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3 Questions For 3 Time JUNO Award Nominee Earl Pereira

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It’s hard not to smile when thinking that at some point in my day I’ll get to have a little catch up session with one of my favourite buds in the music biz, Earl Pereira. If you’ve had the pleasure of meeting Earl then you know it’s really hard to ignore that beaming smile of his. It’s almost like a signature. Theres something about a smile like Earl’s that just captivates the moment. 

I first met Earl in Saskatoon, SK probably 98’ or close to it. Wide Mouth Mason was at Lydia’s that night and we were down the way at the Wash n’ Slosh. Yes, you read that correctly. A Laundromat that dubbed as a live music venue or vice versa, whatever… Thats a different story all together. At any rate, Earl would have no recollection of meeting that evening as we literally had the opportunity to have a very quick hi hello and presto they were on stage. Always seems like the case. Nothing but time before the show and then in a heartbeat it’s go time and you’re standing there thinking “I’m not ready tho…” That might be just me?

Fast forward, it was 2012 and I was finishing the songs with long time friend, band mate and basically brother Michael John. We needed a bass player for the studio sessions and our agent suggested we call Earl. I thought “yeah right, like he’s gonna play on our track.” It wasn’t long after that I got word he was into it. Within a couple of weeks we were sitting in the studio with the producer Ryan Andersen (No Love) when I got the text from Earl saying they were outside. I was legit thinking “is this really happening?” Yes, sure was. Next thing I know Earl Pereira is bobbing along smiling, bass in hand bringing this track to life. I’ll never forget the words he said as he did his first pass “looks like you’ve got yourselves a little hit here…” Well, ‘Bobby Doesn’t Know’ it did not go on to be a hit haha. It was however one of the coolest nights of my career and one of the songs I’m most proud of. It’s how I met Earl Pereira, friend since then for life. Naturally we then had beers and ordered more pizza than I’ve ever seen in my life and had an incredible hang.

These are my three questions for JUNO nominee Earl Pereira:

  1. What has been your go to food and or meal through this whole world wide lockdown?
  1. Who is the first band you wanna see live in concert once this is all over?
  1. How would you describe the role music plays on your mental health during the last few months?

Jesse was born in the city of Lethbridge and raised to his teen years in the southern Alberta farming communities of Raymond and Fin Castle, AB. Jesse's early inspirations include the hypnotic sounds of big-name artists such as Jimi Hendrix, The Black Crowes, Elvis Presley, Jerry Lee Lewis, City and Colour, Jack Johnson, Guns 'N' Roses, and Pink Floyd. Jesse is a Blues/Rock/folk/Indie performer who has done his fair share of "paying his dues" opening and touring with such acts as: The Lazys, One Bad Son, Doc Walker, The Odds, The Northern Pikes, The Grapes Of Wrath, Monster Truck, The Age Of Electric, The Wild, Holly McNarland, Econoline Crush, Coal Creek Boys, Wild T & The Spirit, Cara Luft, Carson Cole, Clayton Bellamy (of The Road Hammers), Tupelo Honey, Retrograde, The Smalls, and Mcquaig to name just a few. In 2015 Jesse was awarded the title "Master of Blues Folk Rock" for the 6th Annual Black American Music Awards. Jesse is known for his funky heavy jam style guitar. Big riffs, an impressive vocal sound all his own and the ability to captivate the crowd with ease. His fans have coined the term "no string solo" as he can be consistently found ripping strings off the guitar like they aren't supposed to be there in the first place.

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Taxpayers call on Trudeau to scrap Digital Services Tax as US threatens trade action

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From the Canadian Taxpayers Federation

Author: Jay Goldberg

“Trudeau is determined to make Canadians’ lives more expensive and he’s willing to risk a trade war with the United States to do it”

The Canadian Taxpayers Federation is calling on the Trudeau government to scrap its Digital Services Tax in the wake of warnings from the United States Trade Representative that the United States will “do what’s necessary” to respond to the Trudeau government’s new tax.

