Connect with us

Bruce Dowbiggin

Manning The Broadcast Booth Proves A Winner

Published

8 minute read

Call it other revenge of the little brother. Or “pipe down, I’m watching the game:” However you characterize it, the emergence of the Manning Brothers, Peyton and Eli, on Monday Night Football has breathed life into a stale broadcast format and shown that All In The Family doesn’t always mean Archie Bunker calling Mike Stivic a Meathead.

For some time IDLM has railed about the reticence of network TV sports executives in evolving the experience of watching football— most sports in fact— from the classic MNF 1970s booth formula of Howard Cosell (the scribe), Frank Gifford (the eloquent jock) and Don Meredith (the homespun jock) to something that fits today’s zeitgeist.

Along the way we’ve seen experiments ranging from comedian Dennis Miller, political guy Rush Limbaugh and future murderer O.J. Simpson— all lacking the chemistry of the original trio. Since ESPN took over the MNF slot the results have been progressively more irritating, culminating in the lamentable staccato of Joe Tessitore, Jason Witten and Booger McFarland.

The current trio of loud talkers— Tony Bruno, Brian Griese and Louis Riddick— is only slightly less concussive. The solution that escapes ESPN is that the Gifford/ Cosell/ Meredith trio treated the show as a conversation, not an oxygen-depletion exercise. You can see how this more subtle style works with NBC’s Al Michaels and Cris Collinsworth. They massage the game, not wring its neck.

The talk-till-you’re-blue formula has invaded other sports, too. Again, ESPN has been a major transgressor here with the “Dickie V Wall of Noise” style being adopted by everyone in the trade. The “Yeeeah, baby” and “Posterized!!!” fit nicely into highlight packs later ,but in real time they are wearisome.

Not all sports are created equal. Hockey and basketball produce fewer pauses for conversation, while football and baseball have plenty of room to breathe. In none of these sports, however, does the fan want to be assaulted by hyperbolic chalk talks or battles for air time among the talking heads.

Which brings us to the emergence of Peyton and Eli. Originally ESPN wanted Peyton for a traditional role in the MNF booth. But the elder brother is a media savvy guy who managed to triumph as host on Saturday Night Live (before it became a Democratic Party PSA). He didn’t want the circus of trotting from city to city to be a stereotyped analyst. He had other things in mind.

Desperate to get Peyton, the Worldwide Woke Network allowed him to customize an entirely different broadcast. (Typically they wouldn’t put it on the main network for fear of offending whomever they see as their target audience these days.) Peyton wanted something more like his experience watching a game at home in his man cave.

He wanted a comfort zone and some guests to watch the game with him. He didn’t want to work every game. And he wanted Eli. What has emerged is a runaway success (TSN has finally picked up the alternate cast lately) with U.S. ratings through five shows hitting 1.6 million viewers. (The show is a partnership between ESPN and Peyton Manning’s Omaha Productions. This is the first of a three-year deal for them to do 10 games per season. )

What sells the format is the sibling chemistry. Five-time NFL MVP Peyton the tape wonk, the searing, candid reaction to boneheadedness and the unbreakable self confidence. Eli, meanwhile, the modest foil sniping at Peyton about everything from the size of his forehead to how he eats chicken without breathing.

Eli— who won two Super Bowls in NYC to Peyton’s one in Indy and one in Denver— explains that what you see is reality dating back to their boyhood with older brother Cooper. As he told USA Today: “I didn’t have time to tell the big, long story, to analyze everything. I could just give little jabs and bring them back down a little bit….

“That’s how we are in real life. He’s going to be the one in control, he’s going to be the one talking and be the one in charge, and it’s just my job for when he’s getting all the praise and he’s feeling on top of the mountain and he’s the best— I can get my little jabs and take my shots at him and bring him down just to make sure he’s in neutral.”

They spice the show with a steady stream of guests from football and the entertainment world. Comedian Jon Stewart came on to lament the awfulness of his New York Giants and Marshawn Lynch came on to swear like a rapper. “Marshawn, I probably should have … handled him,” explained Peyton. “We apologize for that. Anyway, let’s get back to some football here.”

