Also Interesting
NFL Odds Seeing More Action as North American Football Expands

Super Bowl LVII wrapped up the 2022-23 NFL season on February 12th. Like back in 2020, the Kansas City Chiefs’ quarterback Patrick Mahomes led a fourth-quarter comeback for a win against the Philadelphia Eagles. It was an exciting game to watch between two quality rivals—even for CFL fans who don’t follow the regular season.
And, despite the fact that locals either cheer on the Edmonton Elks or the Calgary Stampeders throughout the CFL season, added attention is being given to the US league. Though the Chiefs won the Super Bowl championship game only a week ago, NFL odds are already focused on next year’s winner. While it might seem strange to focus on which team will lift the Lombardi Trophy next year when the last season just concluded, it’s actually a popular time for bettors to forecast a winner.
That’s because sportsbooks offer high-value lines on futures bets that are placed a year ahead of the event. And it looks like they’re favoring the Kansas City Chiefs to win yet again with odds of +550, followed by the Buffalo Bills with odds of +700. For Alberta locals, the availability of odds from sportsbooks has helped boost interest in the league—and especially its championship game.
But the availability of betting markets isn’t the only reason residents in Red Deer and beyond are focusing on the NFL. It’s also because US-based football has seen major expansion in the last few years, including the launches of the USFL and the XFL. As North American football grows, so does its coverage north of the border.
The New Spring & Summer Leagues
Those who only loosely follow the CFL and NFL might not realize such a weighty expansion is underway. In fact, despite its successful first season as a US-based professional summer league, the USFL has flown under the radar for many.
The league was originally launched back in the early 1980s as a competitor to the NFL. However, its 2022 relaunch, helmed by Fox Sports, is instead branding itself as a ‘summer league’. This prevents the USFL from competing directly with the NFL or CFL, which remain North America’s most dominant tournaments in terms of viewership and revenue.
Meanwhile, Dwayne Johnson and his co-stake in Redbird Capital are looking to relaunch the XFL after multiple false starts under WWE owner Vince McMahon. McMahon first attempted to launch the league back in the early 2000s, then failed again after a doomed 2020 spring restart.
After a buyout from Redbird Capital, the XFL is set to start again in mid-February. Similar to the USFL, it will avoid direct competition with the NFL and CFL by running a spring league. Notably, the XFL will differ from traditional football formats by offering a shortened and action-oriented format.
A Flooded Market or Endless Content?
The goal behind the USFL and XFL is to capitalize on downtime in the NFL and CFL. Given the US’s propensity for over-the-top entertainment, there’s certainly a market for non-stop football coverage. However, American football fans also have the NCAA’s year-round football coverage to look forward to.
Will the USFL and XFL survive or will there be a proliferation of football content without enough dedicated viewers? The USFL’s first successful season hints that the league has staying power. As the season advanced, the USFL picked up more viewers at a steady pace. Additionally, USFL rosters feature head coaches from the NFL, CFL, and NCAAF. With solid leadership comes better play, which can lead to more dedicated fans.
Still, it’s far too soon to see how the XFL will pan out—and how its success or failure might help or hinder the USFL. Additionally, there have been concerns about the availability of pro football players, and in which league they might end up as contracts and salaries start to become more standardized. For now, football fans can simply dive into the added coverage without worrying about missing any games due to overlapping schedules.
Also Interesting
Local, Online, and Booming: The Business Shift Happening Across Alberta

