Business
Immersive technologies are the future, so how do they benefit industry?

These are exciting times. For those who may be unaware of the advancement of this incredible immersive technology over recent years, you may be surprised by the abundance of benefits virtual reality(VR) and augmented reality(AR) can offer to a wide range of industries. In addition to entertainment and gaming, immersive technologies offer the opportunity to benefit industries such as oil and gas, cleantech, education, manufacturing, agriculture, retail, real estate and many more.
Consider this, when learning new processes or training for a specific position, creating an immersive learning program could advance cognition, engagement and retention of vital information over what could be learned through traditional programs. While we may be still some time away from this being the norm, it is hard to ignore the forward-thinking work going on in this industry.
Vizworx is a Calgary based tech company specializing in multiple advanced technologies. While they are one of the great teams at the forefront of this imaginative world of immersive technology, their core mission for all of their clients is simple – they solve problems.
Focusing on key areas, the Vizworx team is well versed in VR, AR, mixed reality(MR), artificial intelligence (AI), internet of things (IoT), geospatial data mapping, biometric evaluation, and custom visualization solutions to name a few. Thankful for the opportunity to discuss this topic with Jeff LaFrenz, CEO of Vizworx and of their subsidiary Panoptica.
Proud winner of multiple awards over recent years such as the Cross Sectoral Company Success Award from ConvergX in 2020, Outstanding Achievement in Applied Technology by ASTech and The Innovation Award by PTAC in 2019, to name a few. Recently, Jeff was a recipient of the University of Calgary 2020 Alumni Service Award.
– “What is physical and virtual becomes a blurry line at some point in the future” –
Challenging as it is to condense, the incredible applications this immersive technology can have for industrial processes. While this topic could be extrapolated into each individual sector, the overall benefits are still being uncovered as this technology continues to evolve. However, it is important to explore the narrative of what it can offer today.
Infrastructure planning
This can be construed in two ways.
The first. Real estate may integrate immersive technologies at a higher capacity than other industries in the near future. We are aware of 360-degree walking tours, however, imagine having the ability to use a VR headset to be fully immersed in what could be your new home, where you interact with space on a true scale. Moving forward, the experience may prove to be the key to innovating the buying or renting process.
As noted in Engineering.com back in 2016, we now have the ability to walk through a home virtually before any construction begins. If we consider the long term financial risk we all face with building a new home, mitigating any misconstrued requests and ensuring the model is true to the physical, benefits both the future homeowner and project managers. The same can be said for all parties involved in the construction of condo units, including pre-sale to consumers.
The second, industrial facility production.
While it can be difficult to summarize the process included in planning, pre-production, regulations and geo-mapping that goes into the production of infrastructure. With the use of this technology, a large scale project could be first explored through a VR model to engage with what could be the post-production facility, mitigating the risks of inefficient mapping, overhead and problematic regulations.
In theory, creating a virtual tour and geospatial map of an upcoming project could allow for tours, audits and restructuring before production. Mitigating the risk of inefficient planning, saving time and ensuring that the final production model will be cost-effective. With the level of cognition that is possible, we could see a re-evaluation of the process of industrial construction pursued as this technology continues to enhance the user experience.
This type of solution is catered to by the subsidiary of Vizworx called Panoptica. This arm of the company specializes in creating immersive engineering review models. If we consider the complexity of certain infrastructure requirements for facilities such as power generation or waste management, the ability to review models, assess ventilation and inform engineers who may have concerns regarding certain functionalities, can allow for a far more streamlined process.
With the amount of capital required for certain industrial facilities, Jeff offers his insight into how Panoptica, or similar review model technology could offer a major advantage when visiting the pre-production stage of an infrastructure review or build.
“One of the challenges every industrial space is running into is data overload. Typically from a human perspective, a lot of what we do is to come from a human perspective of how you present the data to dramatically impact how people understand what it is as well as how they are going to make decisions.” – Jeff LaFrenz, CEO
Foreign Investment / Remote Tours
Evidently, this pandemic continues to confuse and re-calibrate plans to interact with others around the world. As flight schedules continue to be disrupted and to be monitored during a fortnight quarantine post-arrival in a foreign country. Now more than ever, the opportunity to create a virtual demonstration of an early-stage start-up mitigates confusion in regards to travel plans but also lowers overhead for foreign investors to travel to that location for an in-person demonstration.
“Humans by law have a biological spatial understanding, these technologies leverage that ability to present information that is spatially oriented. I could present you with a rendering of a building, and that would be hard for you to understand, or I could drop you into that building in virtual or augmented reality where you can walk around it and you would get it right away” – Jeff LaFrenz, CEO
One bright light in the ecosystem of innovative technology in the energy space is Eavor Technologies, a closed loop geothermal technology company that has been continuously disrupting the space. With a major push around the world for clean baseload energy that is both dispatchable and scalable, Eavor is a global front runner. Recently featured in Rolling Stone for their new “Harmony” video and insight from their team.
Due to the major disruption in flight schedules, Eavor Technologies created a virtual walking tour of their “Eavor Lite” facility, which is their proof of concept stage site located in Rocky Mountain House, Alberta. To think of the pandemic no longer allowing any convenience for international travel let alone group tours. This solution created an intuitive immersive experience where you as the visitor can walk around and access panels throughout, where their team offers deeper insight into their technology. It can be toured through the Oculus Quest and also through a desktop or smartphone, found here.

