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Red Deer Downtown Business Association

Downtown Business Spotlight: Century 21 Advantage


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This week’s Business Spotlight shines on Century 21 Advantage! This unique establishment is located right on #206 4807 50 Ave in Century Centre and provides you with professional commercial real estate services. We spoke with the owner to learn more about this wonderful establishment!

What is your business?
Century 21 Advantage is a full-service Real Estate Office specializing in the Central Alberta area. Associates can be found here that can meet your residential, country residential including farms and commercial listings and sales.
Century 21 Advantage takes pride in being the oldest real estate company in Red Deer, proudly celebrating 110 years of service this year in the Central Alberta area.
Past years have found our office on Gaetz Avene, Ross Street, Bower Mall, Parkland Mall and now we are happy to make Century Centre our current office location.

When did your business open?
Century 21 Advantage has been part of the downtown core for a number of years. The Commercial division of our office has been located here at Century Centre since 1998 when the building was renovated.
Our commercial and residential offices consolidated in 2019.
Upon our lease expiring, we then moved our offices back to Century Centre in December 2020 and started the new year of 2021 in our new location.

What are some products/services that you offer?
Century 21 Advantage is proud to be a full-service Real Estate office with associates specialized in all areas of Central Alberta. Big town little town, country or city, farming or commercial, there is someone in this office that would be happy to assist you on your new venture.
The Century 21 networks are literally worldwide so connections and access to the world are unlimited. Whenever your real estate needs may take you, Century 21 would be able to assist.

Why did you choose Downtown Red Deer as the location for your business?
When looking for a new office location, we drove around the city to find up and coming and possibly unique areas for a real estate office to be located. While there is lots of growth and exciting things happening around Red Deer, we felt the downtown area would best meet our needs.
Our downtown location is central to all corners of Red Deer, with great access to bussing, banks and a variety of businesses that call Downtown Red Deer home. We wanted to be part of the up and coming times in this area and thought it to be very positive to be located in historic Red Deer where our roots and history began as a business.
While only having been here a few months now, we appreciate being able to walk at lunch, the variety of services available and most of all the different food venues that can be found simply outside the doors of Century Centre. We as an office are really enjoying having great lunch places to go and coffee coffee coffee.

What do you think makes Downtown vibrant?
Potential and so much of it. The changes, growth and revitalization are going to be very exciting for this area as people renew their love for a sense of community found within the downtown area.
The Wednesday market is a good example of how people gather weekly and visit Little Gaetz to pick up their local shopping wares. Century 21 Advantage looks forward to being a part of this weekly event.

Finish this sentence: I love Downtown because…
Of its history and roots in the community. The atmosphere and eclectic diversity can be found.

Website: Century 21 Advantage Official Website
Facebook: Century 21 Advantage Facebook Page 
Century 21 Advantage Twitter

We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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City of Red Deer

Council boosting budget for Downtown Business Association

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Council approves 2024 DBA budget, increased investment in events

The Downtown Business Association is investing more time, money and energy into downtown events following City Council approving its 2024 budget. During the presentation today, DBA Executive Director, Amanda Gould and Board Chair, Brandon Bouchard outlined the organization’s plans for the upcoming year to continue to work towards creating a busier downtown that intends to result to increased support for businesses within the Business Improvement Area (BIA).

“The DBA remains steadfast in its objective to build on the growth seen in 2023.  The collaboration between The City of Red and the DBA is at all time high and with the pending actions set to be delivered through the Downtown Activation Playbook, I know there are many great things to come that will support our business community and create the thriving downtown we all want to experience,” said Amanda Gould, DBA Executive Director.

“Today Council demonstrated their commitment to their strategic priorities with the support shown to the DBA through unanimous support of the 2024 budget. This mighty Association continues to do great work on a shoestring budget and the 2024 Board of Directors are keen to lend their expertise and entrepreneurial skills to benefit the downtown in its entirety.”
Brandon Bouchard, DBA Board Chair

The DBA’s budget is partially funded through the BIA tax levy, which is collected by The City of Red Deer. Each year, the DBA presents its proposed budget to Council for their consideration. When reviewing the budget, Council considers alignment between the DBA’s downtown priorities and City’s community priorities.

“DBA has constantly hit far above its weight in our downtown, I can’t think of a more supportive messenger of promotion than the team at the DBA, it’s so encouraging to see this strong support for our downtown,” said Mayor Ken Johnston. “I’m encouraged by the leadership and direction of the DBA and look forward to what they have in store for 2024. They continually bring positive initiatives to the downtown even with the constraint on finances.”

