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Immersive technologies are the future, so how do they benefit industry?

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15 minute read

These are exciting times. For those who may be unaware of the advancement of this incredible immersive technology over recent years, you may be surprised by the abundance of benefits virtual reality(VR) and augmented reality(AR) can offer to a wide range of industries. In addition to entertainment and gaming, immersive technologies offer the opportunity to benefit industries such as oil and gas, cleantech, education, manufacturing, agriculture, retail, real estate and many more. 

Consider this, when learning new processes or training for a specific position, creating an immersive learning program could advance cognition, engagement and retention of vital information over what could be learned through traditional programs. While we may be still some time away from this being the norm, it is hard to ignore the forward-thinking work going on in this industry. 

Vizworx is a Calgary based tech company specializing in multiple advanced technologies. While they are one of the great teams at the forefront of this imaginative world of immersive technology, their core mission for all of their clients is simple – they solve problems. 

Focusing on key areas, the Vizworx team is well versed in VR, AR, mixed reality(MR), artificial intelligence (AI), internet of things (IoT), geospatial data mapping, biometric evaluation, and custom visualization solutions to name a few. Thankful for the opportunity to discuss this topic with Jeff LaFrenz, CEO of Vizworx and of their subsidiary Panoptica

Proud winner of multiple awards over recent years such as the Cross Sectoral Company Success Award from ConvergX in 2020, Outstanding Achievement in Applied Technology by ASTech and The Innovation Award by PTAC in 2019, to name a few. Recently, Jeff was a recipient of the University of Calgary 2020 Alumni Service Award.

– “What is physical and virtual becomes a blurry line at some point in the future”

Challenging as it is to condense, the incredible applications this immersive technology can have for industrial processes. While this topic could be extrapolated into each individual sector, the overall benefits are still being uncovered as this technology continues to evolve. However, it is important to explore the narrative of what it can offer today.

Infrastructure planning

This can be construed in two ways.

The first. Real estate may integrate immersive technologies at a higher capacity than other industries in the near future. We are aware of 360-degree walking tours, however, imagine having the ability to use a VR headset to be fully immersed in what could be your new home, where you interact with space on a true scale. Moving forward, the experience may prove to be the key to innovating the buying or renting process. 

As noted in Engineering.com back in 2016, we now have the ability to walk through a home virtually before any construction begins. If we consider the long term financial risk we all face with building a new home, mitigating any misconstrued requests and ensuring the model is true to the physical, benefits both the future homeowner and project managers. The same can be said for all parties involved in the construction of condo units, including pre-sale to consumers.

The second, industrial facility production.

While it can be difficult to summarize the process included in planning, pre-production, regulations and geo-mapping that goes into the production of infrastructure. With the use of this technology, a large scale project could be first explored through a VR model to engage with what could be the post-production facility, mitigating the risks of inefficient mapping, overhead and problematic regulations. 

In theory, creating a virtual tour and geospatial map of an upcoming project could allow for tours, audits and restructuring before production. Mitigating the risk of inefficient planning, saving time and ensuring that the final production model will be cost-effective. With the level of cognition that is possible, we could see a re-evaluation of the process of industrial construction pursued as this technology continues to enhance the user experience.

This type of solution is catered to by the subsidiary of Vizworx called Panoptica. This arm of the company specializes in creating immersive engineering review models. If we consider the complexity of certain infrastructure requirements for facilities such as power generation or waste management, the ability to review models, assess ventilation and inform engineers who may have concerns regarding certain functionalities, can allow for a far more streamlined process. 

With the amount of capital required for certain industrial facilities, Jeff offers his insight into how Panoptica, or similar review model technology could offer a major advantage when visiting the pre-production stage of an infrastructure review or build.

“One of the challenges every industrial space is running into is data overload. Typically from a human perspective, a lot of what we do is to come from a human perspective of how you present the data to dramatically impact how people understand what it is as well as how they are going to make decisions.” – Jeff LaFrenz, CEO

Foreign Investment / Remote Tours

Evidently, this pandemic continues to confuse and re-calibrate plans to interact with others around the world. As flight schedules continue to be disrupted and to be monitored during a fortnight quarantine post-arrival in a foreign country. Now more than ever, the opportunity to create a virtual demonstration of an early-stage start-up mitigates confusion in regards to travel plans but also lowers overhead for foreign investors to travel to that location for an in-person demonstration. 