(Source: Eavor Technologies Eavor Lite facility, Virtual Reality Tour Announced By Cutting Edge Canadian Energy Tech Company, September 15th 2020)
Operational Training
Cognition and retention of information vary both on the human and technical level. Traditional methods of training employees consist of the use of company assets, written or video material and in some cases exams. While these methods are still widely used today, there is the argument for a declining level of engagement with this type of information and the increase of online activity, thus leading to a lower level of retention.
The solution could very well lie in this immersive technology. There is little data available on the segmented levels of cognition and retention in traditional vs immersive training, however, it is important to note that a high majority of us learn by doing, exactly what an immersive experience offers without the use of expensive equipment that could be better served.
Panoptica contains a suite of tools that leverage mixed reality technologies. Teams can collaborate digitally from anywhere individually as they view models in a true 1:1 scale. By creating a 3D model that can be evaluated, allows for any inefficiencies to become apparent in the design process, thus mitigating time and overhead.

(Source: Medium, “Model Reviews in a Post-COVID Era”, Vizworx review model, Carter Yont, published July 28th)
Safety and Emergency Training
One example is training for airline pilots, where they are subject to an immersive training course that will uncover all circumstances where an emergency may arise. Being a passenger on countless flights, I am even glad this technology exists.
Immersive training is not new. Cited from the National Institute for Occupational Safety and Health in Pittsburgh back in 2006, countries such as Germany, Australia and the US came together to explore the benefits to the mining industry. 14 different countries came together to discuss how VR can be employed in the future or research, development and safety training.

(Source: CDC, “Virtual Reality in Mine Training”, National Institute for Occupational Safety and Health, 2006)
While this was years ago, it is a reminder that this technology has been around for some time. As time and education move forward, the quality of the image rendering, functionality and reduction of cost continues to benefit the end-user.
As mentioned, Panoptica can create a 1:1 ratio 3D review model. In addition to playing a major role in planning, safety training programs are an essential part of any industrial process. When you consider the assets and time allocated from senior employees, the cost increases in such a way where those assets and staff could be put to more cost-effective work. The cost of producing an immersive training program that can be utilized from anywhere is minuscule in comparison.
“If you look at the future of where these immersive technologies are going, price points are coming down significantly, and the capabilities are going up significantly. We are going to have this blended environment where employees could walk around an industrial facility and look at a boiler, overlaid on that physical world is all the data and digital information required. What is physical and virtual becomes kind of a blurry line at some point in the future. That is where we want to be, seamless engagement with our environment between physical and virtual worlds.” Jeff LaFrenz, CEO
We are only scratching the surface here, there is still much to uncover in the world of immersive technology in this tech revolution. We can look forward to things such as retail shopping from the comfort of your living room where you can try items on virtually, or even where engineering students will avail of an immersive learning program that could advance cognition and retention to a point where innovation reaches far beyond our wildest aspirations.
I recommend visiting the Vizworx and Panoptica websites. Check out their blog on Medium and be sure to give them a follow on Twitter to stay up to date on any developments in the future.
For more stories, please visit Todayville Calgary
Bruce Dowbiggin
Where Carney’s Canada Now Stands : Elbows Up. Pants Down.

