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Listen: Rod Pedersen joins Dean Millard on the Sports And More Podcast.


2 minute read

This week was the perfect time to bring Rod Pedersen into the Sports And More Podcast. Not only was he the voice of the Saskatchewan Roughriders for 20 years, he’s really plugged in when it comes to the CFL. Rod compared this year’s Riders club to some of the past teams after clinching first in the west for just the 4th time since 1970.

Listen to Rod Pedersen preview the CFL playoffs and discuss his journey to sobriety.

We also discussed the changing landscape in the media world, as both Rod and myself would not be considered ‘main stream media’ with his new show, which includes video and me podcasting and doing online radio, it’s opening up some new avenues, if you can put in the work.

Rod has a tie in with the Dallas Stars and was in Texas when we chatted so I asked him why he thinks the Stars are struggling and he pulled no punches when it comes to a certain star player on the Stars roster. His favourite team is the Oilers and it’s a good time to be a fan.

It’s also a good time to be Rod Pedersen as he’s sober. He’s also helping others with their journey to sobriety and he does it with bluntness. The one thing about Rod Pedersen is he doesn’t get splinters sitting on the fence. He’s open about his life changing moment and recovery and how he continues to push forward, one day at a time.

It’s an open and honest conversation with one of Canada’s most recognizable media personalities.



After 22 years in the media world of television and radio, from Brandon, Manitoba to Red Deer, Alberta over to Regina, Saskatchewan and settling in Edmonton, Alberta, I found myself on the side of the desk with a pink slip in my hand, unexpectedly. ​ Over the next few weeks and with my mind racing to a million thoughts, I decided to embark on the journey of podcasting. My broadcasting background has mainly been in sports, and it will still be a big part of my podcasting, but I will be focusing on other subjects as well, from sports to cannabis education and more.

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The Lone Ranger and the Riders of Justice…Chapters 4 and 5

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Chapter 4


A Meeting of Minds

Later that evening in Barcroft Saloon, four desperate men sat at a corner table.  Snake Larson, the leader, clenched his fists in rage.  Trig Smith, beside Snake Larson, held a bottle of whiskey.   Scars from a hard life marked his unshaven face,  and his clothes bore  evidence of hard work.   Ace Parker,  and Jock Jenkins, both trail worn and tired  waited for Snake to speak.  Trail dust lay heavy on their clothes from the previous nights activity, and clearly much was on their minds.  Trig Smith poured each man a drink, then placed the bottle down near the deck of cards in the middle of the table.

Ace began to speak.

“When are we going to get paid.?   A lot of the boys are getting anxious” he growled.  “One.”

Trig looked around.

“Not so loud Ace-people might get suspicious.  Two cards” he said as he threw two cards down on the table and accepted the new ones.

“Yeah, you’re right Trig-the big payoff comes when the boss finally says so.  I am getting tired of waiting though, a raid here and there ain’t what I expected from such a big talking operation.  I’ll raise 20.”

Snake visually reprimanded Ace.

“I know, wait. “

Silence met Aces angry words.

“When’s the next attack Snake?” Ace asked.

“When the boss sends word, that’s when.  No sooner, no later.”  Snake replied, draining his whiskey in one well practiced motion.  “I’ll take two.”

Snake Larson took the cards.

“I’ll call.”

Trig looked at his cards, then threw his down.  Ace Parker pulled one, and Jock the same.

Snake laid his cards out.  Full house, Aces and eights.

The three men laughed.

Snake Larson smiled.

“I know, it’ll wait until payday.”

Meanwhile, at Rex Allen’s sprawling hacienda Jim and Margaret rested comfortably.  Rex had called an emergency meeting of the Cattleman’s Association to discuss the days events.  One by one, Rex had called on each of the members at home and told them about the evenings meeting.  And one by one, they agreed to come-something in Rex’s voice told them that salvation from the mysterious raids was near.  It was a hard day of riding, but the hope that Rex carried in his breast pushed him on.

Evening fell on the Flying A Ranch, Rex, Jim , Margaret, the Ranger, and Tonto had eaten a hearty meal of  mashed potatoes, fresh chicken, and oven hot buns.  The meal passed quickly as the Ranger began to speak.

“Tonto, what did you find out when you went with Sheriff Stockton’s posse today?”

Tonto wiped his face with the generous napkin, then put it down.

“Me join posse.  Watch men sheriff pick, them seem rough.  We follow trail away from wagon wreck.  Find nothing.  We not look long, Sheriff seem distant.  Then we go home.”

Rex looked over at Tonto.

“The men who volunteer for the possess are the same everytime. I’m surprised Bill let Tonto join them.  Tonto, did the men seem to want to find a trail?”

Tonto thought for a moment.

“Me no think so.  I see couple of trails, but Sheriff Stockton ride right by.  Mebbe him see too many dead ends to care “  Tonto said.

The Ranger responded.

“If he’s had 11 posses find nothing, he may have ignored the trail.  I guess you and I will follow those trails tomorrow Tonto. “

The three men sipped their coffee in silence.

“Are you sure Rex that we can trust all of these men?”

Rex looked up from his plate.

“I can personally vouch for all but Bud, he’s the newest member, still kind of wet under the ears, but we’re turning him into a first class cattleman.  Us and his foreman Frank .” Rex replied.

“How many men are coming tonight?” the Lone Ranger asked.

“Near as I can tell, ten or twelve.  The sheriff may come as well.  I ran across him over at Nolan’s” Rex answered.

As the others finished eating, Rex’s cook, Gail, cleared the table and quickly washed the dishes.  Before long,  the cattleman started filtering in.

In turn, Rex introduced the men to ‘Clayton Moore’, the Lone Ranger in disguise.  Sizing each man up as he met them, he formed an impression of each that would astound even the men he met!   Soon, the room was bustling, and the Ranger’s mind was working feverishly beneath his handsome exterior.

Rex looked around the room.  Sheriff Bill Stockton, Don Berry, Monte Hale, Harry Carey, Tom Tyler, Lyle Talbott, Ed Smith, Alex Raymall, Lash Larue, Bill Boyd, Allan Lane, and Bob Nolan sat waiting for the meeting to begin.  The Lone Ranger, in disguise as a ranch hand, sat at the back.  A few were chattering amongst themselves, comparing herds, horses, and hats.  The sheriff was chuckling to himself, as Bob Nolan strummed an old guitar that hung on the wall

“Hey Bob, when are you going to learn to sing?”  Monte yelled over the noise.

Bob Nolan looked over his shoulder and laughed.

“Just about the time you learn how to Monte!”  he replied. “Hey, I’ve got a new tune.  Let me hum a few bars.”

“Well it’s round up time and the weathers fine and the calves have all been branded.”

Rex stood up and waved his arms in the air.  The ranchers quieted down.

“Well gentleman, time to bring this here meeting to order,” Rex said.  “To make it simple, my nephew and niece, Jim and Margaret, were ambushed by the same bunch that’s been raising trouble around here these last few months.  They were helped to town and here they are.  I’ll let them tell what happened.  Maybe we can come up with a plan to help Sheriff Stockton here find these owlhoots. “  Rex said.

Jim stood up and cleared his throat.  His arm still hurt from the beating it took earlier yesterday, but the pain drove him to speak.

“Hello all, my name is Jim Allen, and this here,” he said pointing to Margaret “ is Margaret.  We were ambushed yesterday by a bunch of men …”

And he told the story again, in full detail leaving out the Lone Ranger and Tonto.  Wincing in pain when he got to the wagon crashing, the men listened to every word.  The  Ranger surveyed the men’s faces in the room, searching for any clue that might be revealed unwittingly.

“So, that’s what happened to Margaret and I.  We were lucky to have survived.” Jim concluded.

Rex looked around the room at the men he called friends.

“So now how can we help you Bill?” he asked the Sheriff.

