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Tips From Tundra – Optimize Your Resume For ‘The New Normal’

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The landscape of employment for job-seekers has changed dramatically since the beginning of the pandemic in Alberta. As of May 2020, the Alberta Government reports an unemployment rate of 15.5%. Combine that with experienced employees furloughed from various sectors, new graduates and those seeking a new career direction may have a steeper hill to climb than before. We continue to discover what is the new normal for Alberta post-pandemic, we revisit the topic of how to put your best foot forward when optimizing your resume for your job hunt.

Tundra Technical Solutions is a global recruitment agency headquartered in Toronto, Ontario. Since 2004, Tundra has grown quickly, today operating offices across North America, Europe and Asia. They work with top global partners actively seeking the best talent in multiple sectors such as finance, insurance, healthcare, technology, retail, energy, utilities, construction, mining, telecommunications, transportation and government to name a few. 

 

Ever considered utilizing the skills a recruitment agency may have to offer? It may be the right time considering the volume of applicants in the hundreds on certain job postings, as shown in the image below. We spoke with Christina Esposito, Marketing and Communications Lead and Internal Recruiter for Tundra Technical Solutions on ways to optimize your resume for recruiters in the new normal.

(Source: LinkedIn Job Search)

Should your resume be written chronologically or functionally?

The key difference here is whether or not your work experience should be written as a timeline of your previous positions or should it be laid out in the form of what experience you feel is best suited for the position you are applying for. From a recruiters perspective, Christina mentions:

“We like to see a reverse chronological order of previous work experience. We recommend placing all of your technical skills right at the top of your resume, and then go into your most recent experience.”

 

 

Should you tailor your resume for the specific job you are applying for?

Say you are actively applying to open positions, tailoring your resume can be a time consuming task if your objective is to apply to the first 10-20 open positions you find. To that point, applying to everything you see can be detrimental to your efforts when utilizing a recruiter. Keep in mind, there is a human processing your candidate profile, and their efforts are to find the best talent for their employers. Christina offers a recommendation that can mitigate time for both the job seeker and recruiter:

“ we absolutely want to see someone tailoring their resume that matches the job description. A good tip for someone who might not want to go through a whole overhaul, is to first make sure that the job you’re applying to is relevant to your experience, recruiters can see if you’re applying to the first jobs that pop up for example. It becomes clear they haven’t really looked into the position they’re applying for. So, a lot of care and detail should go into those applications if you want to have the greatest success. Ultimately you want to make sure that the job description lines up with your skills…” 

 

 

What is the best resume format that can be read autonomously through recruitment software?

As mentioned above, some positions can receive hundreds of applications. If you haven’t been made aware by now, recruiters utilise software called an Applicant Tracking System (ATS) or what is referred to as resume parsing, which allows the hundreds of resumes to be read and processed, thus creating a candidate profile highlighting the most relevant information to send to an employer. Say you spent endless hours on the most aesthetically pleasing resume to give that ‘wow’ factor, that may have been a solid practice in the past, but ATS systems have difficulty processing these resume formats, thus your candidate profiles could be lacking important information.

“I would recommend against a PDF format. The reason being is that Microsoft Word documents are the most legible and easiest to parse with. The way the ATS works is, someone sends in the application, the ATS picks those keywords from their resume and matches them to the actual job description. Inserting images or a lot of text can make it difficult for recruiters to look up your profile in the future.”

 

What should NOT be included on your resume?

Some of these you may already know, but let’s be clear, having a resume with only relevant information is your best chance of success. Working as a retail store manager I had received countless resumes from individuals seeking employment. During that time, I had encountered some of the most outrageous and creative resumes from all walks of life. By no means am I a recruitment specialist, but sticking to the basics was a winner for my new hires during that time. Christina offers the perspective of a recruiter for what not to put on your resume:

“Jumping right into things like objectives or hobbies is fine, but we would recommend against it because the longer you make your resume, you can decrease the chances of someone reading the full document. Best practice is to always keep your resume one to two pages with only relevant information. For industry veterans that have lengthy work history, you should only list the most recent and relevant experience.” 

 

Should you include links to your social media?

Social media plays a significant role in the recruitment process for both agencies and hiring managers. LinkedIn has become a major part of what we call this ‘new normal’, with more than 20 million companies listed on the site and 14 million open jobs, it’s no surprise that over 75% of people who recently changed jobs used LinkedIn to inform their career decision. When it comes to social media, Christina offers her recommendations:

“90% of the time, recruiters are looking at your LinkedIn or Twitter. We want to make sure we get a holistic view of the applicant. 40% of our hires last year were candidates we sourced directly from LinkedIn. We have situations where we have candidates that look great on paper, but after we do some investigating. He/she doesn’t actually prove to be the person he/she was saying on paper. It’s a point of validation and puts a face to a name. My recommendation would be to keep your social media profiles clean, descriptive and showcase your accomplishments, especially if you have a public profile.”

