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US Superbowl commercials or local news – what’s more important to you?

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Do you know that prior to 2 years ago, you couldn’t watch the Superbowl complete with those amazing Superbowl commercials in Canada.  Before that, you had to wait, maybe catch them online, or the next morning on a local newscast.  I know, it seems like ancient history.  In our thirst for entertainment and information that is widely available “on demand”, we are testing the limits of a terrestrial television system designed decades ago.

The Supreme Court of Canada has agreed to hear the case of Bell Media/CTV and the NFL as it relates to the CRTC’s decision to exempt the Superbowl broadcast from the rules of “simultaneous substitution”.  Called ‘sim-sub’ for short, it is the practice of blocking of US commercials on Canadian TV channels and in their place substituting national and local Canadian commercials. It’s been around since the rise of cable delivery in our country as a way to protect the exclusive licenses that Canadian TV companies have when they purchase the rights to a US network program and air it in Canada. These revenues help offset the cost of local news operations which generally are resource-heavy, low-margin, and in some cases, heavily subsidized programs.

In 2016 the CRTC made an exception to the sim-sub rules, allowing cable & satellite companies to dispense with the practice for Superbowl. Only the Superbowl. Why? Because the CRTC received tons of complaints for years from people who wanted to watch the big budget US Superbowl ads but couldn’t because the Canadian broadcast was full of ads for Tim Horton’s. You know what I mean.

This is in the news now because the Supreme Court of Canada has agreed to hear the case being made by CTV and its parent company Bell Media, along with the NFL.  They make very good points relative to policy and regulations around this long-standing practice. They negotiated a long term deal with the NFL based on buying the “exclusive rights” to the game and paid big money.  And then the CRTC changed the rules.

Here’s some background.  The Canadian TV system works, complete with its local newscasts and Cancon rules worked because for years, revenue was generated and profits derived largely by purchasing Canadian rights to first-run US network programs and broadcasting them, generally in primetime, in “simulcast” with the originating US station.  You know… you think you’re watching Lucifer on FOX 28 KAYU only to realize you’re watching CTV when a commercial break comes on.  You’re a bit confused, then the show ends and suddenly you’re watching FOX 28 again.  No, it’s not you.  It’s the system.  This practice protects the Canadian TV station’s exclusive rights by blocking all other signals and inserting the Canadian channel over top of them.

Still with me? Ok… now in the case of the Superbowl, the system changed with no apparent warning.

The Superbowl is widely watched, but its for the commercials, as evidenced by the many complaints the CRTC received every year. In their zeal to satisfy the masses and quell the complaints, the Commission in effect  sacrificed CTV’s exclusive right to broadcast the game in Canada, and killed their ability to recoup the massive rights fees they’ve paid.   

What happened next? The Superbowl arrived on a variety of US cable channels, complete with the must-see commercials. And CTV, the only company that actually paid for the exclusive rights to broadcast the program in Canada, was out of luck.  The Superbowl was featured on a number of channels and CTV’s audience took a beating. The value of their commercials went down considerably.  Why? Because of the US channels with the high-budget US ads. The tsunami of production value, A-list talent and of course, those Budweiser horses proved irresistible.

So off they all go to the Supreme Court to sort it out.  Bell Media will surely argue that the loss of revenue from a show like Superbowl directly impacts the funds available to create local newscasts, pay staff, and generate profit for shareholders.

Bell said in a statement it is pleased that the Supreme Court will hear the appeal:

“We look forward to advancing our argument that a broad range of Canadian creators, producers, advertisers and businesses have been negatively impacted by the original decision.”

So what do you think? Is watching US commercials in the Superbowl more important than preserving the regulatory framework that protects our local over-the-air TV system across the country? Because the two really are inextricably linked. By eroding the ability for a Canadian program rights-holder to recoup their investment, as the CRTC did by  making an exemption of Simsub rules for Superbowl broadcasts, it strikes right to the heart of funds available to produce local news programming.

So now the greater question is just how important is local TV in today’s world of digital communication, on demand viewing, tablets, phones, PVR’s, and social media? Audiences and revenues for local Canadian TV stations have been under increasing pressure for years, and few cities realize this more than Red Deer.

While not related to Superbowl advertising, the one local TV station here closed its doors and quit broadcasting in 2009. When it closed, I’m told by a former Commissioner that not a squeak was heard at the CRTC from this local community- not a letter or comment. So was the station even missed? Many will remember (or not) when it was for a short period of time called E! Entertainment, all in an effort to find inexpensive programming.  Ultimately it didn’t work.   CKRD, RDTV, E!, CHCA- it had many aliases, but ultimately struggled to drive enough revenue to continue operating.  That was 9 years ago, and many of the factors that led to its closure have only accelerated since then.

