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Impact of the COVID-19 pandemic on the gambling industry in Canada

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When the Covid-19 pandemic hit, choices made by the gambling market made profound long term impacts on the industry. This became clear during the first phase of the lockdown. Many land-based gaming outlets had to close down by order of the government. Individual players moved in droves to online gaming, even though it didn’t have the same feel as physical outlets.

Between the first and second waves of restrictions, some outlets opened, and customers eagerly returned. But even now, as casinos have learned to operate under restrictions, it’s obvious the casino community has yet to recover fully. The future of the gambling terrain is…uncertain.

To add fuel to the fire, the Problem Gambling Index Score has risen in this period. Four studies have noted a link between higher issue severities and increased problem gambling. While land-based gambling access was restricted, individuals turned to online casino sites. Potential problem casino addicts with no access to work or daily movement were stuck in front of their PCs all day, often gambling.

Online gambling has continued to gain in popularity. The recent legalization of online gaming in many jursidictions has increased the exposure of and the number of people who indulge. Lottery ticket sales, online casino table games, and electronic slot machines are all wildly popular.  The one exception may be sports betting, which has been affected by the worldwide suspension and postponement of professional games.

Many countries have taken measures to reduce the possible effects of the lockdown when it comes to online gaming. Some employ measures like limiting advertising and establishing a daily bet cap. But how exactly has the lockdown affected this industry, and what can be done about it? Let’s find out.

What is the impact of the coronavirus pandemic on the Gambling sector in Canada?

The Problem Gambling Severity Index is commonly used in prevalence gambling studies to assess risk factors. Emerging data from a study by the Alberta Gambling Research Institute revealed a link between severity and gambling.

Contrary to current opinion, the lockdown measures implemented had several implications on the public and even drove individuals into the arms of gambling slot machines. The casino industry continues to thrive even after the pandemic.

Before the widespread lockdowns, virtual gaming was not nearly as relevant to the Canadian gaming industry as it is today. But gambling research has revealed  casinos and gambling platforms turned to websites and mobile applications to stay afloat amid the lockdowns.

Increased problem gambling was the expected result. This was particularly prevalent in younger age groups, especially males.

Canadians from all over the country began looking for trusted online casinos. Individuals began to do searches and check out websites to understand their odds. Problem Gambling status was on the rise, with the casino offering a range of activities and slots. They also offered several bonuses and deals such as welcome bonuses, free spins, and the first no deposit bonus.

With these, they could attract more new players and users to their platforms. In turn, these players spent more money. Virtual casinos are now more popular than ever before. There’s simply no doubt the COVID 19 pandemic has had a significant effect on the betting world.

But to stay in business, gambling platforms must regularly update their websites. They also offer new and existing players a diverse range of bonuses and promotions, and they do their best to ensure the safety of their patrons.  A great resource for dependable online casinos can be found at most trusted online casino Canada. Since not all casinos are created equal, choosing the right site can be difficult if you’d like to guarantee a fun and safe gaming experience.

Further development

The Closing Procedure

While Parliament governs the electronic gambling community in Canada, the Criminal Code’s enforcement and gambling regulation are handled at the provincial or territorial level.

When the severity of the COVID-19 pandemic’s effect on Canada industry became clear in early 2020, it was primarily provincial and territorial agencies that swung into action. They issued directives to shutdown land-based gambling. The orders did not specify a reopening date.

Policymaking, Planning, and Consultations

Provincial regulators and private sector operators recognized the reopening process even before closing. It was clear that it would be complex, risky, and subject to revision when it occurred. The primary condition is if it results in poor health outcomes.

In April 2022, sector representatives in most provinces began informal meetings. These meetings were to understand the conditions for an eventual reopening, the operational strategy to take, and the strategies to employ.

This led to an early and unanimous realization that the process would be successful only if everyone worked together, communicated openly, and took a cohesive approach.

The Procedure for Reopening

The majority of nations took a step-by-step strategy to reopen their economies. Any enterprises deemed “non-essential” were to remain closed to all except distanced operations. Each following recovery phase allowed for the resumption of operations of a new group of firms or activities. Some of which were subject to limits or requirements even today.

