Updated logo honours the past and embraces the future

The Red Deer Polytechnic Kings and Queens will have a familiar, but modern look as they enter the 2022/2023 Alberta Colleges Athletic Conference (ACAC) season. Feedback from two virtual Red Deer Polytechnic Athletics Engagement Sessions, along with responses from a public online survey during Winter 2022 Term were used to help shape the creation of the updated logo, which remains a Crown.

“Our student-athletes, coaches, donors, sponsors, alumni, Athletics stakeholders, and central Albertans expressed their affinity for the Kings and Queens to continue wearing the Crown as a way of honouring the legacy of excellence within Red Deer Polytechnic Athletics,” says Jim Brinkhurst, Interim President, Red Deer Polytechnic. “With a history of 25 national titles and 182 ACAC gold medals from individual student-athletes and teams, Red Deer Polytechnic Athletics has cemented itself as a premier program in the ACAC and across the nation, and the Crown has become an identifiable symbol of that success.”

Over the years, the brands of the institution and Athletics have been updated, including different logos and colour schemes.

“The new Red Deer Polytechnic brand was unveiled on October 1, 2021, and this included a new logo,” says Kristine Plastow, Dean of Students. “As a result of the changes, the brands of the Polytechnic and Red Deer Polytechnic Athletics were not aligned, so we engaged with stakeholders to better connect the two. With the bold and modern features of the updated Crown, along with the single green colour, the relationship between the two brands is now strongly correlated.”

The refreshed Red Deer Polytechnic Athletics brand will be visible on campus and on new uniforms when the Kings and Queens compete in the 2022/2023 season.

Red Deer Polytechnic representatives (individuals and titles listed from left to right): Richard Longtin, Vice President External Relations; Kylie Thomas, Vice President Academic & Provost; Kristine Plastow, Dean of Students; Jim Brinkhurst, Interim President; Randy Stewart, Manager, Athletics & Student Life

“We are very excited for the 15 Red Deer Polytechnic Athletics teams to proudly showcase the modern visual identity this year, as they train, compete and volunteer in the community,” says Randy Stewart, Manager, Athletics and Student Life. “The Kings and Queens will have a unique and recognizable look as they continually strive for excellence in all facets of being a student-athlete at Red Deer Polytechnic. We are very proud of our student-athletes, and we can’t wait for the new season to begin in front of our donors, supporters, alumni, and fans in central Alberta.”