Do you watch local TV news from the remaining stations in Edmonton and Calgary? Are these institutions still important, or would we all rather just watch US commercials and US TV shows and say goodbye to the notion of local TV news programming here in Canada? How have your habits changed? Do you care? Because you really can’t have it both ways for very long.

Lloyd Lewis is President of Todayville, INC.  He was VP/GM of CTV Edmonton from 2005-2015 and GM of RDTV Red Deer from 1997 to 2000. He worked in the local television industry for 35 years. 

President Todayville Inc., Honorary Colonel 41 Signal Regiment, Board Member Lieutenant Governor of Alberta Arts Award Foundation, Director Canadian Forces Liaison Council (Alberta) musician, photographer, former VP/GM CTV Edmonton.

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Crime

Former Tim Walz appointee wanted for Minnesota shootings

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MXM logo MxM News

Quick Hit:

Vance Luther Boelter, a former appointee of Minnesota Gov. Tim Walz, is wanted for Saturday’s targeted shootings that killed a state lawmaker and seriously injured another.

Key Details:

  • Authorities say Boelter first shot Sen. John Hoffman and his wife at their Champlin home before killing former House Speaker Melissa Hortman and her husband in nearby Brooklyn Park.

  • Dressed in police-style gear, Boelter reportedly exchanged gunfire with officers before retreating from the scene and escaping.

  • Investigators found a list of targeted politicians, including Gov. Walz and Lt. Gov. Peggy Flanagan, as well as anti-Trump flyers reading “No Kings.”

Diving Deeper:

Law enforcement sources said Saturday that Vance Luther Boelter, 57, is the primary suspect in a string of targeted shootings that left former Minnesota House Speaker Melissa Hortman and her husband dead, and Sen. John Hoffman and his wife hospitalized. First reported by The Blaze, Boelter—a former appointee of both Gov. Tim Walz and former Gov. Mark Dayton—has not yet been apprehended.

The violence began early Saturday morning in Champlin, where the gunman reportedly posed as a police officer, dressed in black body armor and carrying a Taser, badge, and radio. Surveillance footage showed him knocking on the Hoffmans’ front door while wearing a cowboy hat and wielding a flashlight. The couple was shot multiple times and rushed into surgery. Both are expected to survive.

Shortly after the Champlin attack, police were dispatched to check on Hortman’s Brooklyn Park residence. According to Police Chief Mark Bruley, officers encountered what looked like a marked police vehicle in her driveway and a man in uniform exiting the home. When they approached, the man opened fire and retreated into the house. Officers returned fire but did not apprehend him. Hortman, 55, was found dead inside, alongside her husband. Their family dog, Gilbert, was also shot.

Police say Boelter left behind a manifesto naming 70 individuals—ranging from elected officials like Walz and Flanagan to abortion providers and Planned Parenthood affiliates.

The suspect also carried “No Kings” flyers, referencing a national day of protest against President Donald Trump. These same flyers were promoted online as part of anti-Trump demonstrations across the country on Saturday. In response to the shootings, the Minnesota State Patrol urged residents to stay home.

Boelter reportedly ran a private security firm, Praetorian Guard Security Services, which offered armed patrols for a steep monthly fee. He held appointments under two Democrat governors—first in 2016 on the Workforce Development Council, and again in 2019 when Gov. Walz tapped him for the state’s Workforce Development Board.

His apparent political motivations are under review, especially following recent controversy surrounding Hortman’s vote to strip state health benefits from illegal immigrants. Just days before her murder, Hortman had broken with her party to side with Republicans on the issue—providing the deciding vote after a tense budget standoff. “They’re right to be mad at me,” she told reporters after the vote, acknowledging anger within her caucus.

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Crime

Manhunt on for suspect in shooting deaths of Minnesota House speaker, husband

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Vance Luther Boelter, wanted in the murders of former Minnesota House speaker and her husband, shown in image from video Saturday.

From The Center Square

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Second lawmaker, his wife also shot; suspect remains at large

Two Minnesota state lawmakers who are members of the Democratic-Farm-Labor Party were shot early Saturday by a person posing as a law enforcement officer just north of Minneapolis.

House Speaker Emeritus Melissa Hortman and her husband were shot and killed in what Gov. Tim Walz called a politically-motivated assassination. The suspect, identified as Vance Boelter, 57, remains at large and a manhunt is ongoing. Authorities said he no longer is in the area of the shootings.

 

Gov. Walz on Shooting of Minnesota Legislators: ‘An Unspeakable Tragedy’. 6/14/25

Source: Minnesota Department of Public Safety

“My good friend and colleague, Speaker Melissa Hortman and her husband Mark, were shot and killed early this morning in what appears to be a politically-motivated assassination,” Walz said at a news conference. “Our state lost a great leader, and I lost a dearest of friends.”

