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Booster Juice Partners with Canadian Developer to Create Video Games Exclusively Available at The Fit & Fun Zone in Toronto Pearson International Airport

Published

7 years ago

7 minute read

Booster Juice Partners with Canadian Developer to Create Video Games Exclusively Available at The Fit & Fun Zone in Toronto Pearson International Airport

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Raoul Bhatt CEO | Bhatt.ca (Left) Dale Wishewan CEO | BoosterJuice.ca

EDMONTON, Alberta – Dale Wishewan, President and CEO of Booster Juice, announced the launch of Booster Juice Game Studios at the Fit & Fun Zone Grand Opening in Toronto. He confirmed the newly formed studio will feature several new and highly anticipated games, consisting of mind challenges, 2D retro games and an interactive Microsoft Kinetic body motion detection games, developed by Bhatt.ca Game Studio. These titles will be made available exclusively at Toronto Pearson International Airport in the Booster Juice Fit & Fun Zone, which opened in October 2016.

This Grand Opening event launched a new store concept for Booster Juice, who transformed a passenger waiting area into a vibrant and interactive destination for commuters. The Fit & Fun Zone was designed to embrace the Booster Juice lifestyle; offering nutritious and delicious smoothies, freshly squeezes juices, grilled food and grab n’ go items, in addition to a dynamic concept that extends beyond the store to feature interactive large format games. The games were created to offer travelers the opportunity to stay active while on the go.

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“We are truly excited about the Grand Opening of our fourth location at the Pearson Airport” said Dale Wishewan. “Our team is dedicated to pushing the envelope when it comes to store design, so working with the GTAA on the concept and Raoul Bhatt on the launch of Booster Juice Game Studios has been fantastic. These games can be enjoyed by individuals of all ages and skill levels, so we hope people enjoy them as much as we do.”

Bhatt.ca Game Studio CEO, Raoul Bhatt, commented “Millions of customers have come to expect the best in innovation and compelling content from Booster Juice, and Bhatt.ca Studios is proud to partner on these phenomenal titles. Partnering with Booster Juice creates a complementary blend of talents, a massive audience base and a shared passion to create something incredible for their customers and beyond.”

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Game Descriptions
The motion game immerses players in an intense and cinematic world, enabling players to use their body for the hyper-realistic, dynamic and interactive environments. Booster Juice Surf places the “cool” you in board shorts riding a branded surf board in the centre of a giant wave. Points accumulate as you avoid dolphins and buoys while trying to keep your balance.

Juice Bar Jumper is a 2D running style game and closely resembles the recognizable Booster Juice stores. With incredibly cute illustrations and a suspenseful storyline, a strawberry speedily whisks across counter tops, earning extra points upon collecting yummy blueberries. As time passes, the difficulty increases.

In another 2D game, the same superstar character—a strawberry with a dashing smile—rides a Booster Juice cup like a rocket, fruits firing out instead flames. He flies through the skies avoiding evil candy, collecting tasty fruit and racking up the points.

The third game unravels a darker, more riveting plot involving the destiny of the strawberry. This is a uniquely-styled, intense game, with challenges above and below, where the player has to double tap to slip in between terrifying blenders. In these vibrantly drawn worlds, players must use a variety of skills to survive and gain points.

Additional games were also designed to challenge your mind. These puzzles are formulated to make you think as you match fruit and test your reflexes. Certainly the game play experience is enhanced while sipping one of Booster Juice’s delicious smoothies.

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(Left to Right: Giovanna Verilli | Associate Director for retail Food and Beverage GTAA, Scott Collier VP Customer and Terminal Services, Raoul Bhatt CEO Bhatt.ca Inc, Dale Wishewan CEO Booster Juice, Suzanne Merell Senior Manager Food and Beverage GTAA)

About Booster Juice
The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale Wishewan, Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and 17 years later there are over 300 locations worldwide. Booster Juice serves its intensely loyal customers a delicious, convenient and healthy alternative to fast food. In addition to their signature smoothies, their menu offers fresh-squeezed juices, grilled food, and snacks. A vibrant brand that attracts an active clientele, Booster Juice has earned multiple awards for the concepts unique offerings and store design.

