can store crypto in cold crypto storage; even better, you can keep your crypto private key on paper by writing the keys on paper. Still, the most common way of storing crypto on a cold wallet is by using hardware.

Hardware wallets are small devices that are usually connected to a computer and store cryptocurrency. These hardware devices for storing crypto are connected to the internet when you want to send and receive cryptocurrency, but when you aren’t sending crypto, you can keep your coins offline. 

Store coins in a hot Wallet

A hot wallet; is an app that stores coins online; you can access a hot wallet from a desktop or mobile app and web-based wallets. 

Store Cryptocurrency in a Physical Wallet 

Storing cry top wallet involves having a paper containing your private keys in both strings, characters, and scannable QR codes. 

These keys are used to make cryptocurrency transactions; you receive crypto with a paper wallet using the public key. To send crypto, you need to scan public and private keys.

Conclusion

Offline wallets are considered the best way to store crypto because they are secure, and many crypto platforms employ hardware storage to store their crypto. You can keep your crypto in a cold wallet for large amounts of coins. You can purchase hardware wallets for prices ranging from $50 to $150.

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Why is it important to pay attention to the bonuses offered at the casino?

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You don’t have to be an experienced player to know that Canadian gambling sites offer a wide range of promo deals and bonus options. It’s just how they attract new customers and keep the old ones interested.

For a player, it is essential to monitor all the offers and deals available as they can often be very profitable. By joining a $5 minimum deposit casino canada and using bonuses wisely, you can significantly boost your chances of winning and make your gambling experience much more enjoyable.

That’s the most important thing about casino marketing, but we need to discuss a lot more details about promo deals in online gambling. Let’s take a look!

Key benefits of online casino bonuses

It would be best if you thought of casino bonuses as an investment. Sure, in some cases, you will need to make a deposit to get a bonus. But if you use it wisely, it can help you boost your bankroll. Here are the key benefits that you can get from taking advantage of casino bonuses.

1. You can get more funds to gamble with

This is the most obvious benefit of taking advantage of casino bonuses. By using a welcome bonus or a deposit match bonus, you can get extra funds to play your favourite casino games.

That way, you can deposit less money but still have a lot of fun and potentially win big. And isn’t it great to deposit $100 and play with twice as much? It doesn’t take a genius to figure out that the more money you have to gamble with, the higher your odds of winning are.

2. You can play more games

With the extra funds that you get from casino bonuses, you can explore different games that you wouldn’t be able to play if it weren’t for the bonus. That way, you can quickly find your new favourite game or increase your chances of winning by trying out different strategies.

Some online casino platforms don’t even require you to make a deposit. You can play them just for signing up or verifying your account. These kinds of deals are great because they allow you to explore the casino’s games without risking any of your own money.

3. You can reduce your risks

Another great thing about casino bonuses is that they can help you reduce your risks. By using a bonus, you can try out a new casino without risking too much of your own money. That way, you can see if you like the casino before you make a bigger deposit.

It also gives you time to practice and learn the casino’s games before you start gambling with your own money. So if you’re new to online gambling, taking advantage of bonuses can help you get started without too much risk.

4. You can win real money

One of the best things about casino bonuses is that you can win real money with them. Sure, in most cases, you will need to wager the bonus money before you can withdraw it. But if you play your cards right, you can win big and cash out some serious money.

And by taking advantage of casino bonuses, you can significantly increase your chances of winning. The extra funds that you get from a welcome bonus or free spins can give you a lot more opportunities to win.

5. You can withdraw your winnings

Last but not least, the good thing about casino bonuses is that you can withdraw your winnings. In most cases, you will need to meet the wagering requirements first, but once you do, you can withdraw your winnings and handle them however you want.

Common types of casino bonuses

If you are a beginner-level gambler, you should know that online casinos are constantly coming up with new and innovative ways to attract players. As a result, there are now dozens of different types of casino bonuses available. Here are some of the most common types that you will come across.

 Welcome bonus

The welcome bonus is the most popular type of casino bonus. It is usually awarded to new players when they make their first deposit. The bonus is usually a match of the deposit, and it can go up to 100% or even higher. For instance, if you deposit $100, the provider will give you an additional $100 to play with. That way, you can start gambling at $200.

 VIP perks

If you are a high roller, you might be able to get some special VIP perks from the casino. These can include exclusive bonuses, invitations to special events, and even personal account managers.

 No deposit bonus

A no deposit bonus is a good way to start gambling without risking any of your own money. As the name suggests, you don’t need to make a deposit to receive this bonus. All you need to do is sign up for an account, and the casino will give you a certain amount of money to play with. However, no deposit bonuses are usually smaller than welcome bonuses.

 Free spins bonus

A free spins bonus is usually given to players when they sign up for an account or make a deposit. The casino will give you some number of free spins that you can use on specific slot games. And if you’re lucky, you might as well win real money with your free spins.

 Reload bonus

A reload bonus is a promo deal that is given to existing players when they make a new deposit. It is usually a smaller bonus than the welcome bonus, but it can still give you a nice boost. For example, if you deposit $100, the casino might give you an additional $50 to play with.

 Loyalty program

Many online casinos come up with loyalty programs that reward players for their loyalty. The more you play, the more points you will earn, and you can use those points to get cash back, free spins, and other prizes.

Other details that make a good online casino

Bonuses are one of the most precious gifts that an online casino can offer to its players. But apart from bonuses, there are other factors that make a good digital gambling site.

An online casino should have a wide selection of games to choose from. Apart from the standard titles, your platform should offer all kinds of themes that make the playing experience more fun and engaging. The games should also be of high quality and run smoothly.

Additionally, the site should be easy to use and navigate. All the games should be sorted into categories, so you can easily find what you are looking for. It’s a major feature for gamblers who frequently explore new titles.

Last but not least, the online casino should have a good customer support team. The best casinos also have an extensive FAQ section that can answer most of your questions. If you have any problems with your account or the games, you should be able to get help from a live agent.

The platform must include several communication channels, such as live chat, email, and phone. The customer support should be responsive and helpful, and the site should be easy to use.

Conclusion

Bonuses are one of the most precious gifts that an online casino can offer to its players. They make gambling experiences more fun and engaging, and they also give players the chance to win real money.

In this post, we showed you everything there is to know about online casino bonuses. Make sure to remember our tips, so you can choose the best bonus for your gambling needs. And if you are ever in doubt, you can always contact customer support for more information.

Have fun and good luck!

 

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