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The Stark Reality Of Creating A Startup Post- COVID
At the beginning of the pandemic, people rightly feared for the future of small businesses. The reality was that while big corporations could see out an extended period without profit, many small businesses collapsed after just a couple of months. Keeping a small business going has traditionally meant running a tight ship, and that became unsustainable during the first few months of COVID-19.
But what about starting a business in 2022? There are still plenty of people who are holding off on creating their dream startup until things get back to normal. However, it’s becoming increasingly clear that “normal” is a mirage. Should you risk starting your business now? This has always been a hard question to answer, and nowadays it’s even harder. But the truth is that our current worldwide scenario might be more optimistic than you think.
Post-COVID Startups: Reasons for Optimism
The good news is that, when it comes to startups in a post-COVID world, there is more reason for optimism than negativity. While it is true that certain types of businesses will never get back on their feet in the same way, many other modern businesses are better placed for success than ever before.
The reason for this is simple. The pandemic forced the world to become comfortable with remote work. This was something we were moving towards for two decades, but a torturously slow transition was expedited in just a few weeks in March 2020.
People running online businesses or working as freelancers already knew the potential in the digital space. It took a pandemic for everyone else to catch on. This is not great news for people intent on running brick-and-mortar stores, but it does create more room in the global market for digital startups.
The pandemic is still not over, but now is as good a time as any to create your startup. In fact, creating a startup today means factoring in an ability to adapt and evolve, which will put you in good stead for the ever-changing world of the future.
The ABCs of Digital Business
Creating a digital startup requires a very different approach than the one small and medium enterprises (SMEs) would traditionally take. Your headquarters is no longer a localized, physical space. Rather, it is your website.
Because of this, if you do not put in the work on your website, you are setting yourself up for failure. It is simply not possible to run a successful startup if potential clients are put off by their first encounter. Going to a website that does not work properly or that renders badly on mobile is a deterrent for even the least fussy people.
Fortunately, it is not difficult to create a website in 2022. You can use a website builder like Wix or hire a web designer – there are many excellent freelancers out there with reasonable rates. Your website is your headquarters, but that cannot be where your web presence begins and ends.
Social Media Marketing for Digital Startups
When looking at social media as a regular user, it is easy to see everything wrong with it. The Facebook leaks of 2021 certainly confirmed what many of us already suspected. Social media is not good for you as a person. However, you cannot take that approach into your business.
The simple reality is that social media marketing is one of the most effective ways of reaching clients. It is extremely cost-effective as well, as you reach millions of people with even the smallest budget.
Your social media pages should lead people to your website, but they need to be worthwhile in their own right. In other words, you need to put in the time and effort to build up content and followers, and use the platform to connect and engage.
Today, you should have a Facebook page for your business at the very least. It is highly beneficial to use Instagram for marketing as well. Platforms like Twitter are also useful, although more for engagement than for actual marketing.
Full-Time vs Part-Time Employees
One of the most significant differences of running a startup post-pandemic is that you are less likely to hire people on a full-time basis. Whereas a growing group of permanent staff members used to be a sign of a successful business, today you should have a small but dedicated skeleton staff. For many jobs, you can hire freelancers or other small businesses as and when you need them.
Since you are less likely to rent offices, you will be working with your staff remotely in any case. Hiring freelancers and contractors makes sense, both in saving money on your side and creating relationships with people for whom accountability is built into the work they do.
The good news is that creating a startup post-pandemic is not as difficult as we thought it would be. It is simply necessary to rethink how businesses in the modern world work.
Also Interesting
Blue Jays Keep The Hot Stove Burning After Massive December Moves
The Toronto Blue Jays are certainly keeping things interesting this winter. While the calendar might say late December, the front office shows no signs of slowing down. They have already made waves across MLB with some massive acquisitions earlier in the month.
Rather than packing it in for the holidays, the management team is seemingly working overtime. Their goal is to build a roster that can truly compete for a championship in 2026.
Although there are no more signing announcements for the end of the year, the silence is likely temporary. Reports indicate that the team is actively pursuing several more roster improvements before the new year begins.