Our weekly Monday column is nominally a sports column. But sometimes we are lured by a sporting theme other than on the field. And with the capitulation of Mark Carney’s cringeworthy Elbows Up theme this week we can now safely reflect on the impact of the nation’s hockey obsession on tariff wars.
For those who don’t know by now, Carney’s Elbows Up meme popularized in cringeworthy commercials with actor Mike Myers was a reference to going into the corners with the legendary Gordie Howe. Legends abound on the lethality of Howe’s elbows that separated opponents from their senses. Thus, the message of Carney and Myers in Team Canada jerseys quoting Mr. Hockey was as simple as it was ridiculous.
Canada was going to go into the corner to separate Donald Trump from his tariffs? How? Carney has boasted of his hockey savvy as a goalie for Harvard. Where other nations were collapsing Carney’s Canada promised to be a stout backstop. 51st State? Hah! Locking arms with Myers and Doug Ford, Carney would show the Americans what Canadians are made of. At least that’s what they said in the election campaign to restore the Liberal brand to the nation.

The hockey theme was buttressed by the emotional victory by Team Canada over Team USA in February’s Four Nations Tournament. Having been filleted in the round-robin by the Yanks, Canada won the final game, reinforcing the nation’s dominance in a sport most Americans ignore 365 days a year. To those looking for any reason to anger Trump (hello, Andrew Coyne) it seemed like destiny for the Elbows Up crew.
As an example of the Team Canada approach Carney and his paid media wind therapists savaged Alberta premier Danielle Smith for trying build bridges with the Americans. Smith had the idea there was more to be gained from energy negotiations than from sulking. Traitor! They cried when she was seen with Trump. Consorting with the Cheeto was tantamount to selling nuclear secrets.
Elbows Up Canada, like China, would inflict counter tariffs on the U.S. after a decade of Justin Trudeau frippery. It would shut down the accusations that Canada was now a benchwarmer in global affairs. It never occurred to Team Carney or the Boomer midwits who elected him that launching a trade war against a nation whose economy was ten times the size of Canada’s might be a seriously bad idea. (Like hoping to wear down the Russian military.) Anyone pointing out this small problem was immediately denounced as hating hockey, ergo hating Canada.

