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Red Deer Downtown Business Association

Downtown Business Spotlight: Collegiate Sports Medicine


6 minute read

We turn our business spotlight on Collegiate Sports Medicine Main Clinic, located at 51 21 47th St. This exceptional downtown business is leading the way in sports medicine in central Alberta. The clinic offers a wide variety of treatment options to everyday people and the team at collegiate strive to help everyone get back to being their best through knowledge, training, and expertise. We spoke to Melanie Tuck, founder and owner of Collegiate Sports Medicine to learn more!

What is your business?

We are Collegiate Sports Medicine. The word ‘collegiate’ means like a college so it has to do with teaching and continual learning.

We are an interdisciplinary clinic that is collaborative based. The idea came from the sport model of care where an athlete will receive access to services and collaborative teams of care providers immediately after an injury. For example, an athletic therapist with the team can assess the injury, will immediately talk to the team doctor, will contact imaging or a surgical consult if needed, and get back to the therapist who is doing the rehab.

So, the process is very timely and collaborative, and in keeping with the sport model of care, we are educating the athlete.

From that perspective, we felt very strongly that every person, whether they are an athlete or not, deserves the same level of care. We wanted to advocate on behalf of the client and bridge the gap between clients and other health care professionals.

We are always striving to be better for our clients, they in turn push us to stay educated on new and better treatment options to give them the best possible outcome in their recovery.

When did your business open?

Our original location on Ross St opened in 2003. This location opened in 2013.

What makes your business unique?

We are a values-based organization and strive to hire people with the same mindset and aligned philosophies such as learning/teaching, responsibility, ethics, and integrity. To us, that’s more important in our hiring then if they have the right credentials. We tend to look for people that live an active lifestyle and have backgrounds in sport, kinesiology, and movement sciences. It is what sets us apart.

What are some products/services that you offer?

Our primary services are physiotherapy, athletic therapy, massage therapy, and chiropractic with a sports specialty. The practitioners that specialize in these disciplines offer additional services:

  • Injury assessment & rehabilitation
  • MVA treatment
  • Manuel & manipulative therapy
  • Headache & TMJ treatment
  • Postoperative treatment
  • Male & female pelvic health
  • Injury specific client education and home programming
  • Personal training/rehabilitation
  • Acupuncture/IMS/dry needling
  • Chronic pain & acute injury care
  • Running gait analysis and biochemical eval
  • Gait and posture assessment
  • Active release techniques
  • Shockwave therapy
  • Functional capacity evals
  • Myofascial release and cupping
  • Cranial sacral therapy
  • Sport and therapeutic massage
  • Deep tissue & trigger point massage
  • Courses/workshops
  • Athletic, k taping, and taping for dysfunction
  • Vestibular rehabilitation therapy
  • Custom foot orthotics & custom knee bracing

We have a store in our main clinic that carries items such as sports medicine supplies, a variety of braces as well as exercise and rehab equipment. We only carry high-quality items, that are sports specific and that we endorse.

Why did you choose Downtown Red Deer as the location for your business?

I was honestly just looking for a place and came upon the original location. We remained in downtown because our clients found the location central for them to get too.  We were able to move to this current location and offer our clients free parking which was the issue on Ross St. We are well-positioned here.

What do you think makes Downtown vibrant?

I think the arts and entertainment that is available, the things that were added recently such as the flowers, music, sculptures, and restaurants. As well, the patio that was put in for people to have more outdoor seating in the summer, the markets, and the sandwich boards that are out in front of businesses, all give it a small-town feel and I think people really like that.

I love Downtown Red Deer because… It is where we started our business! We have extended outside of downtown with a clinic in Olds and at the college but downtown holds a special feeling because it is where we began.

Along with the downtown location, Collegiate Sports Medicine has two other locations to serve you!

Red Deer Campus

Gary W. Harris Canada Games Centre

Unit 104 – 120 College Circle in Red Deer

And in Olds:

5114 – 51 St.


Be sure to follow Collegiate Sports Medicine on:




And check out their website:

We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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Red Deer

Red Deer DBA announces Entertainment District events

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With great enthusiasm and anticipation, the Downtown Business Association (DBA) is thrilled to share some exciting updates and plans for the future! After careful consideration and a deep understanding of our community’s needs, we are here to announce our latest developments.

