City Administration recommending stronger legal oversight and financial support for Westerner Park
The proposed agreement includes increased City involvement in the decision making process for Westerner Park’s future and financials. It also proposes financial support that responds to short-term operational needs as well as long term-financial sustainability. The proposed financial support comes with a price tag of $22 million.
“In 2019, Westerner Park notified us about their financial instability, and we have since been working with them to ensure they not only survive the economic downturn and global pandemic, but thrive when in-person events and entertainment can resume,” said City Manager Allan Seabrooke. “We are recommending financial support, and a Relationship Framework Agreement inclusive of an updated Master Plan and an Asset Management Plan.”
The first item being recommended is a $3 million cash investment in the form of a grant to ensure continued operations of Westerner Park through the pandemic. A $19 million capital loan is also recommended to enable Westerner Park to pay out an unsustainable loan they currently hold, related to the expansion of Exhibition Hall.
If approved, the proposed $3 million grant is not expected to impact property taxes as it would be funded through the operating reserve; however, the $19 million loan would be funded through debt, and with the proposed payback plan, there would need to be adjustments to The City’s overall capital plan to accommodate this funding.
At this time, without support from The City of Red Deer, Westerner Park cannot continue to operate based on current capital and operating projections.
“It is unfortunate that The City has to consider doing this, but ensuring the success of Westerner Park is mutually beneficial as it drives $150 million in economic activity annually when normal operations are possible. Westerner Park is an important part of the region’s economic recovery and long term community resiliency,” said Seabrooke. “We based our recommendations for financial support on seven years of data and we are confident Westerner Park will be able to pull through these tough times, pay back any loans received, and thrive.”
In addition to this funding, the recommended Relationship Framework Agreement aims to formalize the necessary level of oversight The City will require that is not covered in the previous agreements. The new framework will mean The City has a higher level of involvement in decision-making, budgeting, lease agreements and other major items relating to Westerner Park.
The proposed relationship agreement also outlines expectations on roles and processes for completing a Master Plan for Westerner Park. The plan is expected to establish the 15-year vision, land use concept, multi-modal transportation plan, building design principles and site-servicing concept.
“It is proposed that the first step outlined in the agreement is for Council to discuss and determine the essential elements for what needs to be included in the Master Plan,” said Seabrooke. “Once the plan has been developed, it will go for approval through resolution at an open Council meeting.”
An asset management plan will be developed to ensure all infrastructure on the grounds is maintained. This plan will provide a guide for capital investment to support the long term planning for the site.
Please see attached FAQ Backgrounder for more details. April 2021 – FAQ – WEA (pdf)
Business Spotlight: Massage Above All
This week’s Business Spotlight shines on Massage above all an excellent place to heal and relax with truly professional staff.
1. What is your business?
We are a Professional Therapeutic and Holistic Massage clinic serving Central Alberta in Downtown Red Deer since 1995.
2. When did your business open?
Originally opened in a small rental space in 1995, as we grew, it became apparent that we would need to expand. We purchased and completely renovated our current 2525 sq ft property with our clients in mind. Each treatment is spacious, clean and meets all health standards as per AHS.
3. What makes your business unique?
We are a local Massage Clinic that owns our property and has thrived in the Downtown for some 27 years: 6 treatment rooms spacious lobby. Our therapists are registered with professional associations, and as such, we can direct bill to most insurance companies. *Some conditions apply*
4. What are some products/services that you offer?
We offer Professional Massage Therapy services, including Therapeutic, Relaxation, Lymphatic, Hot Stone, Couples Massage, Reflexology, Cupping, and Craniosacral therapy.
We also offer fair trade merchandise from around the world. Stop in and see
5. Why did you choose Downtown Red Deer as the location for your business?
Personally, I chose the Downtown because our family has owned and operated businesses since 1974 when we moved to Red Deer from Calgary when my parents took over Red Deer Auction Co Ltd.
6. What do you think makes Downtown vibrant?
The unique and friendly businesses and business owners and staff.
7. Finish this sentence: I love Downtown Red Deer because…
It is the core of the city, close to home. A vibrant community with eclectic and unique shopping experiences.
For more information
Facebook – Massage Above All | Facebook
Business spotlight: MCG careers
This week’s Business Spotlight shines on MCG careers; This amazing company is helping Albertans get back to work! They offer many programs geared at getting their clients into good employment. all services are at no cost!
When did your business open?
MCG has been around since 1989. This office opened for business June 1st, 2022, in a new location with new programming.
What makes your business unique?
Our mission is innovative career development training and human resource services which enable individuals and companies to achieve their full potential.
What are some products/services that you offer?
Resume/cover letter – resources, professional development recognition programs, communication skills, job search techniques, everything we can do to help people with employment.
Why did you choose Downtown Red Deer as the location for your business?
Easy access to non-profit and clients
What do you think makes Downtown vibrant?
The amazing businesses, the people, the history and the no-cost activities
Finish this sentence; I love downtown red deer because…
Of its history and quaintness. The flowers baskets, street markets and entertainment
For more information check out
# 105 – 4807 – 50th Ave.
Red Deer, AB T4N 4A5
Direct : 403-304-9252
Count down to Canada Day celebration at Bower Ponds
Calgary police charge teen accused of trying to hire someone to murder another youth
Alberta judge finds man guilty of manslaughter in death of one-year-old son
Alberta Utilities Commission approves $31M ATCO fine, says in public interest
Brownstone Institute2 days ago
The Cure Was Vastly Worse than the Disease
Sports2 days ago
Blue Jays deal with 2 losses to Rays, off-field personal matters
Alberta2 days ago
Beehives and goat farms: Lacombe school shortlisted in global environmental contest
Alberta2 days ago
Kenney tells his radio show that word on more inflation support could come next week
Alberta2 days ago
Missing 13-year-old Edmonton girl found alive in Oregon, 41-year-old man arrested
Alberta17 hours ago
Graffiti artist completes world’s tallest mural in downtown Calgary
Also Interesting2 days ago
How and Where to Store Cryptocurrency Safely
International2 days ago
People planning to attend AIDS conference in Montreal still struggling to get visas