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Sweet Capones making sweet dreams come true with special training opportunities for employees

Published

3 years ago

11 minute read

Pictured here is Ciarrea Martin, café manager of Sweet Capone’s Red Deer location. The popular bakery is gearing up to launch training programs to help folks have a better chance of landing employment.

By Mark Weber

Known for their scrumptious cannolis, Sweet Capone’s Italian Bakery and Cannoli Shop is now launching what promises to be life-changing training opportunities.

“I was a paramedic before we started Sweet Capone’s and I absolutely loved my job; I loved helping people,” explained Carina Moran who owns the bakery along with her husband Joel.

They first opened the popular establishment six years ago, having since expanded to Lacombe as well. An injury forced a shift in direction from being a paramedic, and thus the establishment of Sweet Capone’s – which has met with tremendous success.

“I first started selling our family’s cannolis out of our house, but I always felt that the shop needed to stand for something much more – that was always on my heart,” she said. “We’ve always been ‘seeding’ into organizations around us – we’ve been helping local soup kitchens, homeless shelters and women’s shelters by giving donations. It’s a wonderful way to help, but I think the thing we have always had an issue with that it never felt like it was enough,” she said, adding that she has felt how vital it is to support those need help – particularly folks who need a hand in landing employment. “There are people who are constantly looked over – they want to have job skills, and they want others to take a chance on them, but they are often given a pass.”

To date, Carina and Joel have made it a priority to hire those who could use an opportunity to put their gifts and skills to work, but just haven’t been given the chance.

Take Ciarrea, who manages the café in the Red Deer location. A single mom at a young age, she didn’t have managerial experience at first.

“Sweet Capone’s was her very first job. We have believed in her, and we’ve given her opportunity because really – at the end of the day – she did have managerial skills through having to manage a house with two little kids,” noted Carina.
“Now, she’s our manager and we’ve also sent her back to school to take managerial courses. And then one of our delivery drivers is a war veteran – again, he needed someone to take a chance on him.”

Some of Sweet Capone’s bakery workers are immigrants who simply needed an open door to walk through as well. So that has been the approach the couple has consistently taken. But it’s all about to be taken to a new level.

“One of my favourite quotes is from Desmond Tutu – ‘Instead of pulling people out of the water, we need to go upstream and find out why they are falling in in the first place’,” said Carina. “If we give people a chance to develop skills and confidence in themselves; to have someone believe in them and give them an opportunity – I really believe it could help to save them before they got to a place of entering a world where nobody would help them out. They may then start seeking other paths or other things that don’t serve them well.”

To that end, a recent grant to help develop women entrepreneurs is helping Sweet Capone’s to take on a new kind of mission – to be able to provide training to those who need an open door so they can build a better life and a more secure future.

“We are already on the way to making plans about what it would look like to have another location somewhere else, and how can we get that up and running? What organizations are we going to work with to help us with the training competent?”

She also has her eye on those emerging from treatment programs who need someone to offer them a chance when it comes to employment.

Ultimately, Carina points to her Christian faith as being the key inspiration behind delving into this exciting new venture. “I feel like there are so many people in this world who just get passed over, and they just aren’t given a chance.”

She also believes it will take a team to bring this vision ultimately to fruition.

“To see Ciaerra grow and also surprise herself with what she is capable of when all she needed was the opportunity – it’s 100 per cent her – she shows up every day and she just gives it her all,” explained Carina. “Watching her grow in a safe environment has been very, very cool.”

At the end of the day, Carina emphasizes that this initiative is all about others.

“I’m a girl of faith, and God has put this on my heart,” she explained. “I’m just obeying Him – I’m just doing what He told me to do. That’s it. It’s always been on my heart – He has had this on my heart since day one.”

She has also been inspired by her own kids – who launched the Caring Cookie Company a few years back. “They raised money for the homeless shelter, but what it also did for my husband and I is it showed us how easy it is to get caught up as a business owner in the world of profit,” she explained. “The boys brought it back down to what matters. Sometimes, you stop seeing the human side of things, and our kids really showed us that. We really started to think about what we’re doing with our lives – what are we doing with this business?”

It really boils down to taking a step of faith.

“You have to step out with that intention first of all – and the rest will follow.”

