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Sweet Capones making sweet dreams come true with special training opportunities for employees

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Pictured here is Ciarrea Martin, café manager of Sweet Capone’s Red Deer location. The popular bakery is gearing up to launch training programs to help folks have a better chance of landing employment.

By Mark Weber

Known for their scrumptious cannolis, Sweet Capone’s Italian Bakery and Cannoli Shop is now launching what promises to be life-changing training opportunities.

“I was a paramedic before we started Sweet Capone’s and I absolutely loved my job; I loved helping people,” explained Carina Moran who owns the bakery along with her husband Joel.

They first opened the popular establishment six years ago, having since expanded to Lacombe as well. An injury forced a shift in direction from being a paramedic, and thus the establishment of Sweet Capone’s – which has met with tremendous success.

“I first started selling our family’s cannolis out of our house, but I always felt that the shop needed to stand for something much more – that was always on my heart,” she said. “We’ve always been ‘seeding’ into organizations around us – we’ve been helping local soup kitchens, homeless shelters and women’s shelters by giving donations. It’s a wonderful way to help, but I think the thing we have always had an issue with that it never felt like it was enough,” she said, adding that she has felt how vital it is to support those need help – particularly folks who need a hand in landing employment. “There are people who are constantly looked over – they want to have job skills, and they want others to take a chance on them, but they are often given a pass.”

To date, Carina and Joel have made it a priority to hire those who could use an opportunity to put their gifts and skills to work, but just haven’t been given the chance.

Take Ciarrea, who manages the café in the Red Deer location. A single mom at a young age, she didn’t have managerial experience at first.

“Sweet Capone’s was her very first job. We have believed in her, and we’ve given her opportunity because really – at the end of the day – she did have managerial skills through having to manage a house with two little kids,” noted Carina.
“Now, she’s our manager and we’ve also sent her back to school to take managerial courses. And then one of our delivery drivers is a war veteran – again, he needed someone to take a chance on him.”

Some of Sweet Capone’s bakery workers are immigrants who simply needed an open door to walk through as well. So that has been the approach the couple has consistently taken. But it’s all about to be taken to a new level.

“One of my favourite quotes is from Desmond Tutu – ‘Instead of pulling people out of the water, we need to go upstream and find out why they are falling in in the first place’,” said Carina. “If we give people a chance to develop skills and confidence in themselves; to have someone believe in them and give them an opportunity – I really believe it could help to save them before they got to a place of entering a world where nobody would help them out. They may then start seeking other paths or other things that don’t serve them well.”

To that end, a recent grant to help develop women entrepreneurs is helping Sweet Capone’s to take on a new kind of mission – to be able to provide training to those who need an open door so they can build a better life and a more secure future.

“We are already on the way to making plans about what it would look like to have another location somewhere else, and how can we get that up and running? What organizations are we going to work with to help us with the training competent?”

She also has her eye on those emerging from treatment programs who need someone to offer them a chance when it comes to employment.

Ultimately, Carina points to her Christian faith as being the key inspiration behind delving into this exciting new venture. “I feel like there are so many people in this world who just get passed over, and they just aren’t given a chance.”

She also believes it will take a team to bring this vision ultimately to fruition.

“To see Ciaerra grow and also surprise herself with what she is capable of when all she needed was the opportunity – it’s 100 per cent her – she shows up every day and she just gives it her all,” explained Carina. “Watching her grow in a safe environment has been very, very cool.”

At the end of the day, Carina emphasizes that this initiative is all about others.

“I’m a girl of faith, and God has put this on my heart,” she explained. “I’m just obeying Him – I’m just doing what He told me to do. That’s it. It’s always been on my heart – He has had this on my heart since day one.”

She has also been inspired by her own kids – who launched the Caring Cookie Company a few years back. “They raised money for the homeless shelter, but what it also did for my husband and I is it showed us how easy it is to get caught up as a business owner in the world of profit,” she explained. “The boys brought it back down to what matters. Sometimes, you stop seeing the human side of things, and our kids really showed us that. We really started to think about what we’re doing with our lives – what are we doing with this business?”

It really boils down to taking a step of faith.

“You have to step out with that intention first of all – and the rest will follow.”

As mentioned, Ciarrea started with Sweet Capone’s nearly four years ago. “Essentially, I had never had a job before coming here,” she explained. “I really wanted to work, so I was looking for a job everywhere.”

