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The Stark Reality Of Creating A Startup Post- COVID

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At the beginning of the pandemic, people rightly feared for the future of small businesses. The reality was that while big corporations could see out an extended period without profit, many small businesses collapsed after just a couple of months. Keeping a small business going has traditionally meant running a tight ship, and that became unsustainable during the first few months of COVID-19.

But what about starting a business in 2022? There are still plenty of people who are holding off on creating their dream startup until things get back to normal. However, it’s becoming increasingly clear that “normal” is a mirage. Should you risk starting your business now? This has always been a hard question to answer, and nowadays it’s even harder. But the truth is that our current worldwide scenario might be more optimistic than you think.

Post-COVID Startups: Reasons for Optimism

The good news is that, when it comes to startups in a post-COVID world, there is more reason for optimism than negativity. While it is true that certain types of businesses will never get back on their feet in the same way, many other modern businesses are better placed for success than ever before.

The reason for this is simple. The pandemic forced the world to become comfortable with remote work. This was something we were moving towards for two decades, but a torturously slow transition was expedited in just a few weeks in March 2020.

People running online businesses or working as freelancers already knew the potential in the digital space. It took a pandemic for everyone else to catch on. This is not great news for people intent on running brick-and-mortar stores, but it does create more room in the global market for digital startups.

The pandemic is still not over, but now is as good a time as any to create your startup. In fact, creating a startup today means factoring in an ability to adapt and evolve, which will put you in good stead for the ever-changing world of the future.

The ABCs of Digital Business

Creating a digital startup requires a very different approach than the one small and medium enterprises (SMEs) would traditionally take. Your headquarters is no longer a localized, physical space. Rather, it is your website.

Because of this, if you do not put in the work on your website, you are setting yourself up for failure. It is simply not possible to run a successful startup if potential clients are put off by their first encounter. Going to a website that does not work properly or that renders badly on mobile is a deterrent for even the least fussy people.

Fortunately, it is not difficult to create a website in 2022. You can use a website builder like Wix or hire a web designer – there are many excellent freelancers out there with reasonable rates. Your website is your headquarters, but that cannot be where your web presence begins and ends.

Social Media Marketing for Digital Startups

When looking at social media as a regular user, it is easy to see everything wrong with it. The Facebook leaks of 2021 certainly confirmed what many of us already suspected. Social media is not good for you as a person. However, you cannot take that approach into your business.

The simple reality is that social media marketing is one of the most effective ways of reaching clients. It is extremely cost-effective as well, as you reach millions of people with even the smallest budget.

Your social media pages should lead people to your website, but they need to be worthwhile in their own right. In other words, you need to put in the time and effort to build up content and followers, and use the platform to connect and engage.

Today, you should have a Facebook page for your business at the very least. It is highly beneficial to use Instagram for marketing as well. Platforms like Twitter are also useful, although more for engagement than for actual marketing.

Full-Time vs Part-Time Employees

One of the most significant differences of running a startup post-pandemic is that you are less likely to hire people on a full-time basis. Whereas a growing group of permanent staff members used to be a sign of a successful business, today you should have a small but dedicated skeleton staff. For many jobs, you can hire freelancers or other small businesses as and when you need them.

Since you are less likely to rent offices, you will be working with your staff remotely in any case. Hiring freelancers and contractors makes sense, both in saving money on your side and creating relationships with people for whom accountability is built into the work they do.

The good news is that creating a startup post-pandemic is not as difficult as we thought it would be. It is simply necessary to rethink how businesses in the modern world work.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Patterns of Play in Québec: How Smartphones Are Powering Online Casino Growth

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Mobile has become the default screen for entertainment in Québec, from streaming to short-form video to bite-sized gaming. When I look at how people actually spend their downtime, it’s clear that the phone wins because it fits around life—on the metro, in a coffee line, or on the couch while a show runs in the background. In this post, I’ll break down why mobile-first habits are accelerating online casino growth, the features that keep players returning to their phones, and the practical settings that make play smoother and more intentional.

Why Québec Is Moving to the Small Screen

Phones shape behavior through short, repeatable “micro-sessions.” A spare two minutes turns into a quick spin, a side quest, or a daily check-in reward. This rhythm aligns with broader Canadian trends: internet and mobile use remain near-universal, and social-style engagement has trained us to prefer fast, thumb-driven loops. Reports tracking Canada’s digital life show high penetration of mobile connections and heavy social usage—both predictors of strong mobile gaming engagement. 

Design also matters. Modern casino apps and mobile sites lift cues from social feeds—persistent nav bars, swipeable cards, haptic taps, and instant feedback. The result is a UX that feels familiar even if the game is new. Hybrid monetization (in-app purchases alongside ad-supported rewards or subscriptions) also keeps the experience flexible for different budgets and play styles.

Signals From the Gaming and Payments Ecosystem

Canadian gamers are increasingly incorporating mobile devices into their weekly routines. Recent coverage notes that a substantial majority of players use smartphones weekly for gaming, reflecting the convenience of pick-up-and-play formats. That preference supports casino-style content, where quick sessions and event-driven bonuses are efficient.

