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Top digital marketing trends in Canada for 2022

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After two extremely challenging years, especially for some members of the business realm, we are all hoping to witness economic recovery and improvement in 2022. The topic many eMarketers are concerned about is can digital marketing provide enough opportunities for marketing strategies and be resistant enough to the business conditions full of uncertainties, with hardly predictable outcomes.

Being a plan of action that depends on devices with a network connection and online marketing channels, digital marketing has to create content that is easy to watch and possesses a certain value for the final user. According to digital marketing statistics, over 57% of the world population is present on social media with average usage of 2 and a half hours per day. It seems there are billions of people willing to consume digital marketing content. The quintessence is to find a recipe that works and create content worthy of their attention and engagement.

Canadians and digital marketing

Judging by the numbers, Canadians fully embraced online life. Over 92% are using the Internet for a living, work, education, hobbies, and entertainment.

Canada has over 35 million internet users, and 84% of these users like to purchase products and services online. A prediction, interesting from the digital marketing point of view, says that in 2022 the average internet usage in Canada will rise even more. It’s expected that over 50% of internet users in Canada will spend more than 10 hours weekly consuming online content.

Job opportunity-wise these are the best moments for the marketing profession. Most companies in Canada want digital marketing to be either a part or an essence of their promotional strategy. Some companies choose to assemble their marketing team, while others prefer to outsource it to a digital marketing agency. One way or another, the Canadian job market is full of work openings for online marketing experts.

Digital marketing trends in Canada

Even though online marketing doesn’t have a very long history, its recent evolution substantially changed the way online businesses interact with customers. Social media platforms never stop their work on replacing traditional marketing sources, to meet users’ needs. Meanwhile, digital and other companies are trying to incorporate the latest marketing trends and create effective marketing campaigns.

Here are a few most recent digital marketing strategies, presently trending in Canada.

Personalization

A recent survey reviled that online users have a lot of appreciation for businesses that take their age and location as the main information for their marketing messages. Also, most people like to be identified as a person, not a data or one of many customers. Understanding the main characteristics of the targeted audience and incorporating these findings into marketing strategy creates a solid ground for a very successful personalized marketing campaign.

SEO Link Building

As many Canadians spend a lot of time on the Internet, in 2022, companies should try boosting their online presence and include link building into their digital marketing plans. However, acquiring backlinks from reputable websites is not that easy, so the solution could be to find a Link Building Company in Canada experienced in creating a tactic for SEO improvement. Effective SEO techniques will drive more organic traffic to the website, also bring more sales and leads, and therefore better business results.

Short videos

Both older and younger generations love short videos. It’s easy to watch and understand their content. The biggest social media platforms all have short forms as an option for video consummation. It is also relatively easy to make one and what is also very important, with good ideas and creativity, it can be done with a small budget too.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Historic Return: NHL Confirms Player Participation in 2026 Winter Olympics

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The NHL has officially confirmed the inclusion of its players in the 2026 Winter Olympics in Milan-Cortina, Italy, following a 12-year absence that left the fans craving the excitement of the real best-on-best international hockey. The announcement is a historical event, as it goes back to the Olympic arena where the hockey powerhouse nations of the world will eventually be faced with their complete NHL prowess.

The ruling has not only shaken the hockey fraternity but also the sports fraternity at large, as it has generated early  predictions, betting debates, and revived rivalries. Also, such large websites as GGBet, where many fans place their bets, have also been on the lookout, offering odds and analysis on which country will win gold.

A Long-Awaited Comeback

Since the 2014 Olympics in Sochi, NHL players have not been given the chance to play in the Olympics. The spectators have since witnessed world championships that, even though competitive, did not have the superstar appeal of Olympic hockey. This decision of the league in selecting the players to Milan-Cortina is a recreation of the desires of the NHL and the international arena to become one again.

The 2026 tournament will be the one offering the excitement, talent, and passion that will be fitting among NHL players. These legends, such as Sidney Crosby, Connor McDavid, Auston Matthews, and Leon Draisaitl, could play with young players like Jack Hughes and Tim Stützle – that sort of experience and youth.

The Tournament Breakdown

The event in hockey will take place between 11 and 22 February 2026, and the team count will be 12, which will be divided into three groups:

● A: Canada, Switzerland, Czechia, France.
● B: Italy, Finland, Sweden, Slovakia.
● C: Latvia, Denmark, the US, Germany.