To further illustrate his hockey pluck Carney’s backers bragged that the former head of the Bank of Canada and Bank of England was a skilled negotiator who would wipe the floor in negotiations with the erratic Trump. Nobody gets away with publicly declaring a post-Trudeau Canada as a failed state that should ally with the U.S. The Americans will come running to Canada when they want water, oil, aluminum, steel and maple syrup.
Then a funny thing happened. While Canada stood by, Zambonis running, ready to take it to overtime, the Americans simply ignored the taunts. Trump acted as if Elbows Up was a mirage. As trade deals were announced with other nations and international meetings convened, Carney’s Canada was left outside. In spite of the tough talk on tariffs, a blasé Trump whacked Canada with 35 percent tariffs.
The meme of Carney as a potted plant at the Ukraine White House summit came to epitomize the afterthought that is post-Trudeau Canada in this climate. Inspired by their allies at CNN, MSNBC, the New York Times and the Washington Post, Canada’s purchased media fought back with all their favoured/ debunked Russian conspiracy theories and stories of Trump’s alleged mental incapacities. To no avail.
At just the moment that embarrassment was too great for even Team Carney’s most fervent media pals, Trump last week summoned him like a call-up from the minors to be told how it was going to be. Suddenly the implacable Carney was declaring how swell it was that Canada had the best treaty in the world. Elbows Up had suddenly become Pants Down.
Of course the beaming banker acted as if it was all part of some master plan he’d worked out between periods of the game with USA. Sure, his bluster about going into the corners was all bluff, no stuff. The Master Negotiator thing was all a cover for him to reduce government spending, re-commit to the futile climate war and (don’t tell anybody) recognize Palestine as a state in the near future.
Sure. Go with that. Anyone wanting an apology from the Potted Plant will wait a long time for satisfaction. For while Liberals talk a tough game they don’t talk at all when they’re been exposed. Even more sepulchral are the media that so readily grabbed the Elbows Up hustle to defeat Pierre Poilievre. Remember the Little Trump jibes? The Sloganeer slurs? The riding defeat?
Now that Trump had blocked their righteous elbow with a right cross they’re acting as if nothing is wrong. They’re off chasing stories about Poilievre being parachuted into an Alberta riding or Trump with Jeffrey Epstein. They’re reviving the murdered Rez babies hoax. And they’re ignoring international concerns about money laundering and drug trafficking.
Anything but the utter futility of Elbows Up and the next four years of watching the decline of Canada’s formerly respected position in the world. In heaven Gordie Howe is just shaking his head.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Business
Carney’s housing plan will likely spend a lot for very little

From the Fraser Institute
By Jake Fuss and Austin Thompson
The Carney government recently released its plan for a new federal housing “entity” called Build Canada Homes (BCH). Unfortunately, the plan is rife with conflicting priorities and major risks. Without course correction, Canadians could end up spending more while seeing no real progress on the housing crisis.
BCH’s core mandate is to cut the cost of homebuilding. Yet the plan would require BCH to favour Canadian-made and “net-zero” or environmentally conscious products. These goals are at odds. If a product needs a government preference to be used, it’s not the most cost-effective option. BCH won’t deliver affordable housing if it’s shackled by competing mandates. Simply put, chasing unrealistic “net-zero” targets and propping up domestic industries will drive up building costs.
To boost construction, BCH plans to use taxpayer dollars to reduce the financial risks to housing developers by providing loans, loan guarantees and equity investments for homebuilding. But slow and costly municipal approval processes remain one of the biggest sources of investment risk for housing developers. For example, developers face a 25-month wait, on average, for municipal planning approval in Toronto (compared to just 3.4 months in Edmonton). Federal spending won’t solve this problem—it will simply paper over the problem with expensive subsidies. In other words, to reduce financial risk for housing developers, the Carney government plans to stick Canadian taxpayers with the risks and costs of BCH loans and investments that may fail or underperform.
With BCH, the Carney government is also betting big on modular housing, based on the untested assumption that if Ottawa “drives demand” costs will plummet. Skepticism is warranted. If modular housing truly delivered on its promises of being cheaper, why haven’t private housing developers leapt at the opportunity? A study by Canada’s federal housing regulator found that modular housing is “no silver bullet,” noting that cost savings were uncertain and modular construction faces unique challenges related to transporting large prefabricated sections and protecting materials from weather damage.
At its core, the BCH approach rests upon a flawed assumption that the private sector cannot provide enough affordable housing. But that’s ahistorical—Canada had broadly affordable housing in decades past, provided almost entirely by the private sector. In reality, more private housing would be built today if all levels of government simply got out of the way and reduced taxes on housing development, relaxed rules on what can be built and where, and provided shorter and more certain approval processes.
Instead, through BCH, the Carney government plans to pump federal dollars into a broken housing system. Due to the shortage of construction labour, BCH projects may compete with private development rather than add greatly to the overall stock of houses—all at considerable cost to taxpayers.
Canada’s housing crisis won’t be solved by new agencies or lofty promises. On the contrary—governments should step back and let the private sector build. Build Canada Homes is yet another misguided Ottawa experiment: expensive, overreaching and ineffective.

Austin Thompson
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