 

This information should offer you some insight into how the employment landscape is changing and what best practices to implement for your job hunt. Who wouldn’t want to save time and effort on what can be an arduous task?

 

 

If you would like to learn more about Tundra Technical Solutions, speak to one of their experienced recruiters or to view their available positions in Alberta, check out their website here or message them on their Facebook below.

 

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California planning to double film tax credits amid industry decline

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California legislators have unveiled a bill to follow through with the governor’s plan of more than doubling the state’s film and TV production tax credits to $750 million.

The state’s own analysis warns it’s likely the refundable production credits generate only 20 to 50 cents of state revenue for every dollar the state spends, and the increase could stoke a “race to the bottom” among the 38 states that now have such programs.

Industry insiders say the state’s high production costs are to blame for much of the exodus, and experts say the cost of housing is responsible for a significant share of the higher costs.

The bill creates a special carve-out for shooting in Los Angeles, where productions would be able to claim refundable credits for 35% of the cost of production.

California Gov. Gavin Newsom announced his proposal last year and highlighted his goal of expanding the program at an industry event last week.

“California is the entertainment capital of the world – and we’re committed to ensuring we stay that way,” said Newsom. “Fashion and film go hand in hand, helping to express characters, capture eras in time and reflect cultural movements.”

With most states now offering production credits, economic analysis suggests these programs now produce state revenue well below the cost of the credits themselves.

“A recent study from the Los Angeles County Economic Development Corporation found that each $1 of Program 2.0 credit results in $1.07 in new state and local government revenue. This finding, however, is significantly overstated due to the study’s use of implausible assumptions,” wrote the state’s analysts in a 2023 report. “Most importantly, the study assumes that no productions receiving tax credits would have filmed here in the absence of the credit.”

“This is out of line with economic research discussed above which suggests tax credits influence location decisions of only a portion of recipients,” continued the state analysis. “Two studies that better reflect this research finding suggest that each $1 of film credit results in $0.20 to $0.50 of state revenues.”

“Parks and Recreation” stars Rob Lowe and Adam Scott recently shared on Lowe’s podcast how costs are so high their show likely would have been shot in Europe instead.

“It’s cheaper to bring 100 American people to Ireland than to walk across the lot at Fox past the sound stages and do it and do it there,” said Lowe.

“Do you think if we shot ‘Parks’ right now, we would be in Budapest?” asked Scott, who now stars in “Severance.”

“100%,” replied Lowe. “All those other places are offering 40% — forty percent — and then on top of that there’s other stuff that they do, and then that’s not even talking about the union stuff. That’s just tax economics of it all.”

“It’s criminal what California and LA have let happen. It’s criminal,” continued Lowe. “Everybody should be fired.”

According to the Public Policy Institute of California, housing is the single largest expense for California households.

“Across the income spectrum, 35–44% of household expenditures go to covering rent, mortgages, utilities and home maintenance,” wrote PPIC.

The cost of housing due to supply constraints now makes it nearly impossible for creatives to get their start in LA, said M. Nolan Gray, legislative director at housing regulatory reform organization California YIMBY.

“Hollywood depends on Los Angeles being the place where anybody can show up, take a big risk, and pursue their dreams, and that only works if you have a lot of affordable apartments,” said Gray to The Center Square. “We’ve built a Los Angeles where you have to be fabulously wealthy to have stable and decent housing, and as a result a lot of folks either are not coming, or those who are coming need to paid quite a bit higher to make it worth it, and it’s destroying one of California’s most important industries.”

“Anybody who arrived in Hollywood before the 2010s, their story is always, ‘Yeah, I showed up in LA, and I lived in a really, really  dirt-cheap apartment with like $10 in my pocket.’ That just doesn’t exist anymore,” continued Gray. “Does the Walt Disney of 2025 not take the train from Kansas City to LA? Almost certainly not. If he goes anywhere, he goes to Atlanta.”

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Trump orders 10% baseline tariff on imports, closes de minimis loophole

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Reciprocal tariffs higher on many nations

President Donald Trump on Wednesday put the biggest piece of his new trade policy in effect by signing executive orders that place a 10% baseline tariff on all imports and much higher rates on nations that put taxes on U.S. products.