Ciarrea explained to Carina how much she loved the bakery and told her how much she would like to work at Sweet Capone’s.

It wasn’t long before she got a call about a position that had opened.

“It was a couple of shifts a week, and I said yes! Anything – just to be at the store,” she recalled.

Over time, she learned the day-to-day routines at the bakery and has never looked back.

Like Carina, her Christian faith inspires her in virtually everything she does. And her sense of gratitude is unmistakable. “They were just very willing, (and welcomed) us with open arms,” Ciarrea added, reflecting on those early days.
“Every time I have had any type of struggle, complication or an area that I’ve needed work in, they’ve always taken me under their wing.”

“There are things that I need to work on as well, and Carina isn’t afraid to tell me that,” she said. “It’s incredible for me because I love to grow and learn. It’s been incredible to work alongside them both, and to see how they do things. They are an amazing team!”

She’s thrilled with the news about the expanded training programs. With aspirations of one day owning her own eatery, Ciarrea is indeed grateful for the experience and the wisdom that the Morans have poured into her life. And ultimately, she certainly agrees that it’s also about giving someone an opportunity. It’s often at that point that their true potential has the chance to flourish.

“It’s about having that understanding that maybe just looking at a piece of paper isn’t a complete description or definition of a person,” she explained. “I also know that from the beginning, we have stood for helping to raise people up – whether it be in their personal lives or work lives.”

Born and raised in Red Deer, Mark Weber is an award-winning freelance writer who is committed to the community. He worked as a reporter for the Red Deer Express for 18 years including six years as co-editor. During that time, he mainly covered arts and entertainment plus a spectrum of areas from city news and health stories to business profiles and human interest features. Mark also spent a year working for the regional publication Town and Country in northern Alberta, along with stints at the Ponoka News and the Stettler Independent. He’s thrilled to be a Todayville contributor, as it allows him many more opportunities to continue to focus on the city and community he not only has a passion for, but calls home as well.

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Business

Canada’s economy has stagnated despite Ottawa’s spin

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From the Fraser Institute

By Ben Eisen, Milagros Palacios and Lawrence Schembri

Canada’s inflation-adjusted per-person annual economic growth rate (0.7 per cent) is meaningfully worse than the G7 average (1.0 per cent) over this same period. The gap with the U.S. (1.2 per cent) is even larger. Only Italy performed worse than Canada.

Growth in gross domestic product (GDP), the total value of all goods and services produced in the economy annually, is one of the most frequently cited indicators of Canada’s economic performance. Journalists, politicians and analysts often compare various measures of Canada’s total GDP growth to other countries, or to Canada’s past performance, to assess the health of the economy and living standards. However, this statistic is misleading as a measure of living standards when population growth rates vary greatly across countries or over time.

Federal Finance Minister Chrystia Freeland, for example, recently boasted that Canada had experienced the “strongest economic growth in the G7” in 2022. Although the Trudeau government often uses international comparisons on aggregate GDP growth as evidence of economic success, it’s not the first to do so. In 2015, then-prime minister Stephen Harper said Canada’s GDP growth was “head and shoulders above all our G7 partners over the long term.”

Unfortunately, such statements do more to obscure public understanding of Canada’s economic performance than enlighten it. In reality, aggregate GDP growth statistics are not driven by productivity improvements and do not reflect rising living standards. Instead, they’re primarily the result of differences in population and labour force growth. In other words, they aren’t primarily the result of Canadians becoming better at producing goods and services (i.e. productivity) and thus generating more income for their families. Instead, they primarily reflect the fact that there are simply more people working, which increases the total amount of goods and services produced but doesn’t necessarily translate into increased living standards.

Let’s look at the numbers. Canada’s annual average GDP growth (with no adjustment for population) from 2000 to 2023 was the second-highest in the G7 at 1.8 per cent, just behind the United States at 1.9 per cent. That sounds good, until you make a simple adjustment for population changes by comparing GDP per person. Then a completely different story emerges.

Canada’s inflation-adjusted per-person annual economic growth rate (0.7 per cent) is meaningfully worse than the G7 average (1.0 per cent) over this same period. The gap with the U.S. (1.2 per cent) is even larger. Only Italy performed worse than Canada.

