Bruce Dowbiggin
Celebrity Owners– Fun, Yes, But The Equity Is Even Better

In case you hadn’t noticed. Celebrity Sports Ownership is all the rage. When the Ottawa Senators were for sale Ryan Reynolds, Snoop and The Weeknd were all mentioned among the bidders (that eventually went to Montreal businessman Michael Andlauer). LeBron James now holds a minority position with Liverpool FC.
Jay-Z owns part of the Brooklyn Nets, Usher a piece of the Cleveland Cavaliers while Fergie of Black Eyed Peas fame also partly owns the Miami Dolphins. Gloria and Emilio Estefan, Marc Anthony, and tennis superstars Serena and Venus Williams are owners of pro sports teams. Famously, Elton John owned Watford FC, although he’s now just an honorary chairman.
And, of course, Reynolds and Rob McElhenney used a documentary TV series that showed their Welsh Wrexham soccer team promoted to the FA’s League Two. What’s the attraction?
Clearly a little PR is always a good thing. But sports team ownership has also become a lucrative equity play. As BMO reports, “The average compound annual growth rate since the last purchase price… is 15 percent, a meaningful outperformance to the TSX and S&P. Forbes estimates the Toronto Blue Jays are currently worth US$2.1 billion or roughly C$2.85 billion.
Based on recent sports franchise transactions, expansion fees and annual estimations of franchise values by Forbes Magazine, an $8 billion enterprise value is easily defendable for the Jays’ owners MLSE (who also own the Maple Leafs, Toronto FC and Argonauts).”
It’s the same across the major pro sports leagues. The estimated average franchise value in the NFL since 2013 is $5.1B with a compound annual growth rate (CAGR) of 16 percent; in the NBA it is $2.9B with a CAGR of 18 percent. For MLB it is $2.3B with a CAGR of 12 percent; the NHL is $1.0B with a CAGR of 11 percent; while MLS is $0.6B with a CAGR 21%.
But, BMO cautions, owning a sports franchise is considered “an equity investment strategy rather than a cash flow or income play.” In other words, don’t think that ticket sales and hot dogs are going to make you rich. (Although the NHL’s salary cap, which guarantees owners’ profits is a sweet deal.) The key is sports media which is thriving despite the move to cord cutting..
Sports media rights contracts have grown in tandem with franchise valuations. Not to be ignored in the advertising growth and viewer interaction is the bear knowns as legalized sports betting. Betting companies are flooding the airwaves with commercials while bettors tune in to watch how their selections work out. The casinos and online shops have replaced lower-paying traditional advertisers who’ve dropped off.
In Canada, league or team ownership of broadcast properties is still common. For that reason the real value of those broadcast rights is often opaque. (We had some irritated pushback from Rogers and Bell for writing on this tidy arrangement in the mid 2010s, forcing some limited disclosures). Rogers Sportsnet and TSN own (via MLSE) own a stable of teams in MLB, NHL, CFL and MLS. Good luck finding out what they pay themselves for media rights.
It’s more open in the U.S. Since the New York Yankees pioneered the YES network in 2002— sparking multiple imitators in other markets—the move in the U.S. has been away from outright ownerships of regional sports networks. A number of RSNs in the U.S. are either in bankruptcy or nearing it. Digital and network sources are now absorbing these sources. ESPN, via its owner Disney, is looking to find partners for its many broadcast properties as their bottom line in general has suffered.
Still, ESPN’s legacy business generates revenue and operating income of approximately $12.5 billion and $4.0 billion in 2023. It remains to be seen what new model emerges in the U.S. to answer cord cutting and the death of conventional TV. The NFL’s experiment on Monday, having two MNF games compete on separate networks is one experiment.
In Canada’s monopolistic market, “TSN/RDS penetration rates have declined at a quicker pace than ESPN over the past 10 years. ESPN penetration has dropped from 81 percent of U.S. households in 2013 to 56 percent in 2022, while TSN/RDS penetration has decreased from 89% of Canadian households in 2013 to 49 percent in 2022.
In addition, BMO admits that cord cutting is a thing. “SportsNet subscribers have decreased -23 percent to 5.8 million over the same period. Subscriber and advertising revenues are 60 percent and 40 percent of total revenue, respectively. Since 2017, TSN revenues have increased 13 percent. TSN subscribers have decreased -29 percent to ~7.8 million over the same period.”