Businesses were classified into distinct groups under this regime based on their risk to individuals’ health. During the previous reopening phase, enterprises were generally grouped with businesses.

Some provincial and territorial governments moved the entire jurisdiction through reopening phases. Others, particularly those with larger populations, took a more regional approach. They imposed relaxing restrictions in each local region of the jurisdiction based on the pandemic risks. Mostly based on a number of active cases and a number of new cases trends that region presented.

As a result of this strategy, multiple phases were implemented across the province or territory. Every province and territory imposed numerical limits on the size of public gatherings. Ranging from 5 or 10 to 25, 50, 100, and so on. Larger numbers apply to outdoor spaces and increasing numbers. This was done as jurisdictions progressed through the various reopening phases.

Summary

A review of the land-based industry’s response to the COVID-19 pandemic to date is a good demonstration of how determined and concerted planning action can create the ground work for economic recovery. It is achieved once associated health and safety issues are mitigated. It also indicates some tendencies that will likely affect how the sector evolves in the coming years. There has certainly been a decided shift to online gaming and going forward, online gaming will certainly become a permanent feature of the entertainment industry.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Local, Online, and Booming: The Business Shift Happening Across Alberta

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Central Alberta is experiencing a marked change in the way business is conducted. Many local operators are now looking beyond the storefront and are adopting digital tools to operate things more efficiently. This is not merely about following the fashions. It’s about enhancing their way of reaching customers, their operations and their services. 

Small and medium businesses are using digital strategies to make smarter decisions and stay competitive. Local stories, backed by growing national data, show that online tools are no longer just an add-on, they’re now a key part of the business model.

More Efficient Workstreams

Online tools are helping businesses operate with fewer delays and less overhead. For many small companies, that means faster order management, automatic communication, and better use of space and time. A key result of this shift is better customer handling across industries, including the online gaming sector.

Even in industries with international visibility within gaming, like online casino entertainment platforms, users are becoming more selective. When people compare trusted online casinos, the decision is no longer based on flashy offers alone. They now look for consistent customer service, clear complaint resolution, and visible licensing, all signs that operations behind the scenes are run with the same care expected from any modern business. 

This expectation is also being transferred to the local businesses who are learning that speedy service, legible records, and stable systems are more important than ever. The model of good digital operations established by these larger platforms is influencing customer habits all over the world.

A Larger Customer Base

As the internet has opened up e-commerce tools to more people, the concept of selling only within one’s local community is becoming obsolete. Many small businesses that used to only do business in local retail locations are now receiving orders from across the province and in some cases the country.

This change was not the result of a random change of mind, it was the result of the steady growth of sites such as eBay and Amazon over the last decade. Noting the sudden surge in online shopping brought about by a change in consumer habits, the Avanta report says more small and mid-sized businesses were able to grow quickly as a result.

Organizations have become exposed to national and international buyers and therefore, need the space and infrastructure to handle increased volumes of orders. What was previously just a pipe dream for a small Alberta-based producer is now not only possible, but expected. 

Logistics: The Demand Behind the Growth

Online growth means more customers, but it is also more pressure. As businesses are expanding into digital sales, many are experiencing a sudden jump in demand for products which places stress on the way stock is stored, managed and delivered. This is particularly the case with small and mid-sized operations that previously only traded locally or in small volumes.

Once an online store is open, the potential of selling nationally or even outside the country, becomes real. But that growth doesn’t simply mean fulfilling orders. This can be affected by whether there is sufficient space to store inventory and whether staff members are able to move orders fast enough to satisfy customers’ expectations. 

Businesses are also expected to control returns and complaints without any delay. This shift has caused some Alberta businesses to rethink their set up. It’s not enough to have a back room with shelves and some packing boxes anymore. Larger warehousing, improved dispatch systems and faster coordination between departments are becoming the norm.

