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How online casinos are looking to A.I. to address problem gambling


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Online gambling can lead to addiction which is an incredibly serious problem that can ruin lives. But online gaming is also big business, and casinos are always looking for ways to get an edge over their competitors. Recognizing the potential pitfalls of addiction, gaming sites are anxious to keep the best interests of their loyal players, front and centre. A new tool they’re turning to is A.I., which offers the promise of better understanding customers and perhaps even predicting when they’re about to go on a losing streak. 

Can A.I. help with something as complex as gambling addiction? And if so, how? In this article, we’ll look at how A.I. is being used in the fight against gambling addiction and what the future may hold for this technology in this arena.

How A.I. can help identify problem gambling

There are a number of ways A.I. can help identify problem gambling behavior. For example, machine learning algorithms best analyze customer data to look for patterns that may indicate a problem. It includes sudden changes in betting behavior, large sums of money being spent, or repeated attempts to chase losses. 

In addition, A.I.-powered chatbots or virtual assistants can engage with customers and provide information about responsible gambling. These chatbots can also offer support and resources to those who may be struggling with gambling addiction. 

The future of A.I. and gambling addiction 

It’s still early days for A.I. in the fight against gambling addiction, but the potential for this technology is significant. As A.I. gets better at understanding human behavior, it will become more and more effective at spotting the signs of problem gambling and offering help to those who need it. In the future, we may even see A.I.-powered therapies that are specifically designed to treat gambling addiction.

As with any technology, there are also risks associated with using A.I.. For example, it’s possible data from problem gamblers could used to train machine learning algorithms. This could make the algorithms better at predicting gambling behavior. It is great for casinos to target ads and promotions at those most likely to gamble excessively, which could ultimately worsen the problem. But if used responsibly, A.I. has the potential to be a powerful tool in the fight against this devastating disorder.

The future of A.I.-assisted casino security 

It’s no secret that casinos have long used A.I. to help them keep an eye on their customers. Cameras and other surveillance tools are everywhere in casinos, and they’re only getting more sophisticated.

A.I.-assisted security systems can spot potential cheating at gaming tables, track the movements of known criminals, and even identify problem gamblers, a definite asset for online sports bettors. 

In the future, these systems will only become more sophisticated and widespread. They may even be able to predict when a gambler is about to go on a losing streak and take steps to prevent it.

But A.I.-assisted security is not without its opponents. Some people argue it infringes on privacy rights and could be used to target certain groups of people unfairly. 

The benefits of using A.I. for problem gambling prevention

  • A.I. can help identify at-risk individuals and intervene before developing a gambling problem.
  • A.I. can also help customize treatment and prevention plans for individuals struggling with gambling addiction.
  • A.I. can provide real-time feedback to gamblers about their behavior, helping them make better future choices.
  • A.I.-based interventions have the potential to reach a larger audience than traditional prevention and treatment methods, making them more cost-effective in the long run.

What are the challenges involved in using A.I. for problem gambling prevention?

Some of the challenges involved in using A.I. for problem gambling prevention include: 

  • Ensuring that the data used to train the A.I. system is accurate and representative of the population at risk for developing a gambling problem.
  • It is developing effective ways to intervene with at-risk individuals identified by the A.I. system.
  • Evaluating the long-term effectiveness of A.I.-based interventions in preventing or reducing gambling problems.
  • Addressing privacy and ethical concerns that may arise from using A.I. to collect data on individuals’ gambling behavior.

Challenges involved in using A.I. for problem gambling prevention include the need for data from large numbers of gamblers and the potential for A.I. systems to be biased against certain groups of people. However, with the right safeguards in place, A.I. has great potential to help reduce the harm caused by gambling addiction. 

Using Technology to Help with Problem Gambling: 

There are several ways that technology can help people who are struggling with problem gambling. Some of these methods are more well-known than others, but all of them can be effective in helping people manage their gambling habits.

One of the most popular methods for managing problem gambling is self-exclusion, using technology to track your gambling activities and limit your access to online gambling sites. It can be an effective way to help you stay within your limits and avoid gambling when you feel vulnerable. 

Another way that technology can help with problem gambling is by providing support and information. There are many helplines and online resources that can offer advice and support to those struggling with their gambling. These resources can be a valuable way to get help and learn more about managing your gambling.

Technology can also help you stay in control of your gambling. Many apps and websites can help you track your spending, set limits on how much you can gamble, and get reminders when you have reached your limit. These tools can help keep you on track and help you stick to your goals. 

There are several different ways that technology can help with problem gambling. If you are struggling with your gambling, consider reaching out for help and using some of these resources to stay in control.

Click here for responsible gambling resources available across Canada.

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Electricity prices: Canada, USA and Australia

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If you’re only used to paying for utilities in one country, you probably have no idea how average prices compare with what consumers pay in other parts of the world.

There are all sorts of variables involved, of course, but it’s interesting to get a broad understanding of the state of play in a handful of major nations. So to that end, let’s explore electricity costs in Canada, the US and Australia.


With record gas prices still being recorded, switching to an electric vehicle has never seemed more attractive to US consumers. But if you were to make the leap, would the price of domestic power be a prohibitive factor?