“Humans by law have a biological spatial understanding, these technologies leverage that ability to present information that is spatially oriented. I could present you with a rendering of a building, and that would be hard for you to understand, or I could drop you into that building in virtual or augmented reality where you can walk around it and you would get it right away” – Jeff LaFrenz, CEO

One bright light in the ecosystem of innovative technology in the energy space is Eavor Technologies, a closed loop geothermal technology company that has been continuously disrupting the space. With a major push around the world for clean baseload energy that is both dispatchable and scalable, Eavor is a global front runner. Recently featured in Rolling Stone for their new “Harmony” video and insight from their team. 

Due to the major disruption in flight schedules, Eavor Technologies created a virtual walking tour of their “Eavor Lite” facility, which is their proof of concept stage site located in Rocky Mountain House, Alberta. To think of the pandemic no longer allowing any convenience for international travel let alone group tours. This solution created an intuitive immersive experience where you as the visitor can walk around and access panels throughout, where their team offers deeper insight into their technology. It can be toured through the Oculus Quest and also through a desktop or smartphone, found here.

(Source: Eavor Technologies Eavor Lite facility, Virtual Reality Tour Announced By Cutting Edge Canadian Energy Tech Company, September 15th 2020)

Operational Training

Cognition and retention of information vary both on the human and technical level. Traditional methods of training employees consist of the use of company assets, written or video material and in some cases exams. While these methods are still widely used today, there is the argument for a declining level of engagement with this type of information and the increase of online activity, thus leading to a lower level of retention. 

The solution could very well lie in this immersive technology. There is little data available on the segmented levels of cognition and retention in traditional vs immersive training, however, it is important to note that a high majority of us learn by doing, exactly what an immersive experience offers without the use of expensive equipment that could be better served. 

Panoptica contains a suite of tools that leverage mixed reality technologies. Teams can collaborate digitally from anywhere individually as they view models in a true 1:1 scale. By creating a 3D model that can be evaluated, allows for any inefficiencies to become apparent in the design process, thus mitigating time and overhead.

(Source: Medium, “Model Reviews in a Post-COVID Era”, Vizworx review model, Carter Yont, published July 28th)

Safety and Emergency Training 

One example is training for airline pilots, where they are subject to an immersive training course that will uncover all circumstances where an emergency may arise. Being a passenger on countless flights, I am even glad this technology exists. 

Immersive training is not new. Cited from the National Institute for Occupational Safety and Health in Pittsburgh back in 2006, countries such as Germany, Australia and the US came together to explore the benefits to the mining industry. 14 different countries came together to discuss how VR can be employed in the future or research, development and safety training. 

(Source: CDC, “Virtual Reality in Mine Training”, National Institute for Occupational Safety and Health, 2006)

While this was years ago, it is a reminder that this technology has been around for some time. As time and education move forward, the quality of the image rendering, functionality and reduction of cost continues to benefit the end-user. 

As mentioned, Panoptica can create a 1:1 ratio 3D review model. In addition to playing a major role in planning, safety training programs are an essential part of any industrial process. When you consider the assets and time allocated from senior employees, the cost increases in such a way where those assets and staff could be put to more cost-effective work. The cost of producing an immersive training program that can be utilized from anywhere is minuscule in comparison. 

“If you look at the future of where these immersive technologies are going, price points are coming down significantly, and the capabilities are going up significantly. We are going to have this blended environment where employees could walk around an industrial facility and look at a boiler, overlaid on that physical world is all the data and digital information required. What is physical and virtual becomes kind of a blurry line at some point in the future. That is where we want to be, seamless engagement with our environment between physical and virtual worlds.” Jeff LaFrenz, CEO

We are only scratching the surface here, there is still much to uncover in the world of immersive technology in this tech revolution. We can look forward to things such as retail shopping from the comfort of your living room where you can try items on virtually, or even where engineering students will avail of an immersive learning program that could advance cognition and retention to a point where innovation reaches far beyond our wildest aspirations.

