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Red Deer Homebuilders Honour Gord Bontje, founder of Laebon Homes

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The association representing Central Alberta’s Home Builders has been working on a brand change for the last few months.   Formerly known as the Canadian Home Builders Association of Central Alberta, the new brand is the Building Industry and Land Development Association of Central Alberta (BILD CA).

When BILD CA hosted the annual industry awards for this region it was decided it was the perfect time to introduce a new award to recognize historical achievements.   The Industry Icon Award honours an individual who has uniquely impacted the industry and association through their time, dedication and efforts for over 20 years.

BILD Central Alberta’s first Industry Icon Award recipient will be no surprise to those who are aware of the home building industry in this area.   In fact Gord Bontje is the ideal recipient of the inaugural Industry Icon Award.   It’s safe to say over 10 percent of Red Deer’s population lives in a home or an apartment built by Laebon Homes.  As founder of the company, Bontje guided Laebon from one of many home builders in the area, into one of the few capable of developing entire neighbourhoods.  From original Laebon neighbourhoods such as  Clearview, to newer ones like Beacon Hill at Sylvan Lake, or Timber Ridge in Red Deer, in some ways Laebon neighbourhoods have shaped the look of Central Alberta.  

Please enjoy this short feature on visionary home builder, Gord Bontje.


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Business News

Business Spotlight: Expert Security Solutions

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A local company re-brands with their customers in mind! Expert Security Solutions, formally Phone Experts Security, is evolving and it’s about a lot more than just a new look!

“Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.” – Brad Dufresne

We recently sat down with Expert Security Solutions’ owner Brad Dufresne and spoke about the company’s renewed focus on security solutions and how it all began.

Q: When did The Phone Experts first begin to focus on security solutions and what was the catalyst for that?

A: The Phone Experts Security was born in 1995 out of a need that we saw for a local, reputable company to provide security systems for small and medium commercial businesses. At the time we were doing a lot of network cabling for computer and telephone systems and we were often asked if we could wire for security, so it seemed like a great fit for our business.

Q: Did you always plan on offering residential security solutions as well or did that come later?

A: While we never ruled out the prospect of providing residential security it wasn’t our focus; but we would regularly receive requests for security quotes from the consumer market, so we eventually started to sell and install in that segment as well. Back then our greatest obstacle to being competitive in the residential market was our ability to finance the customers over 3-year terms. Providers like ADT and VOX were able to do this, but we lacked the capital. The only way we could compete was to provide the hardware and installation at or below our cost and rely on revenue from monitoring to attain profitability.

Q: Tell us more about Expert Security Solutions- why the re-brand and why now?

A: The re-brand gives us the opportunity to tell customers we aren’t just a phone company that sells security, and it allows us to retool and redefine who we are as a security provider. We got to take a hard look at the industry and make decisions about what we didn’t like about the industry and offer customers a better product and service than what’s typically offered in both the consumer and commercial markets.

Q: How will you be offering better products and service- what does that mean to you?

A: The products and services we offer are tailored to what our customer needs are and ensuring they are protected. We are a security company that provides security products that go beyond what the average alarm company will provide at a price point that is fair to both the customer and the company. The installation will be completed by professional well-trained technicians who will exceed the customers expectations. We are constantly evaluating products to ensure that we are current and relevant with respect to changing technologies and we are constantly evaluating our customer service – we want to provide exceptional customer experiences.

Q: Tell us more about what went into re-imagining Expert Security Solutions; what did you discover about your business and your customers?

A: We started by asking ourselves questions like; Why we are in business, How do we differ from our competitors, What level of service do we provide, What image we want to convey and Who our customers are and Who we want our customers to be?

The answers we came up with provided us with a clear sense of what we want to be.

Then we created a value statement. This was created by our security team, specifically for the security division;

“We are a local company that cares about protecting what you value most, through innovative and personalized security solutions, while providing an exceptional customer experience.”

We want to create loyal clients that refer others and exceed our customers expectations while providing quality customized security.

Q: You certainly did your research! So where does all this bring Expert Security Solutions? What’s the way forward?

A: Having determined what we didn’t want to look like and listening to our customers feedback, we decided to make some bold changes that set us apart from all our competitors and give us some key differentiators.

The three pillars to our change and future success are the following:

No Contracts for Monitoring

We believe this is our key differentiator and the one that holds us the most accountable to our customers. When customers sign a long-term contract for the installation and monitoring of their security it puts them a terrible bargaining position when it comes to ongoing maintenance and even for the quality of the initial installation. By having no contract for the monitoring, it gives the customer the freedom to leave us if we aren’t providing the services they anticipated. While this a huge risk to us, I love the potential implications because it makes us constantly review our products and services to ensure that we truly are providing the best products and services at a competitive price.