“I told you gentleman that I’m looking into the raids and attacks.  Haven’t found anything of value yet.  Even with a couple of  trackers, nothing showed up, nothing at all.  The attackers must know this territory better than I do.” he said shaking his head.

“What did you find today when you searched the area around Jim’s wreck?” asked Bob.

The Sheriff answered.

“Just the usual, lots of wreckage, mixed up footprints, and no real clues.  The wreckage was cleaned up real good.  Funny though, the horses were buried already.  Other than that, just as good if we hadn’t looked around.”

“Sheriff-maybe you should get some help with this case.  Hire a good tracker, another deputy to work just on this one,”  added  Harry.

“Another deputy to sit around, drink coffee, and get my desk dirty with trail dust-it’ll do no good, no how.   There have been no clues.  I am frustrated as you are men, we have to wait for a break, at least one substantial clue that’ll help us find one of them.”  the sheriff rambled.

“What about the Adams’ ranch-Mrs. Adams couldn’t keep up her  payments and she lost the ranch after the raid that killed old Sam!” commented Monte.

“What about the Dodds?”

“What about the Iversons?” echoed Bill Boyd.

“Don’t we owe them something?  They were our friends and neighbours.  Would they accept ‘no clues’?”  Harry added.

“Okay men, okay.  I’ll hire a deputy just for this case, when it’s solved,  he’s gone.  Maybe a man devoted to solving this crime wave will help.  I’ll put a poster up tomorrow, will that satisfy you gentlemen?” the sheriff relented.

Rex answered.

“Yes Sheriff, that will, and we will do all that we can to co-operate with you on this.  Right men?”  Rex said as he looked around the room.  Frustration and loss etched on the ranchers weather hardened faces eased at Sheriff Stockton’s effort.

“Yes Bill, we’ll help.  Just let us know what we can do.”  Bill said.

The other ranchers  murmured agreement.

Sheriff Stockton nodded, and smiled.

“Thanks for your co-operation men.  I appreciate that.  I guess I’ll leave now, by the time I get home…”

“Bob may finally get that tune right he’s been working on”  Rex interjected.

The men laughed.

“Say, I’d like to hear you do any better!”  Bob said in mock defiance.

Sheriff Stockton took his coat from Gail, stood up and left.

“Goodnight men.”

The remainder of the evening was spent tying up loose ends.  Neighbours, so abruptly brought from their homesteads, passed the evening in conversation.

Sitting in the back of the room as the meeting went on, the Lone Ranger  looked at each of the men in turn again.  Evaluating their character was his prime concern, and this time gave him much opportunity for analysis.

Tonto waited outside for the Ranger’s signal.  The Masked Man realised that if anyone was involved in this villainy they’d be the first to leave.  And if they felt comfortable enough around these men, they would evidence their true intentions.  If one of the cattlemen left, and the Ranger felt uncertain about them, Tonto would be on the trail.

Inside the Ranger mingled with the ranchers, introduced as Rex Allen’s new ranch hand he easily fit in and was immediately accepted.

“Harry,” Rex said.

“How many cattle do you figure the Dodds lost?  You were there first I recall”

Harry Carey rubbed his clean shaven chin and mentally revisited the site of so much destruction.  His minds eye reviewed each corpse, each victim and he reeled once more at the mental stench invoked.  Feeling once again the horror of finding Frank Dodds body beneath a stampeding steer, feeling the ugly loss of life and livestock, his face betrayed his inner emotions.

“Rex, that was an ugly scene.  Real ugly, there was probably one hundred and sixty head of prime stock, as well as a couple of barns and of course Frank, God rest his soul,”  Harry replied.  “Elizabeth, left soon after for the east after she sold the land.”

Bill Boyd spoke up.

“I reckon Rex,  that the Iversons lost about two hundred and eighty head in their trouble, quite a few also got rustled before that.  They were lucky though, we were all able to stave off the fires.”

The group of men nodded in agreement.  They remembered the  many man hours that were lost fighting fires and searching for the lost cattle.

Monte Hale chimed in-

“The couple that came west, the Robinsons, lost all that they had the first week, about thirty head.  Then they went back east I heard.”

The other ranchers responded with a wealth of information, from numbers of cattle lost to how a dream of new life was shattered by ruthless villainy!

Lyle Talbot stood up.

“You know gentlemen, we’ve heard lots of stories tonight, and relived many tragedies.  But most importantly, by even having this meeting and the sheriff here means that somethings going to happen.  Rex, ” he said pointing “you’ve been a good leader, but we should let the sheriff and his new deputy, whomever he may be, do the job they’re supposed to do” he said turning to leave.

The men in the room nodded and murmured in agreement.

“Yeah, you’re right Lyle.  Let’s give the sheriff another chance.”

Lyle smiled and headed for the front door.  Gail handed  Lyle his coat.

“Goodnight all” he said as he left and started for home.

As Lyle mounted his horse, his face underwent a transformation; his smile now replaced by a determined tight lipped grimace, and his eyes, once friendly and open, now emanated treachery, their dark shades of blue deepened by the villainy in his heart.

“Yeahhh!” he said as he urged his horse towards Blindmans Plateau.  His horse responded with a rein to the left and then, the pair left Rex Allen’s ranch at a gallop.

Miles away, the Masked leader and Snake Larson waited atop the heavily treed Blindmans Plateau.  Named after the Hillside Massacre of 1858, it still evoked a sense of mystery and despair, some said the ghosts of the slaughtered victims still writhed in agony whenever the full moon rose.  From east, west and south the flat was heavily treed, it made the perfect meeting place.

Snake Larson, resting on a large boulder, looked around comfortably.

“I like this place boss” he commented.  “Yeah, a perfect spot for a house , right over there, just on the edge of the flat.  You could see for miles, and the sunrises and sunsets would take your breath away.  If I was the settling down kind, it’d be perfect” he said pointing to the plateau’s edge.

The leader  looked at Snake Larson through eye slits,  then shifted his weight from left to right foot.  Rubbing his arms to restore circulation, he stamped again and pulled his jacket tighter around him. His breath formed cloudy white puffs as he waited for Lyle Talbot to arrive.

“Blast it man-how can you be so warm out here!” he spat out at Snake.

Snake looked at the leader, then stood up.

“Easy, I’m used to this.  Lived most of my life outside, but soon though, it’ll all be over, when the railroad comes through.  Say, the boys’n me are getting tired of waiting for the pay off, how soon until the land buyers come through?” Snake asked.

“Should be by the end of the month or so-two  weeks at the most”  he said .  “Should have time for a couple more jobs, although we’ve done pretty well so far, these last jobs will be the icing on the cake.”

Snake reached into his pocket and pulled out a flask, twisted the lid off and offered the vial of liquor to the leader.

“Care for some?” he asked.

The leader rolled back the mask bottom,  lifted the flask to his lips and took a deep draw of warmth.  Taking a second sip, then tightening the lid back on, he lit a cigarette and watched the smoke curl up into the night sky.  He handed the flask back to Snake Larson.

“Thanks” he replied “Getting blamed cold though.  You did tell Lyle around midnight, didn’t you?” he asked.

Snake Larson glared at the leader.

“Of course, he should be here right soon I reckon.  What went on at the meeting tonight anyway?” Snake growled at the man of mystery.

A sound of hoofbeats thudded across the moonlit prairie as Lyle neared the top of Blindmans Plateau.

“Hoofbeats, let’s spread out and see who it is” the masked leader ordered.

Snake Larson and the masked leader crouched down and searched the open prairie for any signs of a rider.  Snake’s eyes found the racing form first, he strained to pick out who it could be.

“It looks like Lyle from here boss” Snake observed.

“I think so too, but let’s be sure” he said cautiously.

“I agree.  Better safe than in prison!”  Snake added.

Time passed as the crouching pair stay hidden.  Flexing tenses muscles helped the Masked leader warm up.  Standing up and moving towards the edge of the trees, the pair waited for the elusive rider to reach them.

