Bruce Dowbiggin
Taking Ownership In The NHL Can Be A Thankless Task

If ever there were a sign of the world turned upside down it would have to be the bidding war currently driving the value of the Ottawa Senators over a billion dollars.
Granted there is an arena involved, but the concept of the market in the Nation’s Capital being worth that much is stunning. A city of 935,000 with little or no industry besides IT and government lucre, no media impact and lying two hours away from the Montreal Canadiens heartland seems to defy economic reality.
But we are reading about Canadian actor Ryan Reynolds, rapper The Weeknd and Snoop Dog heading groups said to be interested in the team. (Reynolds’ recent success in buying English football club Wrexham and seeing it promoted to the next division has been the Ted Lasso story in real life.) Other prominent names are being mentioned daily.
On the surface this is good news for all seven Canadian NHL franchises, although the Maple Leafs, Canadiens and Canucks are well capitalized already. For owners of the other teams in Calgary, Edmonton and Winnipeg, however, the notion that their owners could cash out and make substantial profits is tempting. Would they do it if they couldn’t see a championship in their lifetimes?
Contrary to what the public believes, owning an NHL franchise is not a barrel of laughs, hanging out with your hockey heroes and hobnobbing with Gary Bettman at the owners’ meetings. As the expression goes, success has a million fathers but losing is an orphan. So fans should not presume that Canadian NHL owners faced with fans’ scorn and media sarcasm might not look at the billion-dollar Senators deal as a good time to make for the door. Especially those owners who long ago lost the lustre of fandom.
Being a Canadian owner is a worse torture. In my 2014 book Ice Storm we recorded the advice Francesco Aquilini received from a friend with experience of the media when the Aquilini family dove into ownership of the Vancouver Canucks.
To paraphrase, the advice went something like, ‘If you don’t like having your name slurred, your judgment questioned and your intelligence doubted by people in grocery stores, don’t do it’. Alas Aquilini went ahead and bought the Canucks. After almost reaching the Stanley Cup in 2011, it has been a long ride to the bottom for the team.
When things go poorly, owners are never sure who to trust at that point. League sources all have agendas and don’t want to you to improve. Media just want a hot story about despair and disillusionment. So invariably they turn to the community, more specifically some former team hero for advice. In Aqulini’s case it was Vancouver legend Trevor Linden who helped convince the Canucks owner to abandon the established plan developed by president/ GM Mike Gillis and adopt one from a player with experience in the optical and fitness world.
It went as well as you might expect. Monday, the Canucks learned that, despite a truly brutal season, they will not be in line at the draft lottery for Connor Bedard. This is not to pick on the Canucks. Many teams are experiencing the syndrome. If Toronto is swept by Florida MLSE ownership is likely to go looking for a new plan, jettisoning the Kyle Dubas/ Sheldon Keefe regime.
Certainly some of their players may make for the door, heading to warmer climes in tax-free states where no one recognizes them outside the rink. For instance, what happens to pending UFA Auston Matthews if Toronto face-plants this round? Will he stay in Toronto or head closer to his U.S. roots in a tax-free state? As we wrote last month the Calgary Flames saw that happen in the case of UFA Johnny Gaudreau and coming UFA Matthew Tkachuk..
“As the July 1 free-agent deadline approached, Gaudreau announced that, despite an enormous eight-year $80M contract offer from the Flames, he would test free agency. The star winger claimed he wanted to go home so his wife could have their baby in the USA. As such it was believed his preferred venues were Philadelphia or New Jersey or even the New York Islanders.
Calgary hoped against hope for a reversal of that decision, but Flames fans quietly fans resigned themselves that he wanted to be nearer to family. To their shock and surprise Gaudreau would only travel as far as Columbus, Ohio, to find a new home, taking $15M less than Calgary’s offer to play on the Blue Jackets, a team with few real hopes of playoff contention.
Things were about to get worse for the Flames. Gaudreau’s linemate Matthew Tkachuk told Treliving on July 20, 2022, that he would not sign longterm in Calgary after his contractual options were done in 2023. To buy time to create a deal for Tkachuk the Flames announced they were taking him to salary arbitration.
It went for naught. Tkachuk phoned GM Treliving and told him he wanted out. “Matthew did not have an appetite and would not sign with the Calgary Flames long term,” Treliving said. “He outlined the reasons for this. … Ultimately (he) made the decision and informed us that being a Calgary Flame long term was not in his plans.” There were real concerns that the hole left in the Flames’ roster by the defections could be irreparable.”
Irreparable they were, despite a blockbuster trade for Jonathan Huberdeau and signing UFA Nazim Kadri. Huberdeau’s production collapsed, Kadri seemed lost, coach Darryl Sutter and GM Brad Treliving were fired and Tkachuk is now leading the Florida Panthers to a shock sweep of the Leafs in the second round off the playoffs.
How that shakes out in Calgary is up in the air. But if the Flames’ aging ownership group gets an offer from The Weeknd it can’t refuse, don’t be surprised if the club winds up under new ownership. And that ownership eventually ends up somewhere else.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
The Game That Let Canadians Forgive The Liberals — Again