About Bhatt.ca
Raoul Bhatt has combined his design and coding skills to become the current CEO of his company, Bhatt.ca. His company has created a winning formula allowing him to win contracts with companies like Twitter, Yahoo, Bosch, Edmonton Oilers, Edmonton Eskimos, Calgary Flames, Wrestlemania, Northlands Park, Carlton University, Edmonton Police Service (plus Alberta’s 14 other police agencies), among others. One of Bhatt.ca’s software, FireText, was used during the live event surrounding President Obama’s inauguration. They specialize in video games, desktop software and web and mobile app development.

For further information, please contact:


Booster Juice

Karen Enticknap, National Marketing Lead

Phone: 780 293 3064

Email: [email protected]


Bhatt

Raoul Bhatt

Phone: 780 498 3779

Email: [email protected]

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Alberta

Alberta government should create flat 8% personal and business income tax rate in Alberta

Published on April 23, 2024

By

From the Fraser Institute

By Tegan Hill

If the Smith government reversed the 2015 personal income tax rate increases and instituted a flat 8 per cent tax rate, it would help restore Alberta’s position as one of the lowest tax jurisdictions in North America

Over the past decade, Alberta has gone from one of the most competitive tax jurisdictions in North America to one of the least competitive. And while the Smith government has promised to create a new 8 per cent tax bracket on personal income below $60,000, it simply isn’t enough to restore Alberta’s tax competitiveness. Instead, the government should institute a flat 8 per cent personal and business income tax rate.

Back in 2014, Alberta had a single 10 per cent personal and business income tax rate. As a result, it had the lowest top combined (federal and provincial/state) personal income tax rate and business income tax rate in North America. This was a powerful advantage that made Alberta an attractive place to start a business, work and invest.

In 2015, however, the provincial NDP government replaced the single personal income tax rate of 10 percent with a five-bracket system including a top rate of 15 per cent, so today Alberta has the 10th-highest personal income tax rate in North America. The government also increased Alberta’s 10 per cent business income tax rate to 12 per cent (although in 2019 the Kenney government began reducing the rate to today’s 8 per cent).

If the Smith government reversed the 2015 personal income tax rate increases and instituted a flat 8 per cent tax rate, it would help restore Alberta’s position as one of the lowest tax jurisdictions in North America, all while saving Alberta taxpayers $1,573 (on average) annually.

And a truly integrated flat tax system would not only apply a uniform tax 8 per cent rate to all sources of income (including personal and business), it would eliminate tax credits, deductions and exemptions, which reduce the cost of investments in certain areas, increasing the relative cost of investment in others. As a result, resources may go to areas where they are not most productive, leading to a less efficient allocation of resources than if these tax incentives did not exist.

Put differently, tax incentives can artificially change the relative attractiveness of goods and services leading to sub-optimal allocation. A flat tax system would not only improve tax efficiency by reducing these tax-based economic distortions, it would also reduce administration costs (expenses incurred by governments due to tax collection and enforcement regulations) and compliance costs (expenses incurred by individuals and businesses to comply with tax regulations).

Finally, a flat tax system would also help avoid negative incentives that come with a progressive marginal tax system. Currently, Albertans are taxed at higher rates as their income increases, which can discourage additional work, savings and investment. A flat tax system would maintain “progressivity” as the proportion of taxes paid would still increase with income, but minimize the disincentive to work more and earn more (increasing savings and investment) because Albertans would face the same tax rate regardless of how their income increases. In sum, flat tax systems encourage stronger economic growth, higher tax revenues and a more robust economy.

To stimulate strong economic growth and leave more money in the pockets of Albertans, the Smith government should go beyond its current commitment to create a new tax bracket on income under $60,000 and institute a flat 8 per cent personal and business income tax rate.

