Wednesday, February 24, 2021 is the 14th annual Pink Shirt Day, a globally recognized movement to end bullying in all its forms and encourage the growth of a global community built on acceptance and support regardless of sex, age, background, gender identity, sexual orientation or cultural differences. 

Pink Shirt Day originated in 2007 in the eastern Canadian province of Nova Scotia, in a local story that captured national – and eventually international – attention, when a new 9th grade student walked in on the first day of school wearing a pink polo shirt. 

Travis Price and David Shepherd are the two young men responsible for unintentionally launching the global pink shirt movement. According to Price and Shepherd, a group of students were physically and verbally bullying the young man for wearing pink to school. As senior students, Price and Shepherd saw the situation as an opportunity to set an example and take a stand against bullying in their school.
That night the two went and purchased 75 pink tank tops and released a call on social media (MSN messenger at the time) encouraging their fellow students to show up at school the next day wearing pink. According to Price, in a school of roughly 1000 students, “700 to 850 kids showed up wearing pink. It was incredible.” 

Since 2007, the movement has gained exponential traction and is now recognized in communities all around the world as individuals come together in an international display of solidarity against the devastating impacts of bullying.
The global movement to end bullying has led to the creation of countless local, national and internationally available resources, but there is still a long way to go.

Bullying Canada identifies 4 distinct types of bullying: verbal, physical, social and cyber. Short term and long term effects of bullying vary based on each situation, and can lead to damaging and dangerous outcomes for victims, friends, bystanders and countless others. While commonly associated with children and young adults in school, bullying impacts individuals of all ages and backgrounds in many areas of life, including the workplace.
Statistics released by Safe Canada revealed that 47% of Canadian parents have at least one child that has experienced bullying, while approximately 33% of the population experienced bullying as a child, and 33% of teenagers reported being bullied recently. Furthermore, around 40% of Canadians reportedly experience bullying in the workplace on a weekly basis.

If you, or someone you know is struggling with bullying, reaching out is the first step. You are not alone, and help is available. Extensive networks of resources exist in Alberta and across Canada to provide support, aid and solutions for those experiencing bullying. 

For support from Bullying Canada, call (877) 352-4497, or email [email protected].

The Alberta 24-hour Bullying Helpline can be reached at 1-888-456-2323, or the online Bullying Helpline Chat can be accessed here.

For more resources on how to identify a bullying situation, get help, or help someone in need, visit https://www.alberta.ca/bullying-how-to-help-others.aspx.

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