 Well, across the OECD countries, the average electricity price sits at just over 24 cents for a kilowatt hour (kwh) of energy. In America, the residential average is just under 14 cents per kwh.

This is impressively low, and comes in spite of the fact that there has actually been a 4.3 percent annual increase in typical costs.


Some see Canada as holding the key to energy stability. With its ample natural resources and smaller population, it follows in the footsteps of the US by enjoying cheaper than average electricity.

For 2020, Canada’s kwh costs were pegged at around 18 cents. Again, this represents a rise from the previous year, following the general upward trend in power generation expenses globally.


As a country the size of a continent, with a modest population, Australia has more in common with Canada than the US in many ways.

This is reflected in its electricity market, where competition between energy companies is significant enough to ensure that consumers have access to below average prices for power.

The most recent available stats place Australia’s averages at 19.21 cents per kwh. Interestingly this actually represents the lowest level of pricing seen in the past eight years, which suggests that Australia is actually bucking the trend of the price rises seen elsewhere.

Understanding the factors at play

Now that you have an idea of how much variation there is in electricity costs between three developed, progressive Western nations, it’s worth unpacking what can cause these differences, and what other factors are at play.

First, there’s the part played by the government in terms of taxing the different types of power that are available. In Australia, for example, around a tenth of the total costs that’s passed onto consumers is used to fund environmental programs and counteract the damage done by energy sources still powered by fossil fuels.

Then there’s the cost of actually getting the electricity to the consumer. Australia’s large size and dispersed population mean that building and maintaining the network accounts for almost half the cost of provision. Meanwhile in the US, where there are more than ten times the number of people, the economies of scale make the provision of power more affordable on a per customer basis.

Finally there’s the factor of resources. Whenever a nation needs to import the fuel required to generate electricity, rather than being able to source it closer to home, prices will be higher, and also more susceptible to fluctuations on the global stage.

Final thoughts

For the time being the US is home to cheaper electricity costs than Canada or Australia, but if price rises continue apace then America might eventually overtake its neighbor to the north, and also eclipse its ally in the southern hemisphere.

Consumers in all countries should keep a keen eye on energy prices where they live, and aim to switch to the best value deals from providers where possible.


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4 Appropriate Types of Flowers to Send to Someone in the Hospitals

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It just might be that nothing is more uplifting to a sick patient than a get well soon note. Sometimes all one needs to get better is a gift that literally tells them, “Hey, you can beat this” or “we need you, get out of that hospital bed” And if your guess is as good as anyone’s, a bouquet of flowers can work magic at this!

However, not all flowers may be appropriate for use as a get-well-fast gift. If someone you love is hospitalized and you want to help them get well, here are some types of flowers you can consider.

Sending Flowers to Hospitals 

If you have to send flowers to a hospital, this could mean a few things. Perhaps you’re unable to deliver them personally to your ill loved one. Maybe you’re abroad at the moment, but you want to support someone you know (or don’t know) to get well soon.

Whether you choose to send the flowers through a courier or flower delivery service, it pays to do the following:

  • Find out if the hospital accepts flower deliveries
  • Know the hospital’s preferred delivery times for floral gifts
  • Make sure to get the recipient’s name, medical facility address, and hospital room number right
  • Send the right flowers

What To Consider When Choosing Get-Well-Soon Flowers 

Quick recovery flowers should help brighten up the sick person’s day. They should be timed right as well. They shouldn’t be too small or too large. The color shouldn’t be tied to any bad memories or traumatic events that the recipient may have experienced.

Most importantly, you will want to consider picking flowers that won’t cause any harm to the recipient/s, especially those with a history of allergies to pollen. 

This makes it important to consider things like:

  • Flower type and size
  • Flower color (with preference for bright flowers)
  • Allergy-free flowers

Some Appropriate Flower Options to Send to A Sick Person 

If a person known to you has been hospitalized, you’ll want to send blooms that will make them feel special, loved, and supported. And of course, there are so many different types of flowers out there, some of which a sick person would find alluring.

Here are some that might even help an ill person get out of the hospital sooner than everyone thought.

1. Irises 

Irises are some of the most popular and beautiful flowers to send to a hospitalized person. The flower is a symbol of rebirth and renewal, making it a powerful and uplifting get-well-soon gift.

2. Daisies 

As you may already know, being hospitalized is no joke. Daisies are commonly used as a heart sign to express feelings of sympathy for a sick person. Some people love daisies because they are soft and very sweet and look amazing on all occasions.

There’s a big chance your recipient will feel energetic and loved, enough to get out of that hospital bed once they receive some daisies from you.

3. Tulips 

Tulips are loved and admired for being vibrant and beautiful. Many people think tulips represent true love and friendship, so some people take this as a symbol that the love in their lives is with them even when they’re sick. So, this is definitely a great get-well-soon gift to send to a hospitalized person.

4. White Roses 

People adore white roses, so it’s not surprising that some will even do anything to get their hands on one. They’re often a symbol of hope and good health, making them a great option when you want someone ill to feel special.

And besides being available in a wide range of different colors, you can order roses online these days, and have them delivered right where the sick recipient is situated.

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july, 2022

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