By Sheldon Spackman
Sylvan Lake’s Chamber of Commerce will continue to conduct Business Visitation Program surveys in 2017 to learn more about the significance of tourism to the Town’s economy. That, according to town officials who say it will be the third year in a row that the surveys will be done.
Last year, retail businesses outside of the Waterfront Commercial District (WCD) were polled as part of the Town’s 2016 Business Visitation Program (BVP) to evaluate the level of importance tourism plays in the success and profitability of their companies. Results indicate that tourism is Very important to 42% of those businesses, Moderately important to 32% and Not important to 26%.
The Sylvan Lake Chamber of Commerce has been engaged by the Town’s Business Recruitment Team (BRT) for the past two years to conduct these interviews with business owners in the community. They have agreed to continue with the BVP for a third year in 2017.
In a release, Chamber President Joel Johannson says “Individual company responses are strictly confidential and not shared with the Town’s Economic Development Officer or the BRT. In 2017, the BVP will focus on businesses in the Professional Scientific Technical sector.”
Officials say the business survey also includes questions that revolve around key areas such as Location analysis, Future plans, Strategy and marketing, Employment and employee concerns, Training and professional development needs, Business satisfaction, Existing customer base and Financial trends.
The final report of the 2016 survey results is available online at: http://www.sylvanlake.ca/businessmenu/economic-development/current.html