Passing through the trees, Lyle emerged at the cut line  beside the mysterious figure and Snake Larson.  The waiting pair had their firearms raised and ready for action.

“Hold on boys, its me, Lyle.” he said as the moonlight glinted off their well oiled gunbarrels.

The leader and Snake holstered their weapons.  Riding to the rock where Snake had reclined, Lyle dismounted and shook the trail dust off.  Looking at the man with the face mask,  he began to speak.

“You know Mask, it’s a good thing the end is almost near.  The sheriff could’ve been lynched in there.  Men were spitting nails, and if I didn’t know what was coming, I’d be lynch happy too.”  Lyle responded.  “Got a shot of whiskey Snake?”

Snake Larson handed the vial over to Lyle.

Lyle took a deep sip, replaced the lid, and handed it back.  He wiped his face with the back of his hand.

“If it weren’t for the sheriff promising a special deputy to look into this a little closer, he’d be a dead man!”  Lyle added.

“Well-Did the the promise of getting a deputy calm them down?”

Lyle answered.

“Yeah, it did.  They started talking about their friends after that.  They seem to be behind the sheriff, at least for now.”

“Do you know anyone Bill could hire?  Somebody accident prone, if you know what I mean.” the leader asked.

Snake Larson rubbed his chin.

“Well Snake, Gene and the boys got real hot under the collar so Bill had to defend himself.  Somehow, someone suggested the he couldn’t do this job, so Bill  said he’d hire a special deputy just to work on this case.” Lyle answered.

Snake looked at the masked leader, then rubbed his chin.

“Say, one of my boys could apply for the job, and we can do what we want, when we want.” he said deviously.

The  Masked leader nodded in agreement.

“That’s what I was thinking Snake.  Send one of the boys around noon.  The job’ll be his guaranteed.  After a week or so of no more clues, no more deputy, and we can get down to business again..”

Now re-enthused, the group planned the coming week.  What had once seemed  insurmountable, now was near its dire conclusion.  Snake Larson began to  laugh a laugh of victory.  Months of planning was nearing fruition, and traps set in secrecy would now be sprung in the light of day. Fully confident in their villainy, the three men began savouring their bloody profits. Nothing could stand in their way now-nothing except the justice of the Lone Ranger and Tonto!





As the meeting progressed inside Rex Allen’s hacienda, Tonto lay in wait behind a bush outside the front door.  Much time and conversation passed as Tonto waited for a sign from the  disguised Lone Ranger.  The troubled conversation drifted out to Tonto’s keen ears through a partially open window.  He heard the frustration in the raised voices of the cattlemen as they voiced their concerns to the stony  faced Sheriff.  He raised his head and peeked into the crowded room, and saw the ranchers faces full of desperation, and then hope as the Sheriff finally gave in and promised a Deputy to help with the raids.  The Ranger, seeing Tonto out of the corner of his eye, signaled Tonto down.

“Well gentlemen, thank you for inviting me to this meeting.  I hope the new deputy we hire can find what my best efforts couldn’t.  Good evening gents.  Rex, thanks for the coffee” he said as he left the hacienda.

Mounting his horse, Bill galloped off into the darkness.

Tonto, looked inside towards the Lone Ranger.  He gave no signal to the faithful watcher.

A few minutes later, Lyle Stockton got his hat from Gail.  He hesitated slightly in the doorway, then turned around and walked towards his horse.

Tonto watched the  rancher leave Rex’s hacienda, and head towards his horse.  The Ranger signaled Tonto.  The moonlight showed the grim smile now there, and solidified the Rangers suspicions in Tonto’s mind.  Waiting for Lyle to ride ahead, Tonto stayed in the bush besides the house.  Quickly, Lyle lept atop his mount, and reined out towards the prairie.  Tonto, seeing Lyle pass through Rex’s Flying A gate, called for Scout and  quietly mounted him.  Patting Scout gently, he urged him on to follow Lyle.  Passing through the gates, Tonto looked back at the house, turned around and searched for Lyle on the flatland ahead.

He rode on in silence as Lyle determinedly galloped on, suspecting nothing.  Tonto looked on beyond Lyle and saw the flat landscape.  Only one landmark stood out, Blindmans Plateau. Inwardly Tonto wondered if that could be his destination.

Tonto saw Lyle head South toward the plateau and climb the hill with vigour, following from a safe distance he waited until he was sure of Lyle’s destination to push Scout.  A burst of speed came from his endless reservoir and soon Tonto was only a couple of hundred yards from Lyle.  He saw Lyle push into the trees and followed as closely as he dared.

Lyle, not suspecting anything, made volumes of noise as Tonto and Scout’s sound was easily muffled.

Looking ahead Tonto saw the edge of the trees opening into the plateau.  Taking a veer right he plunged into the trees, stopping near the edge.  Climbing off Scout, he crawled towards the break’s lip and peeked out just enough to see Lyle in conversation with two men.

They lowered their guns and walked toward a flat boulder.  Recognizing Lyle, Tonto strained his keen hearing to the limit.  Recognizing the word “job” and “railroad”, his desire for information drew him closer to the three men.  Hugging the edge of the trees he crept stealthily to overhear the conversation more clearly.

“Hmm-Kemo Sabe plenty right” he said to himself.

Listening intently to the three men, he heard more snippets of phrases.

“Two more.”

“Pay day.”

“One of the boys.”

“Snake Larson.”

A look of fear crossed Tonto’s eyes, how many people had died already, and how many more until the web of tyranny was ended?

Thoughts crossed his mind as the three men spoke .  Waiting patiently for them to leave he listened, and learned.  Any information gathered now would save many lives later!

Minutes later, Snake, the Masked Leader, and Lyle Stockton left, each going a different direction.  One by one, they gathered their horses, and headed off .

Standing up now, Tonto listened carefully for the sound of hoofbeats to fade away.  His keen hearing  differentiating between the 3 sets of rhythmic beats,  he watched and listened Lyle Stockton go south, Snake Larson go east, and the masked leader, north.  Satisfying himself that they were sufficiently far away, he too mounted Scout, and  traversed the rocky slope fronting Blindmans Plateau.  Reaching the level prairie, he  turned Scout towards the duos hidden campsite and galloped hard.

The Lone Ranger had much to learn!

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Why Not Me? – Chapter One

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Chapter One

Unlocking Your Power

Key #1
Faith In Yourself 

Faith in yourself is the foundation required upon which to build anything you wish for your life. Once you truly believe in the fact that you not only have the ability to create any life you wish for yourself but that you deserve to have that life, then you will have started on the road to getting what you want. 

Believing you can achieve is different from believing that you are worthy of an achievement. It’s one thing to recognize your own talent and another to believe you deserve to benefit from your talents. Without the sense of self-worth that speaks to you saying “you deserve to achieve anything you set your sights on,” you’ll never take aim at the things you wish to do with your life. 

All people have self-limiting beliefs. The challenge is to realize that these beliefs are self-imposed; therefore, they can be self-removed. With the understanding that we get in our own way and with the faith in our ability to remove our self-imposed obstacles, we will then have the required foundation upon which we can stack up new skills, abilities, and knowledge. We must come to the point where we realize that, if others can achieve a particular goal, then “Why not me?”

Let’s boil this down. 

You must have faith that:

• The information in this book can give you access to the tools required to accomplish any goal you choose to set for yourself.

• You have the ability to learn the skills and develop the abilities necessary to get what you want.

• It is your God-given right to have the opportunity to be emotionally healthy, happy, and financially secure.

• You deserve the opportunity to be emotionally healthy, happy, and financially secure. 

• There is no reason at all for you to not have what you desire most. 

• What you want is 100% attainable. 

For your faith to grow, you must grow. Read and strive to understand the lessons in this book, and your faith in your ability and potential will build. Within these pages lies the wisdom required to put you in a healthy frame of mind. If you don’t have a successful mindset, you can’t be successful to any great degree. You must learn the difference between an enabling belief and a disabling belief so you can identify the thought habits that may be keeping your dreams from coming true. You must also identify the thought habits that keep you from dreaming at all. 

