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Paul Almeida: My European Favourites in 5 – 4 – 3 – 2 – 1!

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Salzburg, Austria by Paul Almeida

Salzburg is one of my favourite mid-sized cities in Europe and Austria’s fourth largest city, with only about 150,000 residents. Geographically, it lies at the foot of the Eastern Alps, close to the German border and is bisected by the Salzach River. The compact old town, with medieval and baroque architecture is classified as a UNESCO World Heritage Site and is easy to explore on foot. Salzburg is visited annually by millions of tourists from around the world and our Azorcan tour groups often list it as a favourite stop.

Salzburg, Austria

5 FUN FACTS

Salzburg literally means “Salt Fortress.” The reigning Prince-Archbishops, the city and the region became wealthy mainly from the salt mines in the area, trade and some gold mining. Don’t miss the opportunity to visit a salt mine in the area to learn more about the extraction of the “white gold.”

The 11th century Hohensalzburg is one of the largest and best preserved medieval fortresses in Europe. You can walk up the path to the fortress or you can take the Festungsbahn funicular railway located just off the Kapitelplatz. From the fortress, you can enjoy some of the best views of the city and the surrounding area.

Composer Wolfgang Amadeus Mozart was born on January 27, 1756 in Salzburg, and you can visit his birthplace which is also a museum. You can’t miss the bright yellow building at No. 9 Getreidegasse with “Mozart’s Gebursthaus” in gold letters on the façade. The Getreidegasse is a pedestrian street with shops and restaurants. The ornamental wrought iron signs on the building facades harken back to medieval times. The Schlosserei Wieber shop on the Getreidegasse is a traditional metalworking shop that also continues to make these signs. The city celebrates Mozart Week festival in January around his birthday. A friend once joked that “Mozart was my favourite composer, now he’s my favourite decomposer.”

Hohensalzburg Fortress, Mozart’s Gebursthaus and the metal signs on the Getreidegasse

The famous Salzburg Festival, established in 1920 and which features some of Mozart’s works, is held each summer for five weeks starting in late July. With approximately two hundred drama, concert, and opera events and a quarter of a million visitors, it is a huge undertaking and an important driver of the local economy. The festival celebrated its 200th anniversary in 2020 but unfortunately plans had to be scaled back due to the corona virus pandemic.

The Rodgers and Hammerstein musical, “The Sound of Music,” about the Von Trapp family was set in Salzburg and movie fans love to search out film locations in the city.

Some of the most popular places to seek out are St. Peter’s cemetery, the Mirabell Palace and gardens with the Pegasus fountain, the Horse Pond, the Residence Square with it’s baroque fountain, Schloss Leopoldskron and the Nonnberg Abbey. The Rock Riding School, which was initially built to be a cathedral but was changed to a riding school by the Prince-Archbishop, later became Salzburg’s favourite concert venue. This is where the real Von Trapp family won the 1936 Salzburg Music Festival. There are other film locations located in the surrounding areas and there are tours that focus on the Von Trapp’s and the movie.

Mirabell Gardens, Makartsteg Bridge and the view of the old town from the Mochsberg

4 POINTS OF INTEREST

A walking tour of Salzburg usually starts at the Mirabell Palace gardens. The Palace was built by a Prince-Archbishop in 1606 and has a grand marble hall that is popular for weddings. The view from the palace’s gardens to the Hohensalzburg fortress in the summer when the geometrically laid flowers are in bloom is amazing. The Grand Fountain in the centre of the garden with four mythological statues representing the elements (Fire, Air, Earth, Water), the Dwarf Garden, and the Pegasus Fountain are popular photo stops. The best way to cross the Salzach river to the old town from the Mirabell gardens is the pedestrian Makartsteg Bridge which is usually adorned with numerous “love locks.” The locks are inscribed with the lovers initials, attached to the fencing and the key thrown into the Salzach.

As you cross the river to the old town (Altstadt), go to the right and you will find the Monchsberg lift which takes you up to the Museum of Modern Art (Museum der Moderne). The café at the museum is a great place to have a cappuccino and cheese strudel as you admire the view of the old town. The Monchsberg, which was named after the Benedictine monks, is one of five mountains or hills in Salzburg. The Monchsberg plateau has a hiking path through the forest that you can take and enjoy scenic views all the way to the Hohensalzburg fortress. The city has a mountain inspector’s office (Bergputzer) to check the mountain for possible falling rocks. In 1669, an avalanche of rock landed on the city below and killed over 200 people.

