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7 USEFUL TIKTOK MARKETING TACTICS

Only within a couple of years, TikTok has become one of the most widely used and popular social media platforms, especially amongst Gen-Z. It has become the go-to app for entertainment and also increasing exponentially for brands. If you are a creator on a hunt for useful marketing tactics, this article is for you. So read this article to know 7 useful TikTok marketing tactics to increase your engagement rate on TikTok, other than simply to buy TikTok followers.
- FOLLOW TRENDS WITH A TWIST
TikTok is all about the dynamic nature of trends, giving its users a lot of room to experiment with. If you want to market yourself well and increase engagement rate on TikTok, you have to be quick to catch up with trends in all domains. From using trending hashtags to trying trending challenges to inserting trendy music; you have to be quick with all of these and have fun with it at the same time. Because the one trend that has remained consistent about TikTok is that it’s all about having fun and being cool. Adding a twist to trends with a personal touch may help you start a new trend and also attract more audiences, owing to your creativity.
- PROVIDE SOME AUTHENTIC VALUE
Nothing can market you quicker than your own content. This implies that you have to provide some value to people to grab their attention. You have to create content that is either entertaining or inspirational. Whatever niche you pick, master your art to stand out and increase engagement rate on TikTok. Make sure that the content you post must be authentic and real because if you simply post copied content, you will be caught and you will simply be redirecting your audience to the creator’s account. This also means that you can create your own challenges and hashtags for a faster and more prominent response from your audience.
- KEEP CONTENT SHORT BUT INTERESTING
TikTok makes no exception when it comes to the 3-seconds rule! According to this, the first three-second of your video can decide whether your audience is here to stay or they’ll simply scroll on to the next creator. If you want to increase your engagement rate on TikTok and market yourself, you have to ensure that the initial part of your videos is captivating enough to make people stay. People are also quick to get bored and lose interest. Hence, keeping your videos short and precise can help in maintaining the fun factor. In case of your inspirational videos or storytelling, you can keep it short by being intriguing and dropping cliffhangers so people have a reason to stay tuned to your space.
- COLLABORATIONS
If you want to market yourself well on TikTok, your account doesn’t necessarily have to be the only space where you can gain fame. Here comes the role of collaborations. Collaborating with other brands, and influencers can display you on their account, redirecting people to you. If you have a history of collaborations, other brands are more likely to check you out. Further, you don’t necessarily need to “collaborate” with other influencers in a monetary sense. However, creating duels, taking up challenges together, doing an account takeover and such ideas can help you grow potentially through the other person’s audience. So, come out of your shell and reach out to creators of your interest.
- STITCH
TikTok has a lot of up-and-coming features each new day and stitch is another one of its blessings! This new feature allows one to use other video clips in their videos, giving due credits. Make sure that you have given permissions in your privacy that everyone can use your content for stitch. This way, if someone resonates with your content and uses it in their videos; it can make their followers be interested in you and explore your profile. You can also include other people in your Stitched videos to expand your reach by attracting their fans.
- STAY ACTIVELY ENGAGING AND CONSISTENT
One of the foremost marketing tips on TikTok, or any platform is to remain active and consistent. Remember that TikTok is for fun and you have to keep having fun, without letting yourself down. It takes time for some people to increase engagement rate on TikTok but saying inconsistent will only make the process longer. Staying engaging can further make people feel a connection for you and improve the quality of your followers. If people start engaging with your videos, there is a higher probability of your efforts being recognized. So, reply to comments, DMs, go live and be friendly with everyone.
- TRACK YOUR ANALYTICS
You do things on TikTok that may be working for your TikTok marketing, and others that may not be your cup of tea. The only way to find out is by actively tracking your analytics, and making comparative decisions. You can upgrade to TikTok pro, pick your industry, and look at the overview, followers, and content section to get a clear picture.
CONCLUSION
TikTok is different from other channels and platforms, and it may be said that it requires more effort to market yourself and sell your name on TikTok. However, as long as you continue to have fun and stay consistent, you’ll get there. Stay tuned for more tips to master the art of various aspects of social media.
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Property Markets in Alberta and B.C. Show Strong Momentum

Calgary and Edmonton have both seen a steady level of property sales in recent months.