Author:

Tegan Hill
Associate Director, Alberta Policy, Fraser Institute
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Business

Maxime Bernier warns Canadians of Trudeau’s plan to implement WEF global tax regime

Published on April 22, 2024

By

From LifeSiteNews

By Clare Marie Merkowsky

If ‘the idea of a global corporate tax becomes normalized, we may eventually see other agreements to impose other taxes, on carbon, airfare, or who knows what.’

People’s Party of Canada leader Maxime Bernier has warned that the Liberal government’s push for World Economic Forum (WEF) “Global Tax” scheme should concern Canadians. 

According to Canada’s 2024 Budget, Prime Minister Justin Trudeau is working to pass the WEF’s Global Minimum Tax Act which will mandate that multinational companies pay a minimum tax rate of 15 percent.

“Canadians should be very concerned, for several reasons,” People’s Party leader Maxime Bernier told LifeSiteNews, in response to the proposal.

“First, the WEF is a globalist institution that actively campaigns for the establishment of a world government and for the adoption of socialist, authoritarian, and reactionary anti-growth policies across the world,” he explained. “Any proposal they make is very likely not in the interest of Canadians.” 

“Second, this minimum tax on multinationals is a way to insidiously build support for a global harmonized tax regime that will lower tax competition between countries, and therefore ensure that taxes can stay higher everywhere,” he continued.  

“Canada reaffirms its commitment to Pillar One and will continue to work diligently to finalize a multilateral treaty and bring the new system into effect as soon as a critical mass of countries is willing,” the budget stated.  

“However, in view of consecutive delays internationally in implementing the multilateral treaty, Canada cannot continue to wait before taking action,” it continued.   

The Trudeau government also announced it would be implementing “Pillar Two,” which aims to establish a global minimum corporate tax rate. 

“Pillar Two of the plan is a global minimum tax regime to ensure that large multinational corporations are subject to a minimum effective tax rate of 15 per cent on their profits wherever they do business,” the Liberals explained.  

According to the budget, Trudeau promised to introduce the new legislation in Parliament soon.  

The global tax was first proposed by Secretary-General of Amnesty International at the WEF meeting in Davos this January.  

“Let’s start taxing carbon…[but] not just carbon tax,” the head of Amnesty International, Agnes Callamard, said during a panel discussion.  

According to the WEF, the tax, proposed by the Organization for Economic Co-operation and Development (OECD), “imposes a minimum effective rate of 15% on corporate profits.”  

Following the meeting, 140 countries, including Canada, pledged to impose the tax.  

While a tax on large corporations does not necessarily sound unethical, implementing a global tax appears to be just the first step in the WEF’s globalization plan by undermining the sovereignty of nations.  

While Bernier explained that multinationals should pay taxes, he argued it is the role of each country to determine what those taxes are.    

“The logic of pressuring countries with low taxes to raise them is that it lessens fiscal competition and makes it then less costly and easier for countries with higher taxes to keep them high,” he said.  

Bernier pointed out that competition is good since it “forces everyone to get better and more efficient.” 

“In the end, we all end up paying for taxes, even those paid by multinationals, as it causes them to raise prices and transfer the cost of taxes to consumers,” he warned.  

Bernier further explained that the new tax could be a first step “toward the implementation of global taxes by the United Nations or some of its agencies, with the cooperation of globalist governments like Trudeau’s willing to cede our sovereignty to these international organizations.”    

“Just like ‘temporary taxes’ (like the income tax adopted during WWI) tend to become permanent, ‘minimum taxes’ tend to be raised,” he warned. “And if the idea of a global corporate tax becomes normalized, we may eventually see other agreements to impose other taxes, on carbon, airfare, or who knows what.”   

Trudeau’s involvement in the WEF’s plan should not be surprising considering his current environmental goals – which are in lockstep with the United Nations’ 2030 Agenda for Sustainable Development – which include the phasing out coal-fired power plants, reducing fertilizer usage, and curbing natural gas use over the coming decades.    

The reduction and eventual elimination of so-called “fossil fuels” and a transition to unreliable “green” energy has also been pushed by the World Economic Forum – the aforementioned group famous for its socialist “Great Reset” agenda – in which Trudeau and some of his cabinet are involved.     

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