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Bruce Dowbiggin

The Low Art Of Selling The Great Reset

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A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.” —Glengarry Glen Ross

Remember back in the Don Draper past when commercials actually talked about the product they were selling? Soap that cleaned clothes better. Cars that used less fuel. Toothpaste that whitened better. The idea was for you to buy the product based on its merits.

Yeah. Those days are done. Instead of hawking mattresses or dishwashers the current advertisements are progressive parables on the Great Reset from craven corporations. A passing review of the commercials now on TV or online seems more like a symposium on white privilege or gender insensitivity beloved by Canada’s prime minister and his Stepford cabinet.

Even when they dabble in the product they’re supposed to be selling, the commercials’ overarching message is how enlightened the advertiser is and how  base you— white middle-class consumer— are. If you also intuit that there’s a product behind the sales pitch, so much the better for the advertiser. But it’s no longer the salient point. They’re enlightened. You’re not.

A perfect illustration of the Woke makeover is the sudden enthusiasm in commercials for mixed-race or gay couples. Those living in a real world had seen and accepted mixed-race couplings for some time. Gay couples have been common in society for over a decade. Millennials and younger cohorts see it as normal. No big whoop.

But until about two years ago advertisers still viewed these unions as verboten in their product advertising. It was a third rail. Mom and Pop must be seen as heteronormative.

Then, as if a memo had suddenly been issued (or Joe Biden elected), the dynamic changed for every advertiser. Virtually every couple portrayed by corporate outfits suddenly represented the new nuclear equation of biracial, gay or bisexual. Whether selling bank services or car floor mats, mixed-race couples now represent a disproportionate percentage of the couples pictured in the commercials.

Likewise, white characters in commercials or culture are now universally portrayed as dullards and foils for the new professional class to sneer at. They stumble, they bumble, they can’t match the intellectual power of the new anointed class.  White men are the new punchline, saturated by colonial guilt. Why now? Because it can be weaponized against The Other.

If it all weren’t so obvious it might be amusing to see corporate culture pretzel itself in the service of the praetorian guard of Wokeness. As it is, it’s simply insulting to believe that their customers would not view such sudden transparent virtue signalling as cynical or go unnoticed in the market.

By the same standard, transcendent visible minorities are also suddenly chic in comedies/ dramas churned out by Hollywood. For just one example, historic white character Ruth Lockwood— a PBS producer in the new HBO series The French Chef about Julia Child— was made black so the show’s progressive producers could highlight racial prejudice in the 1960s. That’s half a century ago.

A gay James Beard also takes Child on an invented visit to a San Francisco drag bar for more moralizing about cisgendered LGBTQI tyranny. “It could have happened, but we don’t know if it necessarily did,” says Julia creator and writer Daniel Goldfarb.

Don’t forget the tortured attempts at progressive racial re-balancing in recent productions such as Bridgerton or Great Expectations that re-arrange the racial deck chairs of the 18th century. If Alec Guinness playing an Arab sheik in Lawrence of Arabia was insulting then why is Golda Ruchevel playing Queen Charlotte in Bridgerton not just as insulting to history?

Barack Obama insisted that equal representation in society should be a goal: but that would mean just 12 percent black actors or presenters (the true percentage of blacks in America) or 3 percent of LGBTQ characters (their U.S. census figure) or 0.1 percent of trans people represented. Yet a visiting Martian would conclude from today’s commercial output that each group had a far greater slice of the population pile in North America.

When questioned on this enforced shape-shifting of history and culture the Left insists that anyone pointing out the obvious is a Qanon agent or a Jim Crow recidivist. The Taylor Lorenz pep squad then buries the offending questioner on social media. How dare they diverge from the script? Don’t you know queer and non-binary now represent the majority in young people?

Rich Hollywood elites’ next virtue display is headed into Green Think on screens. Agitprop groups have told producers they are not pumping out enough global-warming propaganda. “Researchers checked for references to 36 key words and phrases including “climate change,” “fracking” and “global warming” in TV episodes and movies released in the U.S. market… Only a sliver of screen fiction, 2.8 perhaps, refers to climate change-related words, according to a study of 37,453 film and TV scripts from 2016-20 that is the basis for the climate guide, AP reports.”

So they created a “playbook” for how to embed global warming themes and messages in films and commercials.

Sadly for progressive casting departments, the radical executives at Disney blew any chance at the new representation being called organic. In a recent video chat corporate president Karey Burke supported having “many, many, many LGBTQIA characters in our stories” and wanting a minimum of 50 percent of characters to be LGBTQIA and racial minorities.

Disney executive producer Latoya Raveneau bragged about her “not-at-all-secret gay agenda” and gushed that “where ever I could I was adding queerness… no one would try to stop me.” Until they bumped into Ron DeSantis they didn’t.