People who want to buy homes have focused on the location of each property. In both cities, there are options in both new developments and established neighborhoods. Pricing has stayed stable compared to some Canadian markets. Buyers often look at access to schools, parks, and workplaces as they make their choices. New construction projects have brought more units onto the market in some areas.
Condos and single-family houses both see attention. Some buyers prefer newer houses on the outskirts, while others choose homes near central districts. Demand for rental units has risen in many areas of Alberta as well. In most markets in this province, there are properties at a range of different price points.
Strong Buyer Interest in British Columbia
In Vancouver and other large cities in British Columbia, property purchases have stayed at a high level. Buyers study the location, price range, and future changes in each community before making an offer. Areas close to public transit, work, and schools often get the most interest. The supply of homes for sale can be limited, especially for single-family houses near the city center.
Home builders in some parts of British Columbia continue to start new projects. Suburban towns near Vancouver have seen people move from central communities as they seek different price points and more space. Most sales activity comes from a mix of local people and those considering a move from other regions.
Comparing Regional Housing Trends
Markets in Alberta and British Columbia have shown strong sales volumes in both urban and suburban neighborhoods. Buyers in Calgary and Vancouver have sought properties for their location, price point, and plans for future development. In comparison, other cities like Montreal and Ottawa have seen less change in housing demand.
Toronto homes for sale draw buyers based on inventory, neighborhood perks, and pricing. Properties in these areas often attract people considering options across Canada, leading to more balanced market activity in each region.
Influences on Current Demand
The activity in Alberta and British Columbia is shaped by different factors. Economic stability, employment rates, and population growth all play a role. In Calgary, job growth and a reasonable cost of living make the city attractive for new arrivals. Many companies offer positions in energy, construction, and services. This consistent employment keeps more people interested in both renting and buying homes.
British Columbia sees demand for property due to its location near the Pacific, a large service economy, and its climate. Many buyers see homes close to workplaces and public amenities as valuable. The limited space in some Vancouver neighborhoods can lead to more competition for each listing. New government policies on housing and lending may also affect the way buyers choose their properties.
Supply Factors and Market Balance
Builders respond to demand with new projects in both provinces. In Alberta, building new single-family homes or townhouses is common, especially in the outskirts of cities. This can help stabilize prices and supply for buyers who want new properties. By contrast, British Columbia often sees apartment and condo developments due to limited land near city centers.
Inventory levels can still be tight in some parts of both provinces. A limited number of new listings can cause more competition and keep prices firm. In some suburbs, developers offer new construction, while some older core neighborhoods have homes that are renovated or improved. The mix of these options shapes buyer and seller choices week by week.
The Effect of Amenities and Community Features
People choose homes not just for size or price, but also for access to amenities. In Alberta, neighborhoods with nearby schools, healthcare clinics, and parks see steady sales. In British Columbia, walkability, transit options, and access to local shops are important to people buying properties.
Communities that blend these features with reasonable prices often see more interest. Safety, commuting time, and local services also play roles in how buyers look at each listing. Some buyers prefer new developments that offer updated services and features, while others seek established communities with a track record of maintenance and stability.
Urban and Suburban Patterns
Both Alberta and British Columbia show activity in city centers and outer areas. In Calgary and Edmonton, downtown condos appeal to people who want to live near work or entertainment venues. In outer districts, large homes and yards attract buyers who want space and quiet.
Vancouver shows a similar split. Central neighborhoods offer easy access to employment and culture, while areas further out often mean lower prices and larger lots. Over time, people may move from one type of neighborhood to another as their priorities change.
A Look at Pricing and Future Supply
Property prices in Alberta have not risen as quickly as in some other Canadian regions, making the market accessible for many first-time buyers. British Columbia sees higher average prices due to demand and restraints on new supply, especially for new houses in city centers.
Plans for more new units are in place in several Alberta and British Columbia cities. This includes condos, single-family houses, and mixed-use buildings that can serve a range of buyers. Future building projects may affect future prices and supply levels if they proceed as planned.