State Sen. John Hoffman, DFL-Brooklyn Park, and his wife also were shot about 2 a.m., and Hortman and her husband were found about 90 minutes later.

Walz said the Hoffmans were each shot multiple times but he was hopeful for their recovery.

Law enforcement issued a shelter-in-place order for an area around Edinburgh Course that continued into the hours Saturday but has since been lifted. The suspect was seen wearing blue pants, a blue shirt, body armor, and reportedly driving a dark SUV with lights meant to make it appear like a police vehicle.

The suspect, Boelter, was appointed by Walz to serve on the Governor’s Workforce Development Board in 2019. Various media outlets reported that he is the director of Praetorian Guard Security Services, where he had access to police-like security equipment. Media outlets also reported that Boelter had a list of about 70 names in his vehicle which included the lawmakers who were shot, other lawmakers and abortion providers.

State officials are encouraging residents to not attend “No Kings” protests at the state capitol and across Minnesota. “No Kings” flyers were found in the suspect’s vehicle, law enforcement said.

FNF The scene near a shooting of Minnesota lawmakers
Law enforcement at the scene of a shooting in Minneapolis

The “suspect exploited the trust of our uniforms, what our uniforms are meant to represent,” Public Safety Commissioner Bob Jacobson said. “That betrayal is deeply disturbing to those of us who wear the badge with honor and responsibility.”

According to authorities, the gunman allegedly escaped through a back door of Hortman’s house following an exchange of gunfire with police.

President Donald Trump also released a statement on X, posted by White House Press Secretary Karoline Leavitt.

“Our Attorney General, Pam Bondi, and the FBI are investigating the situation, and they will be prosecuting anyone involved to the fullest extent of the law,” Trump said. “Such horrific violence will not be tolerated in the United States of America. God Bless the great people of Minnesota, a truly great place!”

The FBI said it is offering a reward of up to $50,000 for information leading to the arrest of Boelter.

Drew Evans, superintendent of the Minnesota Bureau of Criminal Apprehension, said Saturday that officers arrived at the Hortman residence as part of a routine check on lawmakers in the area and exchanged gunfire with the suspect, who managed to flee.

Brooklyn Park Police Chief Burley said officers knocked on the Hortmans door and were met by what appeared to be a police officer wearing police gear, a gun, a taser and a badge. Officers and the suspect exchanged gunfire in the home before the suspect fled out the rear of the house.

Burley also said the suspect was driving an SUV that looked like a police vehicle with lights. The car was impounded, and Burley said the suspect is on foot. He  encouraged citizens to not answer the door for police officers and instructed Brooklyn Park police officers to not approach citizens alone, only in groups of two or more.

Burley said several people have been detained, and police are looking for others of interest.

Burley said a manifesto was found in the suspect’s vehicle that identified several other lawmakers. Both Hoffman and Hortman were on the list of people found in the car, Evans said.

Life-saving efforts were given to the Hortmans at the scene, Evans said.

“This was an act of targeted political violence. Peaceful discourse is the foundation of our democracy.We don’t settle our differences with violence at gun point. We must all stand against political violence,” Walz, also a DFL party member, said. “This tragic act in Minnesota should serve as a reminder that democracy and debate is a the way to settle our differences and move to a better place.”

The shootings happened seven miles away from each other, and law enforcement officials have called both shootings “targeted.”

Law enforcement was dispatched to the homes of several other state lawmakers – both Democrats and Republicans – in the Twin Cities area for protection overnight. Those lawmakers were told not to answer the door if an officer comes to it, but confirm with 911 before answering.

U.S. Sen. Amy Klobuhar, D-Minn., was shocked by the news.

“This is a stunning act of violence. I’m thankful for all the law enforcement who are responding in real time. My prayers are with the Hortman and Hoffman families. Both legislators are close friends and devoted to their families and public service,” Klobuchar said on social media.

Republican House Speaker Lisa Demuth, R-Cold Spring, called the shootings evil and asked for prayers.

“I am shocked and horrified by the evil attack that took place overnight. Please lift up in prayer the victims along with the law enforcement personal working to apprehend the perpetrator,” Demuth said on social media.

Walz activated the state emergency operations center early Saturday.

Hoffman was first elected to the Senate in 2012 and currently chairs the Human Services Committee.

Hortman was first elected in 2002 and was elected as speaker of the house in 2018. She is the current speaker emeritus.

She was also one of four DFL members to break with the party Monday and join Republicans to pass a state budget and end state health care services for noncitizens after a long and contentious special session.

The initial budget vote ended in a tie, before Hortman and three other DFL members broke ranks and joined Republicans to pass the legislation.

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