Connect with us
[bsa_pro_ad_space id=12]

Business

Short films are becoming popular amongst ambitious realtors looking for a competitive edge to stand out in the city’s housing market.

Published

7 minute read

Forget the gimmicks, fridge magnets, or free home evaluations, short films are becoming popular amongst ambitious realtors looking for a competitive edge to stand out in the city’s housing market.

A successful woman driving a Telsa pulls up and parks in the two car garage, she struts confidently through her back yard. She’s obsessed with a song by a trendy Soundcloud famous DJ, Mallrat https://www.facebook.com/lilmallrat/, from which she switches from her Model 3 electric car, to iPhone, then to her house Sonos system, seamlessly, to which she starts to dance. We’re given a cinematic tour of the smart home, from room to room has the dancer, performed by professional dancer, and successful Edmonton business woman, Larissa Kovelanko, as she rhythmically moves her body throughout the entire home. The home located at 8617 108A Street, Edmonton, Alberta, Canada.

While the beautifully shot film could be advertising any number of things – electric cars, dance classes, new religion for adults seeking meaning – it’s actually an ad for a home. The home, a brand new custom infill home built by Vrabel Homes in the core of Edmonton, near 109st, and Saskchawean drive, blocks south of Whyte Avenue. Edmonton’s bustling market place is prime location for people to shop, or hang out with friends at the local coffee shops within a short radius.

The film is the brainchild of realtor Nikita Gylander with Core Real Estate Group (corerealestategroup.ca), who sold Edmonton cinematographer Raoul Bhatt (https://www.facebook.com/raoulbhatt) his home which was built by the same builder. Nikita, the social and well connected Edmonton realtor who’s kept tight relationships with all her clients, approached Bhatt for a video, whom she was aware was in the movie business. The movie’s uniqueness shines throughout this 4min and 20second video, which we discover the three-storey house, visually and emotionally.

“The price point was much higher than what was common in the neighbourhood, because it’s a brand new home, an infill, and it has a unique layout, high end finishing’s and ability to generate an income with it’s basement suite, ideal for someone who wants a new home, but is investment savvy, ie the two bedroom legal basement suite could rent for $1800 a month, which would cover $350,000 of the mortgage. With university students at UofA just blocks away, and anyone that may enjoy flavourful foods and sips of chai at hip local indian fusion ‘coffee shop’ Remedy. So I knew the exposure [of the listing] needed to be greater than usual,” she explains.

With that in mind, Raoul suggested a short video that would appeal to her perceived prospective buyer… Nikita, an outside the box thinker, thought it would appeal to a young family looking for a quiet property in an attractive neighbourhood, or a professional that wants to be in the mix of it all. And it worked. The video has been viewed thousands of times, and the house with increasing inquiries for viewing, which was listed just last week, for the asking price at $1.1 million.

In Edmonton, real estate videos – from fanciful creations like straightforward virtual tours – are becoming more popular among realtors looking for a competitive edge in a saturated market.

According to the Edmonton Real Estate Board, there are some 3000 real estate agents working in the Edmonton and surrounding area. Forget fridge magnets. Some realtors are now doing anything to attract new clients, from throwing “wine and cheese night” open houses to branding ice cream bicycles that pedal around local fairs, this just shows how far agents are willing to go for their clients, in this case the builder of this infill.

Raoul Bhatt, After 22 years of running a software company, who initially got into film to create cinematic stories of his softwares, which have been used by NHL, Superbowl, WWE Wrestlemania, Fall Out Boy. Which also produced a short web series for Booster Juice in 2017. Has been increasingly been approached to produce docs and tv shows by national Canadian brands. Bhatt, still a CEO of his software company, has ventured into the movie business, being featured by Jetset Parking which got 1/2 million views (https://www.youtube.com/watch?v=7AtsFUKho98), and Swimco.com (https://www.swimco.com/2018/06/meet-our-swimsuitmodel-raoul-bhatt/). Early into his new career, Raoul has realized, it’s doing things differently that makes his business stand out, and storytelling through cinema compliments his other ventures.

“The typical Realestate video, they’re definitely cheesy, but the films do to job, but when you make a movie, those are never forgotten, doesn’t matter what you’re offering” says Raoul Bhatt, who advocates anything he does be like a movie.

His film isn’t just showing off the space’s amenities, they’re also meant to be aspirational. For Nikita Gylander and Vrabel Homes, he tailored this video to who he imagines is the prospective buyer, whether it’s a professor, or a young successful career woman.

“These films show what life could be like if you lived in this home,” says Bhatt. “Instead of just some beauty shots where you can turn off the video halfway through, [lifestyle films] work because people want to see the beginning, middle and the end.”

Follow Author

Alberta

“…(Alberta’s) been booming so long that people think it’s our time to suffer…”

Published on

Producer Notes:

What an emotional piece of video here shared by Heidi, and the links between layoffs and suicide in Alberta. The data is very clear that there’s a direct correlation and an increase in suicide rates and what’s going on in our world gasps History and dad’s especially fathers can be under tremendous pressure if they’re the solo income earner for their family. Not only are you at high risk of financial collapse if you lose your job, but the emotional toll that that can take and the impact on your mental health, confidence.  My heart goes out to families that are suffering…”

 

The following is a transcript of the above video interview with Heidi McKillop, Director, Producer “A Stranded Nation”.

