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COVID-19 swinging a wrecking ball through the arts community


15 minute read

Jesse Roads has a lot of experience playing in front of crowds.  Performing live is his life, and his livelihood.  In 22 years he’s seen it all, until now.  For the first and only time in his career, Roads finds himself at home, unable to play or book a single gig!   A couple of days into his own self-isolation, Roads sat down to tell Canadians what he and many thousands of artists are going through.  Here’s his powerful letter.

From Jesse Roads

First of all, are you ok? Are your family and loved ones looked after? With love and positivity as much as possible? I hope so much that all of the above is true for each and every one of you 💜

I’m Just your average Canadian touring musician, who doesn’t technically exist.

I’ve been quiet on all of this for some time now. Digesting day by day. Realizing this is for real. Regardless of the theories, conspiracy, agendas and any other possible thought process on the circumstances, this situation, this commonality we all now find ourselves in and yet out of our control. This is real. This is our “new normal.”

Yes, of course my upcoming shows are cancelled. Indefinitely. What does that mean? I have no idea. I’m so confused. Yet clearer than ever as to what’s important. For my family. For myself. What’s confusing is how, how in the hell can I pull this off? It’s ALWAYS been hustle day in day out. ALWAYS. I guess it’s also always been there if you work hard enough. If you swallow your pride and make it happen. It’s always been available to those of us who respect the art of making it happen. Living show to show. Supporting a family and in my case a rather large family. Is it absolutely crazy to live like that? Do you have to “sell your soul” for the best gigs on the circuit? Do you have to miss your kids birthdays, anniversaries, funerals, weddings and every other imaginable important occasion and significant moment that most people wouldn’t miss for the world? Must you sacrifice relationships and even risk being abandoned by almost every single person you let in close, regardless of the nature of why? Do you know every single time you stand in front of a microphone that everyone else is making money off of you whilst you struggle to make it through your 3rd 60 minute set of the night, of 6 nights in a row? Do you realize that almost your entire financial resources will always be a choice of Peter & Paul? Do you know that absolutely every single thing you create will be judged with or without your consent? And do you choose to do it every night smiling and giving everything you’ve got TIL there is literally nothing left relishing the absolute knowing that it was honestly your best, every time. YES. YES. YES. 1000 times YES.

See… the thing is I’ve never been an “online” thing. If you will. Yes. I am sincerely grateful for the few thousands of you that do follow me online, literally all over the world. So damn grateful. The online world of existence for me, for my music is recent tho. I love it. So much. That said it didn’t really start for me here. Most clubs I play I’ve played for years. Literally 20+ years. What comes with that is forming relationships that progress year after year. Meeting locals. Meeting owners. Meeting fans! So much comes from that. In fact I built my entire career on the back of my live show. That’s all there was when I started. Online was not even a thought. Something clicked tho. Even if it wasn’t a mouse. Lol see what I did there? (Ok Jesse enough of the dad jokes) I made it a mission to make performing live the best possible outcome I could. Which to be honest early on lol it was not that good. If you know me, you know I’ve never wavered. Never. I walk on stage and play every single show as if it were my last. Believe me, ive been on stage many times even recently feeling like it would be my last. Maybe I’ll write on that later. I’ve just never been able to not pull out all the stops. I don’t care if literally the only people in the room are the staff (let’s be honest with each other without the staff at these clubs we are nothing) I will still rip every string off of my guitar and give them something to remember. Why? Cause that’s who I am. I want anyone in the room to walk away from my show whether it’s the regular 200/300 ppl a night or an off night of 10. I want them walking away saying “What the hell was that. How is that even a thing?? DID YOU SEE THAT!?!? Because if everything else in my world is on the line for that, then I better make it count on a next level kinda way. EVERY TIME. I’ll honestly say it’s worked. It’s amazing to see what level people are willing connect on when it comes to live music.

Over the years I’ve shared the stage with some of the best friends and family a guy could ever imagine. Unbelievable to try and even recollect how many amazing times on stage I’ve been blessed with. I want that to be clear. I’ve always respected and looked up to every person that joins me on stage. In one form or another (lol most of the time I express this too much as I’m a very heart on my sleeve person) and if I’ve never said that to the many of you, then I say it now. Thank you. You’ve all helped shape me in an extraordinary way. I’m so absolutely grateful for each of you. Thank you.

So what next? Well… all of our kids are off school, myself with a pre existing heart condition, my step son with asthma are at an extremely high risk when getting sick. My fiancé works on the frontline at an emergency women’s shelter and some of our kiddos are them cray cray teenagers that think they know everything (lol sorry buds) so there’s that…

I’m very thankful that our Canadian government is rolling out help to those who do and don’t qualify. That is some serious financial aid. Is it perfect? Probably not. Not even close. But it’s a start. A huge start. I’m saying this knowing I don’t qualify regardless. It does fill my heart with some positivity that our government is actually doing “something.” The big six are deferring mortgage payments which is bloody amazing. I’m a renter tho lol. I don’t know if my landlord will pass it on or not, he is a very nice guy and has thus far shown nothing but genuine intent. Grocery stores are banding together to maintain supply and fair prices for all of us. This is beautiful. Our chief medical staff and all leaders seem to be actually working together. Also beautiful.