This book is full of both famous and original quotations that have powerful significance. If you read nothing else here, read everything that is in bold and you will grow at least a little. Each time you read this book, different messages will hit you and stick with you. It’s impossible to absorb all of this information in its entirety when first being introduced to the concepts. New concepts take time to sink in, so be patient and exert the effort to re-read this book many times over. You should also read many other books like this one as well. If you have trouble chewing through an entire book, don’t worry about it. This book is designed to double as a quick reference guide as well. If there is a particular topic that you wish to delve into, just choose the key that you wish to review from the index, and away you go. This book can be thought of as the Yellow Pages™ for success. It is best that you read it all, but if you just aren’t the type of person who can read an entire book, at least there will still be some value here for you. 

Each lesson learned will open new doors to understanding further lessons, and so on. Just because you are familiar with an idea, doesn’t mean that you have a full understanding of it. Ideas have layers. On the surface, you may recognize an idea. But as you peel off the layers and get to the core of an idea, you will find that your understanding will grow and deepen. The deeper your understanding is of a concept, the more useful it is to you. Even though I’m writing this book, my own understanding of its lessons continually get deeper and more meaningful as I read the same concepts written by other authors from other perspectives. I’m considered by many to be an expert on successful thinking; however, I only consider myself to be an apt pupil. There is always more to learn. 

The student strives to be the master, and the master realizes that he will always be a student.

 Chinese proverb

Key #2

Our lives all start out more or less the same, as a blank slate. Some people have greater challenges than others; some have better resources such as good parents or role-models from whom they can learn. Country or origin is certainly a factor, since there are more challenges in a poor country than a wealthy one (but not less opportunity). Regardless of circumstance, our lives all start out the same—a bright light, a smack on the bum, and a sudden gasp that is our first breath. 

Regardless of the relatively even starting line, we have successful people and unsuccessful people. We have people who had a terrible childhood, full of violence, pain, poverty, and low self-esteem, yet they end up living happy and fulfilling lives. We find privileged children with every economic and social advantage who end up as drug addicts and/or criminals and lead empty lives. The tabloids and entertainment channels are loaded with stories every week that prove this to be true. How is it that modern-day famous divas can end up in jail for drugs or drunk driving? How do multi-million-dollar movie super stars end up in jail for tax evasion? At the other end of the scale, how does a welfare mom end up as a billionaire author such as JKRowling? How does a sexually abused, dirt poor, African American woman become one of the most influential people on the planet, such as Oprah Winfrey?

It stands to reason that the components of both success and failure can be identified and therefore duplicated for our benefit. It also stands to reason that it isn’t your parents or the neighborhood you grew up in that determines your success in life. 

When things go wrong or our lives fail to meet our expectations, it’s natural to try to find someone to blame. The last person we want to point fingers at is ourselves. I’ve found that laying blame does nothing more than validate excuses and allow the unfortunate to fall into the “victim rut.” If the keys to success and failure aren’t the influential people who helped mold us into adults, then what are they? What makes some people succeed in living a happy life and others condemned to a life devoid of accomplishments and validation? 

The most successful people on earth all agree that the keys to getting what you want have nothing to do with the world around you. Instead, success has everything to do with the world within you. It is your internal circumstances, not your external ones that determine what shape your life will take. Once you have taken ownership of this fact, thus ownership of your own life, the whole world will look different to you. You will see opportunities where you once saw obstacles, and you will see the good in situations where you used to see only the bad. Ownership of your life is a critical key for you to accept and obtain. 

The intention of this book is to provide you with access to a full ring of keys that can unlock the doors that are currently locked tight. Some of these keys or tools you already have, and others may be foreign to you. For the keys that you already have, you will be able to polish off any rust that may exist. For the keys that you’ve never before considered owning, I hope that you enjoy having your shiny new keys jingle on your keychain. Once you have acquired a key, it can never be taken from you. They can and will get rusty if you don’t look after them, but you will never lose them. 

“The mind, once expanded, can never return to its original size.”

Oliver Wendell Holmes 

It is your field and your barn

Think of your life as a farmer’s field, with good topsoil and ample irrigation. We all own our own field (our own life), and we all have the same basic opportunity. However, good dirt isn’t enough to grow a good healthy crop! I think we can all agree that we need equipment, fertilizer, and fuel for the equipment. Of course, we also need some way to learn how to use, repair, and maintain the equipment. Once we have all of this figured out and we have a good crop, we then have to acquire more equipment and skills to operate the machinery so that we can harvest our crop. 

We’re not finished yet. We have done all of this work and still haven’t made a dime! We still need to acquire a grain bin to store our harvest and augers to move it from the combine to the grain bin and from the grain bin to the transport truck. Now we need to find the best place to sell our crop and decide on the best time to sell it to achieve maximum profit. 

So, what’s my point? What does this have to do with you? Let’s go back to the beginning. 

Your life is a fertile field; all of the equipment and knowledge required to get a bountiful harvest is within your grasp. Imagine a huge barn, the biggest barn that you’ve ever seen. In this barn is all of the equipment and knowledge required to harvest any crop you plant. You own this barn and its contents. It is yours, and nobody can take it from you. Now here’s the trick: it’s locked tight. Not even a safecracker or locksmith can open this lock. Nobody can open the lock for you. But you can open it any time you wish, because you have access to the keys! If you choose to learn how to claim your field and your barn as your own, then this book will supply you with access to your keys. Once you have the keys, it will be up to you to unlock the door, open it, learn how to operate the equipment, and decide to use your newfound resources to achieve your goals. Think of each key as a learnable skill. Each new skill you acquire will accelerate your life in any direction you choose. The more skills you have, the faster your life will move toward your chosen direction. 

Let us paraphrase this thought: 

Your life is an enormous field, and you own this field. On this field is a huge barn filled with all the tools you need to turn your field into whatever you wish it to be. You own this barn and its contents. 

Once you realize you already own your own life and you are in control of the direction your life is headed, it is up to you to accept the responsibility for the results. Only you can plant the seeds and reap the harvest. No one can do this for you. The concept of ownership is a scary one and requires courage to accept. The bigger you wish your life to be, the bigger the responsibility you must be able to accept. First comes the courage to accept responsibility for the result of your actions, and then comes the confidence in your ability to create positive results. If you are waiting for the confidence to come first, you are putting the cart before the horse. Confidence comes from seeing the positive results you have created, so you can’t have results until you have taken action. Courage is what allows you to take any action you have never taken before. 

If all of this sounds like a lot of work, you’re right, it is. That’s farming, and that’s life. If you want to get anything out of your life, you have to suck it up and do the work. Success may be difficult, but it is attainable! 

“Failure happens consistently to those who refuse to do what successful people insist on doing.”


Ponder this, it’s a key rule. Read it over again and again. Keep this in your mind. It is so very important for you to acknowledge this simple truth.

“If you do only what you need to do to get by, then get by you will. But the end results will not be outstanding or exceptional. You have to do what others don’t want to do to have an edge.” 

Donald Trump

Getting what you want isn’t easy, but it is simple. One thing is for certain: finding the keys to that barn of yours will take hard work, faith, and an open mind. If you’re not ready to learn, then you won’t finish this book or any other similar book. However, if you do finish this book and embark on a healthy journey to a more successful life, the hard work required won’t feel like hard work at all. Once you adjust your perspective, you will look forward to and enjoy the work ahead. 

Hard work is a fact of life. Laziness is a fact of failure, but here is the good news. The keys to opening the barn and releasing your potential are within your grasp! Your creator wants you to claim what is rightfully yours, but you have to do the work. Here’s how:

1. Believe that you own the keys, the barn, and all of its contents.

2. Be willing to learn how to find the keys

3. Have faith that you deserve the keys, the barn, and all the contents. 

4. Be willing to do the work to plant, harvest, and sell your crop.

If I still have your attention, then I suggest that you re-read keys #1 & #2 before you continue any further. I’m asking for your “hard work, faith, and an open mind.” What you have read so far creates the foundation for all of the other keys. The stronger that foundation is, the stronger your understanding will be of all the next keys. 