The show has even generated its own curse: Every active NFL player who’s come on has lost the following week, Buffalo’s Josh Allen being the latest.

The success of the Mannings begs the question: Have they re-invented the gamely broadcast experience? Yes and no. They’ve shown a format that can draw more eyeballs than the cookie-cutter announce crews. But it takes the certain something of sibling sniping and insider humour to make it work.

So who could you see doing something similar? In hockey we’d like to see Kevin Bieksa and Ryan Kesler do the slash-and-burn version of HNIC. Baseball? How about Pedro Martinez and Curt Schilling. Basketball? Just take Shaq and Charles Barkley off the big set, stick them in a casino suite and let it rip.

Who will have the courage do do so? Don’t hold your breath.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author of Cap In Hand has been nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan is called InExact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

Follow Author

Bruce Dowbiggin

Be Careful What You Wish For In 2026: Mark Carney With A Majority

Published on

“The unifying theme that enables the Liberal party to maintain its hold over Canada is persistent anti-Americanism…I hope Canadians finally mature, acknowledge that we are neither superior nor inferior to the United States, and abandon our collective national inferiority complex.” Conrad Black quotes a friend. 

Canadian media have almost always been reflexively anti-American. Fair enough. Abandoned by Britain they needed to push back. But the real fear of being consumed by the rebel colonies to the south has morphed into a fear of Donald Trump reminding Canada that it has been riding first class while paying economy.

Bashing noisy, bumptious America has always been good business if you owned a Canadian newspaper or television/radio network. The performative worship of Canadian leaders who cocked a snook at the Yankees led, in recent times, to the open-mouthed support for the fatuous Trudeaupian line of monarchs. As Ray Davies sang, “each one a dedicated follower of fashion.”

Since Pierre “The Bold” Trudeau succeeded Lester Pearson and ascended to the throne of the Family Compact in 1968, Canadian policy from Viet Nam to Trump has become “What are the Americans doing? Then let’s do the opposite”. Sample of spite: CBS TV pulled a controversial 60 Minutes news story —but it aired in Canada after being leaked by pissed-off CBS employees.

Yes, there was the brief Harper interregnum when Canada actually fought a military campaign alongside the U.S. in Afghanistan. But mostly it was Jean “Golf Balls” Chretien sitting out the Iraq War.

Alas, all good things must end. Or at least pause. People were starting to notice that Justy was a Chinese trusty, his Montreal riding campaign funded by hundreds of Chinese “businessman” from far away. The tragi-comic Trudeuapian succession hit a speed bump with Mark Carney being brought in to domesticate Canada in manner satisfactory to Brookfield and the EU.

But no one is betting the Libs won’t turn to a third generation of Quebec fashionistas— in the form of another Trudeau progeny— when all else fails.

As usual caustic Conrad Black sums up Canada best. With Quebec and Alberta talking separation he quotes a friend on the state of the nation. “What exists instead is a Liberal Party that manages — often quite poorly — the finances of a collection of provinces and territories, while relying on its media apparatus to shape and safeguard its narrative. It resembles a hedge fund supported by an image consulting firm.” (Insert your convict felon/ anglo wannabe reference here.)

There is no doubt that, as 2025 skulks out, the “image-consulting firm” painting rosy pictures of the Laurentian Elite is in for a a challenge. Justin thought using Trump as his pretext could achieve peace by buying up the lads and lasses of the fourth estate. It worked with Covid and the Truckers Convoy as the column writers/ panel hosts dutifully wrote it like he called it (even as the international press chided Trudeau.).

But even those good times didn’t last, forcing the Libs to do a presto-chango before Justin could lead them to a catastrophic defeat in the spring election. Once more, faced with Trump’s aggressive posture toward trade with Canada, the press closed ranks over Elbows Up, portraying CPC leader Pierre Poilievre as Dick Dastardly.

