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The Stark Reality Of Creating A Startup Post- COVID
At the beginning of the pandemic, people rightly feared for the future of small businesses. The reality was that while big corporations could see out an extended period without profit, many small businesses collapsed after just a couple of months. Keeping a small business going has traditionally meant running a tight ship, and that became unsustainable during the first few months of COVID-19.
But what about starting a business in 2022? There are still plenty of people who are holding off on creating their dream startup until things get back to normal. However, it’s becoming increasingly clear that “normal” is a mirage. Should you risk starting your business now? This has always been a hard question to answer, and nowadays it’s even harder. But the truth is that our current worldwide scenario might be more optimistic than you think.
Post-COVID Startups: Reasons for Optimism
The good news is that, when it comes to startups in a post-COVID world, there is more reason for optimism than negativity. While it is true that certain types of businesses will never get back on their feet in the same way, many other modern businesses are better placed for success than ever before.
The reason for this is simple. The pandemic forced the world to become comfortable with remote work. This was something we were moving towards for two decades, but a torturously slow transition was expedited in just a few weeks in March 2020.
People running online businesses or working as freelancers already knew the potential in the digital space. It took a pandemic for everyone else to catch on. This is not great news for people intent on running brick-and-mortar stores, but it does create more room in the global market for digital startups.
The pandemic is still not over, but now is as good a time as any to create your startup. In fact, creating a startup today means factoring in an ability to adapt and evolve, which will put you in good stead for the ever-changing world of the future.
The ABCs of Digital Business
Creating a digital startup requires a very different approach than the one small and medium enterprises (SMEs) would traditionally take. Your headquarters is no longer a localized, physical space. Rather, it is your website.
Because of this, if you do not put in the work on your website, you are setting yourself up for failure. It is simply not possible to run a successful startup if potential clients are put off by their first encounter. Going to a website that does not work properly or that renders badly on mobile is a deterrent for even the least fussy people.
Fortunately, it is not difficult to create a website in 2022. You can use a website builder like Wix or hire a web designer – there are many excellent freelancers out there with reasonable rates. Your website is your headquarters, but that cannot be where your web presence begins and ends.
Social Media Marketing for Digital Startups
When looking at social media as a regular user, it is easy to see everything wrong with it. The Facebook leaks of 2021 certainly confirmed what many of us already suspected. Social media is not good for you as a person. However, you cannot take that approach into your business.
The simple reality is that social media marketing is one of the most effective ways of reaching clients. It is extremely cost-effective as well, as you reach millions of people with even the smallest budget.
Your social media pages should lead people to your website, but they need to be worthwhile in their own right. In other words, you need to put in the time and effort to build up content and followers, and use the platform to connect and engage.
Today, you should have a Facebook page for your business at the very least. It is highly beneficial to use Instagram for marketing as well. Platforms like Twitter are also useful, although more for engagement than for actual marketing.
Full-Time vs Part-Time Employees
One of the most significant differences of running a startup post-pandemic is that you are less likely to hire people on a full-time basis. Whereas a growing group of permanent staff members used to be a sign of a successful business, today you should have a small but dedicated skeleton staff. For many jobs, you can hire freelancers or other small businesses as and when you need them.
Since you are less likely to rent offices, you will be working with your staff remotely in any case. Hiring freelancers and contractors makes sense, both in saving money on your side and creating relationships with people for whom accountability is built into the work they do.
The good news is that creating a startup post-pandemic is not as difficult as we thought it would be. It is simply necessary to rethink how businesses in the modern world work.
Alberta
From Underdog to Top Broodmare
WATCH From Underdog to Top Broodmare (video)
Executive Producers Jeff Robillard (Horse Racing Alberta) and Mike Little (Shinelight Entertainment)
What began as an underdog story became a legacy of excellence. Crackers Hot Shot didn’t just race — she paved the way for future generations, and in doing so became one of the most influential producers the province has known.
The extraordinary journey of Crackers Hot Shot — once overlooked, now revered — stands as one of Alberta’s finest success stories in harness racing and breeding.
Born in humble circumstances and initially considered rough around the edges, Crackers Hot Shot overcame long odds to carve out a career that would forever impact the province’s racing industry. From a “wild, unhandled filly” to Alberta’s “Horse of the Year” in 2013, to producing foals who carry her spirit and fortitude into future generations.