Summary
Property markets in Alberta and British Columbia continue their activity due to local demand, supply, and economic factors. Buyers in Calgary and Vancouver pay close attention to location, price, and development plans. Cities in Alberta and British Columbia offer a mix of options for people seeking different types of homes at various price points. Local amenities, market inventory, and employment opportunities all shape the activity in these property markets. As local conditions change, builders and buyers keep adjusting their decisions according to their most practical needs and preferences.
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The Best US Hopes for Wimbledon 2025: Who Could Break the Curse at SW19?

For American tennis fans, Wimbledon has turned into a tournament of nostalgia and heartbreak. The days of Pete Sampras being the biggest name on grass feel like a lifetime ago – and while Serena Williams has done well for the U.S., she’s now out of the picture. And in recent decades, the men’s title hasn’t been lifted by a US player since Sampras back in 2000 – a quarter of a century ago, no less.
But as we start gearing up for Wimbledon 2025, there’s hope in the air. There’s a whole new generation of American talent—both men and women… And it’s finally starting to break through. With some pretty strong grass-court performances over the past year, there’s actually a bit of hope that maybe the stars and stripes could do it again… finally.
So, let’s take a closer look at the top U.S. contenders for Wimbledon 2025.
Taylor Fritz
When it comes to the American men, Taylor Fritz has to be the most consistent threat. Currently ranked inside the ATP top 10 – at number 4 no less, he’s matured into a well-rounded player, with a game suited perfectly to grass courts. He has a powerful serve, a clean ball-strike, and super sharp net play… and he could be dangerous at Wimbledon.
Last year he made it to the quarters before going out in a five-setter – and this time around, he’ll want to get at least one step further. Obviously, it won’t be easy going against the likes of Carlos Alcaraz and Novak Djokovic—both of whom are the names dominating the Wimbledon betting odds—but if the draw opens up, he could enjoy a serious run.
Ben Shelton
Fritz might be the reliable American option, but then there’s Ben Shelton – very much a wildcard. The 22-year-old exploded onto the scene with a deep run in the US Open in 2023, and while grass isn’t necessarily his natural surface, he’s nothing if not adaptable. And with his huge serve and fearless playing style, he’s a complete nightmare to go against in best-of-five tennis.
Shelton showed plenty of promise in the 2024 grass court season – with strong showings at Queen’s Club and Halle. And if he gets hot, we wouldn’t be too surprised to see him crash the quarterfinals or beyond. If you’re looking for a dark horse, he could be your guy.
Sebastian Korda
Of all the American men, Sebastian Korda is arguably the best suited for a grass game. Tall, elegant, and technically impressive, it’s almost like he was built for Wimbledon. He managed to make it to the fourth round in 2021 but has struggled with injuries ever since. However, if he’s fit and healthy, his court coverage and touch could cause issues for even the best player.
If he is in top form going into Wimbledon 2025, he could surprise some of the higher seeds. He’s already beaten some of the top-10 players on grass, and he’s someone with the mentality to perform well even on the biggest stage.
Coco Gauff
Let’s look at the women… and here we have Coco Gauff, who is unquestionably our biggest Wimbledon hope. Still only 21 years of age, she already has years of Grand Slam experience under her belt—and she even has a US Open title to her name. Her big breakthrough came at Wimbledon back in 2019 when she famously beat the legendary Venus Williams… at just 15 years old. Since then, she’s just gotten even better, especially on faster surfaces.
Her serve is one of the best on the WTA Tour, and her athleticism makes her a tough contender out on grass. With the main competitors being Iga Świątek, who struggles on this surface, and Elena Rybakina, who lacks consistency, this could potentially be her year.
Madison Keys
And we really shouldn’t count out Madison Keys – the 29-year-old who still has the power game to do serious damage on grass. And she got all the way to the Wimbledon quarter finals as recently as 2023.
Her huge serve and flat groundstrokes always work well on grass… and with her experience, she could get a long way if the competition goes her way. Wimbledon is about fearless aggression… and Keys has that by the bucketloads. She may not be the favorite – but savvy fans know that, if the form and conditions are right, she could make it at least to the semis.
Will it be the year for the US at Wimbledon? It’s hard to say… and we’d definitely need a bit of luck on our side. But at Wimbledon, anything is possible!
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