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New national campaign aims to solve worker shortage in Canada’s energy sector

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Donovan Doll works on a pipe at the CMR Fabricators Ltd. in Penhold, Alberta. Canadian Energy Centre photo by Dave Chidley

From the Canadian Energy Centre

By Will Gibson

Enserva launches new portal to train workers and provide long-term employment opportunities

Canadian energy services association Enserva has launched its solution to solve a worker shortage of more than 3,000 jobs, including labourers, drivers and tradespeople.  

Having spent the better part of two decades working in the world of non-profit groups and think tanks, Enserva CEO Gurpreet Lail was taken aback after hearing about the sector’s labour struggles when she joined in 2021. 

“The perception outside the industry was much different,” says Lail. “This has been an ongoing challenge for a long time and our members decided to do something about it.” 

The result is a national campaign featuring the new Working Energy Portal, a sector-specific website with comprehensive job listings by the group’s 200-plus member companies and organizations. 

“This is an industry-wide challenge and we’ve found an industry solution,” Lail says.  

“We lost a lot of people during COVID and the downturn in energy prices and we’re now seeing employers fighting for labour regardless of the sector, be it energy or hospitality or technology,” she says.  

“In addition to these factors, our sector also has to address this ridiculous idea that Canadian energy is a dying industry. That’s simply not the case. The world is going to need our energy for a very long time, and we need talented people to help us innovate and produce it responsibly.” 

Enserva is hoping to connect those looking for jobs with companies that need positions filled and create a long-term solution to the shortage. 

But the portal is more than a job board. It will also serve as a training hub to provide Canadians with the right certifications, courses and a pathway to rewarding careers.    

“A lot of this is about educating people about what they might need so they can be successful in the industry, such as getting the right training and certificates,” says Lail.  

“Many prospective employers are willing to help prospective employees in order to address their needs for skilled workers. For example, if you have a clean Class 5 driver’s license, some employers who need Class 1 drivers will pay for that training.”

She says that as the energy industry continues to transform to include a mix of oil and gas and renewable sources, it needs to fill current and emerging positions in practices like artificial intelligence, robotics, geothermal energy and environmental sustainability.  

Enserva members helped create the portal in part because traditional job-search platforms didn’t always attract the right candidates or missed job seekers with real potential.  

Companies were using websites such as Indeed or LinkedIn but were finding it difficult to get the right candidates. Theyd often get more than 1,000 resumes and maybe five to 10 were suitable for interview. It takes a lot of time to sift through those,” Lail says.  

We are supporting our members to create or increase awareness of their companies, and the jobs available. This way promising candidates will not miss a great opportunity and will have opportunities to learn more about energy companies.” 

Enserva aims to push into new areas and communities to engage with prospective job seekers.  

“We are reaching out to non-traditional areas to showcase the reality that you can have a long-term and rewarding career in this sector if you are a woman, Indigenous or come from a newer community in Canada,” Lail says.  

“In addition to this outreach, we are continuing to recruit in traditional areas, such as young people entering the workforce and attracting former energy workers back into the sector.” 

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Alberta

Canada’s advantage as the world’s demand for plastic continues to grow

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From the Canadian Energy Centre

By Will Gibson

‘The demand for plastics reflects how essential they are in our lives’

From the clothes on your back to the containers for household products to the pipes and insulation in your home, plastics are interwoven into the fabric of day-to-day life for most Canadians.

And that reliance is projected to grow both in Canada and around the world in the next three decades

The Global Plastics Outlook, published by the Paris-based Organization for Economic Co-operation and Development (OECD), forecasts the use of plastics globally will nearly triple by 2060, driven by economic and population growth.  

The use of plastics is projected to double in OECD countries like Canada, the United States and European nations, but the largest increases will take place in Asia and Africa. 

“The demand for plastics reflects how essential they are in our lives, whether it is packaging, textiles, building materials or medical equipment,” says Christa Seaman, vice-president, plastics with the Chemical Industry Association of Canada (CIAC), which represents Canada’s plastics producers.  

She says as countries look to meet climate and sustainability goals, demand for plastic will grow. 

“Plastics in the market today demonstrate their value to our society. Plastics are used to make critical components for solar panels and wind turbines. But they also can play a role in reducing weight in transportation or in ensuring goods that are transported have less weight in their packaging or in their products.” 

Canada produces about $35 billion worth of plastic resin and plastic products per year, or over five per cent of Canadian manufacturing sales, according to a 2019 report published by the federal government.  

