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5 Business Trends to Follow in Canada in 2023

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No matter what industry you operate in, you can find all the latest trends you need to adapt to reach your goals and grow faster in this article.

If you’re a small business owner, there are many things you need to do to achieve your goals and grow quickly. Following business trends and being flexible enough to adapt your business to them is one of the most important things you need to do. This applies to all businesses! Even an online casino CA site has to keep abreast of trends in its own industry. In order not to waste time while doing this, we have picked the most useful business trends in Canada as of 2023 and listed them below.

The Millennial Generation Is Changing the Workforce

According to Statistics Canada data, more than 50% of the workforce will be made up of Generation Z by 2030. This means that you need to make changes in your business now, and these changes should include not only the potential customers but also your employees. In ten years at the most, both your employees and clients will be a generation with values completely different from yours.

So, what can you do to be ready for it?

● Pay more attention to social media. If you have SEO projects, update them to include SMO (social media optimizing) techniques. Generation Z cares more about social media than any other generation.
● Give importance to education. If you haven’t already, start training in-house. This will be beneficial in eliminating conflicts that may arise from generational differences. Generation Z welcomes in-company training as long as it is meaningful and necessary.
● Prefer in-house promotions. Don’t think about hiring a third party for an open position in your company. Generation Z prefers in-house promotion and accepts an insider as a leader more easily.

Culture Is Becoming More and More Diverse

The same data shows that by 2032, 80% of Canadian population growth will be due to immigrants. The country’s demographics will change, and diversity will increase – you have to be ready for that too. Things you can do include:

● Establish good relations with the immigrant communities and organize special campaigns for them if necessary. Each community can potentially get you thousands of new customers.
● Take advantage of government programs. The Canadian government provides many subsidies and tax benefits for businesses with immigrant-friendly hiring and selling policies.
● Include immigrant relations in your education. Your employees, as well as you, must know how to treat them.
● Take advantage of migrant workers. If you include migrants among your employees, you also build relationships with their communities. You can also adapt more easily to cultural differences.

Prepare for the Rise of the Data Economy

You can think of the data economy as a digital ecosystem. All kinds of data are stored and processed in this ecosystem in electronic form. More than 75 billion devices are expected to be connected to the internet by 2025. This means you need to update your business to adapt to online technologies, and doing so requires more than just using CRM software.

For example:

● Create customer personas with data tools and identify common characteristics of your target audience.
● Change the entire management infrastructure of your business so that it can be done remotely via dashboards.
● Use the data you get to create personalized campaigns. If you create offers for your customers that fit their needs — you can easily increase your sales figures.
● Make sure all your employees know how to access digital data. Include data management and analysis in in-company training.

Remember That E-commerce Is Getting More Important Every Day

In 2020, e-commerce sales reached $56 billion in Canada. Today, that figure is thought to be over $66 billion. This simply means that you need to make more of your sales online. You should give more importance to e-commerce and change your company accordingly.

Among the things you can do are:

● Spend more time and budget on building an online identity. This requires creating an online persona across different platforms, taking into account the unique needs of each platform.
● Learn how to engage your customers online. The virtual world requires different marketing strategies, and it is not possible to be successful with traditional techniques. Get help from a professional agency for this job and make sure to set aside money for online campaigns while planning your annual budget.

Start Automating Your Business Activities

Modern ERP & CRM systems can help you be more productive and make fewer mistakes while reducing the number of your employees. Modern business software uses impressive technologies such as machine learning and artificial intelligence, and adapting to them now will ensure you are ready for the future. For example, identify processes that can be automated. Document processing is something you can run completely automatically without any human intervention.

Also, you can share new technologies with your employees. Let all your employees know about a new technology you’ve started using. If you leave out some of them, they may refuse to use that technology in the future.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Casino market in Canada grows in 2023 as more states consider legalization of igaming

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The year 2023 marked a significant turning point for the Canadian casino industry. Ontario, the country’s most populous province, took a bold step by legalizing and regulating online gambling within its borders. This decision, met with anticipation by both the public and gambling operators, has demonstrably revitalized Ontario’s casino market and sparked discussions about similar moves across Canada.

Prior to 2023, online gambling in Canada existed in a legal grey area. While federal law prohibited the operation of online casinos by domestic entities, Canadians were free to access offshore websites that were offering various virtual slot machines, table games like blackjack or roulette and sports betting. This presented a challenge for regulators. Not only were they unable to capture tax revenue from this activity, but they also lacked control over consumer protection measures and responsible gambling initiatives.

Ontario’s decision to legalize online gambling addressed these concerns head-on. The province established a regulated online gaming market, allowing licensed operators to offer casino games, sports betting, and other forms of online gambling to residents. This move not only provided a safe and secure environment for players but also opened up a new avenue for tax generation.

The impact of Ontario’s online gambling legalization has been undeniable. Since its launch in April 2023, the market has experienced explosive growth. Gross gaming revenue (GGR) from online gambling platforms has surpassed initial projections, with analysts attributing this success to a combination of factors. Firstly, the convenience and accessibility of online gambling have attracted new customers who may not have frequented traditional brick-and-mortar casinos. Secondly, the variety and innovation offered by online platforms – with their extensive game libraries, live dealer experiences, and mobile compatibility – have proven highly appealing to existing gambling enthusiasts.

The economic benefits for Ontario have been substantial. Tax revenue generated from online gambling is already exceeding estimates, providing a significant boost to provincial coffers. These funds are being directed towards various government initiatives, from infrastructure development to social programs. This tangible financial success has not gone unnoticed by other provinces across Canada.

