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Calgary Beer is Back! Calgary Craft Brewer reimagines one of Alberta’s most iconic brands

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From technology, to communication, all the way to beer, our world is changing more rapidly every day.  Who could have imagined how the brewing industry would be turned upside down by craftsmen and entreupreneurs who risk it all for their passion to create a better product right in their community?

In a world that used to be very predictable, everyday another new craft beer hits the market.  It’s hard to keep up, though many of us are doing our best.  Despite all the excitement around the new tastes and all the clever marketing needed to get those beers into our hands, we all know a few people who are ‘holding out’.  Maybe they don’t like change.  Maybe they don’t know where to start.  Maybe they’re perfectly fine with the same safe brew they’ve been tasting for their entire adult lives.  Maybe they should know one of Alberta’s finest craft brewers is bringing back a familiar brand, offering a ton of comfort and enjoyment, one sip at a time.

The renowned brand “Calgary Beer” is back!  And of all the craft brewers in Southern Alberta, Village Brewery is the natural choice to have taken on this “reimagined” project.  Village Brewery was established by seven veterans of the brewing business, all with an equal passion for beer, and for their community.  It made perfect sense for this group to recognize their roots by recreating some local history in the town they love so much.  Just in case you didn’t know, Village Brewery turns 10% of their profits, back to the Calgary community.

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When Village Brewery Re-launched Calgary Beer they were nice enough to make their Head Brewer Jeremy McLaughlin available for a few questions.

Here’s Jeremy McLaughlin.

1) Why are you bringing “Calgary” back?

The Calgary Beer brand is an important part of beer history in Calgary. It dates back to 1892 and the brand imagery is iconic and represents the origins of beer in Calgary. At Village Brewery, we have always been about supporting the community and bringing people together around beer. The idea of being able to produce something under this brand just fits so well with what we stand for at Village. It’s special to us because we were given an awesome opportunity to modernize both the label and the recipe for today’s craft beer fans.

2) Is this the exact same “Calgary” I drank many years ago?

Since the core ideology of this was to modernize the brand, we were not going to be using the same Export Lager style or name and decided to go with “Craft Lager”. We felt this would reach the audience that Village reaches already. The main distinction, in terms of ingredients, is a significant hop character (from Ella, Sabro and Enigma), which make up the flavour profiles of a lot of craft beer.

3) Talk about the “craft” version. The can looks fantastic by the way. Curious about that and the beer itself.

The beer is really something that we as a brewery were looking to explore, a Craft Lager or dry-hopped lager is very much in the realm of beer profiles that can be interesting to new craft drinkers but something that experienced craft connoisseur would find interesting as well. A breakdown on ingredients and vital stats should get the conversation started here:

-ABV is 5.00%
-IBU: 15
-Colour: Light Gold
-Clarity: Light/Moderate Haze -Malt: Rahr 2-Row

-Yeast: Escarpment’s Krispy Kveik
-Hops: Ella, Sabro and Enigma (all mainly used as a dry-hop). These are symbolic to the ideology of the project (modernization and reimagining, while paying respect). These hops are developed through breeding programs, which modernized historical varieties of hops.

The can design was by Jackson and includes 4 versions
-A vintage throw-back to the original design
-A modernized vintage design featuring design concepts that are popular in craft breweries today (line art)
-A more high design variation that is black with the bull image wrapping the can
-A minimalistic version featuring a red backdrop and a white horseshoe, focusing on clean and crisp presentation

4) What would you like Calgarians, Albertans, and lovers of beer to know?

With this project we were really hoping to target craft consumers, fans of the historical brand and newer consumers who had never experienced the historical brand.

All Alberta residents can purchase this limited edition lager by clicking this link.

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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Alberta

Canopy Growth reports Q4 net revenue down 25 per cent from year ago

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SMITHS FALLS, Ont. — Canopy Growth Corp. reported a smaller quarterly loss compared with a year ago as its net revenue fell 25 per cent.

The cannabis company says it had a net loss of $578.6 million or $1.46 per diluted share for the quarter ended March 31 compared with a net loss of $616.7 million or $1.85 per diluted share a year earlier.

Net revenue in what was Canopy’s fourth quarter totalled $111.8 million, down from $148.4 million in the same quarter last year.

The drop in revenue came as the company’s global cannabis net revenue fell to $66 million in its latest quarter compared with $101.3 million a year earlier.

Other consumer products revenue amounted to $45.8 million for the quarter, down from $47.1 million.