Seaman says Canadian plastic producers have competitive advantages that position them to grow as demand rises at home and abroad. In Alberta, a key opportunity is the abundant supply of natural gas used to make plastic resin.  

“As industry and consumer expectations shift for production to reduce emissions, Canada, and particularly Alberta, are extremely well placed to meet increased demand thanks to its supply of low-carbon feedstock. Going forward, production with less emissions is going to be important for companies,” Seaman says.  

“You can see that with Dow Chemical’s decision to spend $8.8 billion on a net zero facility in Alberta.” 

While modern life would not be possible without plastics, the CIAC says there needs to be better post-use management of plastic products including advanced recycling, or a so-called “circular economy” where plastics are seen as a resource or feedstock for new products, not a waste. 

Some companies have already started making significant investments to generate recyclable plastics.  

For example, Inter Pipeline Ltd.’s $4.3 billion Heartland Petrochemical Complex near Edmonton started operating in 2023. It produces a recyclable plastic called polypropylene from propane, with 65 per cent lower emissions than the global average thanks to the facility’s integrated design. 

Achieving a circular economy – where 90 per cent of post-consumer plastic waste is diverted or recycled – would benefit Canada’s economy, according to the CIAC.  

Deloitte study, commissioned by Environment & Climate Change Canada, estimated diverting or reusing 90 per cent of post-consumer plastic waste by 2030 will save $500 million annually while creating 42,000 direct and indirect jobs. It would also cut Canada’s annual CO2 emissions by 1.8 megatonnes.  

Right now, about 85 per cent of plastics end up in Canada’s landfills. To reach the 90 per cent diversion rate, Seaman says Canada must improve its infrastructure to collect and process the plastic waste currently being landfilled. 

But she also says the industry rather than municipalities need to take responsibility for recycling plastic waste.  

“This concept is referred to as extended producer responsibility. Municipalities have the responsibility for managing recycling within a waste management system. Given the competing costs and priorities, they don’t have the incentive to invest into recycling infrastructure when landfill space was the most cost-effective solution for them,” she says.  

“Putting that responsibility on the producers who put the products on the market makes the most sense…The industry is adapting, and we hope government policy will recognize this opportunity for Canada to meet our climate goals while growing our economy.” 

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Business

Decarbonization deal opens new chapter in Alberta-Japan relationship

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From the Canadian Energy Centre

By Will Gibson

Agreement represents a homecoming for JAPEX, which first started work in the Alberta oil sands in 1978

new agreement that will see Japan Petroleum Exploration Company (JAPEX) invest in decarbonization opportunities in Alberta made history while also being rooted in the past, in the eyes of Gary Mar. 

JAPEX is seeking to develop projects in carbon capture and storage (CCS), hydrogen and bioenergy. It’s part of the company’s JAPEX2050 strategy toward carbon neutrality. 

“This new endeavour is a great opportunity that demonstrates the world is changing but the relationships endure,” says Mar, the province’s former trade envoy to Asia and the current CEO of the Canada West Foundation 

“Alberta’s very first international office was opened in Tokyo in 1981. And we have built a tremendous soft infrastructure that includes partnerships between a dozen Alberta and Japanese universities.” 

For JAPEX, the agreement represents something of a homecoming for the company that first started work in the Alberta oil sands in 1978 and operated one of the first in situ (or drilled) oil projects for nearly two decades before selling its stake in 2018. 

We are now aiming to come back to Alberta and contribute to its decarbonization,” JAPEX president of overseas business Tomomi Yamada said in a statement.  

Mar says the memorandum of understanding signed this March between JAPEX and the crown corporation Invest Alberta stems from a strong relationship built over decades.  

“You cant be considered a reliable partner for a new venture if you havent been a reliable partner for decades in the past,” says Mar.  

Economies change and worlds needs change but strong relationships are important factor in whom you do business with.” 

Alberta’s established CCS infrastructure has already attracted new investment, including Air Products’ $1.6-billion net zero hydrogen complex and Dow Chemicals’ $8.8-billion net zero petrochemical complex 

Mar sees JAPEX’s deal with Invest Alberta opening a whole new market of potential carbon neutral investors in the Pacific Rim. 

“When other countries who are partners in the Trans-Pacific Partnership (TPP) see JAPEX invest in this decarbonization opportunities and net zero projects in Alberta, it will send a very clear signal to others in the TPP about the potential,” Mar says.  

“This deal may come from the decades-long relationship between Alberta and Japan but can also serve as a signpost for decades to come.” 

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