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Short films are becoming popular amongst ambitious realtors looking for a competitive edge to stand out in the city’s housing market.

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  • Forget the gimmicks, fridge magnets, or free home evaluations, short films are becoming popular amongst ambitious realtors looking for a competitive edge to stand out in the city’s housing market.

    A successful woman driving a Telsa pulls up and parks in the two car garage, she struts confidently through her back yard. She’s obsessed with a song by a trendy Soundcloud famous DJ, Mallrat https://www.facebook.com/lilmallrat/, from which she switches from her Model 3 electric car, to iPhone, then to her house Sonos system, seamlessly, to which she starts to dance. We’re given a cinematic tour of the smart home, from room to room has the dancer, performed by professional dancer, and successful Edmonton business woman, Larissa Kovelanko, as she rhythmically moves her body throughout the entire home. The home located at 8617 108A Street, Edmonton, Alberta, Canada.

    While the beautifully shot film could be advertising any number of things – electric cars, dance classes, new religion for adults seeking meaning – it’s actually an ad for a home. The home, a brand new custom infill home built by Vrabel Homes in the core of Edmonton, near 109st, and Saskchawean drive, blocks south of Whyte Avenue. Edmonton’s bustling market place is prime location for people to shop, or hang out with friends at the local coffee shops within a short radius.

    The film is the brainchild of realtor Nikita Gylander with Core Real Estate Group (corerealestategroup.ca), who sold Edmonton cinematographer Raoul Bhatt (https://www.facebook.com/raoulbhatt) his home which was built by the same builder. Nikita, the social and well connected Edmonton realtor who’s kept tight relationships with all her clients, approached Bhatt for a video, whom she was aware was in the movie business. The movie’s uniqueness shines throughout this 4min and 20second video, which we discover the three-storey house, visually and emotionally.

    “The price point was much higher than what was common in the neighbourhood, because it’s a brand new home, an infill, and it has a unique layout, high end finishing’s and ability to generate an income with it’s basement suite, ideal for someone who wants a new home, but is investment savvy, ie the two bedroom legal basement suite could rent for $1800 a month, which would cover $350,000 of the mortgage. With university students at UofA just blocks away, and anyone that may enjoy flavourful foods and sips of chai at hip local indian fusion ‘coffee shop’ Remedy. So I knew the exposure [of the listing] needed to be greater than usual,” she explains.

    With that in mind, Raoul suggested a short video that would appeal to her perceived prospective buyer… Nikita, an outside the box thinker, thought it would appeal to a young family looking for a quiet property in an attractive neighbourhood, or a professional that wants to be in the mix of it all. And it worked. The video has been viewed thousands of times, and the house with increasing inquiries for viewing, which was listed just last week, for the asking price at $1.1 million.

    In Edmonton, real estate videos – from fanciful creations like straightforward virtual tours – are becoming more popular among realtors looking for a competitive edge in a saturated market.

    According to the Edmonton Real Estate Board, there are some 3000 real estate agents working in the Edmonton and surrounding area. Forget fridge magnets. Some realtors are now doing anything to attract new clients, from throwing “wine and cheese night” open houses to branding ice cream bicycles that pedal around local fairs, this just shows how far agents are willing to go for their clients, in this case the builder of this infill.

    Raoul Bhatt, After 22 years of running a software company, who initially got into film to create cinematic stories of his softwares, which have been used by NHL, Superbowl, WWE Wrestlemania, Fall Out Boy. Which also produced a short web series for Booster Juice in 2017. Has been increasingly been approached to produce docs and tv shows by national Canadian brands. Bhatt, still a CEO of his software company, has ventured into the movie business, being featured by Jetset Parking which got 1/2 million views (https://www.youtube.com/watch?v=7AtsFUKho98), and Swimco.com (https://www.swimco.com/2018/06/meet-our-swimsuitmodel-raoul-bhatt/). Early into his new career, Raoul has realized, it’s doing things differently that makes his business stand out, and storytelling through cinema compliments his other ventures.

    “The typical Realestate video, they’re definitely cheesy, but the films do to job, but when you make a movie, those are never forgotten, doesn’t matter what you’re offering” says Raoul Bhatt, who advocates anything he does be like a movie.

    His film isn’t just showing off the space’s amenities, they’re also meant to be aspirational. For Nikita Gylander and Vrabel Homes, he tailored this video to who he imagines is the prospective buyer, whether it’s a professor, or a young successful career woman.

    “These films show what life could be like if you lived in this home,” says Bhatt. “Instead of just some beauty shots where you can turn off the video halfway through, [lifestyle films] work because people want to see the beginning, middle and the end.”


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    Local Business

    OUR SALES PROCESS

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  • Walking into a car dealership can be one of the most anxious
    experiences. At the centre of this anxiety are some common
    questions. Will I encounter a high-pressure sales person? Am I
    going to be treated fairly? What are all of the steps? How long will
    it take?

