Connect with us

Also Interesting

The Stark Reality Of Creating A Startup Post- COVID

Published

6 minute read

At the beginning of the pandemic, people rightly feared for the future of small businesses. The reality was that while big corporations could see out an extended period without profit, many small businesses collapsed after just a couple of months. Keeping a small business going has traditionally meant running a tight ship, and that became unsustainable during the first few months of COVID-19.

But what about starting a business in 2022? There are still plenty of people who are holding off on creating their dream startup until things get back to normal. However, it’s becoming increasingly clear that “normal” is a mirage. Should you risk starting your business now? This has always been a hard question to answer, and nowadays it’s even harder. But the truth is that our current worldwide scenario might be more optimistic than you think.

Post-COVID Startups: Reasons for Optimism

The good news is that, when it comes to startups in a post-COVID world, there is more reason for optimism than negativity. While it is true that certain types of businesses will never get back on their feet in the same way, many other modern businesses are better placed for success than ever before.

The reason for this is simple. The pandemic forced the world to become comfortable with remote work. This was something we were moving towards for two decades, but a torturously slow transition was expedited in just a few weeks in March 2020.

People running online businesses or working as freelancers already knew the potential in the digital space. It took a pandemic for everyone else to catch on. This is not great news for people intent on running brick-and-mortar stores, but it does create more room in the global market for digital startups.

The pandemic is still not over, but now is as good a time as any to create your startup. In fact, creating a startup today means factoring in an ability to adapt and evolve, which will put you in good stead for the ever-changing world of the future.

The ABCs of Digital Business

Creating a digital startup requires a very different approach than the one small and medium enterprises (SMEs) would traditionally take. Your headquarters is no longer a localized, physical space. Rather, it is your website.

Because of this, if you do not put in the work on your website, you are setting yourself up for failure. It is simply not possible to run a successful startup if potential clients are put off by their first encounter. Going to a website that does not work properly or that renders badly on mobile is a deterrent for even the least fussy people.

Fortunately, it is not difficult to create a website in 2022. You can use a website builder like Wix or hire a web designer – there are many excellent freelancers out there with reasonable rates. Your website is your headquarters, but that cannot be where your web presence begins and ends.

Social Media Marketing for Digital Startups

When looking at social media as a regular user, it is easy to see everything wrong with it. The Facebook leaks of 2021 certainly confirmed what many of us already suspected. Social media is not good for you as a person. However, you cannot take that approach into your business.

The simple reality is that social media marketing is one of the most effective ways of reaching clients. It is extremely cost-effective as well, as you reach millions of people with even the smallest budget.

Your social media pages should lead people to your website, but they need to be worthwhile in their own right. In other words, you need to put in the time and effort to build up content and followers, and use the platform to connect and engage.

Today, you should have a Facebook page for your business at the very least. It is highly beneficial to use Instagram for marketing as well. Platforms like Twitter are also useful, although more for engagement than for actual marketing.

Full-Time vs Part-Time Employees

One of the most significant differences of running a startup post-pandemic is that you are less likely to hire people on a full-time basis. Whereas a growing group of permanent staff members used to be a sign of a successful business, today you should have a small but dedicated skeleton staff. For many jobs, you can hire freelancers or other small businesses as and when you need them.

Since you are less likely to rent offices, you will be working with your staff remotely in any case. Hiring freelancers and contractors makes sense, both in saving money on your side and creating relationships with people for whom accountability is built into the work they do.

The good news is that creating a startup post-pandemic is not as difficult as we thought it would be. It is simply necessary to rethink how businesses in the modern world work.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

Follow Author

Also Interesting

Property Markets in Alberta and B.C. Show Strong Momentum

Published on

Calgary and Edmonton have both seen a steady level of property sales in recent months.

People who want to buy homes have focused on the location of each property. In both cities, there are options in both new developments and established neighborhoods. Pricing has stayed stable compared to some Canadian markets. Buyers often look at access to schools, parks, and workplaces as they make their choices. New construction projects have brought more units onto the market in some areas.