I recommend visiting the Vizworx and Panoptica websites. Check out their blog on Medium and be sure to give them a follow on Twitter to stay up to date on any developments in the future.

 

For more stories, please visit Todayville Calgary

Business

Ottawa should end war on plastics for sake of the environment

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From the Fraser Institute

By Kenneth P. Green

Here’s the shocker: Meng shows that for 15 out of the 16 uses, plastic products incur fewer GHG emissions than their alternatives…

For example, when you swap plastic grocery bags for paper, you get 80 per cent higher GHG emissions. Substituting plastic furniture for wood—50 per cent higher GHG emissions. Substitute plastic-based carpeting with wool—80 per cent higher GHG emissions.

It’s been known for years that efforts to ban plastic products—and encourage people to use alternatives such as paper, metal or glass—can backfire. By banning plastic waste and plastic products, governments lead consumers to switch to substitutes, but those substitutes, mainly bulkier and heavier paper-based products, mean more waste to manage.

Now a new study by Fanran Meng of the University of Sheffield drives the point home—plastic substitutes are not inherently better for the environment. Meng uses comprehensive life-cycle analysis to understand how plastic substitutes increase or decrease greenhouse gas (GHG) emissions by assessing the GHG emissions of 16 uses of plastics in five major plastic-using sectors: packaging, building and construction, automotive, textiles and consumer durables. These plastics, according to Meng, account for about 90 per cent of global plastic volume.

Here’s the shocker: Meng shows that for 15 out of the 16 uses, plastic products incur fewer GHG emissions than their alternatives. Read that again. When considering 90 per cent of global plastic use, alternatives to plastic lead to greater GHG emissions than the plastic products they displace. For example, when you swap plastic grocery bags for paper, you get 80 per cent higher GHG emissions. Substituting plastic furniture for wood—50 per cent higher GHG emissions. Substitute plastic-based carpeting with wool—80 per cent higher GHG emissions.

A few substitutions were GHG neutral, such as swapping plastic drinking cups and milk containers with paper alternatives. But overall, in the 13 uses where a plastic product has lower emissions than its non-plastic alternatives, the GHG emission impact is between 10 per cent and 90 per cent lower than the next-best alternatives.

Meng concludes that “Across most applications, simply switching from plastics to currently available non-plastic alternatives is not a viable solution for reducing GHG emissions. Therefore, care should be taken when formulating policies or interventions to reduce plastic demand that they result in the removal of the plastics from use rather than a switch to an alternative material” adding that “applying material substitution strategies to plastics never really makes sense.” Instead, Meng suggests that policies encouraging re-use of plastic products would more effectively reduce GHG emissions associated with plastics, which, globally, are responsible for 4.5 per cent of global emissions.

The Meng study should drive the last nail into the coffin of the war on plastics. This study shows that encouraging substitutes for plastic—a key element of the Trudeau government’s climate plan—will lead to higher GHG emissions than sticking with plastics, making it more difficult to achieve the government’s goal of making Canada a “net-zero” emitter of GHG by 2050.

Clearly, the Trudeau government should end its misguided campaign against plastic products, “single use” or otherwise. According to the evidence, plastic bans and substitution policies not only deprive Canadians of products they value (and in many cases, products that protect human health), they are bad for the environment and bad for the climate. The government should encourage Canadians to reuse their plastic products rather than replace them.

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ESG Puppeteers

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From Heartland Daily News

By Paul Mueller

The Environmental, Social, and Governance (ESG) framework allows a small group of corporate executives, financiers, government officials, and other elites, the ESG “puppeteers,” to force everyone to serve their interests. The policies they want to impose on society — renewable energy mandates, DEI programs, restricting emissions, or costly regulatory and compliance disclosures — increase everyone’s cost of living. But the puppeteers do not worry about that since they stand to gain financially from the “climate transition.”

Consider Mark Carney. After a successful career on Wall Street, he was a governor at two different central banks. Now he serves as the UN Special Envoy on Climate Action and Finance for the United Nations, which means it is his job to persuade, cajole, or bully large financial institutions to sign onto the net-zero agenda.