On the University Square (Universitatplatz), you will find the Grünmarkt or green

Market that goes back to the 18th century. The farmers market still has vendors selling fruit, vegetables, cheeses, meats, breads and pastries. It’s a great place to sample local products, or grab a quick lunch or a pretzel. The Kollegienkirche or University church dominates the square, and there are several historic buildings surrounding the lively square.

Pretzel kiosk on University Square, Residence Square and the Salzburg Cathedral>

A short walk from the University Square will take you past the Alter Markt square with the St. Florian Fountain and into the expansive Residence Square (Residenzplatz). The square has a magnificent baroque fountain decorated with four horses snorting water, giants, dolphins and a triton. Here is where you can find horse drawn carriages to enjoy the city centre at a leisurely pace. The Residence museum on the square is a testament to the immense wealth and political power of the Prince-Archbishop’s of Salzburg. The lavish state rooms and painting collection make it a top attraction. The 17th century baroque Salzburg Cathedral or Dom on the square is connected to the Residence. The Cathedral has religious relics of St. Rupert, an impressive pipe organ, plus an ornate ceiling and dome. The baptismal font is the same one used to baptize Mozart.

3 INTERESTING ACTIVITIES

To fully understand the significance of salt to the fortunes of Salzburg take a short trip to the Salzbergwerk Dürrnberg, which is located on the Dürrnberg above the town of Hallein. After supplying you with miner’s overalls, you will go by rail deep into the mountain where you will walk through the tunnels, go down two long slides and take a raft trip across an underground salt lake. The very informative tour explains the history of the mine from the age of the Celts to modern mining methods. After the tour be sure to visit the SALINA Celtic village to see how life was 2,600 years ago.

The Red Bull Hanger 7 at the Salzburg Airport is an impressive glass structure that houses the Flying Bulls historical airplane and helicopter fleet plus a collection of Formula 1 race cars. Austrian Red Bull founder and billionaire Dietrich Mateschitz is the owner of the hanger and the collection. If you like cars or planes, this is a must stop when you visit Salzburg or have a layover at the airport.

Going into the Salt Mine, a Red Bull concept race car and inside the Hanger 7

The imposing 900 year old medieval Hohenwerfen Castle, surrounded by the Berchtesgaden Alps, is located about 40 km south of Salzburg and overlooks the town of Werfen. A funicular takes you from the parking area up to the castle’s interior  courtyard. The castle has an extensive weapons exhibit. The main event is a birds of prey demonstration from the Salzburg Falconry Center in the exterior courtyard with falcons, kites, vultures, and eagles. Some of these birds are huge and have no problem walking amongst the spectators. Be sure to check the daily times of the demonstrations in advance.

The impressive Hohenwerfen Castle, the courtyard and a large eagle

2 LOCAL DISHES TO ORDER

Tafelspitz is a popular Austrian dish of veal and vegetables that is simmered slowly. The broth is served separately as a first course then the veal and root vegetables are accompanied by apple-horsradish and chives.

Salzburger Nockerl was invented in Salzburg in the 17th century. Nockerl are vanilla flavoured dumplings dusted with powdered sugar and served with fruit jams or sauces. The warm dumplings arrive in three mounds to represent the three hills that surround Salzburg.

A Salzburger Nockerl, the Augustiner Brewery and their beer gardens

1 BEVERAGE TO ENJOY

There are eleven breweries in Salzburg, and the city is known as Austria’s beer capital. The Stiegl brewery has been privately owned since 1492. The Stieglkeller, located below the Hohensalzburg fortress, is a restaurant and beer garden that offers great views of the old town.

Established in 1621, the Augustiner Brau brewery and tavern is the biggest in Austria with indoor seating and a beer garden. In addition to great beer, you can purchase traditional dishes from food stands located inside the hall or the brewery.

Salzburg is a university town and has a lively café, beer garden and nightlife scene.

In addition to Mozart Week and the Salzburg Music Festival locals celebrate Fasching, Easter and harvest festivals. Salzburg’s Christmas markets are very popular and some shops in the old town specialize in Christmas.

Paul Almeida is the President of Azorcan Global Sport, School and Sightseeing tours and his company has taken thousands of people to Europe on custom group tours since 1994.

Visit azorcan.net to see all our custom group tour possibilities and to see our signature sport, sightseeing and sport fan tours individuals can now join.

Check out our newsletters, and listen to our podcasts at azorcan.net/media

Images compliments of Paul Almeida and Azorcan Tours.

Read more on Todayville.

My European Favourites – One Day In The Bavarian Alps

I have been in sports management and the sports tour business since 1994 when I created my company, Azorcan Global Sport, School and Sightseeing tours. Please visit our website at azorcan.net for more information on our company, our tours and our destinations. We are European group tour experts specializing in custom sightseeing tours, sport tours (hockey, soccer, ringette, school academies) and fan tours (World Juniors). Check out our newsletters, and listen to our podcasts at azorcan.net/media.

