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There’s a cost to bad recruiting practices

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  • We all hear about the frustration job seekers feel when they submit their job application online and never hear another word.  But how much does this damage your brand? Here is some really good advice from a contributor from Edmonton.

    The cost of a bad experience – by Shane Calder

    (Photo by Brooke Cagle on Unsplash)

    “In 2015, Virgin Media received approximately 150,000 job applications, translating into 3,500 new hires. The company estimated that 27,000 (18%) of those applicants were also customers—and that poor candidate experiences led 7416 of those applicant customers to churn from Virgin Media.”

    Bad experience costs you?

    Virgin Media lost 6 million dollars in revenue as a result of their candidates experience.

    (Photo by Robin Worrall on Unsplash)

    How is it costing your company?

    It’s simple.  It’s negatively impacting your brand.

    “Nearly 60% of Job Seekers have had a poor candidate experience & 72% talk about it.”

    Candidates want to be contacted with progress of their application. 80% of applicants are discouraged to reapply if they received no feedback. Poor experience can be detrimental to your candidate search and your company’s online reputation. Candidates actually value knowing about the status of their application more than a polished website or a well-designed careers page.

    Source: https://workplacetrends.com/candidate-experience-study/

    Technology Woes 

    (Photo by Adam Birkett on Unsplash)

    Have you lost the personal touch?

    Candidates who were unsuccessful in a job application doubt a person even reviewed their application. If 85% of the applicants who apply to a job posting doubt that it was ever reviewed by an actual person, imagine the negative impact on your brand and how you are viewed. Will this activity help attract talent?

    Add the personal touch.

    Augment your resources. Don’t remove your HR professionals from the conversation.  Build a rapport with your candidates. Use emails, live chats and social media.

    Source: https://www.thetalentboard.org/cande-awards/cande-research-reports/

    Rejected offers

    (Photo by Ian Tuck on Unsplash)

    In the IBM white paper “The far reaching impact of candidate experience” it was discovered that if a candidate has a good experience there is a 54% chance they will accept an offer. If the experience was a disappointment only 39% would accept an offer of employment. Candidates with a positive experience are 2 times more likely to become a customer. The candidate experience is your company’s opportunity to build brand advocates even if no offer is given.

    Source: https://www.ibm.com/downloads/cas/YMOARJJG

    Social License To Operate

    Photo by Nicole Honeywill on Unsplash

    The candidate experience impacts your company and is an opportunity to showcase your company. Don’t miss out on the opportunity to improve the experience. The rewards of increased revenue, reduced costs, advocates and finding good talent are within your control.

    Treat job candidates well, give them a great experience and you will be rewarded.

    Shane Calder is Principal, 132 ENG Inc.  He can be reached at shane.calder@132eng.com

    132 ENG is an exclusive Engineering and Technical Services Company, providing placement and recruiting services. Discover our real results. 132Eng experts have proven expertise and depth of knowledge that is powerful. Let us make it easy, save you time and make you look amazing. It will be our secret.


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    Local Business

    High Performance Leaders Need Rest and Play

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  • It’s’ spring!

    With the change of season, it’s a great time to reflect on how you might want to adjust using your time and energy.

    How many of us have forgotten how to REST? How many of us have forgotten how to PLAY?

    I am guilty of not being aware of play or creating the rest I needed. I spent YEARS breathing way too fast, racing from task to task and event to event.

    I somehow believed that my worth was attached to what was accomplished. Leaving something undone was actually painful.

    Rest and play are not just important, they are critical.

    Researcher Stuart Brown says that the opposite of play isn’t actually work, it’s depression. Sadly, I know this all too well too.

    What happens to us when we don’t rest and play? Creativity suffers. Relationships suffer. Effectiveness suffers. Clarity and purpose suffer. Decision making ability suffers. Our overall capacity for resilience suffers.

    Can you relate?

    There is one simple metaphor that helps me choose when REST and PLAY are important: an elastic band.

    When we work so hard, give and parent, the elastic band is stretched with each new effort. Some elastics have far more “give” and can stretch great distances, much like each persons ability to work.
    Be careful to not let pride and ego take over here…. elastics have a breaking point. So do we.

    It’s impossible to know when an elastic has reached it’s breaking point. There are clues, but sometimes they surprise us.

    What clues are in your life? Are you paying attention to the clues? Have you already learned this lesson, but need to learn it again?

    Better than stretching an elastic to breaking point, is a the use of an elastic to stretch and release. Work and rest. Play.