As mentioned, Ciarrea started with Sweet Capone’s nearly four years ago. “Essentially, I had never had a job before coming here,” she explained. “I really wanted to work, so I was looking for a job everywhere.”

Ciarrea explained to Carina how much she loved the bakery and told her how much she would like to work at Sweet Capone’s.

It wasn’t long before she got a call about a position that had opened.

“It was a couple of shifts a week, and I said yes! Anything – just to be at the store,” she recalled.

Over time, she learned the day-to-day routines at the bakery and has never looked back.

Like Carina, her Christian faith inspires her in virtually everything she does. And her sense of gratitude is unmistakable. “They were just very willing, (and welcomed) us with open arms,” Ciarrea added, reflecting on those early days.
“Every time I have had any type of struggle, complication or an area that I’ve needed work in, they’ve always taken me under their wing.”

“There are things that I need to work on as well, and Carina isn’t afraid to tell me that,” she said. “It’s incredible for me because I love to grow and learn. It’s been incredible to work alongside them both, and to see how they do things. They are an amazing team!”

She’s thrilled with the news about the expanded training programs. With aspirations of one day owning her own eatery, Ciarrea is indeed grateful for the experience and the wisdom that the Morans have poured into her life. And ultimately, she certainly agrees that it’s also about giving someone an opportunity. It’s often at that point that their true potential has the chance to flourish.

“It’s about having that understanding that maybe just looking at a piece of paper isn’t a complete description or definition of a person,” she explained. “I also know that from the beginning, we have stood for helping to raise people up – whether it be in their personal lives or work lives.”

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Born and raised in Red Deer, Mark Weber is an award-winning freelance writer who is committed to the community. He worked as a reporter for the Red Deer Express for 18 years including six years as co-editor. During that time, he mainly covered arts and entertainment plus a spectrum of areas from city news and health stories to business profiles and human interest features. Mark also spent a year working for the regional publication Town and Country in northern Alberta, along with stints at the Ponoka News and the Stettler Independent. He’s thrilled to be a Todayville contributor, as it allows him many more opportunities to continue to focus on the city and community he not only has a passion for, but calls home as well.

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Natural gas pipeline ownership spreads across 36 First Nations in B.C.

Published on June 14, 2025

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Chief David Jimmie is president of Stonlasec8 and Chief of Squiala First Nation in B.C. He also chairs the Western Indigenous Pipeline Group. Photo courtesy Western Indigenous Pipeline Group

From the Canadian Energy Centre

Stonlasec8 agreement is Canada’s first federal Indigenous loan guarantee

The first federally backed Indigenous loan guarantee paves the way for increased prosperity for 36 First Nations communities in British Columbia.

In May, Canada Development Investment Corporation (CDEV) announced a $400 million backstop for the consortium to jointly purchase 12.5 per cent ownership of Enbridge’s Westcoast natural gas pipeline system for $712 million.

In the works for two years, the deal redefines long-standing relationships around a pipeline that has been in operation for generations.

“For 65 years, there’s never been an opportunity or a conversation about participating in an asset that’s come through the territory,” said Chief David Jimmie of the Squiala First Nation near Vancouver, B.C.

“We now have an opportunity to have our Nation’s voices heard directly when we have concerns and our partners are willing to listen.”

Jimmie chairs the Stonlasec8 Indigenous Alliance, which represents the communities buying into the Enbridge system.

The name Stonlasec8 reflects the different regions represented in the agreement, he said.

The Westcoast pipeline stretches more than 2,900 kilometres from northeast B.C. near the Alberta border to the Canada-U.S. border near Bellingham, Wash., running through the middle of the province.

Map courtesy Enbridge

It delivers up to 3.6 billion cubic feet per day of natural gas throughout B.C. and the Lower Mainland, Alberta and the U.S. Pacific Northwest.

“While we see the benefits back to communities, we are still reminded of our responsibility to the land, air and water so it is important to think of reinvestment opportunities in alternative energy sources and how we can offset the carbon footprint,” Jimmie said.

He also chairs the Western Indigenous Pipeline Group (WIPG), a coalition of First Nations communities working in partnership with Pembina Pipeline to secure an ownership stake in the newly expanded Trans Mountain pipeline system.