Her influence ripples through Alberta’s racing and breeding landscape: from how young stock are prepared, to the aspirations of local breeders who now look to “the mare that did it” as proof that world-class talent can emerge from Alberta’s paddocks.
“Crackers Hot Shot, she had a tough start. She wasn’t much to look at when we first got her” — Rod Starkewski
“Crackers Hot Shot was left on her own – Carl Archibald heard us talking, he said ‘I’ll go get her – I live by there’. I think it took him 3 days to dig her out of the snow. She was completely wild – then we just started working on her. She really needed some humans to work with her – and get to know that people are not scary.” — Jackie Starkewski
“Crackers Hot Shot would be one of the top broodmares in Albeta percentage wise if nothing else. Her foals hit the track – they’re looking for the winners circle every time.” — Connie Kolthammer
Visit thehorses.com to learn more about Alberta’s Horse Racing industry.
Also Interesting
Alberta Moves Toward Legal iGaming; Impact on Red Deer
Alberta is the latest province in Canada looking to welcome a new regulated iGaming market. Regions like Ontario have already proved how successful the industry can become. It’s not just for the gambling industry itself but for the infrastructure and development it can foster through the astounding amounts of tax revenue it can bring in. According to Delasport, in 2024 alone, Ontario reported Gross Gambling Revenue (GGR) figures of CA$3.2 billion. The staggering amount also represented a year-on-year increase of over 30%.
Given the potential for much-needed tax revenue injections, Alberta now wants to follow suit, albeit via its own regulatory model. The notion of regulated iGaming in the province has long been debated and is now finally ready to go ahead. While there is much work to be done, authorities are optimistic that the move will be a rousing success.
Early reactions point to the growing appetite for digital platforms that offer secure and convenient play. Industry observers often point to resources like an Esports Insider guide when discussing how online gaming continues to expand. Guides like these highlight safe and secure casino sites that locals can access and play on. The best sites provide a gold standard that Albertan sites should look to emulate. By offering expansive gaming libraries, together with generous player bonuses, fast payments, and adequate safeguards for players, these sites have become trusted members of the global industry.
For local regions like Red Deer, legal iGaming could have a positive effect if handled properly. The tax revenue generated from the industry could go a long way toward helping a lot of locals. Programs like the Integrated Coordinated Access (ICA), which help connect people in need with appropriate social services, could be better provided for. Of course, the final regulations will dictate how many and which programs benefit from tax revenues. However, social causes like this are a good example of how tax revenues can be used to help as many people as possible.
Local areas like Red Deer may also benefit through reinvestment. Infrastructure projects, community programs, or healthcare funding could all be supported by revenue streams that come from regulated play. While projections vary, the expectation is that even a small share of provincial income could create visible change at the municipal level. So long as the funds are allocated with appropriate oversight, the province as a whole would benefit greatly from iGaming revenue. The extra funding is needed more than ever in the wake of US tariffs and the realignment of global trade.
Local businesses could also feel an indirect boost. With online platforms drawing more attention to gaming as a form of entertainment, cafes, bars, and sports lounges may see opportunities to host events tied to esports or watch parties. This type of cross-promotion has worked well in other regions where iGaming has become part of mainstream culture. Red Deer, with its active student population and lively arts scene, is well-positioned to adapt.
With gambling regulations often being harsh in other regions, there’s often pushback whenever the industry wants to gain a foothold in a new locality. While many look at societal issues, those who are pro-business are quick to point out that gambling represents huge inflows of revenue wherever it’s treated fairly by regulators. That kind of windfall simply can’t be ignored. In many ways, the gambling industry is treated differently, usually subjected to higher taxes than other industries to balance out any concerns that may exist.
Technology also plays a major role in shaping this future. Faster internet connections, mobile devices, and secure payment tools have made it possible for online gaming to be part of everyday life. Players in Red Deer already use digital wallets for shopping, subscriptions, and travel bookings. Extending that convenience to entertainment feels like a natural step. The province’s move to regulate iGaming is less about introducing something entirely new and more about bringing order to a practice that already exists in the shadows.
Cultural attitudes also matter. Red Deer is a community that blends tradition with a growing openness to digital solutions. Events like esports tournaments and online streaming have already captured attention among younger residents. The addition of regulated iGaming could be viewed as part of this broader shift toward digital entertainment. As with music, film, and television, the move from physical venues to online access has reshaped how people engage with their favourite pastimes.
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