Community
Tim Hortons Smile Cookie Campaign bring in record haul for struggling young readers!
Our SMILE has never been bigger!
It took us a while to count ALL the money raised from the Tim Hortons Smile Cookie Campaign…and it’s very impressive…..in fact, it’s an all time record, and we couldn’t be more grateful.
Today, we celebrated the presentation of the cheque from the 2022 Smile Cookie campaign, which took place in September.
Over the week-long campaign, Red Deerians ate 52,060 cookies. This means $52,060 has been raised to help struggling readers become readers of potential through Reading College, a project of the Foundation for Red Deer Public Schools.
Reading College, held in the month of July, provides students who already have reading gaps, an amazing summer experience that will not only develop their reading skills but more importantly, their interest and motivation in reading. Students leave the program with increased reading and writing abilities, and a solid foundation for future success in school and life. In its 11th year, more than 600 students have graduated from Reading College.
“The Smile Cookie Campaign is a great opportunity to raise awareness on the importance of literacy, it really does create life chances for students. Reading College is made possible through great support from our community and Tim Hortons – we could not operate it without this support,” said Kristine Plastow, Foundation Board Chair. “We are so grateful to the community for buying Smile Cookies and supporting this fantastic program.”
From September 19 – 25, Tim Hortons restaurant owners in Red Deer generously donated all proceeds from sales of a special smiling chocolate chunk cookie to support the Reading College program through The Foundation for Red Deer Public Schools. The $1 treat helps community programs across Canada in the cities where they are sold.
“On behalf of all restaurant owners and team members in Red Deer, I would like to thank our loyal guests for their generosity and support of the Smile Cookie campaign,” said Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer. “Tim Hortons is thrilled to support The Foundation for Red Deer Public Schools and Reading College which helps young readers develop the literacy skills they need to succeed.”
Community
Charitable giving on the decline in Canada
From the Fraser Institute
By Jake Fuss and Grady Munro
There would have been 1.5 million more Canadians who donated to charity in 2023—and $755.5 million more in donations—had Canadians given to the same extent they did 10 years prior
According to recent polling, approximately one in five Canadians have skipped paying a bill over the past year so they can buy groceries. As families are increasingly hard-pressed to make ends meet, this undoubtedly means more and more people must seek out food banks, shelters and other charitable organizations to meet their basic necessities.
And each year, Canadians across the country donate their time and money to charities to help those in need—particularly around the holiday season. Yet at a time when the relatively high cost of living means these organizations need more resources, new data published by the Fraser Institute shows that the level of charitable giving in Canada is actually falling.
Specifically, over the last 10 years (2013 to 2023, the latest year of available data) the share of tax-filers who reported donating to charity fell from 21.9 per cent to 16.8 per cent. And while fewer Canadians are donating to charity, they’re also donating a smaller share of their income—during the same 10-year period, the share of aggregate income donated to charity fell from 0.55 per cent to 0.52 per cent.
To put this decline into perspective, consider this: there would have been 1.5 million more Canadians who donated to charity in 2023—and $755.5 million more in donations—had Canadians given to the same extent they did 10 years prior. Simply put, this long-standing decline in charitable giving in Canada ultimately limits the resources available for charities to help those in need.
On the bright side, despite the worrying long-term trends, the share of aggregate income donated to charity recently increased from 0.50 per cent in 2022 to 0.52 per cent in 2023. While this may seem like a marginal improvement, 0.02 per cent of aggregate income for all Canadians in 2023 was $255.7 million.
The provinces also reflect the national trends. From 2013 to 2023, every province saw a decline in the share of tax-filers donating to charity. These declines ranged from 15.4 per cent in Quebec to 31.4 per cent in Prince Edward Island.
Similarly, almost every province recorded a drop in the share of aggregate income donated to charity, with the largest being the 24.7 per cent decline seen in P.E.I. The only province to buck this trend was Alberta, which saw a 3.9 per cent increase in the share of aggregate income donated over the decade.
Just as Canada as a whole saw a recent improvement in the share of aggregate income donated, so too did many of the provinces. Indeed, seven provinces (except Manitoba, Nova Scotia and Newfoundland and Labrador) saw an increase in the share of aggregate income donated to charity from 2022 to 2023, with the largest increases occurring in Saskatchewan (7.9 per cent) and Alberta (6.7 per cent).
Canadians also volunteer their time to help those in need, yet the latest data show that volunteerism is also on the wane. According to Statistics Canada, the share of Canadians who volunteered (both formally and informally) fell by 8 per cent from 2018 to 2023. And the total numbers of hours volunteered (again, both formal and informal) fell by 18 per cent over that same period.
With many Canadians struggling to make ends meet, food banks, shelters and other charitable organizations play a critical role in providing basic necessities to those in need. Yet charitable giving—which provides resources for these charities—has long been on the decline. Hopefully, we’ll see this trend turn around swiftly.
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