How do I navigate this then? I just don’t know. My mental health has always been a rough ride, anxiety, depression, loneliness and weight. Surprising right? I’m the calm guy. The nice guy. Polite guy. Well mannered caring attentive loving do anything for my circle guy. But yes up top it’s not always easy to hold it together. I get by every day because of my fiancé, our kiddos, and the rest of my circle. I should point out that music is the epicentre of all of it tho. ALL OF IT.

So… I’ll do this. I’ll create. I’ll love. I’ll give love. I’ll choose positivity (without losing sight of how important this situation is). I’ll cook. Lord will I ever cook (keep an eye out for that). I’ll play vids with my kids. I’ll read. I’ll write. I’ll plan. I’ll laugh. I’ll just continue to be me. I’ll help wherever I can. I’ll hope and pray that I can turn a fraction of my live show energy into something you guys want online. In whatever form I can. I promise I’ll try my best. I don’t know what it looks like yet. I’m not sure if it’s Facebook Live or IG or TikTok I just don’t know yet. I promise it will be something. I won’t stop giving my everything. That I’m sure of.

I want to say there are so many people that I consider family whom are absolutely going to be devastated by this crisis. It’s unbelievably sad on so many complex levels. So so so many affected. From clubs to staff to owners to patrons to bands and comedians, agents, managers, and so many more. I’m so sorry we all have to go through this. My thoughts are with you all. Please, if you’ve made it this far through the read, you know who you all are, reach out to me. If you need to chat, vent, joke or cry. Please reach out. I’ll do my best to be available. I am thankful and grateful for you all. So very much.

It’s ok if you didn’t make it to the end, lol if you know me you know I’ll talk forever. I don’t honestly know how I’ll hassle this time to get my family through. I’ll need help. Somehow. From somewhere. Groceries etc. That part is true. I can admit that. I’m gonna leave my email address here with ZERO EXPECTATIONS from anyone to send anything. That said if you find it in your heart that you may be able to send well wishes, monies, jokes, recipes or any other possible positivity in this dark time, myself and my family thanks you. From the bottom of our hearts. Anyone who does send monies will receive exclusive content. Created specifically for said sender. My email is:

[email protected]

Thank you. I know I’m not the only one in this position. I understand this. Please only send monies if it is not leaving you and or your loved ones without.

I’m excited to make a bigger splash online. Below is a link to my music, at the very least it would mean the world to me if you had some spare time for a listen and a follow.


Lastly I’ll leave you with this.
Peace & Love. That’s what we need right now. With purpose. On purpose.

The Red Deer Arts Council is sharing its current exhibition online!

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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Southside Dodge donates new van to Ronald McDonald House

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Matt Swainson (Vice President & General Manager, Southside Dodge Chrysler Jeep Ram) -left , Lori Rechlo (General Manager, Ronald McDonald House Charities Alberta – Red Deer House) – right

Submitted by Sarah Heibein, Stakeholder Relations Manager, Central Alberta Ronald McDonald House

We’ve received a donation of use of a Dodge Caravan from Southside Dodge- they’ve been an incredible support of us over the years.  Attached is the photo we took at the dealership when we picked up the keys on Friday.

Ronald McDonald House Charities Alberta, Red Deer House is truly grateful to Matt Swainson and his entire team at Southside Dodge for their steadfast support of our work to keep families together during the unimaginable hardship of the need to travel for medical treatment for their sick or injured child. Our House is not a nice to have, but a need to have, and we are honoured to work with such an amazing community partner in Southside. The use of the 2021 Dodge Caravan will help us to keep our operating costs down so that we can focus on our work to keep families close.

We have operated in the city for over 8 years, ensuring there is a safe and comfortable place for families to rest while they focus on the recovery of their child(ren).

We are grateful to everyone in Red Deer who supports us!  😊

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Smiles Thru Lindsey reaching out with a new video message and urging Albertans to look out for each other at this challenging time

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The holiday season is well behind us, we’re heading into the coldest part of the winter, and although the days are starting to grow longer there’s still a definite lack of daylight in our lives.  The winter blues are a real thing and this year we have COVID, a whole new serious problem to add to our mental health issues.

COVID is also the reason the Smiles Thru Lindsey team has not been able do public events for many months.  Unable to reach out physically through school visits and fund raisers, Smiles Thru Lindsey is reminding Central Albertans to check in on each other.  Also, please follow the Smiles Thru Lindsey Facebook page .  They’ll lead you to the resources you or your loved ones need right away.

Meet Lindsey and the Smiles Thru Lindsey team in this powerful video.  …And remember to check in on the people in your life.

If you’d like to help Smiles Thru Lindsey with a donation please click here.

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