But! In the last five years, TSN and SN have increased advertising revenues by 13 percent and 15 percent respectively. The same figure for the top five Canadian non-sports channels (collectively) is six percent. Thank you legalized wagering in Ontario. So who wouldn’t want a piece of this action, especially in Canada?
The red flag in this surging equity market comes in the form of smaller Canadian NHL markets. The Senators sale for $950 suggests a healthy interest in owning, but the Sens sale was also tied into the new LeBreton Flats arena. Ownership or control of a Canadian arena means more than NHL games. It also includes revenue from concerts, rallies, monster-truck events etc.
Even with that can Andlauer produce a winner just two hours from the Montreal Canadiens market? Likewise, the Winnipeg Jets are desperately in need of a larger arena to replace the 15,321 Canada Life Centre. Having Canada’s richest man, David Thomson, as an owner is no guarantee of getting one. And should Thomson tire of being the saviour of a losing Jets hockey property, who in that market has C$1-2B lying around needed to fund the franchise properly?
Likewise, the Calgary Flames. Despite the political press conference this summer about as new agreement the arena that management promised by 2013 has still not seen a shovelful of dirt turned over. The latest gaffe was architect’s drawings for the rink being rejected by the NHL due to inadequate dressing-room space. Start again.
Should the rink not be available till 2025-26 will an evolving ownership group still be interested in shelling out the money to keep the Flames (and Stampeders, Roughnecks and Hitmen) operating in Calgary? And if they don’t, because losing sucks? While energy-rich Calgary has plenty of billionaires, few will want to risk the money needed to keep a competitive team in a small market.
Connor McDavid’s brilliance plasters over the same small-market crack in Edmonton. Yes, they have their new building, but can owner Darryl Katz fund the moves need to keep his stars and build a winner? Vancouver, owned by the Aqulini family, has a larger market base, but with Seattle Kraken just two hours away can they too write the cheques needed to create the first Stanley Cup winner since the Canucks entered the NHL in 1970.
If these Canadian markets do survive longterm it might have to be with foreign ownership. Certainly there is money to be made riding the equity train. But there also no guarantees that those carpetbagger owners might replicate the Montreal Expos and scoot to richer markets.
Sign up today for Not The Public Broadcaster newsletters. Hot takes/ cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent. https://share.hsforms.com/16edbhhC3TTKg6jAaRyP7rActsj5
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Cutting Remarks: The Scourge of Hate Speech Censors

“When plunder becomes a way of life for a group… in a society, over the course of time they create for themselves a legal system that authorizes it and a moral code that glorifies it.” Frédéric Bastiat
We take you now to a day in the not-too-distant future. Citizens are lined up at the registry office to renew their license to speak. Since governments weaponized speech and then criminalized words in the mid 2020s, citizens must register their speech the same way they register guns or cars.
For their convenience the government agencies provide a list of words or insinuations that qualify as criminal speech. Here’s a CBC guide to correct speech on climate, giving you the appropriate words to describe weather-as-the-Apocalypse. Don’t forget, every climate faux pas is a micro aggression!
Should you have made it through the previous 12 months without tripping the language laser beam you’ll be permitted to again speak publicly— albeit very carefully. Pretty soon everyone will speak like Uterus Man, also known as cisgendered NDP MLA Brooks Arcand-Paul, who talks as though his mouth was a Woke minefield.
Media outlets, too, will be required to renew their speech licenses or lose the annual slush-fund monies that come with government Good Speak. Here, Trudeau wind therapist Patty Hajdu demonstrates Good Speak, decrying the cyber-violence of Adolph Hitler… er, Pierre Poilievre… over a “reckless use of the pejorative ‘crazy’” to describe her cabinet colleague Stephane Guilbeault. PP’s “slander” was, she assured us, yet another page out of the infamous Donald Trump American playbook that will rule Canada if Patty & Friends lose the next election.
To keep your talk license you’ll need to speak more like Liberal MP Ken Hardie when he says damn the facts, let’s throw a little dirt over a multiple murder on the bad side of Winnipeg: “Might it be the anti-social ‘burn everything down’ far-right attitude we’re seeing creeping in from the U.S.? And the ‘creep’ on the Canadian side? Pierre Poilievre?” (The tone-deaf Liberal has since sorta’ backtracked after being buried on social media.)