“…  The interesting thing about when you see this issue in the news about oil and gas and that we don’t need it, for instance, or that it’s dirty oil and then it’s getting displaced to another jurisdiction around the world is quite literally the impact it has had directly in this province.  

I mean, you can see in downtown Calgary especially, but definitely in the rural communities as well, like Grande Prairie, you name it.  There has been an unbelievable shift in terms of what communities are up against with layoffs, and there’s a part of a documentary — I don’t know if you know this, but there was an article, and it was the suicide rates going up 30 percent in Alberta that year.  

I mean, it’s a debate of if that was directly related related to the recession or not, that was part of it.  But there was certainly a connection between economic downturn and mental health issues on the rise.  

And that article was actually about a little girl that had killed herself because her dad had lost his job.  And it was a really, really sad article, and I just said to myself, I was like, if people can’t have compassion about the fact that people are drastically getting affected in their family lives, then that’s probably not the messaging that we’re trying to reach to those people, because they are obviously showing a lack of compassion in that area.  And that, to me, is very sad to see because it happens quite often.  

Especially when I go home, you know, Alberta’s been booming for so many years and so many decades, people just think we’ve been booming for so long and long enough that it’s our time to suffer.  But that’s just not the way that we should start thinking.  It’s very dangerous.  Yeah, it makes me so angry actually.  Yeah, it’s pretty rough.  

Heidi McKillop, Director, Producer “A Stranded Nation”

https://twitter.com/heidimckillop?lang=en

Read more stories from WeMaple.

Continue Reading

Alberta

What’s on Tap? – Rediscover Moonshine with Skunkworks Distillery

Published on

An exciting new addition to the Calgary Barley Belt might look a little bit different than what regular patrons are used to seeing, or drinking. Skunkworks Distillery, a locally owned and operated micro-distillery, is bringing premium engineered moonshine to the craft beer party!  

Originating in 2015 as an after-work-over-drinks project idea, the concept of Skunkworks Distillery was in the works for a few years before it began to take shape with Faye Warrington and Marty Lastiwka at the helm. Skunk Works is an engineering term coined at Lockheed Martin, referring to the Advanced Development Department, which focuses on innovative and unconventional approaches to new science and technology. “Skunk Works is a department that operates outside the mainstream of their company working on weird little side science projects or on new tech stuff,” says Faye, “for Marty and I, this is our Skunk Works. This is our science project.” 

Located on the Barley Belt, southeast Calgary’s signature walking distance collection of craft breweries, Skunkworks distills smooth, small batch premium engineered moonshine that is as good over ice as it is in one of their many cocktails. Made from sugar beets refined in Taber, Alberta, Skunkworks offers three unique products: the original Skunkworks Moonshine, Hypersonic and Moonwater. With Skunkworks, Faye and Marty are committed to challenging the mason jar mentality that associates moonshine with a bootleg burn. 

“Moonshine is a good way to bring people together. We all have a moonshine story,” Marty laughs, “It’s something people can always talk about, for better or for worse.” 

The tasting room, much of which Faye and Marty built themselves, combines industrial space race vibes with a Mad Max steampunk flare that can’t be found anywhere else. Sip your Skunktail (Skunkworks cocktail) from a science lab beaker and enjoy some light snacks on a replica plane wing turned coffee table, while listening to live music from the in-house studio. 

After countless hours of planning, searching and building, the taproom officially opened in November of 2019. Launching amidst the upheaval of a global pandemic and ensuing economic crash has made Skunkworks an operation well versed in thinking on their feet. “None of the normal rules for growing a business apply right now,” says Marty, “So we’re just adapting, we’re pivoting every day.” 

Like a number of other breweries and distilleries around the city, Skunkworks transitioned to the production of hand sanitizer to help fill the gap during the height of the pandemic. The public response, according to Marty, was far more than they ever could have anticipated. “Everyone was just so desperate for it,” he says, “we were making it just to give away, and suddenly people were lined up around the block for it.” 

While this wasn’t how they exactly envisioned their first few months in operation, it turned out to be a great way for the distillery to begin connecting with the community while helping out people in need. Given the uncertain circumstances and difficulties of the last several months, Faye says the support of the community and other local distilleries has been invaluable. 

As things settle down, Faye and Marty are looking forward to being able to host live music again and are even exploring the idea of an outdoor concert on their (dog-friendly!) patio. Above all, the two are excited for the upcoming release of their latest product, a seasonal feature that is like “nothing you’ve ever tasted!” coming very soon. 

To learn more about Skunkworks Distillery and what the Calgary Barley Belt has to offer, visit https://www.skunkworksdistillery.com

 

Follow Todayville Calgary to learn more about Calgary’s unique breweries and distilleries, now featuring exclusive weekly updates from Whats on Tap? 

Continue Reading

august, 2020

fri07augAll Daymon17WALK TO BREATHE from Calgary to Edmonton(All Day)

thu27aug(aug 27)12:00 amsun30(aug 30)11:59 pmHUGE Garage Sale for Crime Prevention12:00 am - 11:59 pm (30) PIDHERNEY CURLING CENTRE, RED DEER, AB, 4725 43 St, Red Deer, AB T4N 6Z3 Event Organized By: The Central Alberta Crime Prevention Centre

Trending

X