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Alberta

Loss of Brother to Addiction and Mental Illness Inspires Sister to Raise Money by Selling Face Masks.

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Starting June 10th, until midnight Sunday, June 13th customers across Canada can help raise funds for Mental Health Organizations in their own provinces by purchasing much needed luxury cotton face masks.

Jodee Prouse, from Sylvan Lake, Alberta, co-owner of Service Mask Supply (SMS) is the provider of one of Canada’s best-selling luxury 3-layer Cotton Face Masks. She announced today that they will be donating $1.00 from every mask purchase on June 10, 11, 12 and 13th to Mental Illness Programs and Organizations in communities across Canada. “We all look forward to when we no longer need to wear face masks,” says Jodee, “and we are getting really close. I am proud that we can provide a much-needed product and at the same time allow others the opportunity to come together to raise money for Mental Health in their own communities.”

SMS is excited to announce that for 4 days this week, $1.00 from every mask will be donated to different Mental Health Organizations across Canada. Customers can place their order online, each mask is $5.00, and will ship directly to their homes or businesses. Jodee is proud of her team and orders quickly ship the next business day, leaving from their warehouse in Alberta. All monies collected will go back into each province to where the order was shipped. As an example, Alberta portion will go back to Canadian Mental Health Association Alberta Division, Manitoba to Rainbow Resource Centre and so on. This allows every Canadian the opportunity to make a difference and take part.

From the beginning, SMS had an amazingly simple business model, originally supplying schools and oilfield companies: provide comfortable and affordable masks (each is only $5.00) with patterns that make people smile. Smile. It is what Jodee and her business partner son Ryan believes we need more of right now during these unprecedented times. “My son and I, at different times in our lives, have both struggled with anxiety and depression. We lost a much-loved member of our family when our brother/uncle lost his battle with mental illness and alcoholism when he took his own life in March of 2012. He was only 39. This helped solidify our commitment to helping to eliminate the shame and stigma surrounding mental health.”

Now more than ever we want to bring communities together. And remind people they are not alone.

SMS is proud to be celebrating over 17,000 customers across Canada this week. They know that much of their success has been driven by their passionate customers, repeat business and recommendations to family, friends, and co-workers. “It fills my heart to receive not only Facebook messages and emails daily on how much they love our masks,” says Jodee, “but also the heartfelt words where strangers feel comfortable and safe enough to share some of their own mental health or addiction challenges.”

SMS has over 150 unique colors and patterns with such unique designs as sunflowers, flamingo’s, tie dye, dog lover, pretty kitties, fishing lures, butterflies, hearts, breast cancer, yoga, fine wine, pride, cupcakes and many more. Great for work, play, indoors and outdoors too with sizes for the whole family.

Learn more visit: www.servicemasksupply.ca

For more information you can email [email protected]

Author of the powerful memoir The Sun is Gone: A Sister Lost in Secrets, Shame and Addiction and How I Broke Free. Outspoken advocate to help eliminate the shame + stigma surrounding Addiction + Mental Health. Visit www.jodeeprouse.ca or follow on instagram @jodeeprouse

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Alberta

Alberta Premier Danielle Smith Discusses Moving Energy Forward at the Global Energy Show in Calgary

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From Energy Now

At the energy conference in Calgary, Alberta Premier Danielle Smith pressed the case for building infrastructure to move provincial products to international markets, via a transportation and energy corridor to British Columbia.

“The anchor tenant for this corridor must be a 42-inch pipeline, moving one million incremental barrels of oil to those global markets. And we can’t stop there,” she told the audience.

The premier reiterated her support for new pipelines north to Grays Bay in Nunavut, east to Churchill, Man., and potentially a new version of Energy East.

The discussion comes as Prime Minister Mark Carney and his government are assembling a list of major projects of national interest to fast-track for approval.

Carney has also pledged to establish a major project review office that would issue decisions within two years, instead of five.

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Alberta

Punishing Alberta Oil Production: The Divisive Effect of Policies For Carney’s “Decarbonized Oil”

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From Energy Now

By Ron Wallace

The federal government has doubled down on its commitment to “responsibly produced oil and gas”. These terms are apparently carefully crafted to maintain federal policies for Net Zero. These policies include a Canadian emissions cap, tanker bans and a clean electricity mandate.