Alberta’s Push to Make Digital Work

To help Alberta businesses keep up with these demands, the province has invested $3 million into the Digital Economy Program. Managed by Business Link in partnership with Digital Main Street, the program aims to bring more small companies online with one-on-one support. ShopHERE, a no-cost platform within the program, gives eligible businesses help with setting up and promoting online stores.

Daniel Vandal, the Minister responsible for Prairies Economic Development Canada, announced the program alongside Alberta representatives. Only about one in three Alberta small businesses had the ability to sell online when the program launched. That gap left many at risk of losing ground as consumer habits shifted toward digital shopping.

The program doesn’t just provide tools, it offers real training. Through its Digital Service Squads, recent graduates across Alberta assist local businesses in learning how to use these systems effectively. With roughly 4,800 businesses expected to benefit over two years, the goal is to raise the province’s digital maturity without putting pressure on companies to figure it out alone.

This push is already being felt. From Calgary to Central Alberta, businesses are using these resources to shorten the learning curve and give their customers a better, faster, more modern experience.

 

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The Rise of AI in Consumer Tech: From Smart Shopping to Fake Review Detection

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A subtle but seismic shift is occurring in the consumer technology market as a direct result of the persistent development that artificial intelligence is making. AI is constantly present in the background, silently enhancing our lives in a variety of modest ways. This is true whether it is our first engagement with a smart speaker upon waking up or our most recent online purchase. This technology is now an essential component of our digital life, rather than something that would be found in a science fiction novel. It has made our experiences of buying and obtaining information online far more enjoyable.

An interplay of data, algorithms, and a new age of digital trust is at the heart of the tale of artificial intelligence’s meteoric growth in consumer electronics, which is having a significant impact on our daily lives.

The Algorithm Knows You Best

We frequently take for granted how smart AI-powered recommendation systems are since they are so common. These algorithms look at a lot of data, such as prior purchases, browsing history, and demographic information, to make a digital experience that is very unique to each user. EComposer’s most recent study found that tailored suggestions may account for up to 31% of e-commerce revenue, showing how important they are for business. They are the engines that tell you what music to listen to next, what movie to watch, or what product you didn’t realize you needed.

This degree of customization isn’t only for your convenience; it’s also to get rid of the stress of making decisions and make every contact seem like it was made particularly for you. Based on their prior clicks and purchases, a sportswear customer may receive recommendations for running shoes and hydration packs, while a casual gamer might be suggested popular titles or even a round of online roulette tailored to their interests. By anticipating client needs and speeding up the process, AI makes shopping and digital entertainment more enjoyable.

Better Assistants, Better Choices

Chatbots and virtual assistants are a great illustration of how AI is getting smarter in consumer electronics. These technologies use natural language processing and machine learning to go beyond basic, programmed answers and become real conversational companions. They may now help with hard jobs like finding a shipment, fixing a customer service problem, or giving real-time information with amazing precision.

Smart assistants are transforming how we use products and services at home, not only for customer service. Voice assistants switch on and off your lights and smart fridges make your grocery list, helping you get things done faster every day. They demonstrate how AI is improving our lives by turning ordinary equipment into self-sufficient tools.

The Battle Against Digital Lies

AI is a very important tool for protecting customers since it can find fraud and stop online scams. AI algorithms can find strange patterns, behavioral anomalies, and red flags that show fraud with a speed and precision that no person could equal by looking at millions of data points in real time.

This technology is also the first line of defense against fake reviews, which are becoming a big problem that makes customers less likely to trust you. AI is helping review sites discover false reviews by looking at things like writing styles, patterns of user activity, and IP addresses that don’t appear right. AI can now assist a legitimate review site discover and reject reviews that appear phony. This protects people from obtaining wrong information.

How Accurate Is Predictive Personalization?

It’s not enough for consumer tech to merely respond to data; it needs to be able to forecast it too. Companies may use AI’s predictive analytics to guess what customers will want and do before they ever ask. For instance, AI may look at a user’s prior searches and purchases to guess what they will buy next. This lets businesses offer relevant discounts or items ahead of time. This forward-thinking strategy improves the client experience by offering a service that is very personalized and on time.

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