Several provinces, including British Columbia, Alberta, and Manitoba, are actively considering following Ontario’s lead and legalizing online gambling within their own jurisdictions. These provinces are closely monitoring Ontario’s experience, with a keen eye on the regulatory framework, tax revenue generation, and potential social impacts.

Proponents of online gambling legalization argue that the benefits extend beyond just tax revenue. A regulated market allows for stricter controls on advertising, responsible gambling measures, and player protection. Additionally, it fosters competition within the industry, potentially leading to better odds and a wider variety of games for consumers.

Opponents, however, raise concerns about potential increases in problem gambling rates and the social costs associated with it. They argue that the ease of access and anonymity offered by online platforms could exacerbate gambling addiction. Additionally, the potential for increased advertising and marketing associated with a legal online gambling market raises concerns about the normalization of gambling behavior.

Despite these concerns, the success of Ontario’s online gambling legalization has undoubtedly reignited the conversation across Canada. As other provinces weigh the potential benefits and drawbacks, it seems likely that online gambling will become a more prominent feature of the Canadian casino market in the near future. The key will be striking a balance between generating revenue, protecting consumers, and mitigating potential social harms. By learning from Ontario’s experience and implementing a robust regulatory framework, other provinces can pave the way for a safe, responsible, and prosperous online gambling market in Canada.

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Is the Anger Toward Fiat Currency Justified?

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Back in 2012, the Cato Institute published a paper titled The Coming Fiat Money Cataclysm and the Case for Gold. The libertarian think tank is hardly unique in its animosity toward the fiat currency system, nor was its 2012 paper wholly unique in its concepts and sentiments. It did, however, predict some of the issues we are trying to resolve today, notably inflation linked to the era of “cheap” money through low-interest rates.

Today, if you look at social media, particularly platforms like Reddit and Twitter/X, you’ll also find plenty of derisory posts about the fiat system. What’s more, we might argue, albeit unscientifically, that the backlash is growing. Some of this can be quantified. For example, there is some correlation between the rise of Bitcoin as hard money with a limited supply and
the criticism of the fiat currency system. However, some of it is not so easy to quantify, such as the animosity toward fiat currency being linked to wider dissatisfaction with the state.

But is any of it justifiable? The problem with answering that question is that there are both economic and sociological answers. The former is easier to frame, whereas the latter is not. Let’s start, though, by analyzing what we mean by fiat currency, which will help us understand its critics.

Fiat currency is effectively all money

Fiat currency is essentially money not backed by a physical commodity (gold or silver, for instance). It is, therefore, nearly all the money in existence in the world today. When you look at the trillions of dollars being traded in forex markets, it is fiat currency that’s being traded. The Canadian dollar used to be partially backed by gold, and some of its value is derived
from oil prices, but despite some arguments to the contrary, it remains a fiat currency.

So, why, then, should we criticize money? Well, it’s due to the fact that having no physical backing, such as a lump of gold or a barrel of oil, central banks and governments can print that money out of thin air. The charge against it is that printing new money creates more of it (naturally), and that eventually devalues it. You’ll often see anti-fiat accounts on Twitter/X
posting charts of how their currency’s purchasing power has declined or will decline over time. This is the economic argument against fiat currencies.

However, the argument loses merit when certain factors are pointed out. Yes, the Canadian dollars in your pocket lose purchasing power over time, and that’s why you can’t buy a house for the same price as your grandparents. Yet, you also will earn a lot more than your grandparents. If something used to cost a dollar and you earned ten per hour later costs five
dollars, yet you earn fifty per hour, there isn’t really a problem. Of course, that’s just the theory, and it does not always work that way in practice.

Wages keeping up with inflation

In Canada, for example, disposable personal income has tripled since 2001. It also increased in the last quarter of 2023 (the latest period for measurement). Have wages kept up with inflation? Not always; you might look at everything from the cost of a cup of coffee to your mortgage payments to consider that it hasn’t. But the problem is not fiat currency in and of itself. It is the balance between price rises and the amount of money you earn. From the period 2019-2022, average hourly wages grew 12.5% in Canada; CPI rose 10.1% in that time. There were accelerated periods of inflation, particularly in the aftermath of the pandemic, but on balance, wages kept up with inflation.

Now, none of this is meant to say that the fiat system is perfect, nor does it suggest that the government and central banks get it right on balancing the system. But broadly speaking, the antagonism toward fiat currency tends to be more sociological than economic. In short, people are angry at the system, not fiat currency itself. Those pushing the demise of fiat currency are often anti-establishment, at least ostensibly. They are interested in concepts like Bitcoin not only for financial reasons but also because it is not a creation of the state.

Their concerns do go into other areas, such as central bank digital currencies (CBDCs), and it leads them to see the fiat currency system as one of control. How valid are those concerns about CBDCs? We would be foolish to dismiss them, and there should be perhaps a sense of frustration that the mainstream media is broadly ignoring the threat. At the moment, the official line from Canada is that there are no plans for a CBDC – yet. However, and this is important – the BoC is apparently researching the “need” for one in the future.

What would that “need” be? Could it be the control of citizens’ finances? There is an all-too-scary suggestion that this could be the route that governments take, where fiat currency becomes less money and more like social credit. You drink or gamble too much? Well, the government will freeze the money in your account until you prove you are spending responsibly. If we go into a situation where fiat currency becomes a system of control, then inflation is the least of our worries.

For some, there is a sense of a tipping point on the horizon. We have this situation where governments are constantly printing money – and taking on huge amounts of debt – and we have the specter of CBDCs. You can, therefore, understand the allure of Bitcoin and other decentralized forms of currency, although those systems in themselves are not perfect. The
question, though, is whether we meet these challenges before the tipping point is reached?

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