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Red Deer Downtown Business Association

Downtown Business Spotlight : BAGSY


9 minute read

This week’s Business Spotlight shines on BAGSY, located at 4734 on Ross Street. We caught up with owner Aimee Hartnoll to hear more about the community she’s created around her new and gently used clothing store and find out what Bagsy is all about:

What is your business?

Bagsy! It means “dibs” in England, so if you “bagsy” something it basically means you’ve called dibs. So that’s kind of how it started. I was selling my own clothes on [Facebook] Marketplace and I realized I was doing really well—I have a little bit of a clothes problem!—so that’s how it started and then it kind of just morphed into this space where I buy and sell clothes. Probably 80% of them are gently used and the rest are new. It’s not just retail, I’m not sure if you’ve seen on Facebook, but it’s such a community. I love women and supporting women and having that connection—I have a mum’s group as well in Red Deer that I do. So anyway, its just about connection. I don’t need to fit into this norm of what stores need to look like so now I’m just opening on a Wednesday evening and everything else is online. Wednesday evenings is like the social event. I call it the Bagsy Collective. So, people can come in pick up and try on the items they’ve Bagsy’d online. I’ve coordinated it with the Downtown Market too, so hopefully people are going to go to the Market, grab an ice cream and then come over here! So that’s kind of my plan going forward, but I don’t want it to be just about sales so I’m going to make sure that we’re having an evening where women can socialize—because people know each other from the [Facebook] lives! They’re like ‘Oh, you’re Mary!’ You know, and then they meet and its great, it’s fun!

When did you open?

I was selling things on Market place for a while last year, and I was asked by Once Again Consignment store to come in and do her online marketing because she had to shut down for Covid. So, I moved into her store selling her things from April to September. And then I moved upstairs here [4734 on Ross Street] in October and then I moved downstairs May 1st. It’s just growing!

What would you say makes your business unique?

It’s just the fact that it’s so person-centered. I don’t have just one style, because I know there’s not just one type of woman, you know, everyone’s different, unique, quirky. When people come in, because I do shopping parties too, you book them separately, there not during the public hours. People come in here,  they come in with their friends, and then I follow them around the store, basically, seeing what items they’re picking up and then I add to it. I’ll see something hanging there, and I’ll think this will go really nicely, and I’ll gently nudge people out of their comfort zone. So, the other day, someone came in and she only wore office clothes or jeans and a t-shirt. So, I got her a vintage skirt out and a little off the should top and she’s like “Hmm, I’ll try it.”—not really loving the idea—and she put it on and ended up loving it! I feel like it’s kind of giving ladies that way to express themselves and feel good and comfortable. I’m not going to put you in something that you’re not interested in or doesn’t suit your personality. I kind of just want everyone to be able to enjoy those good pieces. Regardless of brand, all my dresses are between 16 and 20 dollars. All my jeans are 12 dollars, regardless of brand. I sell lots of Lulu items and everything generally is under 20$. I buy low and I sell low!

What are some products and services that you offer?

Products are the clothing, accessories, shoes and active wear as well now. Services include the personal shopping experience. So when you come in for a shopping party—I’ve just announced this—and people bring their friends in, if their group collectively spends 100$ then the host will get 10% off; 200 dollars, 20% discount. So, it’s kind of a fun thing, more of a social thing. People can bring in snacks and teas and coffee and just have this as a fun little place to socialize!

Why did you choose Downtown Red Deer as the location for your business?

I find it very central, for a start. I also find it has that European feel to it down here. In England we don’t have big malls, we have “high streets”, and you walk from one place to another. So, I really like that about it. There’s so many little places and I feel like it’s a real community down here, people come and join together. I have to say though, some of my clients weren’t very happy about coming downtown. Some didn’t want to come to Bagsy but I just felt good about it. I feel like those clients are gradually coming back and I’ve made even more friends and clients just by being down here!

What do you think makes Downtown vibrant?

I feel like it’s the hub of Red Deer. We’ve got the Christmas lights down here, the parade, but again, it’s the people! There’s just so many different businesses here; things you wouldn’t necessarily find in a mall. There’s a lot more down here. The parks are just such a nice place to sit and enjoy, whereas, if you’re in a mall or a plaza you’re not going to get that.

Finish this sentence: I love Downtown Red Deer because…

I don’t know how to finish that in just one sentence! I love the amount of people and just the diversity. Because there’s so much down here, there is so many different people from so many different walks of life that walk by or pop in. And again, you wouldn’t necessarily get that in other places—you park outside a mall, you go in and come out again—you have like typical mall-goers, maybe. Whereas here I just find you kind of get everyone! I’m just excited about being here, I’m excited to be part of the community and get to know more people and discover businesses down here!