The teams will be playing three pre-elimination games followed by play-off, which will lead to the final match, and a gold medal will be given on February 22.

Slovakia is going to play against Finland, and Sweden against Italy. Team USA starts playing on February 12, and Team Canada plays against Czechia. The matches would all be at either the Santagiulia Ice Hockey Arena or the Rho Ice Hockey Arena, both in Milan.

Why This Moment Matters

It is not only entertainment but a legacy that the NHL has gone back to the Olympics. To the league, it reestablishes itself as the world body in professional hockey. To players, it makes their lifelong dream of playing in the national team a reality in the biggest sporting arena. And to fans, it revives the magic that made such moments as Crosby scoring his Golden Goal in Vancouver 2010 unforgettable.

Nevertheless, beyond the ice, such a move will make the NHL more global and strengthen the new generation of sportsmen. The Games of 2026 are expected to achieve a huge global following, whereby fans in North America, Europe, and other continents will be reached.

Looking Ahead

As the opening of February 2026 approaches, the teams are plotting, investigating, and preparing to contest a tournament that numerous people are calling the most competitive Olympic hockey tournament to date. The already existing dream is Canada vs. USA, Finland vs. Sweden, and national pride will clash against the NHL-type talent.

Final Thoughts

It is not a sports story, but a cultural phenomenon because NHL players are returning to the 2026 Winter Olympics. It is an embodiment of unity, excellence, and the unadulterated affection of hockey. The fans all around the world are eagerly awaiting the days when the puck will drop in Milan and they will be watching a show that has been 12 years in the making.

The tournament will not be remembered for the successive gold medals, but rather for the first face-off to the final gold medal celebration. It can be either your country that wins; it could be just watching the magic, but in any case, one thing is certain: the Olympics are back, and the game has never been this alive.

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From Innovation Hubs to Digital Habits, How Work and Leisure Are Changing in Alberta

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Things have been changing in Alberta. The province isn’t just about oil and cattle anymore. Along with the wide-open skies, there’s a growing sense of invention. Just taking a walk through Calgary or Edmonton, you can see a difference from a few years ago. You’ll see people tapping away on laptops in coffee shops and talking about new ideas. 

The workplace also looks completely different compared to a few years ago. Times have changed, with people being able to work from home, coffee shops, or any remote setting. Boring old offices have changed into relaxed lounges and coffee corners, which help to inspire creativity. Instead of traditional classrooms, learners can now do a lot of their lessons online. 

But it’s not all about work. How people relax and unwind has also changed. Streaming their favourite show, gaming, and online entertainment have definitely become a part of everyday life. When the weather gets too cold or the schedule becomes too busy, entertainment is just a click away.

Online gaming has grown into a favorite digital pastime. Much like the best online casinos in the country, the fun comes from having variety. Some players chase the excitement of high-stakes games, while others prefer slower, social ones that let them chat with friends. There are games to suit every style and mood. There are also great incentives to look out for, like huge welcome bonuses, free spins, and VIP and loyalty points (source: https://www.pokerstrategy.com/online-casinos/canada/). These are especially great if you play regularly. 

This trend of enjoying digital downtime also connects with Alberta’s working culture. The same traits that make Albertans great at building and problem-solving also show up in how they play. Whether they’re testing a new game feature, trying out a bonus offer, or experimenting with different apps, it’s all about curiosity. This habit of trying, learning, and adjusting is shaping a generation that’s both playful and ambitious. They treat technology as a tool for creativity and connection.

You can see this mix of work and leisure in everyday life. Someone might take a break from a remote work project to stream a show and then go right back to brainstorming ideas with colleagues. The old ways of separating work and play have changed. While people work just as hard, they’re finding new ways to relax and recharge. Young professionals are creating lifestyles that value flexibility as well as personal balance.

Alberta’s economy has always been resilient, but having this new digital layer has added something new. Ideas, skills, and online habits are becoming the province’s newest source of energy.

This wave of change matters because it’s not limited to one industry or age group. It’s happening in living rooms, classrooms, and working spaces. Alberta’s people are showing that progress can begin anywhere you open a laptop or pick up a phone. Innovation is not just about inventing something new. It’s about how everyday choices include blending the digital world into the real world. Alberta still holds onto its hardworking roots, but now it’s combined that with imagination and digital confidence. This is helping to shape a future that is full of possibilities.

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