Canopy chief executive David Klein says the company will remain focused on building its market share in the key segments that will drive profitable growth and continuing to grow its premium brands across North America.

This report by The Canadian Press was first published May 27, 2022.

Companies in this story: (TSX:WEED)

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Alberta

McDavid scores in OT, Oilers down Flames to advance to Western Conference final

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By Joshua Clipperton in Calgary

The Edmonton Oilers are off to the Western Conference final.

Connor McDavid scored at 5:03 of overtime as the Oilers defeated the Calgary Flames 5-4 on Thursday to win their second-round playoff series 4-1.

The Edmonton captain fired his seventh goal of the post-season past Jacob Markstrom off a pass from Leon Draisaitl to send the Oilers spilling over the bench in celebration.

Zach Hyman, with a goal and two assists, Darnell Nurse, Jesse Puljujarvi and Evan Bouchard also scored for the Oilers. Mike Smith made 32 saves as Edmonton claimed the first post-season Battle of Alberta in 31 years.

Draisaitl added four assists — his fifth straight contest registering three-plus points to build on the NHL playoff record he set in Game 4.

McDavid and Draisaitl have both amassed 26 points to lead the playoffs so far.

The Oilers will face either the Colorado Avalanche or St. Louis Blues in their first conference final appearance since 2006. Colorado leads that series 3-2, with Game 6 set for Friday in St. Louis.

Mikael Backlund, with a goal and an assist, Johnny Gaudreau, Calle Jarnkrok and Andrew Mangiapane replied for Calgary. Blake Coleman added two assists, while Jacob Markstrom made 30 saves as the Flames dropped to 0-10 when trailing a playoff series 3-1.

Coleman, who won the Cup the last two seasons with the Tampa Bay Lightning, appeared to snap a 4-4 tie with just under six minutes left in regulation after Backlund took the puck hard to Edmonton’s net. But the goal was waved off following a video review after it was ruled the winger kicked the puck over Smith’s goal line with his skate as he battled with Oilers defenceman Cody Ceci.

With his team trailing 1-0 after a tentative first period, Edmonton interim head coach Jay Woodcroft double-shifted Draisaitl and McDavid early in the second, and it nearly paid off on a couple of good opportunities.

But the Flames, who topped the Oilers by seven points in the regular season to claim the Pacific Division crown, went up 2-0 at 5:41 when Backlund scored his fifth on a slick deflection.

The Oilers got on the board at 7:40 after Draisaitl protected the puck against Backlund before finding Nurse in the slot for him to fire his second past a screened Markstrom.

Edmonton tied it up just 2:26 later on a 3-on-1 rush when Markstrom could only get a piece of Hyman’s shot before Puljujarvi swept home his second as the Oilers erased another multi-goal deficit on the road.

The offensive floodgates then really opened over a wild stretch that would see four pucks find the back of the net in 71 seconds.

Hyman scored his sixth goal of the series, and eighth of the post-season, on a power play at 14:57 before Gaudreau tied things again at 3-3 at 15:12 with his third.

Jarnkrok then scored his first as a member of the Flames since coming over in a trade with the Seattle Kraken at 15:28 to make it 4-3.

But the Oilers responded again at 16:08 when Bouchard’s blast beat Markstrom for his second as the teams set an NHL record for the fastest four goals in playoff history — 22 seconds faster than the previous mark set by the Philadelphia Flyers and Toronto Maple Leafs in 1976.

Following a tepid start for both teams inside a nervous Scotiabank Saddledome, the Flames nudged in front at 10:13 of the first when Mangiapane took a terrific pass from Coleman to bury his third goal of the playoffs.

The winger’s first point of the series gave his team its first lead since late in the second period of Game 2 — a stretch of exactly 155 minutes — that started a run of three straight losses to push Calgary to the brink of elimination.

One of three finalists for the Vezina Trophy as the league’s top goalie in the regular season, Markstrom entered Thursday with an .850 save percentage in the series after posting a .943 mark in Calgary’s seven-game victory over the Dallas Stars in the opening round.

After the Oilers, who beat the Los Angeles Kings 4-3 to set up the matchup with their provincial rival, killed off a McDavid high-sticking penalty, the Flames goaltender had to scramble to keep the Edmonton captain’s dash to the net at bay with the puck briefly lying free in Calgary’s crease.

This report by The Canadian Press was first published May 26, 2022.

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Follow @JClipperton_CP on Twitter.

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