With the Americans winning the first game 3-1, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact.
“It’s also more political than the (1972) Summit Series was, because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the (U.S.) anthem.” Toronto Star columnist Bruce Arthur before Gm. 1 of USA/ Canada in The 4 Nations Cup.
The year 2025 is barely half over on Canada Day. There is much to go before we start assembling Best Of Lists for the year. But as Palestinian flags duel with the Maple Leaf for prominence on the 158th anniversary of Canada’s becoming a sovereign country it’s a fair guess that we will settle on Febuary 21 as the pivotal date of the year— and Canada’s destiny as well.
That was the date of Game 2 in the U.S./Canada rivalry at the Four Nations Tournament. Ostensibly created by the NHL to replace the moribund All Star format, the showdown of hockey nations in Boston became much more. Jolted by non-sports factors it became a pivotal moment in modern Canadian history.
Set against U.S. president Donald Trump’s bellicose talk of Canada as a U.S. state and the Mike Myers/ Mark Carney Elbows Up ad campaign, the gold-medal game evoked, for those of a certain age, memories of the famous 1972 Summit Series between Canada and the USSR. And somehow produced an unprecedented political reversal in Canadian elections.
As we wrote on Feb. 16 after Gm. 1 in Montreal, the Four Nations had been meant to be something far less incendiary. “Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
“Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact ,when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)
“Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”
With the Americans winning the game 3-1 on Feb. 15, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact. As we wrote in the aftermath, a slaughter was avoided.

“In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Craig Binnington held Canada in the game until Connor McDavid scored the game winner. “
The stunning turnaround in the series produced a similar turnaround in the Canadian federal election. Galvanized by Trump’s 51st State disrespect and exhilarated by the hockey team’s comeback, voters switched their votes in huge numbers to Carney, ignoring the abysmal record of the Liberals and their pathetic polling. From Pierre Poilievre having a 20-point lead in polls, hockey-besotted Canada flipped to award Carney a near-majority in the April 28 election.
The result stunned the Canadian political class and international critics who questioned how a single sporting event could have miraculously rescued the Liberals from themselves in such a short time.

While Canada soared because of the four Nations, a Canadian icon crashed to earth. “Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.
We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.”
Even now, months later, the events of late February have an air of disbelief around them, a shift so dramatic and so impactful on the nation that many still shake their heads. Sure, hockey wasn’t the device that blew up Canada’s politics. But it was the fuse that created a crater in the country.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
What Connor Should Say To Oilers: It’s Not You. It’s Me.