But Carney also has a position at one of the biggest investment firms pushing the energy transition agenda: Brookfield Asset Management. He has little reason to be concerned about the unintended consequences of his climate agenda, such as higher energy and food prices. Nor will he feel the burden his agenda imposes on hundreds of millions of people around the world.

And he is certainly not the only one. Al Gore, John Kerry, Klaus Schwab, Larry Fink, and thousands of other leaders on ESG and climate activism will weather higher prices just fine. There would be little to object to if these folks merely invested their own resources, and the resources of voluntary investors, in their climate agenda projects. But instead, they use other people’s resources, usually without their knowledge or consent, to advance their personal goals.

Even worse, they regularly use government coercion to push their agenda, which — incidentally? — redounds to their economic benefit. Brookfield Asset Management, where Mark Carney runs his own $5 billion climate fund, invests in renewable energy and climate transition projects, the demand for which is largely driven by government mandates.

For example, the National Conference of State Legislatures has long advocated “Renewable Portfolio Standards” that require state utilities to generate a certain percentage of electricity from renewable sources. The Clean Energy States Alliance tracks which states have committed to moving to 100 percent renewable energy, currently 23 states, the District of Columbia, and Puerto Rico. And then there are thousands of “State Incentives for Renewables and Efficiency.

Behemoth hedge fund and asset manager BlackRock announced that it is acquiring a large infrastructure company, as a chance to participate in climate transition and benefit its clients financially. BlackRock leadership expects government-fueled demand for their projects, and billions of taxpayer dollars to fund the infrastructure necessary for the “climate transition.”

CEO Larry Fink has admitted, “We believe the expansion of both physical and digital infrastructure will continue to accelerate, as governments prioritize self-sufficiency and security through increased domestic industrial capacity, energy independence, and onshoring or near-shoring of critical sectors. Policymakers are only just beginning to implement once-in-a-generation financial incentives for new infrastructure technologies and projects.” [Emphasis added.]

Carney, Fink, and other climate financiers are not capitalists. They are corporatists who think the government should direct private industry. They want to work with government officials to benefit themselves and hamstring their competition. Capitalists engage in private voluntary association and exchange. They compete with other capitalists in the marketplace for consumer dollars. Success or failure falls squarely on their shoulders and the shoulders of their investors. They are subject to the desires of consumers and are rewarded for making their customers’ lives better.

Corporatists, on the other hand, are like puppeteers. Their donations influence government officials, and, in return, their funding comes out of coerced tax dollars, not voluntary exchange. Their success arises not from improving customers’ lives, but from manipulating the system. They put on a show of creating value rather than really creating value for people. In corporatism, the “public” goals of corporations matter more than the wellbeing of citizens.

But the corporatist ESG advocates are facing serious backlash too. The Texas Permanent School Fund withdrew $8.5 billion from Blackrock last week. They join almost a dozen state pensions that have withdrawn money from Blackrock management over the past few years. And last week Alabama passed legislation defunding public DEI programs. They follow in the footsteps of Florida, Texas, North Carolina, Utah, Tennessee, and others.

State attorneys general have been applying significant pressure on companies that signed on to the “net zero” pledges championed by Carney, Fink, and other ESG advocates. JPMorgan and State Street both withdrew from Climate Action 100+ in February. Major insurance companies started withdrawing from the Net-Zero Insurance Alliance in 2023.

Still, most Americans either don’t know much about ESG and its potential negative consequences on their lives or, worse, actually favour letting ESG distort the market. This must change. It’s time the ESG puppeteers found out that the “puppets” have ideas, goals, and plans of their own. Investors, taxpayers, and voters should not be manipulated and used to climate activists’ ends.

They must keep pulling back on the strings or, better yet, cut them altogether.

Paul Mueller is a Senior Research Fellow at the American Institute for Economic Research. He received his PhD in economics from George Mason University. Previously, Dr. Mueller taught at The King’s College in New York City.

Originally posted at the American Institute for Economic Research, reposted with permission.

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