But new polling shows that the burst of enthusiasm for more Liberal pantomime is wearing thin. The new “new” trade deal promised with Trump has dissipated. The threat to private home ownership in B.C. by government’s indigenous land concessions has sent a chill through the middle class. The NDP fainting goats who bought Elbows Up are headed back to Crazytown, likely under Avi Lewis.

Now, at last, the reckoning promised by the Conservatives’ 20-point lead in polling this time last year may be at hand. While the diehards will go their graves mumbling land acknowledgements and 32 pronouns, there is hope that the under 60s— who emphatically support the Tories— will force change.

What change? Tristan Hopper in the National Post suggests that one place to start reforming the jalopy of Canadian government is in the oceans of money lavished on cause-related political leeches. Seeing the Bondi Beach slaughter by ISIS radicals many now question how long before Toronto or Montreal experiences a similar tragedy at the hands of jihadis who are lavishly supported by tax money.

Yes, not all Muslims in the West are terrorists. But almost all terrorists in the West are Muslim. Hate-spewing Hamas groupies from college faculty are regularly allowed major intersections with police protection as they promise to wipe out infidels. Till now it’s been poor form to even mention, let alone criticize, this pantomime.

Withdrawing financial aid to these groups and their academic fellow travellers would immediately rob these brigands of their impact. The cries of despair from cutting the cord would also expose those in the Commons who have coddled these vipers with grants and ministries.

Similar hacking at the slush money aimed at every other form of leftist posing— from trans to indigenous to illegal immigrants— would also mark the end of free money. Of course there will be caterwauling from the Elizabeth May Free Lunch crew. But with the threat of Canada coming apart with Quebec and Alberta/ Saskatchewan headed for the door those usual dissenting voices will be muted.

Only one thing stands in the way of this culling. That is PM Mark Carney coercing one more MP to cross the floor to his party, cementing its majority status for up to four more years. While the At Issue panels slap their flippers in glee at Poilievre’s demise, the rest of the nation will be less enthralled with the new realities of censorship, trade and housing.

As Stephen Punwasi states. “People in Canada can’t afford homes & prices can’t fall because debt was securitized with widespread fraud—so taxpayers will subsidize foreign speculation. It’s like they hired the mayor of Vancouver to run housing. Oh—they did, eh? Kids, run.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books at https://www.amazon.ca/dp/1069802700

Continue Reading

Bruce Dowbiggin

Hunting Poilievre Covers For Upcoming Demographic Collapse After Boomers

Published on

For those not familiar with hunting seasons in Canada it may come as a surprise that the nation has a year-round hunting season. That would be the targeting of Conservative leader Pierre Poilievre by the massed army of Liberals, their bots and the richly endowed media pack. Forget he’s never held power. He’s to blame for the ills in Canadian society.

It has been a good hunt. After floor-crossing by dissident CPC, the Liberals are one seat from the majority that Canadian voters denied them in the spring. (They’ll likely get the majority soon.) MPs who a day earlier were at Conservative Xmas parties suddenly sang the praises of Carney. MPs in ridings targeted by the Chinese suddenly joined Team Elbow Up.

All the while the media corps landed blows from their perch. Robert Benzie: “I know that Premier [Danielle] Smith is very unhappy privately with Pierre Poilievre because she thinks that [MOU motion] is undermining this [pipeline] project.” The nadir of the media dog pile was formerly eminent scribe Robert Fife who sniped, “Conservatives persist with cute legislative tricks, while the government tries to run a country.” Run a country. That’s rich.

From his lips to Liberal brains, however. “.@CBCNews and @AlJazeeraWorld viewers consider themselves uniquely informed, says @ElectionsCan_E report. The two TV networks were named by self-described “informed” voters when asked where they got their news.

It is, seemingly, a great time to be a Liberal. Or not. While Operation Poilievre was gathering steam for Xmas polling revealed that Liberals and Conservatives remain locked in a tie, and Canadians continue to express ambivalence about the country’s direction, mixed feelings about their leaders, and sharp divides by generation, region, and policy concern. These generational discrepancies continue to be buried.

