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There’s a cost to bad recruiting practices

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We all hear about the frustration job seekers feel when they submit their job application online and never hear another word.  But how much does this damage your brand? Here is some really good advice from a contributor from Edmonton.

The cost of a bad experience – by Shane Calder

(Photo by Brooke Cagle on Unsplash)

“In 2015, Virgin Media received approximately 150,000 job applications, translating into 3,500 new hires. The company estimated that 27,000 (18%) of those applicants were also customers—and that poor candidate experiences led 7416 of those applicant customers to churn from Virgin Media.”

Bad experience costs you?

Virgin Media lost 6 million dollars in revenue as a result of their candidates experience.

(Photo by Robin Worrall on Unsplash)

How is it costing your company?

It’s simple.  It’s negatively impacting your brand.

“Nearly 60% of Job Seekers have had a poor candidate experience & 72% talk about it.”

Candidates want to be contacted with progress of their application. 80% of applicants are discouraged to reapply if they received no feedback. Poor experience can be detrimental to your candidate search and your company’s online reputation. Candidates actually value knowing about the status of their application more than a polished website or a well-designed careers page.

Source: https://workplacetrends.com/candidate-experience-study/

Technology Woes 

(Photo by Adam Birkett on Unsplash)

Have you lost the personal touch?

Candidates who were unsuccessful in a job application doubt a person even reviewed their application. If 85% of the applicants who apply to a job posting doubt that it was ever reviewed by an actual person, imagine the negative impact on your brand and how you are viewed. Will this activity help attract talent?

Add the personal touch.

Augment your resources. Don’t remove your HR professionals from the conversation.  Build a rapport with your candidates. Use emails, live chats and social media.

Source: https://www.thetalentboard.org/cande-awards/cande-research-reports/

Rejected offers

(Photo by Ian Tuck on Unsplash)

In the IBM white paper “The far reaching impact of candidate experience” it was discovered that if a candidate has a good experience there is a 54% chance they will accept an offer. If the experience was a disappointment only 39% would accept an offer of employment. Candidates with a positive experience are 2 times more likely to become a customer. The candidate experience is your company’s opportunity to build brand advocates even if no offer is given.

Source: https://www.ibm.com/downloads/cas/YMOARJJG

Social License To Operate

Photo by Nicole Honeywill on Unsplash

The candidate experience impacts your company and is an opportunity to showcase your company. Don’t miss out on the opportunity to improve the experience. The rewards of increased revenue, reduced costs, advocates and finding good talent are within your control.

Treat job candidates well, give them a great experience and you will be rewarded.

Shane Calder is Principal, 132 ENG Inc.  He can be reached at shane.calder@132eng.com

132 ENG is an exclusive Engineering and Technical Services Company, providing placement and recruiting services. Discover our real results. 132Eng experts have proven expertise and depth of knowledge that is powerful. Let us make it easy, save you time and make you look amazing. It will be our secret.

Alberta

Premier Kenney turns into TV host. Interviews Capital Power about groundbreaking new technology

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We’re not sure where he finds the time, but when it comes to promoting Alberta there seems to be no stopping Premier Kenney.  Normally the Premier is on the answering end of these Q & A sessions.  Today the province released this video featuring Premier Kenney in the role of host / reporter, asking questions of Brian Vaasjo, President and CEO of Capital Power.

No doubt many Albertans would prefer that the Premier leave interviewing to the professionals, but this interview proves to be quite informative due to Vaasjo’s excellent description of what could turn out to be an incredible achievement for Alberta business.

From Facebook page of Jason Kenney

A key generator of electricity in Alberta, Capital Power has just announced a series of big investments today.

This will provide more affordable, sustainable power for Albertans, and lead in development of innovative carbon nanotube technology that could have major applications in industries across Alberta!

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#visionCanada2119

Will you give just a little bit of your energy to support Canadian Energy?

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I love Canadian oil and gas

How do how average Albertans feel about this effort by Canada Action to rally support for Canada’s energy industry?  They’re trying to reach at least 750,000 people with their Stand Strong With Canada message.

As part of Todayville’s #visionCanada2119 project we’d like to share in this conversation.

For those of you who are working or want to be working in the energy industry… Does this make you feel proud?

For those of you who realize that Alberta’s economy relies on energy production… Is this a campaign you can get behind by forwarding to your various social media accounts?

For those of you who would prefer that we stop producing oil and gas and immediately transition to a new entirely renewable energy based economy…  Is this a step backwards?

We’ve opened comments on this post and we invite your strong and well intentioned opinions.  Just remember this is a community platform and comments should always be G rated!

Please feel free to forward this post to your social media accounts.. and let us know how it goes.

Message From CanadaAction.ca

SHARE THIS VIDEO AND STAND STRONG WITH CANADA

Canada is a leader in protecting people and the planet – a fact that should be known by every single Canadian.

So, we need your help to get our video to 750,000 views across all platforms by sharing this link with staff, friends, family, and on social media!

We are no longer apologizing – a future in energy and a future in the environment are not mutually exclusive.

The world needs us. We are Canadian energy — and we are proud!

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december, 2019

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