Business
Edmonton company pitching 25 million dollar gondola project connecting Capstone with Bower Ponds

News release from Prairie Sky Gondola
Prairie Sky Gondola Bringing Unique Gondola Opportunity to Red Deer
Red Deer set to embrace trailblazing technology and a one-of-a-kind community tourism attraction in central Alberta
Prairie Sky Gondola announced today its intention to build an urban ropeway in Red Deer.
“Some cities don’t know how to react to unique ideas. Red Deer clearly is not one of those cities.” remarked Prairie Sky Gondola President Jeffrey Hansen-Carlson. “Red Deer is arguably one of the best communities in Alberta to invest in today. We are excited to have gotten to this moment but we are also inspired by the work that’s ahead of us. Talking about ideas is one thing. Doing them is another. And, the doing part is our business.”
Prairie Sky Gondola brought forward an unsolicited proposal to The City of Red Deer eight months ago and has been working with The City to assess and plan for the project. A Memorandum of Understanding, or MOU, will be signed this Spring, initiating the process to collaboratively undertake additional technical and commercial due diligence.
This ropeway, with an investment valued at over $25M, will be located in an inventive community development called Capstone. Connecting the river to Red Deer, Capstone’s ambition is to create something different—something vibrant, energetic, and inquisitive for socially engaged and physically active Albertans wanting to live within hours of Calgary and Edmonton, Alberta’s two largest cities.
“The City’s vision, investment, and work on Capstone served as a critical catalyst for Prairie Sky Gondola’s decision to move forward as they reviewed this site,” announced Tara Lodewyk, Interim City Manager. “This, matched with the City’s openness and willingness to welcome experienced, private investment, have culminated to provide this unique proposed opportunity in Red Deer.”
The proposed ropeway is a 350 meter, two station pulse gondola over the Red Deer River connecting Capstone to Bower Ponds recreation area. Flying over the Red Deer River, residents and visitors alike will get stunning views all day long, easily accessing all that downtown Red Deer and Bower Ponds has to offer. The Capstone Station will include dining and other experiential elements. The stations will enhance access to communities while seamlessly integrating within the landscapes of both sides of the river.
“The concept is to make the two stations as opposite as possible. What we have proposed is not necessarily intuitive,” commented Jeffrey Hansen-Carlson. “Capstone Station is sweeping and bold. Bower Ponds Station wants to be invisible. The development concept fires up the City’s vision while complementing the values of the community.’ And Mayor Ken Johnston agrees, “This project will highlight the natural beauty in our community while creating an attraction and destination in the heart of Capstone. The gondola will be an added tourism destination, the success of which will extend to local businesses and inspire further development.”
Keep your eyes open for future project details, timelines, and an upcoming naming competition!
About Prairie Sky Gondola
Prairie Sky Gondola Inc. is an urban ropeway developer based in Edmonton, Alberta. Prairie Sky is actively pursuing opportunities to advance the use of modern ropeway technology to create value for growing communities in Canada.
Agriculture
Canada under pressure to produce more food, protect agricultural land: report