As was the case in the spring, the Liberals are supported only by the Boomer generation that swallowed Elbows Up nostalgia like a fat man on a donut. The under 60s demo at every level shows the current Carney agenda is a loser for them. In the segment of house-rich Boomers the Libs lead 50-31 over CPC. But in every other category it’s “how can I get out of here faster?”

The 45-59 demo it’s 46-36 Conservatives; 30-44 it’s a whopping 48-31 CPC; 18-29 it’s 40-39 CPC. A healthy chunk of Liberal supporting from the collapse of NDP vote. Where they used to poll in the 20s, the highest demo shows 11 percent support. Otherwise Poilievere would be PM.

Meanwhile, research now finds that 54 percent of Canadians say the growing number of newcomers to the country threatens our traditional customs and values— an increase of sixteen points since 2020. Over the same period, the share of Canadians who say immigration strengthens our society fell thirteen points to 35%

In short, the Carney Circus of marrying Canada to China and the EU is a card trick that will be exposed shortly. But where do we see the Ottawa press corps attention to this impending demographic snow plow? As we wrote in March  “It’s not hard to see the (under 60s)  looking at the Mike Myers obsession with a long-gone Canada and saying let’s get out of here. 

Recently former TVOntario host Steve Pakin attended two convocations. The first at the former Ryerson University, (switched to Toronto Metropolitan University in a fit of settler colonizer guilt.) The second at Queens University, traditionally one of the elite schools in the nation. Here’s what he saw.

“At the end of the (TMU) convocation, when Charles Falzon, on his final day as dean of TMU’s Creative School, asked students to stand and sing the national anthem, many refused. They remained seated. Then, when the singing began, it was abundantly noticeable that almost none of the students sang along. And it wasn’t because they didn’t know the words, which were projected on a big screen. The unhappy looks on their faces clearly indicated a different, more political, explanation.

I asked some of the TMU staff about it after the ceremony was over, and they confirmed what I saw happens all the time at convocations. Then I texted the president of another Ontario university who agreed: this is a common phenomenon among this generation at post-secondary institutions.” 

At Queens, where Canadian flags were almost non-existent, O Canada was sung, but the message of unrest was clear: “Convocation sends a message of social stability,” Queen’s principal Patrick Deane  began in his speech.  “It is a ceremony shaped in history. You should value your connection to the past, but question that inheritance. Focus on the kind of society you’d like to inhabit.”

You can bet Deane is not telling them to question climate change and trans rights. As Paikin observes, “if we fail to create a more perfect union, we shouldn’t be surprised when a vast swath of young people don’t sing our anthem the way so many of the rest of us do.” So why are the best and brightest so reluctant to see as future in becoming the new professional class that runs society?

In the Free Press River Page searched the source of their discontent. “If the Great Recession, Covid-19, and the spectre of an artificial intelligence-assisted ‘white collar bloodbath’ has taught the professional class anything, it is that their credentials cannot save them. This insecurity, compounded by the outrageous cost of living in many large cities, has pushed the PMC’s anxieties to the breaking point. 

“Add that to the triumph of identity politics in professional class institutions like universities, corporate C-suites, non-governmental organizations, and media—itself a byproduct of inter-elite competition as many have observed—and what you have is the modern left.

“… they’ve already come to the baffling conclusion that there’s no difference between class struggle and child sex changes. More to the point, the socialist mantra “From each according to his ability, to each according to his need” has only ever stood the test of time in Anabaptist sects. It requires a religious devotion to self-sacrifice that is not characteristic of this anxious and hyper-competitive class—as many actual socialists have spent the last decade warning.”

The tsunami over immigration has caused severe dislocations— as PM Steven Harper predicted in the 2015 election debate. He was shouted down by the dopey dauphin Justin Trudeau who opened the sluice gates to every kind of progressive nonsense. Which is now evident.

Like all people addicted, CDN Boomers don’t want the truth. They want performance theatre, T-shirts and hockey games. They blame Trump for their predicament, caught between grim realities. Will they take the 12 steps? Or will their kids have to tell them the facts as they escort them to the home?” We’re now seeing the likely answer to that question everywhere in Canadian society.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books

Continue Reading

Trending

X