It could be the opening salvo in a global trade war, or, as Trump sees it, the beginning of a “Golden Age” for U.S. trade.

Trump also closed the small value packages loophole that allowed China to avoid taxes on packages valued at less than $800. Companies such as Temu and Shein used the loophole to ship billions of dollars worth of products directly to U.S. consumers and avoid paying the tax, as The Center Square previously reported.

President Trump speaks about tariffs at a Make America Wealthy Again event

Trump’s moves on Wednesday, which he termed “Liberation Day” for U.S. trade, marked the most significant shift in U.S. trade policy since the end of World War II.

In a speech from the White House’s Rose Garden, Trump said foreign nations for decades have stolen American jobs, factories and industries. He said the tariffs would bring in new jobs, factories and industries and return the U.S. to a manufacturing superpower.

“Our country and its taxpayers have been ripped off for more than 50 years,” Trump said. “But it is not going to happen anymore.”

Trump’s supporters praised the trade overhaul. U.S. Rep. Marjorie Taylor Greene said it was time for foreign nations to pay up.

“If you want to do business in America, you need to play by our rules,” she said. “For too long, American businesses, big and small, have been ripped off by bad trade deals and unfair competition. President Trump is putting a stop to it. He’s standing up for our workers, our companies and our consumers.”

Critics slammed Trump’s trade plans.

“Donald Trump may want to call this ‘Liberation Day,’ but there is nothing liberating for working families who are grappling with the high costs of food, housing, and utilities,” said Illinois Gov. J.B. Pritzker, a Democrat. “Tariffs are a tax. They are a tax on working families, a tax on groceries, and a tax on other everyday necessities.”

Other countries planned their own responses. The European Union plans to retaliate with its own measures.

“Europe has not started this confrontation,” EU boss Ursula von der Leyen said in a speech. “We do not necessarily want to retaliate but, if it is necessary, we have a strong plan to retaliate and we will use it.”

She said tariffs are taxes “paid by the people.”

“But Europe has everything to protect our people and our prosperity,” she wrote on X. “We will always promote & defend our interests and values. And we will always stand up for Europe.”

China, the world’s second-largest economy, said Monday that it was planning to coordinate its response to U.S. tariffs with Japan and South Korea.

Japan’s Prime Minister Shigeru Ishiba said Tuesday that he was willing to fly to the U.S. to meet with Trump to get an exemption for Japanese vehicle makers. He also said the government will take steps to minimize the impact of U.S. tariffs on Japanese industries and jobs.

Trump will impose a 10% tariff on all countries that will take effect April 5, 2025 at 12:01 a.m. EDT. Trump will impose an individualized reciprocal tariff on the countries with which the United States has the largest trade deficits, including China, India and Vietnam, among others. All other countries will continue to be subject to the 10% tariff baseline, according to the White House.

“These tariffs will remain in effect until such a time as President Trump determines that the threat posed by the trade deficit and underlying nonreciprocal treatment is satisfied, resolved, or mitigated,” according to a White House fact sheet.

Trump’s executive order also gives him authority to increase the tariffs

“if trading partners retaliate” or “decrease the tariffs if trading partners take significant steps to remedy non-reciprocal trade arrangements and align with the United States on economic and national security matters,” according to the White House.

“Foreign cheaters have stolen our jobs, ransacked our factories and foreign scavengers have torn apart our once beautiful American dream,” Trump said in the Rose Garden.

For China, the tariff rate will be about 34% on imports from the world’s most populous nation. For European Union countries, it will be 20%. For Japan, the duty will be 24%. Imports from India will get a 26% tariff. Cambodia will get hit with a 49% tariff, among the highest Trump outlined on Wednesday.

For months, the U.S. Chamber of Commerce has warned that tariffs could increase costs for U.S. consumers and hurt businesses. Neil Bradley, the chamber’s chief policy officer, said businesses large and small don’t want tariffs.

“What we have heard from business of all sizes, across all industries, from around the country is that these broad tariffs are a tax increase that will raise prices for American consumers and hurt the economy,” he said.

Last week, Trump announced a 25% tariff on imported automobiles and auto parts, duties that he said would be “permanent.” The White House said it expects the auto tariffs on cars and light-duty trucks will generate up to $100 billion in federal revenue.

Trump said he hopes to bring in $600 billion to $1 trillion in tariff revenue in the next year or two. Trump also said the tariffs would lead to a manufacturing boom in the U.S., with auto companies building new plants, expanding existing plants and adding jobs.

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