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Alberta Entertainment

Building the foundations

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In the last post, I talked about the importance of Self-Awareness & Self-Knowledge. Now that we have a basic understanding of our beliefs and values, we can now start to work on our Brand.

Step two in building a Brand: Building the foundations

So let’s start Brand building! When starting your Brand, here are some of the things you should be thinking about. These are all steps I thought about when starting my Brand.

  1. Brand name
  2. Brand target audience
  3. Brand look including logo and colours
  4. Brand slogan
  5. Brand voice

Knowing the above information is the first step in building the foundations of your Brand. My biggest advice to you is to take your time. This step could take weeks or even months to come up with the answers. For me brainstorming on post-its and sticking them up on a wall is how I learn best. So, I challenge you to be patient and creative in how you put ideas on paper.

When I first started brainstorming, my post-it board looked something close to the image above. Make the exercise fun by using different coloured post its and pens.

To be continued.

Check out the Teawithmikeshow Social Media pages here: https://linktr.ee/michaelwjohnson

#teawithmike #blog #behindthescenes #teapodcast #tea #reddeer #storytelling

A Media and Communications Graduate and the creator of teawithmike a show all about storytelling and interaction. A lover of tea and originally from England.

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Alberta Entertainment

How to build an audience on Facebook

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One of the places that you may choose to promote is Facebook. Over the last year, this is the platform where I have grown the fastest both in terms of followers and engagement. A tactic that has worked for me is using images, words, and videos to connect with my audience.

So what are some of the ways you can build an audience on Facebook without spending any money?

Here are five top tips to help get you started:

1. Be professional. Only post content that’s relevant to your Brand.
2. Make sure your posts are public so more people can see them.
3. Invite friends and people in your Network to your page.
4. Treat your page as a Community.
5. Produce quality content and avoid being overly promotional.

Below is an example of the growth the Teawithmike Facebook Page has had following steps one through five above over the course of two years. These results were achieved organically and very little was spent on paid Advertising:

Social Media can be challenging. It takes time and consistency to see results. Different types of content work well on different platforms so remember that when developing your overall Promotional Strategy.

To be continued.

#teawithmike #blog #behindthescenes #teapodcast #tea #reddeer #storytelling

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Alberta Entertainment

Brand Content

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In this Blog post, we will be learning about the role of Content in a Brand.

Types of Content that might appeal to your audience:

1. Images
2. Audio
3. Video
4. Blogs
5. Articles
6. E-books
7. Infographic
8. Newsletter
9. Podcasts

What might work best for you? This is something that is going to be different for everyone. Experiment with Words, Images, and Videos and see which perform best for you in terms of what the audience responds to or put out Content in whatever medium feels comfortable for you.

To understand what might work takes time. Using data can help you adjust your strategy. It’s a game of patience and constant adjustment!

A suggested way to set up a content strategy:

1. Set your goals
2. Assess your current position
3. Asses content performance
4. Know your Audience
5. Understand the Social Media Channels out there
6. Create a Content Calendar to stay organized
7. Distribute and market your Content on Social Media
8. Measure your results
9. Repeat the process

I’d recommend using the free application Trello if you want a visual way for staying organized and on top of what Content needs to go out.

See an example below of how Trello can be used from a visual perspective:

To be continued.

#teawithmike #blog #behindthescenes #teapodcast #tea #reddeer #storytelling

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february, 2021

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