If this all sounds absurd, you haven’t been paying attention. In Canada the government of Justin Trudeau is well on its way to creating an apparatus for regulating both public and private speech. The past week it announced that it was extending its grant money though 2029 to failing media outlets, up to about $30,000 per employee. Not to be outdone, Heritage Canada is putting $40,000 per journalist as a target to promote “diversity”. No wonder so many CDN media legends rushed to defend a hapless CP reporter who was verbally upbraided by Poillievre.
Hey, money is money. Who in the collapsed media empires is not going to like that, huh? Sure you’ll have to sing for your supper, but you’ll still have the cottage in the Muskokas or Kawartha Lakes to soothe any qualms about selling out your journalistic birthright.
Here’s former-progressive author and blogger Michael Shellenberger: “Liberal Left governments have sought to use every new crisis as an opportunity to scapegoat their political opponents and, when that stops working, demand censorship, since the legitimacy and continued existence of the liberal Left hegemony in the West comes from control over information.”
Speaking of U.S. politics, where Joe Biden is polling below herpes, his administration is setting up a disinformation bureau to help the average voter divine something as “information” (Biden policy) or “disinformation” (Trump policy). Stubbornly hanging on to un-truths about The Biden Family’s shakedown of foreign governments could land you in a jail next to the Jan. 6 traitors.
To goose public fear, Team Biden has a new series of Adolph Hitler… er, Donald Trump… revenge memes. From Bill Maher (“I’m afraid of him on a personal level” ) to former Obama spokes-bugle Jen Psaki, the ruling class is pumping the accelerator: “There is an old quote that goes, ‘For my friend everything. For my enemies the law.’ That is how Trump has operated and that is how he will continue to operate if ever given the levers of government again.” Irony alert.
Need More? Here . Here And here is a CDN fainting goat. (Clarification: DEMs jailed for political crimes or charged for same during Trump presidency: 0. Non-DEMs jailed for political crimes or accused of same during Biden presidency: more than 600, perhaps as many as a thousand.)

Rioting in Dublin
In Ireland, the recent riots over an immigrant stabbing five adults and children have inspired the EU puppets of Leo Valadkar’s government to suggest similar limits on speech must be codified after UFC star Connor MacGregor suggested that perhaps immigration was behind the anger of protesters. Here’s Taioseach fart catcher Pauline O’Connell: “If your views on other people’s identities go to make their lives unsafe, insecure, and cause them such deep discomfort that they cannot live in peace, then I believe that it is our job as legislators to restrict those freedoms for the common good.”
In Britain, the parsing of language has produced “UK police : We will no longer accept the statement ‘re-housing of illegal immigrants” as a hate crime.” Across the European Union, the “restrict those freedoms for the common good” drumbeat is the same, as quaking bureaucrats and entitled statists seek to silence their critics using hate-language laws that would make even Orwell blush. Result: In Germany, the right-wing AFD party is rising in the polls. In France, Marine Le Pen is more popular than Emmanuel Macron. The recent election of right-wing governments in Italy, the Netherlands and Brexit in Britain has only hastened their panic to punish speech.
Says economist and blogger Tyler Cowen “if your main theory here is ‘racism,’ your contribution to the discourse probably is negative.”
Next speech regulation is silence. Or non-speech. Under the new rules, silence will be no defence when the mob orders you to “wear the ribbon”. UC Berkeley Law Professor Savala Trepczynski gave away the game saying that “White silence is incredibly powerful … It’s not neutral. It acts like a weapon.” Writes legal specialist Jonathan Turley, “In a world where silence is violence and civility is complicity, there is little room for true free speech.”
In this vein nearly 2,000 people signed a petition to fire Marymount Manhattan theatre arts associate professor Patricia Simon after she appeared to fall asleep briefly during an anti-racist Zoom meeting. Complained one colleague, Simon was “ignoring … racist and sizeist actions and words of the vocal coaches under her jurisdiction.”
Just sayin’. Better get your license now. Before it’s too….. (click).
Sign up today for Not The Public Broadcaster newsletters. Hot takes/ cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent. https://share.hsforms.com/16edbhhC3TTKg6jAaRyP7rActsj5
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Could AI Make Yesterday Into Today For Culture, Sports & Politics?

On a recent trip to the Fredericton Playhouse to see PEI’s splendid The East Pointers we couldn’t help but notice amongst the coming attractions an appearance by the Glenn Miller Orchestra. As far as we know, Miller disappeared over the British Channel in 1944 on his way to play a concert for the troops post D-Day.
