Launching an investment column in the midst of the biggest economic meltdown in investment history is a peculiar thing to do, and yet, here we are. Actually, the timing may be excellent: given the parameters and objectives of this column – how not to invest, as much as how to invest – what better time to wade in? If you’re a seasoned investor, the past few months most likely have you huddled in the basement under the stairs, sucking your thumb and rocking back and forth. The market has been pounded, and justifiably so – the strategy of governments to contain COVID-19 involves essentially shutting down large sectors of the economy. One can easily surmise that industries like tourism, air travel, etc. will be in big trouble; the problem is determining how far the rot goes – if an airline fails, or many of them, what industries does it take down with it? In a highly interconnected world, the answers are not clear.

Rather than panic and throw in the towel though (as some investors appear to have done), it is wise to stop hyperventilating if you can and consider the landscape without the lens of panic. First, the pounding in the stock market simply erased the extraordinary gains made in the past several years. As of writing, the S&P 500 Index ETF (exchange traded fund, which invests in a basket of stocks that mirrors the S&P 500 companies on behalf of individuals) is now back at a level of two years ago. Today’s data point might look like a disaster relative to the value of the portfolio 4 months ago, but that paper gain to the end of 2019 was a bit suspect anyway and most expected a market correction of some kind. Not quite like this one of course, but of some kind.

Second, governments around the world now have an arsenal of tools with which to stabilize economies. Or, more like they have a variety of smaller tools and one really big one: a great big freaking printing press to crank out money and shovel into the economy’s engines. There are many arguments as to why this is a bad idea in the long run, and they may all be right, but over the past few decades these strategies have become the norm. Government-led monetary tinkering, on ever-larger scales, saved the financial world in the 2008-9 Great Recession by flooding the world with bank-stabilizing money, and that success convinced those central bankers that this tool has no practical limits. The world is now so interlinked and dependent on central bankers’ policies that shouting about how they will destroy the financial world eventually is like a dog barking at a car. We need to think and act as though these policies aren’t going away. Because they’re not.

Governments, in this consumption-based world, can see the perils of allowing huge swathes of the global economy to perish. We may sneer = at a consumer-based culture, but we wet our pants when we consider the alternative. We need to learn to do things as cleanly as possible, but nowhere in the world does anyone want to see tourism grind to a halt, or people stop buying automobiles, or cosmetics, or any other mainstay of our economy.

As a result, those central banks and governments won’t let it happen. They will pump in money, and they will ease restrictions as soon as possible to get things back to work. It is a challenging time to consider putting money in the stock market (if you’re lucky enough to have some, and a job to boot), but some great companies are on sale in a huge way now. We can see, for example, that anything to do with the food/medicine/distribution systems is of critical importance. Given the fact that governments will print money to shove at anything the general population can’t live without, it is safe to assume those sectors will pull through. Same as natural gas and other industrially-critical materials – the whole climate change narrative has been stuffed in a trunk for the time being. No one wants to face next winter with a natural gas industry that’s gone out of business.

There is of course risk that the markets would continue to fall, based on the fact that there is so much uncertainty in the world with respect to demand erosion and recovery timing. But if the big blue-chip companies that provide our industrial lifelines go defunct and irreparably damage your portfolio, well, we’ll all have much bigger problems to worry about.

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