Condos and single-family houses both see attention. Some buyers prefer newer houses on the outskirts, while others choose homes near central districts. Demand for rental units has risen in many areas of Alberta as well. In most markets in this province, there are properties at a range of different price points.

Strong Buyer Interest in British Columbia

In Vancouver and other large cities in British Columbia, property purchases have stayed at a high level. Buyers study the location, price range, and future changes in each community before making an offer. Areas close to public transit, work, and schools often get the most interest. The supply of homes for sale can be limited, especially for single-family houses near the city center.

Home builders in some parts of British Columbia continue to start new projects. Suburban towns near Vancouver have seen people move from central communities as they seek different price points and more space. Most sales activity comes from a mix of local people and those considering a move from other regions.

Comparing Regional Housing Trends

Markets in Alberta and British Columbia have shown strong sales volumes in both urban and suburban neighborhoods. Buyers in Calgary and Vancouver have sought properties for their location, price point, and plans for future development. In comparison, other cities like Montreal and Ottawa have seen less change in housing demand.

Toronto homes for sale draw buyers based on inventory, neighborhood perks, and pricing. Properties in these areas often attract people considering options across Canada, leading to more balanced market activity in each region.

Influences on Current Demand

The activity in Alberta and British Columbia is shaped by different factors. Economic stability, employment rates, and population growth all play a role. In Calgary, job growth and a reasonable cost of living make the city attractive for new arrivals. Many companies offer positions in energy, construction, and services. This consistent employment keeps more people interested in both renting and buying homes.

British Columbia sees demand for property due to its location near the Pacific, a large service economy, and its climate. Many buyers see homes close to workplaces and public amenities as valuable. The limited space in some Vancouver neighborhoods can lead to more competition for each listing. New government policies on housing and lending may also affect the way buyers choose their properties.

Supply Factors and Market Balance

Builders respond to demand with new projects in both provinces. In Alberta, building new single-family homes or townhouses is common, especially in the outskirts of cities. This can help stabilize prices and supply for buyers who want new properties. By contrast, British Columbia often sees apartment and condo developments due to limited land near city centers.

Inventory levels can still be tight in some parts of both provinces. A limited number of new listings can cause more competition and keep prices firm. In some suburbs, developers offer new construction, while some older core neighborhoods have homes that are renovated or improved. The mix of these options shapes buyer and seller choices week by week.

The Effect of Amenities and Community Features

People choose homes not just for size or price, but also for access to amenities. In Alberta, neighborhoods with nearby schools, healthcare clinics, and parks see steady sales. In British Columbia, walkability, transit options, and access to local shops are important to people buying properties.

Communities that blend these features with reasonable prices often see more interest. Safety, commuting time, and local services also play roles in how buyers look at each listing. Some buyers prefer new developments that offer updated services and features, while others seek established communities with a track record of maintenance and stability.

Urban and Suburban Patterns

Both Alberta and British Columbia show activity in city centers and outer areas. In Calgary and Edmonton, downtown condos appeal to people who want to live near work or entertainment venues. In outer districts, large homes and yards attract buyers who want space and quiet.

Vancouver shows a similar split. Central neighborhoods offer easy access to employment and culture, while areas further out often mean lower prices and larger lots. Over time, people may move from one type of neighborhood to another as their priorities change.

A Look at Pricing and Future Supply

Property prices in Alberta have not risen as quickly as in some other Canadian regions, making the market accessible for many first-time buyers. British Columbia sees higher average prices due to demand and restraints on new supply, especially for new houses in city centers.

Plans for more new units are in place in several Alberta and British Columbia cities. This includes condos, single-family houses, and mixed-use buildings that can serve a range of buyers. Future building projects may affect future prices and supply levels if they proceed as planned.

Summary

Property markets in Alberta and British Columbia continue their activity due to local demand, supply, and economic factors. Buyers in Calgary and Vancouver pay close attention to location, price, and development plans. Cities in Alberta and British Columbia offer a mix of options for people seeking different types of homes at various price points. Local amenities, market inventory, and employment opportunities all shape the activity in these property markets. As local conditions change, builders and buyers keep adjusting their decisions according to their most practical needs and preferences.