Central Alberta is experiencing a marked change in the way business is conducted. Many local operators are now looking beyond the storefront and are adopting digital tools to operate things more efficiently. This is not merely about following the fashions. It’s about enhancing their way of reaching customers, their operations and their services.
Small and medium businesses are using digital strategies to make smarter decisions and stay competitive. Local stories, backed by growing national data, show that online tools are no longer just an add-on, they’re now a key part of the business model.
More Efficient Workstreams
Online tools are helping businesses operate with fewer delays and less overhead. For many small companies, that means faster order management, automatic communication, and better use of space and time. A key result of this shift is better customer handling across industries, including the online gaming sector.
Even in industries with international visibility within gaming, like online casino entertainment platforms, users are becoming more selective. When people compare trusted online casinos, the decision is no longer based on flashy offers alone. They now look for consistent customer service, clear complaint resolution, and visible licensing, all signs that operations behind the scenes are run with the same care expected from any modern business.
This expectation is also being transferred to the local businesses who are learning that speedy service, legible records, and stable systems are more important than ever. The model of good digital operations established by these larger platforms is influencing customer habits all over the world.
A Larger Customer Base
As the internet has opened up e-commerce tools to more people, the concept of selling only within one’s local community is becoming obsolete. Many small businesses that used to only do business in local retail locations are now receiving orders from across the province and in some cases the country.
This change was not the result of a random change of mind, it was the result of the steady growth of sites such as eBay and Amazon over the last decade. Noting the sudden surge in online shopping brought about by a change in consumer habits, the Avanta report says more small and mid-sized businesses were able to grow quickly as a result.
Organizations have become exposed to national and international buyers and therefore, need the space and infrastructure to handle increased volumes of orders. What was previously just a pipe dream for a small Alberta-based producer is now not only possible, but expected.
Logistics: The Demand Behind the Growth
Online growth means more customers, but it is also more pressure. As businesses are expanding into digital sales, many are experiencing a sudden jump in demand for products which places stress on the way stock is stored, managed and delivered. This is particularly the case with small and mid-sized operations that previously only traded locally or in small volumes.
Once an online store is open, the potential of selling nationally or even outside the country, becomes real. But that growth doesn’t simply mean fulfilling orders. This can be affected by whether there is sufficient space to store inventory and whether staff members are able to move orders fast enough to satisfy customers’ expectations.
Businesses are also expected to control returns and complaints without any delay. This shift has caused some Alberta businesses to rethink their set up. It’s not enough to have a back room with shelves and some packing boxes anymore. Larger warehousing, improved dispatch systems and faster coordination between departments are becoming the norm.
Alberta’s Push to Make Digital Work
To help Alberta businesses keep up with these demands, the province has invested $3 million into the Digital Economy Program. Managed by Business Link in partnership with Digital Main Street, the program aims to bring more small companies online with one-on-one support. ShopHERE, a no-cost platform within the program, gives eligible businesses help with setting up and promoting online stores.
Daniel Vandal, the Minister responsible for Prairies Economic Development Canada, announced the program alongside Alberta representatives. Only about one in three Alberta small businesses had the ability to sell online when the program launched. That gap left many at risk of losing ground as consumer habits shifted toward digital shopping.
The program doesn’t just provide tools, it offers real training. Through its Digital Service Squads, recent graduates across Alberta assist local businesses in learning how to use these systems effectively. With roughly 4,800 businesses expected to benefit over two years, the goal is to raise the province’s digital maturity without putting pressure on companies to figure it out alone.
This push is already being felt. From Calgary to Central Alberta, businesses are using these resources to shorten the learning curve and give their customers a better, faster, more modern experience.
Also Interesting
The Rise of AI in Consumer Tech: From Smart Shopping to Fake Review Detection

A subtle but seismic shift is occurring in the consumer technology market as a direct result of the persistent development that artificial intelligence is making. AI is constantly present in the background, silently enhancing our lives in a variety of modest ways. This is true whether it is our first engagement with a smart speaker upon waking up or our most recent online purchase. This technology is now an essential component of our digital life, rather than something that would be found in a science fiction novel. It has made our experiences of buying and obtaining information online far more enjoyable.
An interplay of data, algorithms, and a new age of digital trust is at the heart of the tale of artificial intelligence’s meteoric growth in consumer electronics, which is having a significant impact on our daily lives.
The Algorithm Knows You Best
We frequently take for granted how smart AI-powered recommendation systems are since they are so common. These algorithms look at a lot of data, such as prior purchases, browsing history, and demographic information, to make a digital experience that is very unique to each user. EComposer’s most recent study found that tailored suggestions may account for up to 31% of e-commerce revenue, showing how important they are for business. They are the engines that tell you what music to listen to next, what movie to watch, or what product you didn’t realize you needed.
This degree of customization isn’t only for your convenience; it’s also to get rid of the stress of making decisions and make every contact seem like it was made particularly for you. Based on their prior clicks and purchases, a sportswear customer may receive recommendations for running shoes and hydration packs, while a casual gamer might be suggested popular titles or even a round of online roulette tailored to their interests. By anticipating client needs and speeding up the process, AI makes shopping and digital entertainment more enjoyable.
Better Assistants, Better Choices
Chatbots and virtual assistants are a great illustration of how AI is getting smarter in consumer electronics. These technologies use natural language processing and machine learning to go beyond basic, programmed answers and become real conversational companions. They may now help with hard jobs like finding a shipment, fixing a customer service problem, or giving real-time information with amazing precision.
Smart assistants are transforming how we use products and services at home, not only for customer service. Voice assistants switch on and off your lights and smart fridges make your grocery list, helping you get things done faster every day. They demonstrate how AI is improving our lives by turning ordinary equipment into self-sufficient tools.
The Battle Against Digital Lies
AI is a very important tool for protecting customers since it can find fraud and stop online scams. AI algorithms can find strange patterns, behavioral anomalies, and red flags that show fraud with a speed and precision that no person could equal by looking at millions of data points in real time.
This technology is also the first line of defense against fake reviews, which are becoming a big problem that makes customers less likely to trust you. AI is helping review sites discover false reviews by looking at things like writing styles, patterns of user activity, and IP addresses that don’t appear right. AI can now assist a legitimate review site discover and reject reviews that appear phony. This protects people from obtaining wrong information.
How Accurate Is Predictive Personalization?
It’s not enough for consumer tech to merely respond to data; it needs to be able to forecast it too. Companies may use AI’s predictive analytics to guess what customers will want and do before they ever ask. For instance, AI may look at a user’s prior searches and purchases to guess what they will buy next. This lets businesses offer relevant discounts or items ahead of time. This forward-thinking strategy improves the client experience by offering a service that is very personalized and on time.
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