Red Deer
New Chiefs logo for Red Deer Minor Hockey designed with guidance of indigenous leaders
News release from Red Deer Minor Hockey Board of Directors
Red Deer Minor Hockey Commission proudly announces the unveiling of their new Primary Logo, paying homage to the indigenous heritage and peoples of the region.
The revamped logo is a result of two years of dedicated efforts to align with the values and traditions of Treaty Six and Seven peoples, who are the original founders of the land on which we live, play, and work.
In 1967 in our Centennial Year, Red Deer Minor Hockey’s Earl Chadwick, with the permission of Chief John Samson, adopted the Chiefs name and logo as a tribute to the indigenous community’s and their rich cultural heritage on the Treaty 6 and 7 land that we play on. Since then, the Red Deer Minor Hockey Chiefs have strived to maintain a strong connection with the indigenous peoples of the area.
Recognizing the need to further honour and respect the indigenous heritage, the Red Deer Minor Hockey Chiefs embarked on a comprehensive logo redesign project. The objective was to create a logo that not only represents the team but also reflects the values and traditions of Treaty Six and Seven peoples.
After extensive consultation with indigenous leaders from Treaty Six and Seven, the Red Deer Minor Hockey Chiefs are proud to unveil their new logos. These logos symbolize the unity, strength, and resilience of the indigenous community, while also paying tribute to the original founders of the land.
The Red Deer Minor Hockey Commission expresses their gratitude to the indigenous leaders for their guidance and support throughout this process. Their blessing and endorsement of the new logos reinforce the team’s commitment to fostering inclusivity, diversity, and cultural appreciation within the hockey community.
The Red Deer Minor Hockey Board of Directors along with Chief Wilton Littlechild along with the Treaty 6 and 7 Chiefs invite our members and friends to join them in celebrating the unveiling of their new logos on Friday Oct 13 2023 for the Home Opener of our U18 Optimist Chiefs at the Servus Arena. The Red Deer Minor Hockey Commission remains dedicated to promoting a positive and respectful environment for all players, coaches, and fans, while honoring the indigenous heritage and peoples that have shaped the community and land we play on . We will provide the Celebration details as soon as we have finished the plans.
Red Deer Minor Hockey Board of Directors
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Just when we thought our smiles couldn’t get any bigger – they did! And we have the Red Deer community to thank for their overwhelming support.
We are so excited to share the total from the Tim Hortons Smile Cookie Campaign this past spring…and it’s very impressive. In fact, it’s an all-time record, and we couldn’t be more grateful.
Over the long-week campaign held April 28-May 4, Red Deerians indulged in a lot of cookies – $80,773 worth! These funds will go directly to helping struggling readers become readers of potential through Reading College, a project of The Foundation for Red Deer Public Schools.
Reading College, held each July, provides students with identified reading gaps an incredible summer experience that builds their skills, confidence, and love for reading. Students leave the program with stronger reading and writing abilities, and a solid foundation for success in school and life. Now in its 14th year, 1,000 students have graduated from Reading College.
“We continue to be amazed by the generosity of our community and the partnership with Tim Hortons,” said Kristine Plastow, Board Chair for The Foundation for Red Deer Public Schools. “These dollars directly impact kids who need extra support to become confident readers. The difference this program makes is life-changing.”
Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer, said it’s incredible to see what can happen when a community comes together. The simple act of purchasing a cookie by so many amazing guests, makes a huge difference for young students right here in Red Deer.
“This record-breaking year shows how much our guests care. We are so pleased to support Reading College and help give students the tools they need to thrive,” she said.
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