Why the inversion of results from good to bad? Because Canada has had by far the fastest population growth rate in the G7, growing at an annualized rate of 1.1 per cent—more than twice the annual population growth rate of the G7 as a whole at 0.5 per cent. In aggregate, Canada’s population increased by 29.8 per cent during this time period compared to just 11.5 per cent in the entire G7.

Clearly, aggregate GDP growth is a poor tool for international comparisons. It’s also not a good way to assess changes in Canada’s performance over time because Canada’s rate of population growth has not been constant. Starting in 2016, sharply higher rates of immigration have led to a pronounced increase in population growth. This increase has effectively partially obscured historically weak economic growth per person over the same period.

Specifically, from 2015 to 2023, under the Trudeau government, inflation-adjusted per-person economic growth averaged just 0.3 per cent. For historical perspective, per-person economic growth was 0.8 per cent annually under Brian Mulroney, 2.4 per cent under Jean Chrétien and 2.0 per cent under Paul Martin.

Due to Canada’s sharp increase in population growth in recent years, aggregate GDP growth is a misleading indicator for comparing economic growth performance across countries or time periods. Canada is not leading the G7, or doing well in historical terms, when it comes to economic growth measures that make simple adjustments for our rapidly growing population. In reality, we’ve become a growth laggard and our living standards have largely stagnated for the better part of a decade.

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Fraser Institute

Powerful players count on corruption of ideal carbon tax

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From the Fraser Institute

By Kenneth P. Green

Prime Minister Trudeau recently whipped out the big guns of rhetoric and said the premiers of Alberta, Nova Scotia, New Brunswick, Newfoundland and Labrador, Ontario, Prince Edward Island and Saskatchewan are “misleading” Canadians and “not telling the truth” about the carbon tax. Also recently, a group of economists circulated a one-sided open letter extolling the virtues of carbon pricing.

Not to be left out, a few of us at the Fraser Institute recently debated whether the carbon tax should or could be reformed. Ross McKitrick and Elmira Aliakbari argued that while the existing carbon tax regime is badly marred by numerous greenhouse gas (GHG) regulations and mandates, is incompletely revenue-neutral, lacks uniformity across the economy and society, is set at an arbitrary price and so on, it remains repairable. “Of all the options,” they write, “it is widely acknowledged that a carbon tax allows the most flexibility and cost-effectiveness in the pursuit of society’s climate goals. The federal government has an opportunity to fix the shortcomings of its carbon tax plan and mitigate some of its associated economic costs.”

I argued, by contrast, that due to various incentives, Canada’s relevant decision-makers (politicians, regulators and big business) would all resist any reforms to the carbon tax that might bring it into the “ideal form” taught in schools of economics. To these groups, corruption of the “ideal carbon tax” is not a bug, it’s a feature.

Thus, governments face the constant allure of diverting tax revenues to favour one constituency over another. In the case of the carbon tax, Quebec is the big winner here. Atlantic Canada was also recently won by having its home heating oil exempted from carbon pricing (while out in the frosty plains, those using natural gas heating will feel the tax’s pinch).

Regulators, well, they live or die by the maintenance and growth of regulation. And when it comes to climate change, as McKitrick recently observed in a separate commentary, we’re not talking about only a few regulations. Canada has “clean fuel regulations, the oil-and-gas-sector emissions cap, the electricity sector coal phase-out, strict energy efficiency rules for new and existing buildings, new performance mandates for natural gas-fired generation plants, the regulatory blockade against liquified natural gas export facilities” and many more. All of these, he noted, are “boulders” blocking the implementation of an ideal carbon tax.

Finally, big business (such as Stellantis-LG, Volkswagen, Ford, Northvolt and others), which have been the recipients of subsidies for GHG-reducing activities, don’t want to see the driver of those subsidies (GHG regulations) repealed. And that’s only in the electric vehicle space. Governments also heavily subsidize wind and solar power businesses who get a 30 per cent investment tax credit though 2034. They also don’t want to see the underlying regulatory structures that justify the tax credit go away.

Clearly, all governments that tax GHG emissions divert some or all of the revenues raised into their general budgets, and none have removed regulations (or even reduced the rate of regulation) after implementing carbon-pricing. Yet many economists cling to the idea that carbon taxes are either fine as they are or can be reformed with modest tweaks. This is the great carbon-pricing will o’ the wisp, leading Canadian climate policy into a perilous swamp.

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