Since then a succession of people have carried his musical heritage under the Miller name. Most of them have joined Miller in the great bandstand in the sky. It is safe to say that the number of people who heard anything by Miller himself live are virtually nil. Still, someone is still buying tickets to hear A String of Pearls, Pennsylvania 6-500, Chattanooga Choo-Choo and In The Mood.
Perhaps it was serendipity but seeing that Miller was still a thing came shortly after the arrival of a final Beatles song “Now and Then”. It’s not as long ago as the final Glenn Miller original cut, but “Now and Then” is the first original Beatles music since the 1970s. Which is when this lacklustre John Lennon composition was born from a demo cut by Lennon.
Its provenance has been talked about by Beatles obsessives ever since. Frankly they’d be excited to hear Lennon/ McCartney read the Liverpool phone book. (Which won’t be any less underwhelming than this song.) Now And Then stayed out of the public realm, probably because George Harrison (d. 2001) hated it, and the recording was scratchy at best.
But thanks to the officious Paul McCartney cleaning it up in the studio and AI producing a catchy video to accompany the song “Now and Then” is on the Billboard chart with a bullet. Where it will probably stay for a while. No doubt this artful dodge will put the idea of reviving other dead musical icons into the heads of their colleagues and supporters.
The AI variations already extend past music. “@ilumine_ai This has been my first test of an experiment I’m doing, which is why it might feel a bit rough. It might not seem like it, but this video shows a single, uncut take at normal speed, where I move through a 3D stage that I am generating at will and in real time.”
Can some clever soul use AI to create a new Humphrey Bogart movie using previous material? What about reviving Katherine Hepburn from her many films? Could Glenn Miller suddenly emerge from the mists to lead his band in Fredericton? We already know about The Beatles.
There ramifications, says cartoonist/commentator Scott Adams.. “If you let ChatGPT answer without constraints, it gives you the “approved narrative,” also known as bullshit. In other words, you can use AI to give you any answer you want on political questions by manipulating the allowed “experts.”
No wonder the Screen Actors Guild went on strike this year to protect the properties of stars dead and alive. What security will they have if AI makes them redundant? AI is, in the words of Hunter S. Thompson, “a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.”
To say nothing of the AI implications for sports. Can AI replicate the greatest of the past? Already there’s a slightly cheesy commercial running in which present-day Wayne Gretzky counsels 18-year-old Wayne Gretzky on the future. But could AI create a better NHL mixing Gretz, Gordie Howe, Bobby Orr and Bobby Hull with the best of today? A league with no injuries, no travel fatigue, no bad coaching? Ditto for the other leagues. An NFL with Joe Montana, an NBA with Michael Jordan, an MLB with Barry Bonds?
In Canadian politics AI could revive Pierre Elliot Trudeau to assist his dimwitted son (“Interest rates are at historic lows,” PMJT, 2020). Bill Davis could bring back the days of Blue Ontario. Ralph Klein could recreate the Alberta Advantage. If someone younger and more charismatic pops up you can use them in the present. With an AI figure waiting in the wings for when the real politicians eventually screw up.
In the US-AI, the leading candidates for U.S. president in 2024 are creakingly old. Democrats are in a lather over Joe Biden’s decrepit state as he hit 81 this week (he’d be 87 when a possible second term ended). Polls show Americans are not fooled by the grinning Amphetamine Joe staggering up the stairs of Air Force One.
Republicans are alternatively exhilarated and exhausted by the prospect of loopy 78-year-old Donald Trump carrying their banner next November. With Trump it’s less age than instability. Were he remotely stable he’d be leading Biden by 15 points in the polls.
In the Senate and House of Representatives octogenarian and nonagenarian members are literally dying at their desks for want of term limits. Across the political spectrum voters and media are asking, “Is this the best we can do?” Some recall the movie Dave where Kevin Kline plays a doppelgänger for a comatose U.S. president. Maybe that might work?
Or what if AI could revive JFK or Ronald Reagan in their primes? Or John McCain and Ruth Bader Ginsberg? “Now and Then” would be an appropriate slogan for re-inserting these tried & true political figures into the present, using their former selves to re-craft today’s arguments. (We’ve seen how it might work since most believe that Biden is simply the conduit for a third Obama term.)
Anything has to be better than two old guys who could’ve heard “I’ve Got A Gal In Kalamazoo” when it was originally released by Glenn Miller in 1942.
Sign up today for Not The Public Broadcaster newsletters. Hot takes/ cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent. https://share.hsforms.com/16edbhhC3TTKg6jAaRyP7rActsj5
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
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