    Referring back to the body of research by Dr. Stuart Brown, play is time spent without purpose; time spent when we can lose track of time and self consciousness.
    For me, that usually involves being in nature or in water…. and that is where I find hope, rest, creativity and a tonne of joy.

    Where do you feel like you lose track of time and self consciousness?

    That’s your zone.

    Find it and make sure you refuel.

    The purpose of an elastic is to stretch. For that it must contract.

    Work can be immensely satisfying. For that we must find rest.

    We cannot give something that we don’t have.

    What do you find restful? Where do you lose track of time?

    What resources do you have to employ a period of rest?

    Are your holidays restful and playful for you or are they a different form of work?

    Do you have any practices in place that allow you to shut off your phone?

    Give yourself what you need if you’re feeling stretched and ask yourself what is important. Get curious. Then breathe deep and make some choices.

    There may be hard choices at first. As you get better at playing and resting, you’ll become better at it.
    You’ll thank yourself.


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    Branded Content

    Todayville Top 5 features five facts about favourite fooderie… Earls

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  • Todayville Top 5 is a sponsored segment produced by Jock Mackenzie (learn more about Jock below).   In this feature we learn (you guessed it) 5 things about some really cool aspects of Red Deer that make this city, our home.

    If our very first segment, Jock features a staple in Red Deer’s dining scene since it opened in … well let’s leave that up to Jock.  Welcome to the Todayville Top 5 with Jock Mackenzie.

    Todayville Top 5 Featuring Earls Restaurant

    1 Heritage

    Earls in Red Deer was the seventh-ever Earls in existence. Bill and Rhonda Olafson purchased the franchise and opened the current restaurant in 1984. Chef at the time, Andrew Lam, is still involved. Over the years, additions to the west and north have been added as has the covered, heated patio. The patio is unparalleled by other outdoor dining facilities for comfort and its Hawaii-like greenery. Today there are over 70 Earls restaurants across Canada and the United States. The founder, Leroy Earl “Bus” Fuller, brought A & W to Canada and is also the founder of the Fuller’s and Corkscrew restaurant chains. 

    2 Community Support

    Giving back to the community is a cornerstone of the Earls Red Deer philosophy. Those in need come first: rebuilding the youth camp at Camp Alexo, the Youth and Volunteer Centre, support for the Women’s Shelter at their annual gala, title sponsorship for the last six years at Rotary’s Black Tie Bingo, a 5-year ongoing plan to support the new Child Advocacy Centre, wine and wine service at the preview dinner for the Festival of Trees since the Festival’s inception . . . and many more.

    3 People

    With over 80 people on staff, Earls has provided employment for high school and college students over its 35 year history. The Earls philosophy, the practical skill set, and menu knowledge make up the intensive training each support staff and server undergo. Consistency is a hallmark. Numerous staff members have made life careers at Earls–and that’s one reason why you can count on a great meal every time. 

    4 Menu

    Fresh ingredients are key! The kitchen deals with “just in time” orders so that produce and proteins (delivered three times per week) come fresh to each table. The menu is becoming more and more inclusive–it meets an ever-increasing variety of dietary needs: numerous gluten free and plant-based options are available.             

    5 Interesting tidbits

    Beer? Earls brews its own Rhino beers (pale ale, lager and a seasonal beer) in Surrey, BC at Central City Brewery. There are also local products from Troubled Monk, Blindman and Snake Lake as well as a wide variety of domestic beer.

    Four Earls “Test Kitchen” chefs travel the world looking for new ingredients and dishes. A “Test Kitchen” in Vancouver will roll out a new dish and tailor it to an appropriate market in the 70 locations across North America–the furthest away is Miami. 

    Want to know more?  Click to go to https://earls.ca/locations/red-deer 

     

    Todayville Top 5 features the freelance writings of Jock Mackenzie.

    Jock is an original Red Deerian!  Educated at Lindsay Thurber and Red Deer College (with a stint at the U of A), he became an educator himself, spending 31 years with the Red Deer Public school system.

    It’s safe to say Jock knows Red Deer about as well as anyone (OK.. maybe not Michael Dawe).   As a confirmed life-long learner, Jock never tires of getting to know his surroundings even better.  That’s where the Todayville Top 5 comes in.  In each feature, Jock shares a few ingredients that go into the mix that makes this delicacy called Red Deer the place we want to call home.  As a well organized person who knows you’re busy, he’s choosing just 5 juicy tidbits to share each time.

    If you’d like to be featured by Jock Mackenzie on the Todayville Top 5, just contact us at info@todayville.com.

     


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