This just in. Connor McDavid is on track to be the greatest hockey player ever. Apologies to the Gretz/ Orr/ Howe partisans. But if he stays healthy and gets the hell out of Edmonton he will be hands-down the best ever. He is equal measures of Gretzky’s intuitive genius, Orr’s 200-foot impact. Howe’s sandpaper attitude. It’s an honour to watch him.
We know, we know, if he is so great why couldn’t he get the Oilers over the hump, particularly the past two seasons against Florida? Gretz, Orr, Howe all won Stanley Cups while leading their teams. So did Mario Lemieux. Fair point. But Howe in his prime never played more than two series in the postseason. Orr often played just three. Gretz teams often bagelled opponents for years.
McDavid’s teams the last two years have had lengthy paths to tred. Just getting to a Final is a huge accomplishment. Repeating that feat (going seven then six games) in the Final is humungous. It’s exhausting, mentally and physically. That’s why so few teams do it.
Still, that’s not the point. We have been asking since 2018 how long McDavid will hobble his legacy by staying in Edmonton. Those early columns were talking about a team that missed playoffs or did a Maple Leafs fold early on. The current iteration of the Oilers has gotten to the brink. They have players who’ve been around a while. And fell short.

Now the Oilers are an old team, the oldest in the regular season, the oldest team in the playoffs this year. Teams carrying more than two plus-30 players have a miserable track record of winning Cups. And the Oilers have zero Grade A prospects in the pipeline. At 28, McDavid is a young guy on their roster. Not good.
As the hockey world knows he can sign an extension on July 1 to follow the contract he has now. Money will be no object as the NHL salary cap (finally) goes up. Term will be forever if he wants it. His running mate Leon Draisaitl is tied up till age 36. The Oilers desperately want him to stay after the Gretzky fiasco in 1988. So what is he going to do? He’s got national endorsements in Canada, but in the U.S.? Connor who? The sky is the limit.
Oilers fans palpitating over the future of their star were looking for hints as to his mindset when he met the media following the Oilers loss in six games to Florida. It was a chance for him to say he’s staying, he loves the place, his wife is committed to freezing every winter in the Alberta capital. He could have cried and said “Mess told me not to do that”.
What they got was a lot of maybe. Yes, he kept the doors open, but he said he needs time to see the landscape till the clock tolls on July 1. He needs to examine whether this veteran team has a future. Because in a few years they’ll be like Howe’s Detroit teams in the 60s, a played-out dynasty.
Under NHL rules no team can contact him about signing. But he will know that everyone will want him at a max deal. Some will offer no state income tax. Some will have teams on the cusp of the Cup he desires (see Matthew Tkachuk to Florida in 2023). Some will be giant U.S. media cities with the ability to make him what Gretzky became in L.A. Some will offer warm weather and anonymity away from the rink.
These are all knowns. For the impatient, teams can approach the Oilers now about a trade. So he’s holding all the cards. It’s prom night and he gets his pick. Unless Edmonton (gulp) jumps the gun on a trade.

Let’s play Peter Pocklington for a minute here and see this from the Oilers’ POV. Pocklington traded Gretzky, because Peter was broke. That’s not Darryl Katz’s problem. His problem is his team is about to get ancient. There is no McDavid for Draisaitl on the horizon. Plus, you’ve tied up several players (Nurse, Nugent Hopkins) to contracts they can’t hope to play up to. And youngish players coming into free agency.
He must address the other side of the 1988 Gretzky equation. How to get full market value for a superstar? Which means getting another star to help Draisaitl going forward. You could let the two play out the string together in Edmonton, of course. But with so many strong teams in Colorado, Vegas, Dallas, even Winnipeg that would be a hard slog. And by the time you realized that it would be too late.
The smart play, as Michael Corleone would say, is move fast. Trade McDavid before the start of next season for a boatload of young players to supplement Draisaitl. Take a short-term PR hit but live to compete another day.
Of course, Katz is not going to trade McDavid. He’s a fanboy owner. He’ll throw the Rexall kitchen sink at him and hope that’s enough. McDavid will be patient (if he’s smart). The “will-he-sign?” drama will bleed into the next season, a millstone for the team. The distractions will mount before Edmonton realizes that an unsigned McDavid is a liability. And Connor on a max deal with a minus team is no bargain either.
Remember the re-structured Oilers won a Cup in 1990 using Mark Messier and the players they got for Gretzky. Think about it, Edmonton.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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