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Vision for downtown Capstone neighbourhood beginning to come together.

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From the City of Red Deer

Capstone redevelopment achieves new milestone with first major land sale

The transformation of Capstone has taken a significant leap forward with the announcement of the first sale of land, triggering approximately $36 million of multi-family residential development.

The City of Red Deer announced that Calgary’s Brad Remington Homes will deliver approximately 180 new condominium homes to the community. The deal represents the first investment of private equity into the Capstone community, and sets the stage for additional interest from both commercial and residential developers.

“This is a turning point in our city history, which will prove to be transformative as a former industrial area transitions into a modern, walkable urban community”, said Mayor Tara Veer. “Capstone is a city-defining project and represents the next generation of living, working and recreating in our city, and prioritizes our downtown through densification and sustainable community design. Most importantly, this significant private investment in Red Deer demonstrates confidence in our local marketplace and vision for downtown revitalization.”

Earlier this year, The City initiated a direct marketing program to identify developers with the financial strength, brand reputation and expertise in multi-family community development to help deliver the vision for Capstone.

“Developer selection is a critical step in a redevelopment program of this magnitude, and so our outreach was intentionally broad”, said Allan Seabrooke, City Manager. “We developed specialized tools, conducted site tours and shared information with capable developers from across the province and the country, in an effort to find the right partner to help us deliver on our vision for this community.”

Brad Remington Homes, headquartered in Calgary, Alberta, has delivered over 3,500 homes in southern Alberta, and is known for its construction expertise and philosophy around home ownership.

“Our mission has always been to provide the highest quality home possible, while remaining affordable”, noted Brad Remington President and CEO. “I am impressed by The City’s vision for Capstone and believe that many Red Deerians will aspire to live in this riverside community. We’re thrilled about the opportunity to redefine a whole new neighbourhood, and revitalize downtown,” he added.

The vision of Capstone started in 2009 with the relocation of The City’s Civic Yards, which opened up the area to development. Since then, The City has been investing in the foundation for future growth, focusing on upgrading utilities and services in the area, building a Riverwalk pathway, road improvements, landscaping, increased parking and reimagined gathering spaces.

Capstone is on its way to becoming a vibrant, mixed-use community. The master plan vision, developed by urban strategists GEHL Studios, outlines character areas like the “Green Spine” and “Riverwalk“, which are intended to easily connect pedestrian and bicycle commuters to the Red Deer River valley and to the downtown core. With over three million square feet of residential opportunity, Capstone will be home to over 5,000 new residents when complete. Combined with an additional two million square feet of commercial and retail opportunity, the community represents a billion dollar real estate program.

Simultaneous to the land sale announcement, The City unveiled the highly anticipated 3D visualization of Capstone, giving Red Deerians and Albertans the first glimpse of what the community will look like in 2040 at full build-out.

“The release of the 3D visualization, and the sale of development parcels marks a significant milestone in the Capstone rejuvenation project and is a result of years of preparatory work and infrastructure improvements showing our commitment to the vision,” commented Tara Lodewyk, General Manager, Development and Protective Services.

Consumer Research conducted earlier this spring indicates that the future resident of the community – dubbed the ‘Cap Citizen’ – seeks to be connected to nature, while having the services and offerings of downtown Red Deer on their doorstep. Capstone is designed to be a prime riverfront address, an accessible city home, and a leisure destination for all Red Deerians.

For more information about Capstone or to view the 3D animation visit the website at liveincapstone.ca.

Buildings to be demolished. City will take over Michener Centre North lands

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Downtown Business Spotlight: Motion

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This week’s Business Spotlight shines on Motion! This business specializes in customized mobility and home accessibility solutions for clients of any age and is located at 4720 50 Ave. We sat down with Regional Manager, Trudy Russell, to learn more!

What is your business?

Motion is Canada’s leading provider of comprehensive and customized mobility and home accessibility solutions for a wide variety of clients from children to elderly adults. Serving communities in Alberta, BC, Ontario and Saskatchewan for more than 30 years, it is Motion’s mission to improve the lives of our clients every day with solutions that are delivered professionally, consistently and with integrity.

When did your business open?

Motion (formerly Motion Specialties) began serving the Red Deer community in October 2011. Previously located at 5301 43 Street, our facility moved to 4720 50 Avenue in the heart of downtown in June 2017 – an exciting opportunity to become a part of the Downtown Red Deer Business Association.

What makes your business unique?

The products and services we provide are truly life changing. It’s the difference between someone being bed ridden or limited to where they can go vs. getting outside, visiting family and friends, and continuing the activities they love the most. Our clients are people with important life needs and our caring and knowledgeable experts understand the importance of customized solutions.

What are some products/services that you offer?

Products include wheelchairs, walkers, scooters, stairlifts, ramps, ceiling lifts, homecare beds, and more. Whether a client is being fitted for equipment for the first time, is in need of an equipment repair, looking to upgrade their solution or looking to rent equipment following a surgery or due to injury, Motion’s knowledgeable experts are ready to deliver with the utmost of care and respect.

Why did you choose Downtown Red Deer as the location for your business? 

As it is Motion’s vision to make life accessible for everyone, this is top of mind when choosing a location for our facility. Clients need to be able to drive their scooter or power wheelchair, for example, with ease not only in our facility but in the community where we are situated, and Downtown Red Deer offers this accessibility.

What do you think makes Downtown vibrant?

The buildings, including ours, have history and character; we were a Simpsons-Sears in the 1960s! Keeping Downtown Red Deer alive with the Farmers Market in the Summer, featuring local Artists sharing their beautiful voices, is always a wonderful event to witness.

I love Downtown Red Deer because… It’s an incredibly close-knit and supportive community that we’re proud to be a part of.

If you’re looking for a business that specializes in making life accessible for all, look no further than Motion. Check out their website and social media pages!

Website: https://motioncares.ca/locations/red-deer 

Facebook: https://www.facebook.com/motioncares

Instagram: https://www.instagram.com/motioncares/

Twitter: https://twitter.com/motioncares

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Early Christmas gift for winner of Downtown Red Deer $5,000.00 shopping spree

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Local Red Deer woman wins $5000 downtown Red Deer giveaway.

The Red Deer Downtown Business Association (DBA) is pleased to announce that a winner of the “It’s Downtown!” downtown shopping spree.

The “It’s Downtown!” campaign was created to encourage Red Deer residents and visitors to support local downtown Red Deer businesses. From August 3 to November 13, 2020 visitors to the downtown core had the opportunity to enter their name into draw boxes at 54 different downtown businesses for their chance to win a $5000 downtown shopping spree.

Local Red Deer woman, Lynda Cartwright, was the lucky winner of the $5000 giveaway which consisted of $100 gift cards from the businesses that were ballot drop off locations. She had entered her winning ballot at housewarmings.

The DBA would like to thank the downtown businesses that participated in this campaign as well as everyone who entered the giveaway.

The Downtown Business Association has been operating in Red Deer for over 30 years, serving approximately five-hundred business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.

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november, 2020

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