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Downtown Business Spotlight: Collegiate Sports Medicine


6 minute read

We turn our business spotlight on Collegiate Sports Medicine Main Clinic, located at 51 21 47th St. This exceptional downtown business is leading the way in sports medicine in central Alberta. The clinic offers a wide variety of treatment options to everyday people and the team at collegiate strive to help everyone get back to being their best through knowledge, training, and expertise. We spoke to Melanie Tuck, founder and owner of Collegiate Sports Medicine to learn more!

What is your business?

We are Collegiate Sports Medicine. The word ‘collegiate’ means like a college so it has to do with teaching and continual learning.

We are an interdisciplinary clinic that is collaborative based. The idea came from the sport model of care where an athlete will receive access to services and collaborative teams of care providers immediately after an injury. For example, an athletic therapist with the team can assess the injury, will immediately talk to the team doctor, will contact imaging or a surgical consult if needed, and get back to the therapist who is doing the rehab.

So, the process is very timely and collaborative, and in keeping with the sport model of care, we are educating the athlete.

From that perspective, we felt very strongly that every person, whether they are an athlete or not, deserves the same level of care. We wanted to advocate on behalf of the client and bridge the gap between clients and other health care professionals.

We are always striving to be better for our clients, they in turn push us to stay educated on new and better treatment options to give them the best possible outcome in their recovery.

When did your business open?

Our original location on Ross St opened in 2003. This location opened in 2013.

What makes your business unique?

We are a values-based organization and strive to hire people with the same mindset and aligned philosophies such as learning/teaching, responsibility, ethics, and integrity. To us, that’s more important in our hiring then if they have the right credentials. We tend to look for people that live an active lifestyle and have backgrounds in sport, kinesiology, and movement sciences. It is what sets us apart.

What are some products/services that you offer?

Our primary services are physiotherapy, athletic therapy, massage therapy, and chiropractic with a sports specialty. The practitioners that specialize in these disciplines offer additional services:

  • Injury assessment & rehabilitation
  • MVA treatment
  • Manuel & manipulative therapy
  • Headache & TMJ treatment
  • Postoperative treatment
  • Male & female pelvic health
  • Injury specific client education and home programming
  • Personal training/rehabilitation
  • Acupuncture/IMS/dry needling
  • Chronic pain & acute injury care
  • Running gait analysis and biochemical eval
  • Gait and posture assessment
  • Active release techniques
  • Shockwave therapy
  • Functional capacity evals
  • Myofascial release and cupping
  • Cranial sacral therapy
  • Sport and therapeutic massage
  • Deep tissue & trigger point massage
  • Courses/workshops
  • Athletic, k taping, and taping for dysfunction
  • Vestibular rehabilitation therapy
  • Custom foot orthotics & custom knee bracing

We have a store in our main clinic that carries items such as sports medicine supplies, a variety of braces as well as exercise and rehab equipment. We only carry high-quality items, that are sports specific and that we endorse.

Why did you choose Downtown Red Deer as the location for your business?

I was honestly just looking for a place and came upon the original location. We remained in downtown because our clients found the location central for them to get too.  We were able to move to this current location and offer our clients free parking which was the issue on Ross St. We are well-positioned here.

What do you think makes Downtown vibrant?

I think the arts and entertainment that is available, the things that were added recently such as the flowers, music, sculptures, and restaurants. As well, the patio that was put in for people to have more outdoor seating in the summer, the markets, and the sandwich boards that are out in front of businesses, all give it a small-town feel and I think people really like that.

I love Downtown Red Deer because… It is where we started our business! We have extended outside of downtown with a clinic in Olds and at the college but downtown holds a special feeling because it is where we began.

Along with the downtown location, Collegiate Sports Medicine has two other locations to serve you!

Red Deer Campus

Gary W. Harris Canada Games Centre

Unit 104 – 120 College Circle in Red Deer

And in Olds:

5114 – 51 St.


Be sure to follow Collegiate Sports Medicine on:




And check out their website:

We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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Important announcement from Red Deer Festival of Trees

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Dear Festival Supporter,
Once again, let us take this opportunity to thank you for your past sponsorship support. For the last 26 years, Festival of Trees has provided more than $16 million to Red Deer Regional Hospital Centre thanks in part to your generosity.
While it was a difficult decision, Festival of Trees has been closed to the public due to the current rise of COVID-19 cases in our province however we are still moving forward with a virtual Tree Room, online Silent Auction and our Festival Virtual Fete.
We know that this will come as an enormous disappointment, but we need to lead by example and prioritize the health and safety of our community, guests, sponsors, volunteers, and staff.
We remain committed to enhancing healthcare in Central Alberta. Although Festival of Trees is closed to the public, we are offering a number of ways for our community to participate virtually while supporting our goal of raising funds for electronic fetal monitoring for Red Deer Regional Hospital Centre and other care centres in Central Alberta.
We will showcase the Tree Room and sponsor banners virtually, through Facebook Live and our other social media channels. Follow us on Facebook at to be notified when we go live.
You will be able to view packages and bid from any computer or mobile device:
We are grateful for your commitment to Festival of Trees, and most importantly our healthcare. We thank everyone who had made plans to attend this year’s Festival of Trees and we look forward to a time where we can gather again.
If you have questions or concerns, please email [email protected].
With sincerest regards,
Red Deer Regional Health Foundation
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Indoor Winter Market accepting applications for vendors

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From The Downtown Business Association

Vendors wanted for Scott Block Theatre Winter Market.

The Red Deer Downtown Business Association (DBA) is looking for vendors who would be interested in participating in this year’s first indoor winter market happening November 26 to 28 at the Scott Block Theatre (4816 50 Ave).

The Scott Block Theatre Winter Market is the first indoor winter market hosted by the DBA for Red Deer Lights the Night. This Alberta Farmers’ Market Association approved market will feature local vendors selling an array of make it, bake it, and/or grow it items. The times and dates for the market are:

  • Thursday, November 26: 3:00 – 6:00 p.m.
  • Friday. November 27: 3:00 – 6:00 p.m.
  • Saturday, November 28: 11:00 a.m. – 3:00 p.m.

    To be a vendor at the Scott Block Theatre Winter Market, just complete the vendor application on our website.

    Applications must be received by Thursday, November 5, 2020.

    Please submit applications by mail or hand delivery to:

    Red Deer Downtown Business Association 120, 5009 50 Avenue
    Red Deer, AB T4N 4B2

    Or email to: [email protected].

    The Downtown Business Association has been operating in Red Deer for over 30 years, serving approximately five-hundred business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.

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december, 2020

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