Payments are evolving alongside play. The latest national payments research highlights steady growth in digital methods and mobile-friendly transactions, with tap-and-go habits extending to in-app expectations. For players, this translates into faster top-ups, robust device security options (such as biometrics), and fewer abandoned deposits.

The Mobile UX That Keeps Players Engaged

Excellent mobile casino experiences share a few traits. First, they compress decisions: big buttons, readable odds and win potential, and minimal required text. Second, they personalize quickly—surfacing “recently played,” daily streaks, or seasonal events up top. Third, they respect session length, offering fast load times, one-handed play, and clear exit points, so it’s easy to stop when you planned to.

From my own testing and reviews, the stickiest flows do three simple things well:

  • Surface momentum: Onboarding ends with a playable moment rather than a dead-end settings screen.

  • Simplify payments: Wallets remember preferred methods and confirm with Face ID or fingerprint.

  • Reward cadence: Progress bars, level-ups, and time-limited events make short sessions feel meaningful.

A Quick, Local Guide for New and Returning Players

If you’re exploring mobile options and want a single page that maps the landscape for Québec readers, start with a detailed guide to online casinos in Québec—it’s a straightforward overview of platforms, banking, and play considerations. The resource provides tools and comparisons that many readers find helpful, and it originates from Gambling Nerd Canada, a brand known for its practical breakdowns rather than hype. 

Privacy, Performance, and Control on Your Phone

Before a long session, think like a power user. Turn on low-power mode, reduce background refresh for nonessentials, and enable biometric locks for your wallet app. Use notification summaries so bonuses and reminders arrive on your schedule, not in scattered pings throughout the day. If privacy is top of mind, note the broader consumer shift toward privacy-aware browsing and app choices—an indicator that many users want speed without sacrificing control.

Practical Settings I Recommend

Start with a one-time setup and revisit monthly:

  • Biometric approvals: Fingerprint or Face ID for payments and account access.

  • Focus modes: A “Play” focus that mutes noncritical apps prevents distraction.

  • Data caps and Wi-Fi assist: Ensure stable play when switching networks.

  • Notification batching: Keep promotional pings contained to a scheduled summary.

  • Accessibility tweaks: Larger text and stronger contrast reduce mis-taps in fast games.

What’s New in 2026: Features to Watch

Mobile gaming in 2026 is doubling down on personalization and live-service content. Think dynamic events, social play hubs, and cross-platform syncing so you can pick up progress anywhere. Industry tracking points to hybrid monetization and more innovative analytics guiding these updates, which typically means more tailored offers and seasonal content drops. For players, the upshot is fresher content and smoother progression across short sessions.

Québec’s mobile-first reality isn’t about bigger screens or faster chips—it’s about how phones fit our days. Short, satisfying sessions, fluid payments, and personalized content make the experience feel effortless. If you dial in a few device settings and use trusted resources to compare options, you’ll get the convenience you want without the clutter you don’t.

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When Chats Drag On for Months and Go Nowhere – And What to Do About It

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We’ve all had that one chat: lots of jokes, some flirting, maybe even deep talks… and yet you never actually meet. Or call. Or do anything.

It feels like something, but also like nothing. Let’s gently call it what it is: a situationship in your phone.

Why We Get Stuck in Endless Chatting

Some common reasons:

● Fear of rejection if you move it offline.

● It’s a comforting distraction when you’re lonely or stressed.

● You’re both busy and don’t want to prioritize each other yet.

● One or both of you like the ego boost more than the person.

Here’s a quick pattern table:

Pattern                                                                                What’s usually going on

Lots of texting, no concrete plans                                       Avoidance or low real-life interest

Strong flirting, zero follow-through                                   Validation more than true intention

“We should meet sometime” on repeat                             Vague comfort zone, not real action

 

How Long Is “Too Long” Without Meeting?

There’s no exact rule, but for most people:

● 1–2 weeks of active texting → reasonable to suggest a call or date.

● 4+ weeks of frequent texting, zero effort to meet → something’s off.

If your “relationship” is starting to feel like a pen pal romance, it’s time to shift.

How to Move Things Forward (or End It)

You can keep it very simple:

● “I’m enjoying chatting with you. Want to grab a coffee next week and see how this feels offline?”

● “I’m not great at endless texting — would you be up for a quick video call sometime via online dating for singles?”

If they dodge vague excuses again and again, you have your answer.

 

Giving Yourself Permission to Let It Go

Ending a long chat connection can feel weirdly like a breakup, even if you never met. It’s still emotional energy.

You can say:

● “I’ve appreciated our chats, but I’m looking for something that can move into real life. I’m going to step back from this.”

Then mute, archive, or delete. And yes, you’re allowed to feel a bit sad and still know it was the right call.

Your Time Is Valuable

At the end of the day, your dating life is part of your actual life, not a separate mini-game.

You deserve:

● Conversations that lead somewhere

● Dates that feel safe, curious, and real

● Relationships (or explorationships) that respect your energy

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