Key #3

If you are to adjust your way of thinking, you must first understand why it is you think as you do. We are all governed by paradigms. A paradigm is a set of rules that governs how you view the world around you. Have you ever heard of “thinking outside the box”? The box is your own personal paradigm. The walls of this box can be very difficult to move, depending on how rigid your belief system is. The more rigid you are, the less you will be able to adjust your mind-set. It is the fear of change that keeps us rigid. The only way to have something that you’ve never had is to do something that you have never done…so if you want something, you’re going to have to change. With increased confidence, you will find that adjusting your thinking doesn’t have to be scary. The more you learn, the more your confidence will grow. 

All people have self-made walls in their minds that limit their potential (paradigms). Successful people have simply learned how to take down most of the walls hindering their success, whereas most other people leave the walls standing. These walls keep our potential and our success at bay. Understanding that it is you who is holding yourself back, not your spouse, the job market, your boss, your parents, or any other external influence, is a huge accomplishment. If you give yourself permission to succeed and allow abundance to flow into your life, it will. You just have to remove the self-imposed barriers that we all have. With each self-imposed obstacle removed, your life will move forward at an ever-increasing rate of speed. 

“Definition of insanity: To keep doing the same thing over and over again, then expect a different result.” 

Albert Einstein

Key #4
Be a student

“Empty the coins of your purse into your mind, and your mind will fill your purse with coins.”

Ben Franklin

If this is the first book you’ve read on personal development, I sure hope it won’t be your last. It doesn’t matter how much you know. If you stop learning, you stop living a rich and meaningful life. According to author Stephen R. Covey, the seventh habit of highly successful people is to read “personal development” books constantly. The thing about “THE TRUTH” is that there is only one truth. There are different ways to express it, and this book is simply “the truth” channeled through the “Mark Meincke” filter. This book is designed to share wisdom with you in a way that has as much of an impact as possible. Every detail of this book is designed to maximize your ability to absorb the wisdom within; however, reading other related books will still increase the depth of your understanding. 

It’s critically important to continually sharpen your axe and to add new tools to the tool box. Here is a Canadian version of the story that Stephen R. Covey shares in his book, The Seven Habits of Highly Successful People :

Two lumberjacks were left in the finals of the Yukon’s annual lumberjack competition. One man was the reigning champion for three years running. He was a huge brute of a man who possessed such a ridiculous strength that none had been able to challenge him till this day. 

The challenger wasn’t a small man, but still he was only half the size of the champion lumberjack. When the final competition was able to get under way, the challenger looked calm as he simply sharpened his axe with great care. 

The competition was to see who could chop through twenty logs the fastest. It was a grueling task that took enormous skill, power, and endurance. Few men would be able to even complete such a task in a single day.

When the bell rang, the two brutes sprang into action and started chopping feverously. After the first log, the challenger stopped, pulled his sharpening stone out of his pocket, and carefully re-honed the edge. The crowd roared with laughter, and the champion grinned wide with confidence. There was no way that this challenger could win if he wasted time sharpening his axe after every log! 

After a few moments of sharpening, the challenger confidently went on to the next log. Once through, he repeated the task of sharpening his axe. After every single log, the challenger never failed to stick to his routine. As champion finished chopping through his seventeenth log, he was surprised to notice the challenger was at his eighteenth log! Suddenly realizing the importance of a sharp axe, the champ started working on his dull axe, but it was too late. The champion’s axe was way too dull and pitted to be brought back to a fine edge any time soon. 

The challenger won by two logs. 

Growth is a habit worth developing. If you start the habit of learning from your mistakes and seeking out wisdom, growth will soon become a healthy addiction. 

Quotes on Be a Student:

“The book you don’t read won’t help.”

Jim Rohn

“The soft-minded man always fears change. He feels security in the status quo, and he has an almost morbid fear of the new. For him, the greatest pain is the pain of a new idea.”

Rev. Dr. Martin Luther King, Jr.

“Fear can only prevail when victims are ignorant of the facts.” 

Thomas Jefferson

“Man’s mind stretched to a new idea never goes back to its original dimensions”

Oliver Wendell Holmes

“Learning is a treasure that will follow its owner everywhere.”

Chinese Proverb

“There are three kinds of men:
Some learn by reading.
A few learn by observation.
The rest of them have to pee on the electric fence.” 

Will Rogers 

“The man who doesn’t read good books has no advantage over the man who can’t read them.”

Mark Twain

The more you grow as a person, the more you will achieve in both your personal and professional life.

You have to grow old, but you don’t have to grow up. Sadly, it’s all too common for people to stop growing, learning, and maturing at a young age, yet live to a ripe old age. 

Key #5
The Power of Perspective

To get what you want, you first have to see it clearly.

Success is a journey, not a destination. The keys can only be achieved by walking a path. I can only provide access, and only you can walk towards the keys. Walking towards the keys takes hard work, faith, and an open mind. 

Understanding the power of perspective is one of the most important keys you can acquire. The “maze” metaphor will help to provide an understanding of the power of perspective.

The “Maze” Metaphor

Have you ever seen one of those huge mazes that are made out of a corn field? They can be absolutely massive. Even with a map, they can take hours to navigate. 

Imagine being totally lost in a big maze. If only you had someone in a balloon above the maze who could clearly see all of the trails and dead ends so that he could guide you. With a little guidance, you wouldn’t be running into so many frustrating dead ends. Think of the principles within this book as tools that can assist you to see new opportunities purely because of perspective. You can bumble through the maze on your own, or you can accept help and navigate the maze much more effectively. Think of the relief you would feel if you weren’t running into dead ends all of the time.

The guide in the balloon above is not smarter than you. If you were in a balloon above the maze, you could see the same thing as the guide! Once you get out of the maze, you will have your own balloon (it’s in your barn) so that you can help others navigate as well. 

For a practical example of the maze metaphor, just think about the last time you were on the phone, trying to give directions to a friend so he could get to your home for the first time. In your mind, you can see the “bird’s-eye view” of your neighborhood as if you were up in a balloon looking down on the streets, with a clear view of the correct path. Do you remember what it was like trying to convey the directions to your friend? Did you feel that your friend was a big dummy for not knowing how to get to your home? Of course not! Until the directions were given, how could anyone find your home? Once your friend has made the journey a few times, he will be able to picture your home from a bird’s-eye view as well, and then he will be able to pass on the directions to others. 

Everyone is looking for the same trails that get us to the same destination. Everyone wants to feel respected, loved, important, satisfied, and just plain happy. We are all in our own personal maze, trying to get through life the best we can. Those of us with balloons have the perspective to get through the maze much easier and with far more success. We all have access to a balloon of our own. We just have to realize it and take action to use it. 

So, as you can see, it is not brain power that has people taking the easy path through life; it is perspective, or point of view. Have you ever had one of those “ah-ha” moments? That moment where you say, “Oh! I get it now. I never looked at it like that before. Now it makes perfect sense.” You had a shift in perspective. What was once hidden suddenly became perfectly clear by simply adjusting your point of view. It’s like bringing binoculars into focus; with a slight adjustment, the blurry becomes clear. If you refuse to adjust the focus, of course you will never be able to see clearly. 

Early in my success, one of my closest friends asked me how I was doing in my professional life. I knew there wasn’t huge amount of money to show, yet, but I also knew that I was on the right path to a healthy income. So I answered honestly, “Business is awesome! I’m achieving all my financial goals ahead of schedule, and I couldn’t be happier.” Now this was true, but for him to understand this, he would have to already have the same tools I had that got me to this point in my life. Sadly, he hadn’t found the key to his own barn yet, so he was quite skeptical about my success. I showed him my records with my second year income on it. It was fairly large, and it was more than double the gross income of my first year. Doubling your income in a year is a huge accomplishment for any business owner but he wasn’t very impressed at all.