There is overlap between the communities in the two groups, he said.

CDEV vice-president Sébastien Labelle said provincial models such as the Alberta Indigenous Opportunities Corporation (AIOC) and Ontario’s Indigenous Opportunities Financing Program helped bring the federal government’s version of the loan guarantee to life.

“It’s not a new idea. Alberta started it before us, and Ontario,” Labelle said.

“We hired some of the same advisors AIOC hired because we want to make sure we are aligned with the market. We didn’t want to start something completely new.”

Broadly, Jimmie said the Stonlasec8 agreement will provide sustained funding for investments like housing, infrastructure, environmental stewardship and cultural preservation. But it’s up to the individual communities how to spend the ongoing proceeds.

The long-term cash injections from owning equity stakes of major projects can provide benefits that traditional funding agreements with the federal government do not, he said.

Labelle said the goal is to ensure Indigenous communities benefit from projects on their traditional territories.

“There’s a lot of intangible, indirect things that I think are hugely important from an economic perspective,” he said.

“You are improving the relationship with pipeline companies, you are improving social license to do projects like this.”

Jimmie stressed the impact the collaborative atmosphere of the negotiations had on the success of the Stonlasec8 agreement.

“It takes true collaboration to reach a successful partnership, which doesn’t always happen. And from the Nation representation, the sophistication of the group was one of the best I’ve ever worked with.”

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Trump: ‘Changes are coming’ to aggressive immigration policy after business complaints

Published on June 12, 2025

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From The Center Square

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“So we’re going to have an order on that pretty soon – we can’t do that to our farmers and leisure too, hotels, we’re going to have to use a lot of common sense on that.”

President Donald Trump said Thursday that changes are coming to his aggressive immigration policies after complaints from farmers and business owners.

“Our great Farmers and people in the Hotel and Leisure business have been stating that our very aggressive policy on immigration is taking very good, long time workers away from them, with those jobs being almost impossible to replace,” Trump wrote in a social media post Thursday morning. “In many cases the Criminals allowed into our Country by the VERY Stupid Biden Open Borders Policy are applying for those jobs. This is not good. We must protect our Farmers, but get the CRIMINALS OUT OF THE USA. Changes are coming!”

Later Thursday, Trump made it clear that businesses need workers.

“Our farmers are being hurt badly. They have very good workers – they’re not citizens, but they’ve turned out to be great. And we’re going to have to do something about that,” the president said.

He added: “We can’t take farmers and take all their people and send them back because they don’t have, maybe, what they’re supposed to have.”

Just how Trump may change his approach to immigration enforcement remains unclear, but he said he wants to help farmers and business owners.

“You go into a farm and you look and people, they’ve been there for 20 or 25 years and they work great and the owner of the farm loves them and you’re supposed to throw them out. You know what happens? They end up hiring the criminals that have come in, the murderers from prisons and everything else,” Trump said.

Trump said changes would be coming soon, but gave little detail on how policies could change.

“So we’re going to have an order on that pretty soon – we can’t do that to our farmers and leisure too, hotels, we’re going to have to use a lot of common sense on that.”

In a later post on Truth Social, Trump said illegal immigration had destroyed American institutions.

“Biden let 21 Million Unvetted, Illegal Aliens flood into the Country from some of the most dangerous and dysfunctional Nations on Earth — Many of them Rapists, Murderers, and Terrorists. This tsunami of Illegals has destroyed Americans’ Public Schools, Hospitals, Parks, Community Resources, and Living Conditions,” the president wrote. “They have stolen American Jobs, consumed BILLIONS OF DOLLARS in Free Welfare, and turned once idyllic Communities, like Springfield, Ohio, into Third World Nightmares.”

He added that deportations would continue: “I campaigned on, and received a Historic Mandate for, the largest Mass Deportation Program in American History. Polling shows overwhelming Public Support for getting the Illegals out, and that is exactly what we will do. As Commander-in-Chief, I will always protect and defend the Heroes of ICE and Border Patrol, whose work has already resulted in the Most Secure Border in American History. Anyone who assaults or attacks an ICE or Border Agent will do hard time in jail. Those who are here illegally should either self deport using the CBP Home App or, ICE will find you and remove you. Saving America is not negotiable!”

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