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The Stark Reality Of Creating A Startup Post- COVID

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At the beginning of the pandemic, people rightly feared for the future of small businesses. The reality was that while big corporations could see out an extended period without profit, many small businesses collapsed after just a couple of months. Keeping a small business going has traditionally meant running a tight ship, and that became unsustainable during the first few months of COVID-19.

But what about starting a business in 2022? There are still plenty of people who are holding off on creating their dream startup until things get back to normal. However, it’s becoming increasingly clear that “normal” is a mirage. Should you risk starting your business now? This has always been a hard question to answer, and nowadays it’s even harder. But the truth is that our current worldwide scenario might be more optimistic than you think.

Post-COVID Startups: Reasons for Optimism

The good news is that, when it comes to startups in a post-COVID world, there is more reason for optimism than negativity. While it is true that certain types of businesses will never get back on their feet in the same way, many other modern businesses are better placed for success than ever before.

The reason for this is simple. The pandemic forced the world to become comfortable with remote work. This was something we were moving towards for two decades, but a torturously slow transition was expedited in just a few weeks in March 2020.

People running online businesses or working as freelancers already knew the potential in the digital space. It took a pandemic for everyone else to catch on. This is not great news for people intent on running brick-and-mortar stores, but it does create more room in the global market for digital startups.

The pandemic is still not over, but now is as good a time as any to create your startup. In fact, creating a startup today means factoring in an ability to adapt and evolve, which will put you in good stead for the ever-changing world of the future.

The ABCs of Digital Business

Creating a digital startup requires a very different approach than the one small and medium enterprises (SMEs) would traditionally take. Your headquarters is no longer a localized, physical space. Rather, it is your website.

Because of this, if you do not put in the work on your website, you are setting yourself up for failure. It is simply not possible to run a successful startup if potential clients are put off by their first encounter. Going to a website that does not work properly or that renders badly on mobile is a deterrent for even the least fussy people.

Fortunately, it is not difficult to create a website in 2022. You can use a website builder like Wix or hire a web designer – there are many excellent freelancers out there with reasonable rates. Your website is your headquarters, but that cannot be where your web presence begins and ends.

Social Media Marketing for Digital Startups

When looking at social media as a regular user, it is easy to see everything wrong with it. The Facebook leaks of 2021 certainly confirmed what many of us already suspected. Social media is not good for you as a person. However, you cannot take that approach into your business.

The simple reality is that social media marketing is one of the most effective ways of reaching clients. It is extremely cost-effective as well, as you reach millions of people with even the smallest budget.

Your social media pages should lead people to your website, but they need to be worthwhile in their own right. In other words, you need to put in the time and effort to build up content and followers, and use the platform to connect and engage.

Today, you should have a Facebook page for your business at the very least. It is highly beneficial to use Instagram for marketing as well. Platforms like Twitter are also useful, although more for engagement than for actual marketing.

Full-Time vs Part-Time Employees

One of the most significant differences of running a startup post-pandemic is that you are less likely to hire people on a full-time basis. Whereas a growing group of permanent staff members used to be a sign of a successful business, today you should have a small but dedicated skeleton staff. For many jobs, you can hire freelancers or other small businesses as and when you need them.

Since you are less likely to rent offices, you will be working with your staff remotely in any case. Hiring freelancers and contractors makes sense, both in saving money on your side and creating relationships with people for whom accountability is built into the work they do.

The good news is that creating a startup post-pandemic is not as difficult as we thought it would be. It is simply necessary to rethink how businesses in the modern world work.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Local, Online, and Booming: The Business Shift Happening Across Alberta

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Central Alberta is experiencing a marked change in the way business is conducted. Many local operators are now looking beyond the storefront and are adopting digital tools to operate things more efficiently. This is not merely about following the fashions. It’s about enhancing their way of reaching customers, their operations and their services. 

Small and medium businesses are using digital strategies to make smarter decisions and stay competitive. Local stories, backed by growing national data, show that online tools are no longer just an add-on, they’re now a key part of the business model.

More Efficient Workstreams

Online tools are helping businesses operate with fewer delays and less overhead. For many small companies, that means faster order management, automatic communication, and better use of space and time. A key result of this shift is better customer handling across industries, including the online gaming sector.

Even in industries with international visibility within gaming, like online casino entertainment platforms, users are becoming more selective. When people compare trusted online casinos, the decision is no longer based on flashy offers alone. They now look for consistent customer service, clear complaint resolution, and visible licensing, all signs that operations behind the scenes are run with the same care expected from any modern business. 

This expectation is also being transferred to the local businesses who are learning that speedy service, legible records, and stable systems are more important than ever. The model of good digital operations established by these larger platforms is influencing customer habits all over the world.

A Larger Customer Base

As the internet has opened up e-commerce tools to more people, the concept of selling only within one’s local community is becoming obsolete. Many small businesses that used to only do business in local retail locations are now receiving orders from across the province and in some cases the country.

This change was not the result of a random change of mind, it was the result of the steady growth of sites such as eBay and Amazon over the last decade. Noting the sudden surge in online shopping brought about by a change in consumer habits, the Avanta report says more small and mid-sized businesses were able to grow quickly as a result.