Customer Loyalty Program

We review our customer accounts regularly to ensure they have opportunities to upgrade to current equipment and new technology. We have incentives for new and current customers.

Ongoing Support

Our dispatch is local and our technicians are local too. This allows us to offer services like troubleshooting and service work faster than a company that isn’t local. Our technicians can be reached 24 hours a day for technical issues or concerns.

Q: Any final thoughts on the future?

A: I believe that our vision for Expert Security Solutions as a “customer first, continuous improvement, learning organization”, will set us apart from the competition. But our success will hinge on our ability to get word of mouth advertising out to the market, so people will want to buy from us and seek out our services when required.

 

Check out these other great products and services from The Phone Experts/Expert Security Solutions:

Expert IT Solutions– From cloud managed antivirus to our full suite of remote and onsite support options,  Expert IT Solutions keeps your business concentrated on business not your IT infrastructure. We keep your data secure by using our online back up services, available to all business service clients, and offer multiple combinations of services to fit your business needs.

Find out more

Consumer Solutions – Phone Experts Consumer Solutions, provides wireless and internet services across Alberta, this includes Optik TV solutions, and rural services. Offering the latest cellphones, smartphones, prepaid devices and tablets!

Find out more

Business Solutions – Go where your business takes you! Enable business growth and success with the right solutions and services from Phone Experts Business Solutions, backed by network reliability and industry expertise. We keep your business connected on the go.

Find out more

 

The Phone Experts/Expert Security Solutions

ADDRESS:

4724 – 60th St, Red Deer, AB T4N 7C7

PHONE:

403-343-1122

EMAIL:

Red.Deer@phoneexperts.com

 

 

 


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food and dining

The right caterer can take your event to the next level!

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We love to cater events.  We bring the same level of quality, creativity and professionalism from our restaurant to your table.  At One Eleven Grill, we enjoy the process of creating a special menu together with you that fits your style and your personality.  Here’s a short video of an event we catered recently along with some photos.  Give us a call at 403.347-2111 and we can get into the details, budget and venue, and then we can get down to the fun part – creating a food experience that will take your special event to the highest level.

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About One Eleven Grill:

One Eleven Grill brings a chic, sophisticated vibe to the heart of Red Deer.

Situated in the historic Old Brew Plaza building, constructed in the 1800s, the restaurant is a combination of industrial and classic modernism. Our menu features the best market-driven, seasonal ingredients prepared in a simple yet elegant style. We use only the best Alberta Beef produced under our supervision. (read more)

If you are looking for a restaurant with great food, great company, and an amazing atmosphere, you can find it every day or night at One Eleven Grill.


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Community Events

june, 2018

wed30may - 26sepmay 303:30 pmsep 26ATB Financial Downtown Market(may 30) 3:30 pm - (september 26) 6:30 pm

sun10jun - 24jun 1010:00 amjun 242018 Edgar Farms Asparagus Festival10:00 am - 4:00 pm (24)

sun17jun - 1juljun 1710:00 amjul 1- 4:00 pm2018 Edgar Farms Asparagus Festival10:00 am - (july 1) 4:00 pm

tue19jun - 15juljun 198:00 pmjul 15Freewill Shakespeare Festival8:00 pm - (july 15) 10:30 pm

thu21jun - 3juljun 216:30 pmjul 3THE WORKS ART & DESIGN FESTIVAL6:30 pm - (july 3) 12:00 am

fri22jun - 1juljun 227:30 pmjul 1- 9:15 pmEdmonton International Jazz Festival7:30 pm - (july 1) 9:15 pm

fri22jun - 23jun 229:00 pmjun 23A Weekend With St. James Gate I Bo's Bar & Stage9:00 pm - 1:00 am (23)

sat23junAll DayRed Deer Highland Games(All Day: saturday)

sat23jun4:00 pm- 8:00 pmOlds Beer Festival4:00 pm - 8:00 pm

sun24jun11:00 am- 2:00 pmOne Eleven Jazzy Brunch11:00 am - 2:00 pm

mon25jun - 3sepAll DayRip ‘N Rec Summer Pass returns for youth in Red Deer(All Day)

tue26jun5:00 pm- 6:30 pmUnited Way Central Alberta Annual General Meeting5:00 pm - 6:30 pm

tue26jun - 22juljun 268:00 pmjul 22Freewill Shakespeare Festival8:00 pm - (july 22) 10:30 pm

wed27jun - 1juljun 279:00 amjul 1- 8:00 pmWestern Canadian Breeders Championships9:00 am - (july 1) 8:00 pm

wed27jun2:00 pm- 3:30 pmMayor’s Garden Party2:00 pm - 3:30 pm

sat30jun9:00 am- 12:00 pmRed Deer Roundup 5k/10k/15k Run9:00 am - 12:00 pm

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