    Kipp Scott GMC Cadillac Buick is the oldest dealership in Red Deer,
    and the Scott family has set the standard of treating people properly
    by working hard to earn their business and not acting as if your
    business is owed to them. These values and practices are followed by
    every Product Knowledge Specialist you will encounter at the
    dealership, giving you a no-pressure, high value experience.

    When you come in, here’s what to expect:

    1. You’ll walk in and be greeted by a Product Knowledge Specialist.

    2. You’ll join your Specialist in their office and discuss what you’re
    looking for.

    3. If you have a vehicle to trade in, we’ll appraise it using various
    market indicators to give you fair value for your vehicle .

    4. You’ll go for a test drive in a vehicle that best meets your needs.

    5. We’ll show you a fully transparent break down of the numbers
    including paying off your current loan should there be one.

    6. If you like what you see then you’ll talk to one of our Finance
    Managers, who will show you different ways to protect your
    investment, submit your application to the bank, or work out
    payment details if financing is not needed.

    7. After discussing details of your approval , you can sign the final
    documents and we’ll schedule delivery of your new vehicle.

    8. DELIVERY DAY! Congratulations! You’ll be thoroughly walked
    through your new vehicle to answer any and all questions to ensure
    your full satisfaction.

    Here at Kipp Scott we understand that purchasing a vehicle takes
    a lot of work, we operate with full transparency to ensure our
    customers enjoy the entire experience from start to finish.


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    Local Business

    High Performance Leaders Need Rest and Play

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  • It’s’ spring!

    With the change of season, it’s a great time to reflect on how you might want to adjust using your time and energy.

    How many of us have forgotten how to REST? How many of us have forgotten how to PLAY?

    I am guilty of not being aware of play or creating the rest I needed. I spent YEARS breathing way too fast, racing from task to task and event to event.

    I somehow believed that my worth was attached to what was accomplished. Leaving something undone was actually painful.

    Rest and play are not just important, they are critical.

    Researcher Stuart Brown says that the opposite of play isn’t actually work, it’s depression. Sadly, I know this all too well too.

    What happens to us when we don’t rest and play? Creativity suffers. Relationships suffer. Effectiveness suffers. Clarity and purpose suffer. Decision making ability suffers. Our overall capacity for resilience suffers.

    Can you relate?

    There is one simple metaphor that helps me choose when REST and PLAY are important: an elastic band.

    When we work so hard, give and parent, the elastic band is stretched with each new effort. Some elastics have far more “give” and can stretch great distances, much like each persons ability to work.
    Be careful to not let pride and ego take over here…. elastics have a breaking point. So do we.

    It’s impossible to know when an elastic has reached it’s breaking point. There are clues, but sometimes they surprise us.

    What clues are in your life? Are you paying attention to the clues? Have you already learned this lesson, but need to learn it again?

    Better than stretching an elastic to breaking point, is a the use of an elastic to stretch and release. Work and rest. Play.

    Referring back to the body of research by Dr. Stuart Brown, play is time spent without purpose; time spent when we can lose track of time and self consciousness.
    For me, that usually involves being in nature or in water…. and that is where I find hope, rest, creativity and a tonne of joy.

    Where do you feel like you lose track of time and self consciousness?

    That’s your zone.

    Find it and make sure you refuel.

    The purpose of an elastic is to stretch. For that it must contract.

    Work can be immensely satisfying. For that we must find rest.

    We cannot give something that we don’t have.

    What do you find restful? Where do you lose track of time?

    What resources do you have to employ a period of rest?

    Are your holidays restful and playful for you or are they a different form of work?

    Do you have any practices in place that allow you to shut off your phone?

    Give yourself what you need if you’re feeling stretched and ask yourself what is important. Get curious. Then breathe deep and make some choices.

    There may be hard choices at first. As you get better at playing and resting, you’ll become better at it.
    You’ll thank yourself.


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    april, 2019

    fri8mar - 30aprmar 85:30 pmapr 30Real Estate Dinner Theatre(march 8) 5:30 pm - (april 30) 10:00 pm

    fri26apr8:30 am- 4:30 pmApplied Suicide Intervention Skills Training (ASIST)Canadian Mental Health Association8:30 am - 4:30 pm

    sat27apr1:00 pm- 4:00 pmMAGSaturday @ the MuseumMAGnificent Saturdays welcomes all ages and abilities to participate in a fun art project every week! 1:00 pm - 4:00 pm

    sat27apr7:00 pmMusical Theatre ShowcasePresented by the 2019 Red Deer Festival of the Performing Arts7:00 pm

    mon29apr1:30 pm- 4:00 pmWellness Recovery Action PlanningCanadian Mental Health Association1:30 pm - 4:00 pm

    tue30apr5:30 pm- 7:00 pmLiving Life to the FullCanadian Mental Health Association5:30 pm - 7:00 pm

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