So brace yourself for Gaia signalling as the next frontier when the 2024 electric car models roll out. The Woke movement understands that they don’t need you to like them. They only need to convince you that the present system is dysfunctional. The rest, as the ads show, is theatre.

 

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

A Drag Prescription: Kids Party Like It’s 2022

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Back in the days before Toronto became a sensitivity chamber, people would head out to the old St. Charles Tavern on Yonge Street to see the annual Halloween drag-queen parade. As the local talent strutted, the crowd hooted, whistled and generally laughed at the circus. For the paraders the attention was bliss.

In those days trans people, cross dressers and drag queens were an exotic diversion in a city that had yet to take itself too seriously. They had no pretensions to glory. So naturally those who remember the tacky Halloween Drag Parades are probably confused to find that drag has ascended to the heights of Woke sensitivity.

Ru Paul’s Drag Race is the hippest TV attraction on mainstream TV. Drag queens have replaced clowns at children’s birthday party as the entertainment. Trans activists have turned public bowel movements into a political education seminar. Having a prominent trans figure is a sign of the highest corporate awareness.

To the chagrin of feminists, blacks, immigrants and Wanda Sykes , trans is the new holy caste in leftist politics— which is to say their protection is the solemn duty of CBC, MSNBC, The Toronto Star, corporate inclusion VPs and educators across the continent. The former allies of the Left have been left on the curb; Mom’s got a new beau.

As conservative David Reboi tweeted, “You’ve got to think that most Americans—even the shitlibs—never gave drag queens a moment of thought before recently. Now, it’s the greatest form of self-expression imaginable. Amazing how quickly it happens.”

Heaven forbid anyone ask why kindergarteners need a drag shows or the propriety of men competing against women in sports. Showing a disinterest in drag generals is a one-way ticket to Stephen Colbert’s late-night gulag. Pointing out the insanity of making 0.01 percent of the population the focal point of a turning society is a hanging offence.

The first sign that trans had matriculated to the first ring of heaven was the language used to describe their painful past. Using words like cross dressers, trannies and queens was made a banishment-level crime. New vocabulary— following the example of other grievance causes— put the discussion on wheels and steered it away from rational debate of facts. The Media Party compliantly fell int the pit. It was now about words, not deeds.

George Orwell foretold this tactic during his time fighting in the 1936-38 Spanish Civil War. “For the first time, I saw troops who had fought bravely denounced as cowards and traitors, and others who had never seen a shot fired hailed as the heroes of imaginary victories; and I saw newspapers in London retailing these lies and eager intellectuals building emotional superstructures over events that had never happened. I saw, in fact, history being written not in terms of what happened but of what ought to have happened according to various ‘party lines’.”

What’s next? The current Jan. 6 show trials demonstrate cancel culture’s relentless manicuring of history to put half of society offside with power. This happened because the Left— former home of wit and humour— lost any sense of honest laughter or proportion between 2016 and 2020. Writes Matt Taibbi. “In that time they perfected an attitude of imperious condescension and entitlement so grating that at least half of America wouldn’t piss on someone like Adam Schiff if he were on fire.”

If Sykes’ sneering middle-part America doesn’t like it, tough. @ScottAdams “The Jan6th hearings are basically an updated Russia Collusion Hoax with a new topic. That’s how Democrats signal that they know they can’t compete on policy and competence. They need hoaxes to win.”

But there are signs that this has turned disastrous for the Left. The SCOTUS Dobbs v. Jackson abortion decision “was the result of decades spent building a political project so incoherent, unsellable, and untrustworthy to ordinary people that in 2016 they chose Donald Trump over the person Barack Obama called the most qualified candidate in history.

“The justices who cast the critical votes Friday were picked by a man denounced by all of institutional America prior to election. All those voices were ignored. That total collapse in trust, not Jill Stein’s candidacy or Putin’s Facebook ads, led to Dobbs v. Jackson.”

Sadly for Canadians there is no remedy for the pissy smugness of its media and opinion makers. Loathing Republicans has a long history with postmodern Canadians dating back to the Viet Nam war. This self-satisfied detachment of a kept people mirrors that which Taibbi sees in the U.S.

Canada’s traipsing PM paused from interfering yet again with the RCMP to proclaim that Canada would be an abortion clinic to any Americans who can’t find services in their own states. Trudeau preens in this way, because he thinks that, having paid off the media, he will never face reality on abortion so long as CBC tut-tuts that it’s a loser issue.

But as we wrote in December of 2017 Trudeau’s 1980s liberal conceit has been been overtaken by a more nuanced reality. “Medical innovation has shifted the issue since Canada’s pols ran like Good Sir Robin away from the fight. In today’s world, 50 to 70 percent of babies born at 24 to 25 weeks, and more than 90 percent born at 26 to 27 weeks, survive. Conditions such as Down Syndrome are no longer seen as socially acceptable reasons to terminate a pregnancy. There is a need for children for adoption.”