Firstly, while we understand the disappointment caused by the cancellation of the upcoming season of the Downtown Saturday Market, we want to assure you that this decision was made with the utmost care and consideration. Our valued vendors and attendees have shown incredible support and enthusiasm for this new venture, and for that, we are truly grateful.

Though we faced time constraints and logistical challenges that hindered our ability to organize the event effectively, we have not lost sight of our mission to bring joy and entertainment to the community. Our plans for the Wednesday Market remain unchanged and we are are thrilled to inform you that the music programming meant for Saturday market entertainment will continue to thrive!

Every Saturday from 2-4pm, the public patio will come alive with soul-stirring performances from amazing artists from all over Central Alberta and beyond. Best of all, this event is free and open to the public, inviting everyone to share in the magic of live music. This will be in addition to the regularly scheduled Tuesday – Friday Programming, with an extra special open mic night every Thursday evening. Friday’s will take it up a notch with business-led events that will make your evenings truly unforgettable.

We have an incredible lineup of events and activities planned for this summer to enhance your enjoyment of the Ross Street Patio, day and night. To stay up-to-date with all the showtimes and artist line-ups, we encourage you to follow us on our social media channels.

In addition, our Host-It! Program offers community partners the opportunity to use the stage every Saturday throughout the summer. Imagine the possibilities—music, theatre, art galleries, and so much more. We are committed to providing a platform for diverse activities that will invigorate the heart of our downtown. And let’s not forget the festivals! The Downtown Business Association is proud to support several upcoming festivals on Ross Street and nearby this summer. These celebrations will infuse the area with a joyful and festive atmosphere, attracting thousands of visitors to revel in the excitement. After immersing yourself in these vibrant events, the Ross Street Patio will be the perfect spot to unwind and savor a refreshing beverage.

Our little Entertainment District has flourished, and we couldn’t be prouder. The first full summer season with this new bylaw in place promises to be an absolute triumph, as we are still the only Entertainment District in Alberta.

Looking ahead, the DBA remains dedicated to fostering a vibrant and thriving downtown. We are already hard at work planning an afternoon market for next year based on valuable community feedback. This revised schedule will provide vendors with greater flexibility and the opportunity to participate in other morning markets. We are committed to announcing and implementing these efforts earlier, ensuring that vendors have ample time to plan their seasons accordingly.

Together, as a united community, we will continue to create successful opportunities for all. Let’s embrace the vibrant future that awaits us and build a downtown that will inspire and uplift us all.


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Red Deer

Downtown Business Association announces Saturday market for Red Deer on Little Gaetz

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Red Deer Downtown Business Association launches Downtown Saturday Market

The Red Deer Downtown Business Association (DBA) is proud to announce the launch of a brand-new downtown market for Red Deer, starting Saturday, May 20th at 10am, located on Ross Street and Little Gaetz. 
This open-air urban market will have no restrictions on vendors and can accommodate everyone!  The downtown business community are thrilled to welcome visitors to the core and their offerings are sure to delight.  Attendees can enjoy the many benefits of the Entertainment District, which includes revelling in the numerous food and beverage options on the Ross Street Patio while taking in the local live music.
The cost to be a vendor in the new DBA Downtown Saturday Market is an affordable $40 per week and all vendors must complete an application form to attend.  The application will be live on on Thursday, April 27th, 2023 (tomorrow) at noon.  The application can be both completed and submitted online.  Once the application is approved, vendors will be contacted by the Market Manager to confirm the online payment process and be provided with a booth number and map for access.
To follow along for the latest information, head to the social media accounts:
Instagram – @reddeerfarmersmarket
“This is an exciting opportunity for the DBA to really showcase the downtown and its businesses.  It will enable visitors to shop local with both the vendors and brick and mortar businesses while exploring some of the other attractions, including the many murals that are located all over downtown”.
Amanda Gould, DBA Executive Director.
“The new DBA Downtown Market will be transformative for downtown Red Deer as it shows the community the countless positive things we have to offer while attracting various demographics.  This is not just a win for the downtown, but for the community, and if we want to succeed in revitalizing the downtown core, this is the biggest and most effective step we can take”.
Brandon Bouchard, DBA Board Chair and General Manager at Tribe Restaurant.
The Downtown Business Association has been operating in Red Deer for 40 years, serving approximately 450 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.
For more information, please contact:
Amanda Gould Executive Director
Red Deer Downtown Business Association
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