Continue Reading

Also Interesting

The Best US Hopes for Wimbledon 2025: Who Could Break the Curse at SW19?

Published on

For American tennis fans, Wimbledon has turned into a tournament of nostalgia and heartbreak. The days of Pete Sampras being the biggest name on grass feel like a lifetime ago – and while Serena Williams has done well for the U.S., she’s now out of the picture. And in recent decades, the men’s title hasn’t been lifted by a US player since Sampras back in 2000 – a quarter of a century ago, no less.

But as we start gearing up for Wimbledon 2025, there’s hope in the air. There’s a whole new generation of American talent—both men and women… And it’s finally starting to break through. With some pretty strong grass-court performances over the past year, there’s actually a bit of hope that maybe the stars and stripes could do it again… finally.

So, let’s take a closer look at the top U.S. contenders for Wimbledon 2025.

Taylor Fritz 

When it comes to the American men, Taylor Fritz has to be the most consistent threat. Currently ranked inside the ATP top 10 – at number 4 no less, he’s matured into a well-rounded player, with a game suited perfectly to grass courts. He has a powerful serve, a clean ball-strike, and super sharp net play… and he could be dangerous at Wimbledon.

Last year he made it to the quarters before going out in a five-setter – and this time around, he’ll want to get at least one step further. Obviously, it won’t be easy going against the likes of Carlos Alcaraz and Novak Djokovic—both of whom are the names dominating the Wimbledon betting odds—but if the draw opens up, he could enjoy a serious run.

Ben Shelton

Fritz might be the reliable American option, but then there’s Ben Shelton – very much a wildcard. The 22-year-old exploded onto the scene with a deep run in the US Open in 2023, and while grass isn’t necessarily his natural surface, he’s nothing if not adaptable. And with his huge serve and fearless playing style, he’s a complete nightmare to go against in best-of-five tennis.

Shelton showed plenty of promise in the 2024 grass court season – with strong showings at Queen’s Club and Halle. And if he gets hot, we wouldn’t be too surprised to see him crash the quarterfinals or beyond. If you’re looking for a dark horse, he could be your guy.

Sebastian Korda

Of all the American men, Sebastian Korda is arguably the best suited for a grass game. Tall, elegant, and technically impressive, it’s almost like he was built for Wimbledon. He managed to make it to the fourth round in 2021 but has struggled with injuries ever since. However, if he’s fit and healthy, his court coverage and touch could cause issues for even the best player.

If he is in top form going into Wimbledon 2025, he could surprise some of the higher seeds. He’s already beaten some of the top-10 players on grass, and he’s someone with the mentality to perform well even on the biggest stage. 

Coco Gauff 

Let’s look at the women… and here we have Coco Gauff, who is unquestionably our biggest Wimbledon hope. Still only 21 years of age, she already has years of Grand Slam experience under her belt—and she even has a US Open title to her name. Her big breakthrough came at Wimbledon back in 2019 when she famously beat the legendary Venus Williams… at just 15 years old. Since then, she’s just gotten even better, especially on faster surfaces.

Her serve is one of the best on the WTA Tour, and her athleticism makes her a tough contender out on grass. With the main competitors being Iga Świątek, who struggles on this surface, and Elena Rybakina, who lacks consistency, this could potentially be her year.

Madison Keys

And we really shouldn’t count out Madison Keys – the 29-year-old who still has the power game to do serious damage on grass. And she got all the way to the Wimbledon quarter finals as recently as 2023.

Her huge serve and flat groundstrokes always work well on grass… and with her experience, she could get a long way if the competition goes her way. Wimbledon is about fearless aggression… and Keys has that by the bucketloads. She may not be the favorite – but savvy fans know that, if the form and conditions are right, she could make it at least to the semis.

Will it be the year for the US at Wimbledon? It’s hard to say… and we’d definitely need a bit of luck on our side. But at Wimbledon, anything is possible!

Continue Reading

Trending

X