Although I was proud of my accomplishment and excited about the year ahead, my good friend told me what I had just achieved was no big deal and I was deluded if I believed that I was successful. He wasn’t trying to be mean; he just didn’t have the perspective to accurately see my business for what it was. He was in the maze, bumping into dead ends, and I was above in the balloon watching him, wishing I could help. 

Now, many people would have been so upset with a good friend telling them their dreams were pie–in-the-sky that they might have given up or been deterred. Luckily, I was confident that my friend’s negative remarks were just a product of a limited perspective. As it turned out, I was validated by tripling my second year’s income in my third year. 

I’m sharing this because, although I was not deterred by my friend, I was initially upset by his words. Despite my display of confidence, I still fought nagging doubts about my own ability. The last thing I needed was to be discouraged by a close friend. Fortunately for me, I had the right tools. I was able to ignore both my friend’s doubts as well as my own, and carry on. I used his doubt as a motivator to do well and to show him just how wrong his negative thinking was. It may not have been the healthiest motivator, but it did work. 

Today, it would be impossible for me to be hurt by a friend’s negative words. Through perspective, I now understand that the negative comments aimed at me have nothing to do with me. When someone attacks you, they are revealing weaknesses or fears in themselves. If you are doing something wonderful with your life and they feel that their own life is not wonderful, they will downplay your success so that they don’t have to feel surpassed. Sadly, it’s very common for our own family members to be the ones who downplay and trivialize our success. As my wife has often said, “Family is the first to see you fail.” Of course, this isn’t true in every family, but it is very common. Negative words have the potential to hurt the most when they’re from those closest to us. This is why it’s so important to be able to distance yourself from the harmful words of others. 

“Every obnoxious act is a cry for help.” 

Zig Ziglar 

“Few things are harder to put up with than the annoyance of a good example.”

Mark Twain

Key #6
The Perspective of Negative people 

A negative comment from an adult shouldn’t sound any different to you than a negative comment from a young child. If a four-year-old comes up to you and says, “You’re stupid,” although you may find this rude, you certainly wouldn’t walk away wondering if that kid was right. You are mature enough to consider the source, and because you realize that the kid just doesn’t know any better, you brush it off. When an adult insults you, it’s exactly the same; they just don’t know any better. When the insult is from someone who you love and respect, the same principal applies. By mastering this one perspective, you’ll release yourself from much resentment and anger. See each insult as if it has come from the lips of a young child who is having a temper tantrum. By seeing the negative person for who they are, you will be able to replace an angry reaction with one of understanding and even pity. 

“Resentment is like drinking poison, then waiting for the other person to die.” 

Carrie Fisher 

Expecting a negative person to care about your feelings, is like expecting a man to give birth; he just doesn’t have the right tools for the job. 

Key #7
Perspective of Failure

It is absolutely critical that you are conscious of how you view failure. Failure is a fact of life and a key ingredient to success. How you view failure is a critical skill that you must acquire to find the keys to your barn. 

Here is a portrait of an achiever that you might find interesting. 

• 1832 Failed in business; bankruptcy

• 1832 Defeated for legislature

• 1834 Failed in business again; bankruptcy

• 1835 Fiancée died 

• 1836 Nervous breakdown

• 1838 Again defeated in another election

• 1843 Defeated for US Congress

• 1848 Defeated for US Congress again!

• 1855 Defeated for US Senate

• 1856 Defeated for Vice President of the United States

• 1858 Defeated again for the Senate

Most people would have given up by now, but not this guy. Wait for it—

• 1860 Elected President of the United States!

This man was Abraham Lincoln. This is a fine example of the fact that you can not fail unless you quit. If President Lincoln ever lost his positive attitude and internalized his multiple failures, he would have never carried on in his political pursuit. He was never afraid of failing, only of quitting. His life story is also proof that your future does not have to be a slave to your past. 

Have you ever heard of Sir Winston Churchill? His history was a lot like Lincoln’s. Churchill had a political resume that was full of failures and missteps. Today, he’s remembered as one of the greatest world leaders in modern history. There are even political science courses dedicated to just him and his great success as a Prime Minister of Great Britain. 

Churchill’s multiple past failures were all due to the fact that he was a square peg trying to fit into a round hole. His destiny was to be the Prime Minister, and any other function was not a proper fit for him. Once he was in a position that suited him, he excelled as an amazing leader.

If these great men allowed themselves to view each challenge and setback in their lives as “personal failures,” they never would have had the strength to continue. When most people fail, they internalize the failure and feel that the failed attempt means that they are failures. As a result, people suffer unnecessarily from low self-esteem and a lack of confidence. Successful people realize that there is no such thing as failure; there are only desirable and undesirable results.

I’ve read the Lincoln example above in many different success books, and I fear that someone with the stature of Lincoln or Churchill might be a bit tough to relate to. So, let me share another, more personal, example, from a different angle. 

My own search wasn’t for political office, but only for a fulfilling life. I wanted a life that allowed my skills to shine; one that satisfied me. I traveled many different paths on this search, the first of which was when I joined the Army at the age of twenty. I knew I wasn’t a text book “Army Guy,” but I also somehow knew that I needed a path, and any good path was better than no path at all.

I had barely scraped through high school with a vocational diploma, and I had no idea what I wanted to do with my life. All I knew was that if I dove into the three-year commitment of the military I would be a better man at the end of that path than taking no path at all. I knew that the world would at least see me as a man of some courage who could finish what he starts. Serving coffee at the local donut shop wasn’t going to provide that for me. I didn’t know where this path would lead, only that it would lead to a better place than the donut shop. I made the leap of faith, joined the Army, and went beyond my three-year commitment to do a total of five years. I not only finished what I started, I stayed on a little more so that I could accomplish more goals within the Army. I wanted to do a UN Peace Keeping tour of Croatia, so I signed on for longer than my initial commitment. 

This path was not the right path for me, nor was the next one, or the next seven paths after that. However, instead of feeling lost, I knew that none of the wrong paths were a waste of my time. Each path I traveled provided me with new skills and new lessons about life and about myself. 

Regardless of the frustration of walking so many of the wrong paths, something deep inside me wouldn’t allow me to feel discouraged even though I was quite mediocre at most of the paths that I had tried thus far. I knew I had talents; I just wasn’t sure what they were or how to express them. Every negative experience, every failed attempt, was a lesson that taught me how NOT to live my life! It was only with this knowledge, and by the elimination of other paths, that I was able to get on the path I am on now. If I had ever adopted the victim mindset, and said, “Why do I suck at everything I try? Why won’t life just give me a break and let me be happy?”—if I had ever popped my thumb into my mouth and let myself topple over into that “Victim Rut”—then I never would have grown; I never would had been able to have the amazing life that I now enjoy. 

I was mediocre at the other paths, because they were not the right paths. Once I had realized my own strengths and accepted my weaknesses, I was then able to choose a path that was appropriate for me. Just because you don’t have a talent for math, doesn’t mean you don’t have a talent for football. We all have our talents; it’s just a matter of accepting and acknowledging them.

• Everybody is bad at something! It’s impossible to be good at everything. 

• Everybody is good at something! It’s impossible to be bad at everything. 

We have to accept our strengths and our weaknesses in an objective way. You simply can’t worry about your weaknesses, since we all have them. The trick is to focus on your strengths and either shrug off or overcome your weaknesses. 

“Opportunity often comes disguised in the form of misfortune or temporary defeat.”