“Canadian consumers know that Trudeau’s Digital Services Tax is nothing more than a tax grab, plain and simple,” said CTF Ontario Director Jay Goldberg. “With providers virtually certain to pass along increased costs to consumers, Prime Minister Justin Trudeau is sticking Canadians with higher taxes and risking the possibility of a trade conflict with the United States.”

The DST targets large foreign companies operating online marketplaces, social media platforms and earning revenue from online advertising, such as Amazon, Facebook, Google and VRBO. It is a three per cent tax on all online revenue these companies generate in Canada.

The Trudeau government pushed its new DST through Parliament last month and plans to apply it retroactively to as far back as 2022.

Since the Trudeau government first explored the idea of imposing a Digital Services Tax three years ago, the USTR has repeatedly warned the United States would retaliate.

“Should Canada adopt a DST, USTR would examine all options, including under our trade agreements and domestic statutes,” said the USTR in 2022.

USTR Katherine Tai is now warning that the U.S. is looking at “all available tools” to respond to Trudeau’s new tax.

“Trudeau is determined to make Canadians’ lives more expensive and he’s willing to risk a trade war with the United States to do it,” said Goldberg. “It’s clear the Digital Services Tax must go.”

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Internet bills should itemize Justin Trudeau’s new streaming tax

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From the Canadian Taxpayers Federation

Author: Jay Goldberg

If streaming services want to fight back against the Trudeau government’s new streaming tax, which will cost them five per cent of their revenue each and every year, they need to be honest with customers and put the tax right on the bill so subscribers see it and understand how much it’s costing them.

The truth is this is a tax. It will cost Canadians money. And everyone knows it, including the prime minister. Maybe not the prime minister of 2024 but certainly the prime minister of 2018, when, in response to NDP pressure to tax streaming services, Justin Trudeau sensibly refused, saying: “The NDP is claiming that Netflix and other web giants are the ones who will pay these new taxes. The reality is that taxpayers will be the ones to pay those taxes.”

Well, that was then and this is now. Trudeau’s 2018 logic has been thrown out the window. The Canadian Radio-television and Telecommunications Commission announced last week it is “requiring online streaming services to contribute five per cent of their revenues to support the Canadian broadcasting system.” That means streaming services like Apple Music, Netflix, Spotify, YouTube and Disney+ will be hit with a new tax. And, as Trudeau pointed out in 2018, Canadians will be the ones paying the bill.

The government’s own analysis says the new measure will cost Canadians $200 million per year. When businesses are forced to hand over hundreds of millions of dollars to the government, they can’t just eat the cost. As Trudeau himself said, this streaming tax will be passed onto consumers. The industry agrees. Canadians should be “deeply concerned” with the government’s decision to “impose a discriminatory tax,” said Digital Media Association President and CEO Graham Davies, adding the move will only worsen the “affordability crisis.”

Translation: prepare for higher prices.

The streaming services targeted by these new measures shouldn’t take them lying down. They shouldn’t cooperate with the government’s plan to hide the new tax. Netflix, Spotify, Apple, Disney, YouTube and all the rest need to be honest with their customers about why prices are going up: the Liberals’ streaming tax.

Conservative Leader Pierre Poilievre recently wrote an op-ed in this paper telling corporations not to rely on lobbying behind the scenes to influence policy. If businesses want policies to change, they need to convince voters so voters will in turn convince politicians. Canadians have to understand why it’s going to cost them more to watch movies and listen to music. They are fed up with tax hikes. But only if they know what’s happening can they make politicians change course. That’s the right way to stop the streaming tax.

In case it’s not already obvious, simply sitting back and waiting for the next election isn’t good enough. “Obviously, my future government will do exactly the opposite of Trudeau on almost every issue,” wrote Poilievre in his NP op-ed. “But that does not mean that businesses will get their way. In fact, they will get nothing from me unless they convince the people first.”

That’s precisely why these streaming services, from Apple and Google to Spotify and YouTube, need to be honest with their customers about the streaming tax. They should add a separate item on every subscriber’s bill showing exactly how much Trudeau’s streaming tax is costing. They should direct angry calls to MP offices instead of customer service lines.

When everything feels unaffordable, a night in with a movie or a walk with a favourite album shouldn’t get hit with yet another tax hike.

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