Polling also agrees it’s time to revisit a compromise on the issue. While a majority of Canadians favour some form of abortion, 70 percent are against unlimited abortion. 85 percent are against sex-selective abortion. “All these factors have lurked in the background as the public debate was stilled. But if Trudeau wishes to use his absolute abortion standard as a yardstick to measure funding viability he may find a public far more willing to accept limits on ending some pregnancies than it was even a decade ago.”

As Friedrich Hayek wrote, “In Germany the Nazis were able to succeed because the Socialists had already done most of their work for them, especially the intellectual work of weakening the desire for liberty. By bringing the whole of life under the control of the State, Socialism necessarily gives power to an inner ring of bureaucrats, who in almost every case will be men who want power for its own sake and will stick at nothing in order to retain it.”

So drag is now the lapdog of the bored suburban liberal female demo. If this transcendence is a little too on-the-nose to those who stood by the St. Charles, a bit provocative, a lot in-your-face… that’s the point. You’re meant to feel unsettled, insulted. It’s a design feature.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

 

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Bruce Dowbiggin

Hockey Canada’s Own Goal: Burying The Lawsuit

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Why in the name of Aurel Joliat would a sports organization want to put itself in the hands of the McHale’s Navy of governments? Namely, Justin Trudeau’s faculty lounge. But that’s what Hockey Canada has done. Its neglect and incompetence in a recent sexual assault allegation against members of the 2018 WJC champion team seems to have been asking for trouble.

Hockey Canada’s access to public funds (HC gets 6 percent of its funds from the government) is now frozen by the federal government, effective immediately, over its response to the alleged sexual assault and a subsequent out-of-court settlement last month after a woman claimed she was assaulted by members of the country’s 2018 gold-medal winning world junior hockey team in June of that year at a gala in London, Ont.

And why, after the Chicago Blackhawks sexual abuse scandal that surfaced last year,  has the NHL once again been shown incompetent in dealing with a sexual assault allegation? Twenty-two members of the 2017-18 junior squad in question were NHL draft picks. While we don’t know the eight in question one only has to peruse the roster of that team to realize a number of the players are stars in the NHL at the moment.

In the absence of evidence otherwise, all members of that team are under suspicion. (The woman, who decided against speaking with police or HC investigators, chose not to identify the players.) CBC reports, “The woman, now 24, was seeking $3.55 million in damages from Hockey Canada, the Canadian Hockey League and the unnamed players. Details of the settlement have not been made public”.

Which looks bad enough on the organization trusted to handle both men’s and women’s hockey in this country. But then the HC suits appeared in front of a House of Commons committee to throw a little accelerant on the fire. Outgoing HC chairman Tom Renney told MPs that HC had hired an outside law firm in 2018 to help it with the allegation that— so far— has produced no criminal charges.

HC president Scott Smith— who said Sport Canada had been notified of the allegation in 2019— testified, “players present at the event in London were ‘strongly encouraged’ to participate, but it was not mandated. (Renney initially testified that between four and six of the 19 players in question spoke with investigators before Smith indicated later the number was 12 or 13.)  He added that HC does not know the identity of the eight John Does listed in the lawsuit.

Needless to say the voluntary nature of testimony caused heads to explode among the politicians. “We were all expecting answers to all the questions, the many questions, that we have regarding how they handled the whole situation when they testified,” Sport Minister Pascal St. St-Onge told reporters. “Unfortunately, we did not receive many answers… But we did learn a few things.”

Such as HC saying that public funds (HC got $ 14 M. From the feds in 2020-21) had not been used to settle the lawsuit. St. Onge was not mollified. And so funding was frozen pending a forensic audit and fuller explanations of the HC’s handling of the incident.  “The fact that they haven’t been identified sort of shocks me,” added Liberal MP Anthony Housefather, a member of the committee.

HC might have predicted the volatility of the allegations. Previous sexual abuse cases such as former coach Graham James’ abuse of Theo Fleury, Sheldon Kennedy and others in the 1980s produced national outrage— and HC protocols on how to deal with future incidents.  While it appears that HC followed some protocols of conducting an independent investigation, the revelation that players involved were not compelled to testify beggars the imagination.

With the euphoria of the Stanley Cup, Memorial Cup and IIHF World Championships now dissipating, hard questions need to be asked. The innocent should have the shroud removed from their reputations. Those who sought anonymity in the lawsuit need to face NHL sanctions. And Hockey Canada needs to  understand yet again that carrying the flag for Canada in world hockey only covers them so far.

 

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

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