Mary McLeod Bethune

Key #8
Fear of Failure 

Kakorraphiophobia is a killer! This fear is often so great that people never even attempt to dream about a goal, because the possible consequence of failure is just too darn scary. To erase this fear, you must learn to embrace it. Failure is something that you can’t avoid. Failure will happen from time to time no matter what you do, so why worry about something that you can’t avoid? It’s like being obsessed with death; death is coming to all of us, but if you focus on it and constantly worry about it, you will never be able to focus on and enjoy living your life. Don’t worry about the unavoidable; just learn to deal with it. Failure always has a valuable lesson to teach, so don’t be afraid of it. Pay attention to it!

When you goof, don’t beat yourself up. Just shrug your shoulders and ask:

1. Why didn’t this work?

2. Does it work for other people? 

3. How can I learn to make it work?

4. Does this goal really suit me? Do I really want to achieve this goal? 

If the answer to #4 is YES, then work on answering the other three, and try again to achieve your goal. Answering these questions will give you clues on how to improvise, adapt, and overcome the issues that have kept you from success. 

If the answer to question #4 is NO, still answer the other three questions so that you can grow. Then move on to something else. Please read these four questions again and again until they are embedded in your mind. If you keep these four questions in your mind, you will be able to begin to let go of your fear of failure.

You should never be afraid to fail, but you should always be afraid of not trying. Just as with life, you should never be afraid of dying but afraid of not living life to its fullest. Remember what Mel Gibson said in Braveheart? “Every man dies, but not every man truly lives.” Okay, maybe that’s a bit corny, but it’s still true nonetheless. Humans are the only creatures on earth that live with regrets. If you wish to live your life without regrets, then you have to do your best. By doing your best, you will not leave any room for regret. 

“God doesn’t call on us to be successful; he calls on us to try.”

Mother Theresa

I believe Mother Theresa has a good point here. I’m not advocating failure as an option—not at all. What I will say is that you cannot allow the “fear of failure” to be an excuse for not trying. 

It’s better to fall on your face after you have put your best foot forward, than to not ever take a step and live a life of regret. 

Key #9
Overcoming the Fear of Failure

This fear can be beaten. The one surefire way to beat the fear of failure is to simply do your best. If you truly put your best foot forward and give it your all, then you will never have to be ashamed of failure. There is nothing wrong with screwing up or falling short. It’s inevitable! If you are being criticized for this failure, don’t get defensive. Just take it on the chin and be confident in the fact that you did your best. Usually, you will be able to figure out where you went wrong and correct the situation. If you DON’T do your best, and you fail as a result, then you will have something to be ashamed about. 

Another way to release yourself from the Fear of Failure is to not do things for the approval of others. The fear of letting other people down is a strong driver for the fear of failure. If you are able to set this aside and replace it with a fear of letting yourself down, then you will be able to relieve much of the pressure. Again, the only pressure you should feel is the pressure to do your best, not to please others with your performance. You can’t control other people, you can only control yourself. If others decide to smile and offer approval, then you may consider that to be a nice bonus. You can’t make people happy, nor can you make people like you. You can act in such a way that people will be more likely to be attracted to who you are, but it is still their choice. You are powerless to change this fact. The best that you can do is to be your best, and it’s human nature for most people to respect a person who is doing their best.

Robert Kiyosaki has a “Top 10” list for why people fail. 

1. Laziness

2. Bad habits

3. Lack of education

4. Lack of experience

5. Lack of guidance

6. Lack of focus

7. Lack of determination

8. Lack of courage

9. Bad attitude

10. Bad influence from friends and family

Robert is the best selling success author on earth, so I would suggest that his list has some serious merit. The good news is that you have the ability to change any of the above points and overcome any adversity in your life. Strive to remove each of the above “top ten” points from your life one by one. With each point removed, your life will surge forward with ever-increasing speed. 

“Success is moving from one failure to the next with enthusiasm.” 

Sir Winston Churchill

Anthony Robbins writes, “There is no failure, only results.” I love this concept. With this philosophy, being afraid of failure is sort of like being afraid of the boogie man. If failure doesn’t exist, then there is nothing to fear. Every successful person who I know or have read about subscribe to this philosophy on failure, and thus aren’t afraid of giving a full effort toward any project. One fellow I know who is worth hundreds of millions of dollars refers to his two bankruptcies as “market research.” A failed company is not a failure at all. A failed company is simply an expensive education on what works and what doesn’t. 

“Failure is the tuition that you pay for success.” 

Walter Brunell

If you fall flat on your face, you have not failed. What has happened is that the actions you have chosen to take have produced a negative result. When negative results occur, you simply have to step back and analyze the results so that you can adjust your actions for the next attempt, thus enabling yourself to produce a different, more positive result.

Another tool in overcoming the fear of failure is to realize that you have nothing to lose. Whatever it is that you are trying to get—you already don’t have it! If you try to achieve something and you don’t achieve it, you are no worse off. You already didn’t achieve it. From this perspective, you have nothing to lose and everything to gain, regardless of the goal that you have set for yourself. I find great encouragement in this line of thought, and I hope that you do as well. 

Charlie “Tremendous” Jones and Gregory Scott Reid wrote a great book called Positive Impact. In this book, they narrate a story that relates. Here is an excerpt from this wonderful book:

It reminds me of a friend of mine. A week or so ago, we were having lunch together at a restaurant. We spotted this beautiful woman there, and my friend said how much he’d love to go out with her. I suggested that he go over and ask her out on a date, but he said, “What if she says no?” I said, “She’s already not going out with you, so you have nothing to lose here. In reality, you can only gain a date.” 

Regardless of what happens, he can’t fail! He will either get a date or he won’t. There is no failure; there are only results.

Key #10
Fear of Success 

Fear of failure is a critical challenge to overcome, but what is equally common and more difficult to understand is the fear of success. 

The fear of success can be just as powerful as the fear of failure. Fear of success stems from people’s deep belief that they don’t deserve to have what they want. The main difference between fear of failure and fear of success is that:

• The fear of failure is often a conscious fear. People usually know that they are afraid to fail. 

Fear of success is usually an unconscious fear. People rarely realize that what is holding them back is the thought that they don’t feel worthy of actually getting what they want. 

When people who have low self-esteem unexpectedly succeed at something, they will typically react in one of two ways:

1. They will either have the sudden realization that “success is not an accident,” and they deserve to succeed. And thus, they go on to further accomplishments. 

2. Or, they will refuse to believe that they actually deserve to have what they have just achieved, and they will often lose what they had just gained.

One of the motivators for fear of success is the responsibility that comes along with it. The bigger they are, the harder they fall. Once you achieve a higher level than you are accustomed to, you are then obligated to maintain your new status. If you don’t maintain your new status, you might fear that others will think your achievement was just luck or a fluke you didn’t deserve. 

The higher you climb, the farther it is to fall. Scary stuff isn’t it? This is why it is important to understand that you not only deserve to achieve but that you have the ability to maintain your success. It is also important to remember that we should attempt new and bigger things for our own benefit and not for the approval of others. It is our responsibility for us to constantly learn and grow as individuals. 

It’s healthy to realize that you have to grow to succeed. Once you have grown, you can never regress. Wisdom can not be unlearned.

The point is that success is the proof of your growth, and growth can never be taken away from you. Growth is a lifetime asset! 

The fear of success has been the greatest challenge on my own personal path. When I first started to achieve, I had the nagging feeling that I was “faking it.” When someone would give me a pat on the back, I would feel that I had them “fooled” into believing that I was a capable, successful person. I was in success denial. I just didn’t understand or believe I deserved my accomplishments or that I was capable of even greater accomplishments. 

It took a few years of doing really well both professionally and personally to gain enough perspective to see that I am successful. Once I realized I actually deserved my accomplishments, a weight was lifted. And my successes, both personal and professional, started to multiply at an increased rate. It wasn’t easy to believe that the only limits on my life were set by me. It’s not easy to take responsibility for our failures or our successes. 

Until you are able to take responsibility for both your failure and your success, you will always be dragging an anchor behind you on your path to having the life you want. 

Quotes on Failure:

• “Fear can only prevail when victims are ignorant of the facts.”