Organizations have become exposed to national and international buyers and therefore, need the space and infrastructure to handle increased volumes of orders. What was previously just a pipe dream for a small Alberta-based producer is now not only possible, but expected. 

Logistics: The Demand Behind the Growth

Online growth means more customers, but it is also more pressure. As businesses are expanding into digital sales, many are experiencing a sudden jump in demand for products which places stress on the way stock is stored, managed and delivered. This is particularly the case with small and mid-sized operations that previously only traded locally or in small volumes.

Once an online store is open, the potential of selling nationally or even outside the country, becomes real. But that growth doesn’t simply mean fulfilling orders. This can be affected by whether there is sufficient space to store inventory and whether staff members are able to move orders fast enough to satisfy customers’ expectations. 

Businesses are also expected to control returns and complaints without any delay. This shift has caused some Alberta businesses to rethink their set up. It’s not enough to have a back room with shelves and some packing boxes anymore. Larger warehousing, improved dispatch systems and faster coordination between departments are becoming the norm.

Alberta’s Push to Make Digital Work

To help Alberta businesses keep up with these demands, the province has invested $3 million into the Digital Economy Program. Managed by Business Link in partnership with Digital Main Street, the program aims to bring more small companies online with one-on-one support. ShopHERE, a no-cost platform within the program, gives eligible businesses help with setting up and promoting online stores.

Daniel Vandal, the Minister responsible for Prairies Economic Development Canada, announced the program alongside Alberta representatives. Only about one in three Alberta small businesses had the ability to sell online when the program launched. That gap left many at risk of losing ground as consumer habits shifted toward digital shopping.

The program doesn’t just provide tools, it offers real training. Through its Digital Service Squads, recent graduates across Alberta assist local businesses in learning how to use these systems effectively. With roughly 4,800 businesses expected to benefit over two years, the goal is to raise the province’s digital maturity without putting pressure on companies to figure it out alone.

This push is already being felt. From Calgary to Central Alberta, businesses are using these resources to shorten the learning curve and give their customers a better, faster, more modern experience.

 

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The Rise of AI in Consumer Tech: From Smart Shopping to Fake Review Detection

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A subtle but seismic shift is occurring in the consumer technology market as a direct result of the persistent development that artificial intelligence is making. AI is constantly present in the background, silently enhancing our lives in a variety of modest ways. This is true whether it is our first engagement with a smart speaker upon waking up or our most recent online purchase. This technology is now an essential component of our digital life, rather than something that would be found in a science fiction novel. It has made our experiences of buying and obtaining information online far more enjoyable.

An interplay of data, algorithms, and a new age of digital trust is at the heart of the tale of artificial intelligence’s meteoric growth in consumer electronics, which is having a significant impact on our daily lives.

The Algorithm Knows You Best

We frequently take for granted how smart AI-powered recommendation systems are since they are so common. These algorithms look at a lot of data, such as prior purchases, browsing history, and demographic information, to make a digital experience that is very unique to each user. EComposer’s most recent study found that tailored suggestions may account for up to 31% of e-commerce revenue, showing how important they are for business. They are the engines that tell you what music to listen to next, what movie to watch, or what product you didn’t realize you needed.

This degree of customization isn’t only for your convenience; it’s also to get rid of the stress of making decisions and make every contact seem like it was made particularly for you. Based on their prior clicks and purchases, a sportswear customer may receive recommendations for running shoes and hydration packs, while a casual gamer might be suggested popular titles or even a round of online roulette tailored to their interests. By anticipating client needs and speeding up the process, AI makes shopping and digital entertainment more enjoyable.

Better Assistants, Better Choices

Chatbots and virtual assistants are a great illustration of how AI is getting smarter in consumer electronics. These technologies use natural language processing and machine learning to go beyond basic, programmed answers and become real conversational companions. They may now help with hard jobs like finding a shipment, fixing a customer service problem, or giving real-time information with amazing precision.

Smart assistants are transforming how we use products and services at home, not only for customer service. Voice assistants switch on and off your lights and smart fridges make your grocery list, helping you get things done faster every day. They demonstrate how AI is improving our lives by turning ordinary equipment into self-sufficient tools.

The Battle Against Digital Lies

AI is a very important tool for protecting customers since it can find fraud and stop online scams. AI algorithms can find strange patterns, behavioral anomalies, and red flags that show fraud with a speed and precision that no person could equal by looking at millions of data points in real time.

This technology is also the first line of defense against fake reviews, which are becoming a big problem that makes customers less likely to trust you. AI is helping review sites discover false reviews by looking at things like writing styles, patterns of user activity, and IP addresses that don’t appear right. AI can now assist a legitimate review site discover and reject reviews that appear phony. This protects people from obtaining wrong information.

How Accurate Is Predictive Personalization?

It’s not enough for consumer tech to merely respond to data; it needs to be able to forecast it too. Companies may use AI’s predictive analytics to guess what customers will want and do before they ever ask. For instance, AI may look at a user’s prior searches and purchases to guess what they will buy next. This lets businesses offer relevant discounts or items ahead of time. This forward-thinking strategy improves the client experience by offering a service that is very personalized and on time.

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