The DBA’s total approved budget for 2024 is $775,160, with $277,725 funded through the BIA with the remaining amount funded through items such as grants and contracts. The BIA portion for 2024 is an increase of five per cent from 2023.

The Downtown Business Association has been operating in Red Deer for more than 30 years, serving approximately 350 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.

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Red Deer

What’s Happening Downtown: Holiday Edition!

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Hey Red Deer!

Embrace the festive spirit downtown this holiday season! Immerse yourself in the dazzling brilliance of the city hall lights, delight in family-friendly events, and complete your holiday shopping at the heart of the city this December. Explore a myriad of activities and events designed to make your holidays truly magical. Read on for detailed information about the incredible lineup of festive events awaiting you this season!

Frost Street Patio Party

December 8th @ 4:00 pm – 7:00 pm

Join the DBA and Spandy Andy on the Ross Street Patio for some frosty fun! Check out the children’s entertainer’s activity booths and sip hot chocolate under the festive downtown lights. Bring the whole family together for an unforgettable outdoor celebration. Whether you’re grooving to the DJ or simply basking in the warm glow of the fire tables, the Ross Street Patio is the place to be for an evening of free family fun. Visit for more information.

Click here for updates!

Santa Bus

Dec 8, 9, 15, 16 @ 5pm – 8pm

Santa is back on the bus! Merrily cruising down the streets of Red Deer, you can follow Santa Claus on the My Bus App for his arrival time in your neighbourhood.

Click here for more info!

Christmas Pickle

November 15 –  December 15th

A pickle used as a Christmas decoration may seem odd at first, but it’s an old tradition. When decorating the tree, the pickle is hung last, hidden among the branches. The first person to find the Christmas Pickle on Christmas morning receives a special blessing for the year and an extra gift! As part of North Pole Stroll, many Downtown Red Deer businesses place pickles in their stores. Customers lucky enough to spot them are eligible to win a prize from that business, such as a discount or raffle entries. Please click here for more information.

Click here for updates!

Mary Liv at the Velvet Olive Lounge

Dec. 20th | Doors 5pm | Show 7:30pm

Check out the talented multi-instrumentalist and songwriter Olivia Morelli, an emerging artist from Saskatoon, Sk.

Ticket price is $10 + 2.50 SC

The Velvet Olive Lounge hosts LIVE music 4 days a week. Check out the full December line up here.

Afro-Caribbean Cultural Cafes

& Storytelling

December 13th, 2023 @ 6PM

Discover a celebration of diverse cultures with tantalizing ethnic cuisine and captivating storytelling at the Flex (4919 49 ST). Join us alongside your family, friends, and colleagues for an enriching experience.

Free and open to the public!

Contact: 403-550-4067

Click here for more information or register at

Supported by the African Caribbean Centre of Central Alberta and the City of Red Deer.

Window Scavenger Hunt

November 16th- December 16th

Many downtown Red Deer businesses decorate their windows for the holiday season. The Downtown Business Association has created a self-guided tour in the form of a scavenger hunt so you can see them all! Get a copy of the scavenger hunt at for your chance to win a 300$ prize package. Email your completed copy to [email protected] with your name and contact info. The winner will be announced on December 16th.

Click here to learn more!

Winter Wonderland

November 3rd – January 24th

On display now!

Visit Curiosity Art & Framing for their Winter Wonderland temporary exhibit. Featuring art by Betty Schnell, Margaret Blank, Peter Caden and many, many more!

Visit their website for more information and examples of the artists work.

Twinkle Tour & Late Night Shopping

December 15th @ 4:00 pm – 7:00 pm

For one night many Downtown businesses remain open late to help Red Deerians with their holiday shopping and to encourage the support of local businesses. From 4-7PM, downtown visitors are invited to grab a free hot chocolate and a copy of the holiday scavenger hunt on the Ross Street Patio. Check out the beautiful window displays and City Hall lights and pick up some Reindeer Food & Snowman Soup on your way to your favourite shops.

Visit for more information.

Writes of Winter Contest

Red Deer Arts Council and the City of Red Deer have partnered on a writing contest to keep our imaginations warm this winter. We invite Red Deer youth, teens and adults to create a short poem or story (fiction or creative non-fiction) with a maximum length of 500 words about winter and/or the holiday season in Red Deer. All submissions can be sent to the Red Deer Arts Council at for a chance to win exciting prizes.

Click here for more information!

Amanda Gould
Executive Director
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