Following meetings in Saskatoon in early June between Prime Minister Mark Carney and Canadian provincial and territorial leaders, the federal government expressed renewed interest in the completion of new oil pipelines to reduce reliance on oil exports to the USA while providing better access to foreign markets.  However Carney, while suggesting that there is “real potential” for such projects nonetheless qualified that support as being limited to projects that would “decarbonize” Canadian oil, apparently those that would employ carbon capture technologies.  While the meeting did not result in a final list of potential projects, Alberta Premier Danielle Smith said that this approach would constitute a “grand bargain” whereby new pipelines to increase oil exports could help fund decarbonization efforts. But is that true and what are the implications for the Albertan and Canadian economies?


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The federal government has doubled down on its commitment to “responsibly produced oil and gas”. These terms are apparently carefully crafted to maintain federal policies for Net Zero. These policies include a Canadian emissions cap, tanker bans and a clean electricity mandate. Many would consider that Canadians, especially Albertans, should be wary of these largely undefined announcements in which Ottawa proposes solely to determine projects that are “in the national interest.”

The federal government has tabled legislation designed to address these challenges with Bill C-5: An Act to enact the Free Trade and Labour Mobility Act and the Building Canada Act (the One Canadian Economy Act).  Rather than replacing controversial, and challenged, legislation like the Impact Assessment Act, the Carney government proposes to add more legislation designed to accelerate and streamline regulatory approvals for energy and infrastructure projects. However, only those projects that Ottawa designates as being in the national interest would be approved. While clearer, shorter regulatory timelines and the restoration of the Major Projects Office are also proposed, Bill C-5 is to be superimposed over a crippling regulatory base.

It remains to be seen if this attempt will restore a much-diminished Canadian Can-Do spirit for economic development by encouraging much-needed, indeed essential interprovincial teamwork across shared jurisdictions.  While the Act’s proposed single approval process could provide for expedited review timelines, a complex web of regulatory processes will remain in place requiring much enhanced interagency and interprovincial coordination. Given Canada’s much-diminished record for regulatory and policy clarity will this legislation be enough to persuade the corporate and international capital community to consider Canada as a prime investment destination?

As with all complex matters the devil always lurks in the details. Notably, these federal initiatives arrive at a time when the Carney government is facing ever-more pressing geopolitical, energy security and economic concerns.  The Organization for Economic Co-operation and Development predicts that Canada’s economy will grow by a dismal one per cent in 2025 and 1.1 per cent in 2026 – this at a time when the global economy is predicted to grow by 2.9 per cent.

It should come as no surprise that Carney’s recent musing about the “real potential” for decarbonized oil pipelines have sparked debate. The undefined term “decarbonized”, is clearly aimed directly at western Canadian oil production as part of Ottawa’s broader strategy to achieve national emissions commitments using costly carbon capture and storage (CCS) projects whose economic viability at scale has been questioned. What might this mean for western Canadian oil producers?

The Alberta Oil sands presently account for about 58% of Canada’s total oil output. Data from December 2023 show Alberta producing a record 4.53 million barrels per day (MMb/d) as major oil export pipelines including Trans Mountain, Keystone and the Enbridge Mainline operate at high levels of capacity.  Meanwhile, in 2023 eastern Canada imported on average about 490,000 barrels of crude oil per day (bpd) at a cost estimated at CAD $19.5 billion.  These seaborne shipments to major refineries (like New Brunswick’s Irving Refinery in Saint John) rely on imported oil by tanker with crude oil deliveries to New Brunswick averaging around 263,000 barrels per day.  In 2023 the estimated total cost to Canada for imported crude oil was $19.5 billion with oil imports arriving from the United States (72.4%), Nigeria (12.9%), and Saudi Arabia (10.7%).  Since 1988, marine terminals along the St. Lawrence have seen imports of foreign oil valued at more than $228 billion while the Irving Oil refinery imported $136 billion from 1988 to 2020.

What are the policy and cost implication of Carney’s call for the “decarbonization” of western Canadian produced, oil?  It implies that western Canadian “decarbonized” oil would have to be produced and transported to competitive world markets under a material regulatory and financial burden.  Meanwhile, eastern Canadian refiners would be allowed to import oil from the USA and offshore jurisdictions free from any comparable regulatory burdens. This policy would penalize, and makes less competitive, Canadian producers while rewarding offshore sources. A federal regulatory requirement to decarbonize western Canadian crude oil production without imposing similar restrictions on imported oil would render the One Canadian Economy Act moot and create two market realities in Canada – one that favours imports and that discourages, or at very least threatens the competitiveness of, Canadian oil export production.


Ron Wallace is a former Member of the National Energy Board.

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