A field of wheat is pictured near Cremona, Alta., Tuesday, Sept. 6, 2022. Canada’s agricultural land is under increasing pressure as demand for food grows domestically and internationally while the industry grapples with limited resources and environmental constraints, a new report found. THE CANADIAN PRESS/Jeff McIntosh
By Rosa Saba
Canada’s agricultural land is under increasing pressure to produce more food as demand grows domestically and internationally, while the industry grapples with limited resources and environmental constraints, a new report found.
“We need to grow more food on less land and in a volatile climate,” said Tyler McCann, managing director of the Canadian Agri-Food Policy Institute.
The report by the institute released Thursday looks at the pressures on Canada’s agricultural land to produce more food while also mitigating and adapting to the effects of climate change, said McCann.
Despite Canada being a big country, it doesn’t have as much agricultural land as people might think, said McCann, with the report noting that agricultural land makes up only around seven per cent of the country.
Because of that, we can’t take what we do have for granted, he said. “We need to be really thoughtful about how we are using our agricultural land.”
In 2020, Canada was the eighth largest country in terms of cropland area, the report said, with that cropland decreasing by seven per cent over the previous two decades.
Canada is a major producer and net exporter of agriculture and agri-food products, the report said, exporting $91 billion in products in 2022, and one of the top 10 exporters of wheat, canola, pulses, pork and beef.
In the coming years, Canada will face increased demand from countries whose populations are growing, the report said.
“With population growth on one side and climate change on the other, Canada will be amongst an increasingly smaller number of countries that is a net exporter,” said McCann, noting that Canada’s own population is growing, and farmland also needs to be protected against urban sprawl.
The wildfires clouding Canadian skies this week are a “vivid reminder” of the pressure that extreme weather and the changing climate are putting on the agricultural sector, said McCann.
“We need to clearly mitigate … agriculture’s impact on climate change. But we also need to make sure agriculture is adapting to climate change’s impacts,” he said.
One of the ways the world has responded to demand for increased agricultural production over time is to create more agricultural land, in some cases by cutting down forests, said McCann. But that’s not a viable option for Canada, which doesn’t have a lot of land that can be sustainably converted into farmland — and even if it could, doing so could have a variety of adverse environmental effects, he said.
Some of the practices used to reduce emissions and sequester carbon in agriculture can also improve production output on existing farmland, the report found, such as precision agriculture and no-till practices.
However, intensifying the production of current agricultural land also comes with potential environmental downsides, the report said.
For example, McCann said fertilizer is an important part of sustainable agriculture, but there’s a balance to be struck because excessive use of fertilizer can quickly turn food production unsustainable.
“We need to be a lot more thoughtful about the inputs that we’re using,” he said, adding the same can be said about the use of technology in agriculture and the policies and programs put in place to encourage sustainable intensification of Canadian agriculture.
The report recommends that Canada adopt policies that provide financial incentives and technical assistance to farmers and develop regulatory frameworks promoting sustainable land use, as well as promoting education and awareness campaigns, so that the country can “ensure the long-term sustainability of its agricultural sector while protecting the environment.”
This report by The Canadian Press was first published June 8, 2023.
Business
WestJet to wind down budget airline Swoop, integrate it into main operation

WestJet will wind down its Swoop subsidiary by late October as it integrates the budget carrier’s operations into its main banner, the airline said Friday.
The move comes after pilots with the two airlines ratified a new collective agreement that brings them onto a level pay scale.
WestJet CEO Alexis von Hoensbroech said he mulled keeping Swoop separate, but that higher wages for its flight crews made the option less realistic.
“We were prepared for both possible outcomes, and then decided that, provided the overall didn’t make sense, we’re actually ready to integrate Swoop into the mainline business,” von Hoensbroech said in a phone interview from WestJet’s Calgary headquarters.
Each trip by planes in the carrier’s 180-plus fleet will offer a portion of ultra-low-cost fares by Oct. 29, the day after Swoop ceases to fly, he said.
“We are actually broadening our ultra-low-cost reach to a much, much broader network than we could have ever covered with Swoop. So therefore we actually see this as an advantage and as an increased footprint for the ultra-low-cost offering in Canada.”
Pilots of WestJet and Swoop secured a 24 per cent hour pay bump over four years under a deal agreed on tentatively last month that narrowly averted a strike.
Bargaining came down to the wire, with WestJet cancelling more than 230 flights in preparation for job action before a deal was reached hours ahead of the strike deadline on May 19.
Competition for budget airfares has grown in recent years, particularly in Western Canada, as upstarts Flair Airlines and Lynx Air challenged Swoop for market share on key routes.
“The market has become pretty competitive,” von Hoensbroech said, but insisted Swoop’s integration strengthens its grip on discount offerings, rather than marking a retreat.
The company said no layoffs are expected from the integration, with all Swoop employees slated to move to the mainline.
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