Thomas Jefferson

• “Failure is simply a few errors in judgment, repeated every day.”

Jim Rohn

• “The worst thing one can do is not to try, to be aware of what one wants and not give in to it, to spend years in silent hurt wondering if something could have materialized—never knowing.” 

Jim Rohn

Key #11
Criticism is a Wonderful Gift

It takes a big person to accept criticism. Often, people are not able to distinguish between constructive and destructive criticism. Consequently, all they hear when they are criticized is an attack on their character. 

Constructive criticism comes from a person who cares about you, and this person hopes to help you by shedding a light on what they perceive to be a shortcoming. This criticism is coming from a positive stance and is intended to deliver a positive message. By accepting this information, you are respecting their opinion while not necessarily agreeing with it. By realizing that you are not being attacked, you will be able to remain objective in your decision to agree or disagree with the criticism. 

Destructive criticism contains a negative message and comes from a person who is trying to tear you down. If they are trying to tear you down, it isn’t necessarily because they don’t care about you. When one feels a need to attack, it’s usually because they are insecure and feel a need to be superior to you. As with constructive criticism, there is no need to fight back. Just give their opinion the level of respect it deserves and decide to agree or disagree with the criticism. Just because they are coming from a negative stance, it doesn’t mean there isn’t any merit in what is being said. 

We shouldn’t shy away from opinions that challenge us. None of us is perfect; therefore we all should be open to criticism. Criticism is a gift that gives you an opportunity to grow. 

Key #12
Its never too late 

If you are worried that it’s too late in your life to start making changes for the better, then let me ask you to consider this: 

The sun is going to come up tomorrow morning whether you want it to or not. Time passes without any thought given toward us humans. If you wish to make the most of life, you can’t let a single day pass without growth, regardless of your age. If you are still alive tomorrow morning, you will be a day older whether you like it or not. Don’t waste your day—for as far as you know, it could be your last. If you have thousands of days left, then remember that time is a limited resource, and that it’s meant to be used wisely. Time is incredibly precious, and non-renewable, so be cautious to not waste it. 

I once heard a sixty-year-old woman saying to herself, “I wish I would have bought a coffee shop when I was still in my fifties. It’s just too late to get started now.” When I heard this, I asked her what her plans were for the next twenty years. She looked at me with a slightly puzzled look and answered that she wasn’t really sure. She wasn’t even sure that she had twenty years left in her life. I replied to her, “Nobody can be sure that they even have tomorrow left in their life, but you also can’t be sure that you won’t. Time is going to pass regardless, so if you don’t have any better plans over the next twenty years, you might as well go out and buy that coffee shop as soon as possible. You can always sell it later, but at least you won’t end up as an eighty-year-old woman full of regrets.”

Consider the story of Colonel Sanders, and his KFC™:

Starting at the tender age of sixty-two, Colonel Sanders devoted himself to franchising his famous chicken. He drove all over the country cooking batches of chicken for restaurant owners and their employees. If the reaction was favorable, he entered into a handshake agreement on a deal that stipulated a payment to him of a nickel for each chicken meal that the restaurant sold. By 1964, Colonel Sanders had more than 600 franchised outlets that provided his chicken in the United States and Canada. That same year, he sold his interest in the company for two million dollars to a group of investors. However, he remained a public spokesman for the company and traveled all over the world on behalf of the chicken that he had made famous. By the time he died at the age of ninety, Colonel Sanders had traveled the world several times over promoting the chicken empire he had founded.

Prior to the age of sixty-two, Sanders was operating a service station in Corbin, Kentucky. Sanders began serving his secret chicken recipe to travelers who stopped at his service station. As this was a service station and not a drive through, he served his customers on his own dining table in the living quarters of the station. Most people wouldn’t have taken their conviction even this far, but Sanders believed in himself and in his recipe. As a result, he died a man of great achievement instead of great regret. More importantly, he lived fully and happily as a result of pursuing his goals.

Key #13
The Victim Mentality (Ego at its Worst)

Things don’t happen to you, they happen around you.

If you are wounded during battle, the wound you have received was nothing personal. The person who pulled the trigger didn’t shoot you because of anything you did. They shot you because it was their job to do so. The rifleman had no idea of who you are, and he had no notion of you whatsoever. 

If you are a woman and you suffer through a rape, the rapist’s violent actions were not a result of anything that you are or did. You didn’t provoke the assault in any way; the rapist’s intolerable actions were a result of his massive faults and insecurities, not yours.

When something horrible happens to us, we must take care to not let the action redefine who we are. If you are diagnosed with cancer, the worst thing you can do is to start calling yourself a cancer victim. What you are is alive, so act alive. If you have cancer in your body, and you’re still breathing—then you are already a cancer survivor. You don’t have to wait for remission to be a survivor; you are a survivor from the moment you get the diagnosis. Choosing to be a survivor instead of a victim will put you in the correct mental state required to travel forward toward perfect health. The choice of a positive state over a negative state is always available to you regardless of the circumstance. 

There are countless stories of detainees from Nazi death camps who where in good spirits and who never gave up the hope of survival. The people who were fortunate enough not to be murdered and who maintained the choice of staying in a positive state were the ones who managed to survive starvation and death. If a death camp survivor can refuse to be a victim, then you certainly can as well. 

If you are feeling sorry for yourself, then try to imagine someone who has dealt with far worse circumstances yet never complains. These people understand that they have the power to choose their state of mind. 

Eckhart Tolle’s book, A New Earth, teaches us that it is our attachment to our ego or our false sense of self that fuels the victim mentality. Being a victim is like being a part of an exclusive club that awards us with the attention of others. When you are a victim, you rush to any willing ear that will let you tell your story. What you are seeking is sympathy so that your self-made label of being a victim will be reinforced. 

The victim mentality is a very strong negative mental state. Being in this state causes you to constantly lay blame or point fingers at others. Victims don’t want to see that they can choose to not be a victim. Unconsciously, they want the sympathy, the attention of others, and the affirmation from others that they are victims—and therefore special. 

Being aware of the victim mentality will cause it to melt away inside you. Being a victim is a notion that comes from the ego, and when you are aware of your ego, the ego then disappears in proportion to your level of awareness. 

In all choices of positive over negative, you are choosing to be aware of your ego. The ego is always manifested by negative energy, and therefore it always has a negative effect on your life. The more aware that you are of the difference between positive and negative speech, actions, and mind-sets, the more able you will be to choose the positive option. Every time you make the choice to be positive, you are making a decision that is free of your ego. Choosing positive over negative is choosing happiness over misery in your life. When you are living a happy life, any lives you touch are lifted by your mere presence. When you are living in misery, you are bringing down anyone who comes in contact with you. 

The victim is always miserable, and the world is always against him. The victim sees enemies where there are only friends and treachery where there is only compassion. 

The victim believes that the whole world revolves around him. If he gets a flat tire, the tire company sold him a faulty tire, and they knew better. They just wanted to get rid of their defective stock, so when they saw him coming, they took advantage of him. They knew full well that it was no darn good! The victim is now going to be late for a meeting because of those crooks at the tire shop. 

If a non-victim gets a flat tire, he just sorts out the problem and moves on without a second thought. The non-victim is likely to not even bring up the flat-tire story to his wife as it was a complete non-issue. The victim, however, will add the flat tire to the long list of other situations where he believes he was cheated. The cumulative list of resentment is incredibly toxic and unhealthy to the victim. Even the physical health of the victim will be affected by the massive negative energy. Being in a constantly negative state diminishes the immune system, leaving victims susceptible to illness. The unavoidable illnesses are then interpreted by the victim as proof that they are special and are singled out by the world to be a doormat. 

When you meet a victim, simply try to be aware that they are enslaved by their egos and they just don’t know any better. They can’t see the negative effects that are caused by their mind-set. The victim can’t take responsibility for negative results, but can only lay blame on others. Negativity is blinding in all of its forms and manifestations.

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may, 2020

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