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Canadian Tire uses customer data from loyalty rewards program to boost sales

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By Brett Bundale

One of Canada’s biggest retailers is using customer data mined through its loyalty program and credit cards to drive sales and counter the potential demand impact of rising prices.

Canadian Tire Corp. Ltd. said Thursday it is focused on attracting and engaging rewards members as a way to gain insight into shopping habits and shape sales through promotions.

The company’s emphasis on its rewards program underscores the growing value of personal shopping data in the highly competitive retail environment.

“In addition to the rich first-party data we can mine through our Triangle Rewards loyalty program, our Triangle credit card provides critical insights into our customers and their preferences and shopping behaviours,” Greg Hicks, Canadian Tire president and CEO, said during a call with analysts to discuss the company’s quarterly results.

“Our ability to engineer demand with our high-low programming across all banners has us being much more relevant,” he said. “We feel prepared to address any concerning shifts and spend behaviour at a customer level.”

Canadian Tire raised its dividend by 25 per cent as it reported its first-quarter profit and revenue rose compared with a year ago.

Overall, the company reported net income attributable to shareholders of $182.1 million or $3.03 per diluted share, up from $151.8 million or $2.47 per diluted share a year earlier.

Revenue for the quarter ended April 2 totalled $3.84 billion, up from $3.32 billion in the same quarter last year.

Comparable sales at its Canadian Tire retail business grew 4.5 per cent, with automotive, hockey and winter categories leading the way.

The company’s Mark’s banner saw comparable sales gain 17.1 per cent amid stronger sales of industrial footwear and jeans while SportChek stores gained 10.2 per cent on higher winter sports and apparel sales.

Meanwhile, Canadian Tire’s use of loyalty member data highlights the increasing sophistication of in-store and online promotions that aim to boost customer spending.

Canadian Tire retail, for example, has created a new “offer widget” function, that encourages customers to use rewards to earn bonus electronic Canadian Tire money if they purchase a particular product.

In testing, the offer widget drove a 17 per cent increase in sales at Canadian Tire and a 34 per cent increase at Mark’s, Hicks said.

“If you went back two years ago, you would have seen a lot more of a store being 20 (per cent) off as an example,” said Gregory Craig, Canadian Tire chief financial officer.

“The use of targeted promotional offers is much more significant than it’s been in the past.”

Using customer data to target sales more effectively also benefits margins.

“With all of the data we have at our disposal, we’ve never been more able to really understand the value consumers crave,” said TJ Flood, president of Canadian Tire retail.

“We’re always trying to strike that balance between managing margins and inspiring demand and also not giving an inch on being priced competitively.”

Still, the company is managing through a tight labour market and ongoing supply issues.

“When you look at labour in the marketplace right now, it is challenging,” Flood said.  “But our dealer network is very entrepreneurial, and very, very aggressive at the local level with attracting and retaining talent.”

Although there are concerns about how shutdowns in China will ripple through the global supply chain, Hicks said the impact is minimal.

“It’s important to know that the ports in Shanghai and Beijing are not shut down,” he said. “The reality is the supply chains out of China are functioning better than they were a year ago.”

Hicks added that the company has adjusted lead times and is continuing to use charter vessels to ensure inventory arrives on time.

While shoppers may start to rein in spending amid high inflation, he said the company is ready to roll out its “demand elasticity drivers” and  rewards program to deliver choice and value to customers.

This report by The Canadian Press was first published May 12, 2022.

Companies in this story: (TSX:CTC.A)

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Shaw shares down with competition regulator set to oppose Rogers deal

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Toronto – Shares in Shaw Communications Inc. fell in early trading after the company and Rogers Communications Inc. said the Commissioner of Competition plans to block their merger.

Rogers and Shaw said late Friday they were informed that the commissioner intends to file applications to the Competition Tribunal in a bid to prevent the $26-billion merger.

The companies say they remain committed to the deal and have offered to address the competition concerns.

RBC Capital Markets analyst Drew McReynolds says he believes the probability of the deal ultimately getting approval remains high.

McReynolds says he believes changes to the deal can be made and that the Competition Bureau is focused on the nature of the remedy package.

Shaw shares were down $2.99 or about eight per cent at $34.57 in early trading on the Toronto Stock Exchange. Rogers has agreed to pay $40.50 per Shaw share.

This report by The Canadian Press was first published May 9, 2022.

Companies in this story: (TSX:SJR.B, TSX:RCI.B)

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