Get in touch with Bagsy to book a personalized shopping party or join the Facebook Live fun! You can follow them here:


We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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Red Deer

Red Deer DBA announces Entertainment District events

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With great enthusiasm and anticipation, the Downtown Business Association (DBA) is thrilled to share some exciting updates and plans for the future! After careful consideration and a deep understanding of our community’s needs, we are here to announce our latest developments.

Firstly, while we understand the disappointment caused by the cancellation of the upcoming season of the Downtown Saturday Market, we want to assure you that this decision was made with the utmost care and consideration. Our valued vendors and attendees have shown incredible support and enthusiasm for this new venture, and for that, we are truly grateful.

Though we faced time constraints and logistical challenges that hindered our ability to organize the event effectively, we have not lost sight of our mission to bring joy and entertainment to the community. Our plans for the Wednesday Market remain unchanged and we are are thrilled to inform you that the music programming meant for Saturday market entertainment will continue to thrive!

Every Saturday from 2-4pm, the public patio will come alive with soul-stirring performances from amazing artists from all over Central Alberta and beyond. Best of all, this event is free and open to the public, inviting everyone to share in the magic of live music. This will be in addition to the regularly scheduled Tuesday – Friday Programming, with an extra special open mic night every Thursday evening. Friday’s will take it up a notch with business-led events that will make your evenings truly unforgettable.

We have an incredible lineup of events and activities planned for this summer to enhance your enjoyment of the Ross Street Patio, day and night. To stay up-to-date with all the showtimes and artist line-ups, we encourage you to follow us on our social media channels.

In addition, our Host-It! Program offers community partners the opportunity to use the stage every Saturday throughout the summer. Imagine the possibilities—music, theatre, art galleries, and so much more. We are committed to providing a platform for diverse activities that will invigorate the heart of our downtown. And let’s not forget the festivals! The Downtown Business Association is proud to support several upcoming festivals on Ross Street and nearby this summer. These celebrations will infuse the area with a joyful and festive atmosphere, attracting thousands of visitors to revel in the excitement. After immersing yourself in these vibrant events, the Ross Street Patio will be the perfect spot to unwind and savor a refreshing beverage.

Our little Entertainment District has flourished, and we couldn’t be prouder. The first full summer season with this new bylaw in place promises to be an absolute triumph, as we are still the only Entertainment District in Alberta.

Looking ahead, the DBA remains dedicated to fostering a vibrant and thriving downtown. We are already hard at work planning an afternoon market for next year based on valuable community feedback. This revised schedule will provide vendors with greater flexibility and the opportunity to participate in other morning markets. We are committed to announcing and implementing these efforts earlier, ensuring that vendors have ample time to plan their seasons accordingly.

Together, as a united community, we will continue to create successful opportunities for all. Let’s embrace the vibrant future that awaits us and build a downtown that will inspire and uplift us all.


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Red Deer

Downtown Business Association announces Saturday market for Red Deer on Little Gaetz

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Red Deer Downtown Business Association launches Downtown Saturday Market

The Red Deer Downtown Business Association (DBA) is proud to announce the launch of a brand-new downtown market for Red Deer, starting Saturday, May 20th at 10am, located on Ross Street and Little Gaetz. 
This open-air urban market will have no restrictions on vendors and can accommodate everyone!  The downtown business community are thrilled to welcome visitors to the core and their offerings are sure to delight.  Attendees can enjoy the many benefits of the Entertainment District, which includes revelling in the numerous food and beverage options on the Ross Street Patio while taking in the local live music.
The cost to be a vendor in the new DBA Downtown Saturday Market is an affordable $40 per week and all vendors must complete an application form to attend.  The application will be live on on Thursday, April 27th, 2023 (tomorrow) at noon.  The application can be both completed and submitted online.  Once the application is approved, vendors will be contacted by the Market Manager to confirm the online payment process and be provided with a booth number and map for access.
To follow along for the latest information, head to the social media accounts:
Instagram – @reddeerfarmersmarket
“This is an exciting opportunity for the DBA to really showcase the downtown and its businesses.  It will enable visitors to shop local with both the vendors and brick and mortar businesses while exploring some of the other attractions, including the many murals that are located all over downtown”.
Amanda Gould, DBA Executive Director.
“The new DBA Downtown Market will be transformative for downtown Red Deer as it shows the community the countless positive things we have to offer while attracting various demographics.  This is not just a win for the downtown, but for the community, and if we want to succeed in revitalizing the downtown core, this is the biggest and most effective step we can take”.
Brandon Bouchard, DBA Board Chair and General Manager at Tribe Restaurant.
The Downtown Business Association has been operating in Red Deer for 40 years, serving approximately 450 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.
For more information, please contact:
Amanda Gould Executive Director
Red Deer Downtown Business Association
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