A Rotation Built To Dominate
The team made their intentions clear in early December. They successfully signed Dylan Cease to a massive seven-year, $210 million contract. This deal, which became official around December 8, instantly transforms the Toronto rotation into one of the strongest in MLB.
Moreover, they did not stop with just one big arm. The front office added significant depth by bringing in KBO MVP Cody Ponce on a three-year deal worth $30 million. This gives the team a level of stability that was missing in previous seasons.
With such dramatic changes to the roster, fans might be looking for a clear overview of licensed Ontario sportsbooks to understand how these moves have impacted the team’s championship odds. It is certainly a different looking team than the one that ended the last season.
Targets for the Bullpen and Lineup
It seems that the focus has now shifted from the starting rotation to other needs. Agents around the league note that the Jays remain “everywhere” in trade talks. The priority is now on finding high-leverage arms and position players to round out the squad.
The front office is reportedly looking at several specific targets:
- Robert Suarez is a primary target to help lock down the late innings.
- Luke Weaver is being considered to add veteran versatility to the staff.
- Depth pieces for the lineup are being sought to support the core hitters.
- Internal extensions remain a key part of the winter strategy.
Due to the heavy spending on Cease and Ponce, these next moves will likely be strategic. The team is looking for the right fit to complement their new stars.
The Future of the Infield and Management
Conversations are actively continuing with free agent Bo Bichette. Bringing him back is a major topic of discussion among the fanbase, even if no deal is imminent yet. Furthermore, the team has been linked to prospect Kyle Tucker, suggesting they are keeping an eye on the future as well as the present.
Manager John Schneider has also expressed optimism regarding his own contract extension. However, he made it clear that building the team comes first. Therefore, while the heavy lifting might seem done, the work continues behind the scenes.
To be sure, the MLB offseason is long. But the Toronto Blue Jays have started fast, and they seem determined to finish strong.
Also Interesting
BCU Financial: A Trusted Credit Union for the Ukrainian Community in Canada
We wanted to know what to do if you came to Canada for temporary or permanent residence. Many Ukrainians have arrived in the country, and many don’t know where to begin their financial journey. People often turn to traditional banks, where they encounter problems due to a lack of language skills and basic understanding of Canadian financial processes. We found an alternative – a credit union in Toronto. Today, we’ll look at one of the most well-known and learn more about what they have to offer Ukrainians.
What is a Credit Union in Toronto
These organisations differ from the typical bank for Ukrainians. They offer more flexible conditions, convenient online management, and a personalised approach.
However, these organisations are just as safe and reliable as banks. Let’s look at reliability using the example of the well-known BCU Financial:
- With over 70 years on the market. This credit union in Toronto has a dedicated client base with decades of experience.
- Extensive experience. Indeed, over more than 7 decades, its specialists have become experts in financial matters.
- Branches available. You can visit the office for face-to-face interaction.
- Active in the social life of the Ukrainian community. Buduchnist Credit Union provides financial support to schools, churches, and communication centres for Ukrainian newcomers.
As you can see, such companies have stability and experience. Now let’s look at how they differ from banks in financial matters.
Ukrainian Credit Union Toronto: Differences from a Traditional Bank
Firstly, such organizations welcome a personalized approach to Ukrainians. They are more flexible when it comes to obtaining a loan. Newcomers in Canada are working on receiving a good credit history. Banks always request one when reviewing a loan application.
Secondly, you can receive advice in your native language. Most Canadian banks don’t have multilingual consultants and respond only to inquiries in English or French. If, for example, you need help with a scholarship card, you’ll have to call a translator.
Third, you’ll get more flexible and understated banking for Ukrainians. It includes the ability to submit an app online. It provides such services as ordering credit cards, applying for a loan, or opening an account.
Conclusions
Credit unions are much easier for Ukrainians to work with. They speak your language, can provide advice on finances and their specific needs in Canada, and offer flexible terms. They also provide full-fledged online banking, so familiar to Ukrainians. You also become part of the community because, as a credit union member, you are, to a certain extent, its co-owner.
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